Promelek XXI

What Promelek XXI does

Promelek XXI SA is a Romanian electrical equipment distributor founded in 1996, headquartered in Apahida (Cluj-Napoca), and operating as part of the international Elektra group. The company functions primarily as a B2B distributor serving over 2,000 partners across Romania — including distributors, traditional and specialty shops, DIY networks such as Tehnomarket, hypermarkets, supermarkets, and online shops. It is a licensed KNX partner and provides consulting and design services for residential, commercial, office, hospitality, and industrial electrical installations.

The company distributes a comprehensive low and medium voltage electrical portfolio covering aparataj (wiring accessories and connectivity), cabling and routing systems, professional LED and conventional lighting, PLC-based industrial automation equipment (CPU modules, digital/analog I/O, logic modules from Siemens, Schneider Electric, ABB, and Weidmueller), photovoltaic systems (Trina Solar panels, BAKS mounting structures, single and three-phase inverters), EV charging stations across residential, commercial, public, and bus segments, and power distribution equipment including cabinets, terminal blocks, MCCBs, RCDs, and surge protection. Beyond distribution, Promelek XXI designs and manufactures custom electrical control panels for industrial automation, motor control, and residential automation, and offers the proprietary "UPgrade Concept" that bundles PV, EV charging, smart building automation, and professional lighting into energy-efficiency solutions.

Revenue is generated through four streams: electrical equipment distribution (hardware sales), custom project solutions (design and consulting professional services), in-house electrical panel manufacturing (hardware sales), and energy efficiency solutions under UPgrade (hardware sales). Pricing is exclusively B2B, gated behind authentication on the company's online platform (promelek.ro). The company holds exclusive Romanian distribution rights for TEM, BAKS, Dietzel Univolt, and PCE, and maintains strategic partnerships with Schneider Electric, Ledvance, Legrand, and Noark Electric. Operations are domestic to Romania with no disclosed international expansion, though the Elektra group affiliation provides a potential platform for cross-border activity.

Name

Promelek XXI

Legal name

Promelek XXI

Website

https://promelek.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Promelek XXI is a Romanian B2B electrical equipment distributor founded in 1996, serving over 2,000 partners across Romania with low and medium voltage installations, PLC automation, photovoltaic systems, EV charging, and custom control panels under the Elektra group.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Relay and Industrial Control Manufacturing (335314)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE)

akta.pro secondary industries

Grid Interconnection & Collector Substation EPC (Utility-Scale Renewables) (EUAEABAK), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)

Keywords

• Electrical equipment distribution
• Low voltage components
• Industrial automation products
• Photovoltaic systems supply
• EV charging infrastructure

Headquarters

HQ city

Apahida

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Equipment Distribution: Distribution of electrical installation equipment including aparataj, cabling, lighting, control systems, power distribution equipment, and tools. Serves B2B partners including distributors, specialty retailers, DIY stores, and online shops across Romania.
2. Custom Project Solutions: Consulting and customized solutions for electrical installations of residential, commercial, office, hotel, and industrial types. Includes design and implementation services.
3. Electrical Panel Manufacturing: Design and manufacturing of command and control electrical panels for industrial process automation, residential automation, machine automation, motor command and protection, and peripheral connection cable kits.
4. Energy Efficiency Solutions: Photovoltaic systems, EV charging stations, smart building automation, and professional lighting solutions under the UPgrade concept.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Promelek XXI distributes low and medium voltage electrical installations and equipment in Romania, serving over 2,000 B2B partners. The company also manufactures custom electrical control panels for industrial automation and provides consulting and customized project solutions for residential, commercial, office, hotel, and industrial electrical installations under its UPgrade energy efficiency concept.

Product overview

Promelek XXI is a Romanian electrical equipment distributor offering a comprehensive portfolio of products and services. The company provides equipment and connectivity solutions (switches, sockets, USB outlets), professional LED and conventional lighting, electric vehicle charging stations for all sectors, and complete photovoltaic systems with Trina Solar panels and BAKS mounting structures. Their control and command offerings include industrial PLC equipment (CPU modules, logic modules, digital/analog I/O from Siemens and Schneider Electric), relays, sensors, and UPS systems. Power and distribution products encompass metal cabinets, terminal blocks, industrial CEE sockets, circuit breakers, and surge protection. The company also offers custom electric control panel manufacturing and consulting services for residential, commercial, office, hotel, and industrial electrical installations. The UPgrade concept provides sustainable energy efficiency solutions combining photovoltaic, EV charging, smart building automation, and professional lighting.

Differentiator

Problem solved

Functional benefit

Products and services

• Aparataj și conectică (Electrical Equipment and Connectivity) Residential and commercial electrical equipment including switches, sockets, USB charging outlets, mounting boxes, and connection devices for B2B partners in Romania.
• Iluminat (Lighting) LED and fluorescent lighting solutions including street lights, architectural fixtures, projectors, emergency lighting, LED strips, and ceiling lights for professional and residential applications.
• Stații de încărcare mașini electrice (EV Charging Stations) Electric vehicle charging stations for residential, commercial, public, and industrial applications, including bus and e-bike charging solutions.
• Sisteme fotovoltaice (Photovoltaic Systems) Complete photovoltaic systems including Trina Solar panels, single-phase and three-phase inverters, BAKS mounting structures, PV cables, and DC/AC protection equipment.
• Control și comandă (Control and Command Equipment) Industrial automation components including relays, PLC equipment (CPU modules, logic modules, digital/analog I/O from Siemens and Schneider Electric), sensors, UPS systems, and building automation solutions.
• Forță și distribuție (Power and Distribution) Power distribution equipment including metal cabinets, terminal blocks, industrial CEE sockets, DIN rails, low voltage components, circuit breakers, and surge protection devices.
• Cabluri și trasee (Cables and Routing) Cables, conductors, protective tubes, flexible tube systems, cable support systems, floor systems, and cable entry solutions for electrical installations.
• Unelte și accesorii (Tools and Accessories) Tools and accessories including hand tools, measuring instruments, cable drum reels, generators, crimping tools, batteries, and renewable energy mounting accessories.
• Tablouri electrice de comandă și control (Custom Electrical Control Panels) Custom design and manufacturing of electric control panels for industrial automation, machine automation, motor control, residential automation, and peripheral connection kits, manufactured in-house with testing per client requirements.
• Soluții de eficiență energetică - Conceptul UPgrade (Energy Efficiency Solutions) Sustainable energy consulting and customized project solutions under the UPgrade concept, covering photovoltaic systems, EV charging, smart building automation, and professional lighting for residential, commercial, office, hotel, and industrial installations.

Quantifiable outcome

• Serves over 2,000 partners across all regions of Romania

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• TEMcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Romania for TEM brand electrical equipment
• BAKScoreChannel Partner/ Reseller/ DistributorExclusive distributor in Romania for BAKS photovoltaic mounting systems
• Dietzel UnivoltcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Romania for Dietzel Univolt cable routing and installation systems
• PCEcoreChannel Partner/ Reseller/ DistributorExclusive distributor in Romania for PCE electrical equipment
• Schneider ElectriccoreStrategic or Co-development PartnerStrategic partner for Schneider Electric automation, control, and power distribution equipment including PLC modules (Modicon M100, M200, M340, TM3, BMX series), Harmony relays, and building automation solutions
• LedvancemajorStrategic or Co-development PartnerStrategic partner for Ledvance professional lighting products
• LegrandmajorStrategic or Co-development PartnerStrategic partner for Legrand aparataj and connectivity solutions
• Noark ElectricmajorStrategic or Co-development PartnerStrategic partner for Noark Electric industrial low voltage components including MCCBs and RCD modules
• WeidmuellersupportingTechnology or IntegrationPartnership for Weidmueller terminal blocks, interfaces, and industrial connectivity solutions including AC/DC protection equipment
• SiemenssupportingTechnology or IntegrationPartnership for Siemens PLC equipment including SIMATIC S7-1200, S7-300, CPU modules, and digital/analog I/O modules
• ABBsupportingTechnology or IntegrationPartnership for ABB safety PLC equipment including Pluto S46 Safety PLC
• Top CablesupportingTechnology or IntegrationPV cable supplier for photovoltaic systems
• Trina SolarsupportingTechnology or IntegrationPhotovoltaic panel supplier for solar energy systems

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schneider Electric Romania: Manufacturer of the PLCs, relays, and building automation products Promelek distributes. While not a pure distributor, Schneider operates its own direct sales and channel network in Romania, often competing with or paralleling the channel partners including Promelek.
• Sonepar: World's largest B2B electrical distributor with presence in Romania (Sonepar Romania). Distributes lighting, wiring devices, automation, and energy solutions — direct overlap with Promelek's product portfolio and customer segments.
• Rexel: Global electrical equipment distributor operating in Romania through Rexel Romania, distributing the same categories of products (cabling, lighting, aparataj, industrial controls) to B2B customers including contractors and installers. Much larger scale but operates in the same distribution model Promelek competes in.
• Legrand Romania: Global manufacturer of wiring devices and building systems with its own distribution presence in Romania. Both a key brand Promelek distributes and an operator with direct-to-installer sales that can compete with Promelek's channel.
• Phoenix Contact Romania: Manufacturer of industrial electrical interconnection, automation, and surge protection products with Romanian operations. Comparable product portfolio overlap with Promelek's industrial control and PV protection categories (similar to Weidmueller).
• WAGO Romania: Manufacturer of interconnection and automation products (terminal blocks, interface modules, PLCs) that overlap with Promelek's industrial control portfolio. Operates direct sales and partner channels in Romania competing for similar industrial customers.
• ABB Romania: Global industrial automation and electrification manufacturer with Romanian operations, supplying safety PLCs (Pluto), low-voltage components, and drives that overlap with Promelek's industrial automation portfolio — both a supplier partner and a potential competing channel.
• Eaton Romania: Global power management manufacturer supplying low-voltage components, UPS, and industrial controls that overlap with Promelek's power distribution and industrial automation offerings, with direct channel operations in Romania.

Regional players

• Electroprecizia Electrical Equipment (Electrical Group): Romanian-based manufacturer and supplier of electrical equipment including power distribution and industrial automation products. Comparable as a domestic player in the Romanian electrical equipment market with overlapping customer segments.
• Romelectro: Major Romanian electrical contractor and equipment provider serving industrial, energy, and infrastructure projects. Comparable as a domestic Romanian player in the electrical value chain with similar customer base in industrial and public infrastructure segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrwjRHJhzvtuP7IXdXYkoVQ
• Facebookfacebook.com/PromelekXXI
• LinkedInlinkedin.com/company/promelek-xxi-sa
• Instagraminstagram.com/promelek.ro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promelek XXI