Wavemakers
Wavemakers is a private, Austin-based community platform supporting women 40+ in music, business, and creative leadership through a Circle-based membership community, an annual Woman's Way Business Awards ceremony, and a $100-per-song music licensing program for women artists.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wavemakers does
Wavemakers, operating as Wavemakers Women in Music, LLC, is a privately held U.S. company headquartered in Austin, Texas that supports women aged 40 and over in music, business, and creative leadership through a curated membership community and a flagship annual awards program. The company was founded by rock/pop/blues singer Lurleen Ladd and operates with 1–10 employees; reported founding dates differ across sources (2015 versus 2023). Its core product, the Wavemakers Circle, is a membership community delivered on the Circle community software platform, providing members with events, networking, well-being resources, and promotional exposure through the company's newsletter and social media channels (Facebook, Instagram, YouTube, Spotify, LinkedIn).
Wavemakers generates revenue from three streams. The primary stream is the subscription Circle Community Membership, priced on a quote-based, non-publicly-disclosed monthly cadence requiring an invitation token to join. A second stream is the Music Licensing Program, which pays women artists a one-time $100 licensing fee for original songs used as entrance themes at the Woman's Way Business Awards ceremony. The third stream is Brand Partnerships, a customized B2B collaboration offering positioning the community as a cultural-alignment channel for brands targeting women 40+.
The company's distribution is digital-first and self-reported as global in reach, anchored by an annual in-person awards ceremony in Austin — currently scheduled for May 6, 2026 as the 11th Annual Woman's Way Business Awards, with 12 award categories and 500+ expected attendees. Wavemakers has earned coverage in Music Connection Magazine and Indie Pulse Music, which describe it as the only organization with its specific mission. There is no public disclosure of revenue, funding, headcount trends, or institutional investors, and the company operates as a founder-owned, bootstrapped LLC.
Wavemakers firmographics
Firmographics- Name
- Wavemakers
- Legal name
- Wavemakers Women in Music, LLC.
- Website
- https://wwimusic.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wavemakers is a private, Austin-based community platform supporting women 40+ in music, business, and creative leadership through a Circle-based membership community, an annual Woman's Way Business Awards ceremony, and a $100-per-song music licensing program for women artists.
- Ownership category
- akta.pro rank
Wavemakers industry classification
Industry- Product category
- Women-focused Music and Leadership Community
- NAICS
- Other Performing Arts Companies (711190), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)
- akta.pro secondary industries
- Influencer/Creator Talent Agencies (Music Creators) (MPAIAGAK), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
Keywords
Where Wavemakers is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wavemakers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Circle Community Membership: Monthly subscription-based membership to the Wavemakers Circle community, providing access to resources, networking, events, and licensing opportunities for women 40+ in music, business, and creative leadership.
- Music Licensing: One-time $100 licensing fee paid to selected artists for original music used as entrance themes at the Annual Woman's Way Business Awards ceremony.
- Brand Partnerships: Brand collaborations and partnerships that provide resources and cultural power exchange with the Wavemakers platform, supporting the organization's mission and community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Circle Community Membership - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Wavemakers product offering
Product offeringCore offering
Wavemakers operates The Wavemakers Circle, a subscription-based membership community for women aged 40+ in music, business, and creative leadership. Members gain access to networking opportunities, events, music licensing programs, and brand partnership exposure. The platform also licenses original music from member artists for use at events such as the Annual Woman's Way Business Awards and runs curated brand collaborations.
Product overview
Wavemakers is a global platform supporting women musicians aged 40 and over. The core offering is The Wavemakers Circle—a membership community where women in music, business, and creative leadership gather. Music serves as the frequency for the movement, with well-being as the foundation. The platform also offers a music licensing program that connects women artists with events and brands, brand partnership opportunities, and organizes an annual event calendar. Selected artists receive licensing fees and promotional exposure through the platform's newsletter and social media channels.
Differentiator
Problem solved
Functional benefit
Brands
- Wavemakers Circle: The community platform where women 40+ in music, business, and creative leadership gather to rise together.
Products and services
- Wavemakers Circle
- Brand Partnerships
- Music Licensing Program
Quantifiable outcome
- 500+ women business leaders attend annual awards ceremony
- +1 more outcomes
Companies that use Wavemakers
Customer profileSegments3 records
Ideal customer profiles3 records
Wavemakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wavemakers partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wavemakers competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Wavemakers social profiles
Digital presenceWavemakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavemakers leadership team
Management profileNumber of profiles
Profiles1 record
Wavemakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavemakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavemakers
What does Wavemakers do?
Wavemakers operates The Wavemakers Circle, a subscription-based membership community for women aged 40+ in music, business, and creative leadership. Members gain access to networking opportunities, events, music licensing programs, and brand partnership exposure. The platform also licenses original music from member artists for use at events such as the Annual Woman's Way Business Awards and runs curated brand collaborations.
Is Wavemakers a public or private company?
Wavemakers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wavemakers founded?
Wavemakers was founded in 2015. It employs 1 to 10 people.
Where is Wavemakers based?
Wavemakers is headquartered in Austin, United States, in the North America region.
How does Wavemakers make money?
Three revenue lines are on record. Circle Community Membership is the primary driver. The others are music Licensing and brand Partnerships.
Does Wavemakers have an API?
No public API is recorded for Wavemakers.
What industry is Wavemakers in?
Wavemakers's product category is Women-focused Music and Leadership Community. Its primary akta.pro industry code is MPAIACAF, Creator/Artist Direct-to-Fan Streaming & Membership, with a secondary code of MPAIAGAK, Influencer/Creator Talent Agencies (Music Creators). Its NAICS code is 711190 and its SIC code is 7997.