What Damartex does

Damartex (DAMARTEX SA) is a French publicly-listed group (Euronext Paris, ticker ALDMTR) operating in the 'Silver Economy' to serve consumers aged 55 and over through eight brands organized into three complementary business poles: Fashion (Damart and Xandres), Home & Lifestyle (3Pagen, Coopers of Stortford, and Vitrine Magique), and Healthcare (Santéol, MSanté, and Almadia). Founded in 1953 around the Damart brand and its proprietary Thermolactyl thermal-underwear fiber, and listed on the Paris Stock Exchange in 1992, the group today employs roughly 2,500 people across France, Belgium, the UK, Germany, Switzerland, the Netherlands, Austria, Tunisia, and Eastern Europe, with a 360-degree omnichannel distribution model spanning catalog, e-commerce, pick-up points, and 151 physical retail stores.

The portfolio is built on textile and merchandising expertise rather than proprietary software platforms. Apparel brands are differentiated by proprietary fabric technologies including Thermolactyl (thermal insulation that founded the Damart brand), Océalis (summer comfort fibers), and Climatyl (temperature regulation). Healthcare brands — Santéol (Strasbourg, sleep-apnoea and respiratory home care), MSanté (Normandy, perfusion and nutrition), and Almadia (consolidated home medical equipment) — deliver reimbursed home-care services. Distribution combines 151 Damart stores with multi-channel catalogs (Coopers of Stortford derives ~75% of sales from catalogs; Vitrine Magique publishes more than 15 catalogs annually), brand-specific websites, and digital channels where Damart's online sales grew approximately +50%. Customer reach is substantial and fragmented: 2.3 million active customers at 3Pagen, 1.4 million at Coopers of Stortford, and nearly 1 million at Vitrine Magique.

Damartex generates revenue primarily through one-time product sales in Fashion and Home & Lifestyle, with subscription-style recurring revenue in Healthcare. FY 2025/2026 revenue totaled €503.5M (down 3.4% on a constant-currency basis), split as €383.3M Fashion, €91.3M Home & Lifestyle, and €28.8M Healthcare. The group's strategic plan 'Dare.Act.Impact 2026' is being executed under a new leadership structure — Anne-Sylvie Hubert appointed Présidente du Directoire (CEO) while retaining CFO duties, with Filiep Blontrock as Managing Director — and includes a brand-portfolio strategic review as well as active portfolio rationalization (divestitures of Afibel in 2024 and Sédagyl in late 2024, sale of the Villeneuve-d'Ascq logistics complex in mid-2026).

Name

Damartex

Legal name

DAMARTEX SA

Website

http://www.damartex.com/

Company type

Public

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Damartex is a publicly-listed French multi-brand retail group serving the 55+ 'Silver Economy,' offering fashion, home & lifestyle products, and home healthcare services across 9 European countries via catalog, e-commerce, and 151 stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fashion Retail: Sale of clothing and accessories through Damart and Xandres brands via catalog, e-commerce, and 151 physical stores across France, Belgium, UK, and Switzerland. FY 2025/2026 revenue of €383.3M
2. Home & Lifestyle Products: Sale of home equipment, decoration, and personal items through 3Pagen, Coopers of Stortford, and Vitrine Magique brands via mail order and e-commerce. FY 2025/2026 revenue of €91.3M
3. Healthcare Services: Home healthcare services including respiratory care (PPC for sleep apnea), perfusion, nutrition, and home medical equipment through Santéol, MSanté, and Almadia. FY 2025/2026 revenue of €28.8M

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Damartex is a multi-brand retail group specializing in the silver economy (consumers aged 55+). It sells branded apparel, home & lifestyle products, and home healthcare solutions through eight distinct brands (Damart, Xandres, 3Pagen, Coopers of Stortford, Vitrine Magique, Santéol, MSanté, Almadia) across Europe via catalogs, e-commerce, and physical stores. The portfolio is supported by proprietary textile technologies such as Thermolactyl, Océalis, and Climatyl.

Product overview

Damartex is a multi-brand retail group serving the 'Silver Economy' (seniors aged 55+), operating through three complementary business sectors: Fashion (Damart and Xandres clothing brands), Home & Lifestyle (3Pagen, Coopers of Stortford, and Vitrine Magique for household equipment), and Healthcare (Almadia, Santéol, and MSanté for home health services). The group employs an omnichannel distribution strategy combining physical retail stores, e-commerce websites, and catalogs, with presence in 9 countries including France, Belgium, Britain, and Germany. The company was founded around the Damart brand (established 1953 with Thermolactyl thermal technology) and has grown through external acquisitions. Current strategic plan is 'Dare.Act.Impact 2026' focused on growth, innovation, and CSR.

Differentiator

Problem solved

Functional benefit

Brands

• Damart: Fashion brand specializing in comfort clothing with Thermolactyl technology; operates in France, Belgium, Great Britain, and Switzerland
• Xandres
• 3Pagen
• Coopers of Stortford
• Vitrine Magique
• Santéol
• MSanté
• Almadia
• On Seniors' Side

Products and services

• Damart Fashion brand specializing in thermal and comfort apparel for the 55+ demographic; the group's flagship brand, originally known for the Thermolactyl thermal textile technology.
• Xandres Fashion brand within Damartex's portfolio targeting the senior consumer with contemporary, refined apparel.
• 3Pagen Home & Lifestyle brand within Damartex's portfolio offering practical household and convenience products for senior consumers.
• Coopers of Stortford Home & Lifestyle brand within Damartex's portfolio selling practical household goods, gadgets, and gifts targeted at older consumers.
• Vitrine Magique Home & Lifestyle brand within Damartex's portfolio offering home goods and convenience products through catalog and online channels.
• Santéol Home Healthcare brand within Damartex's portfolio offering health and wellness products and services for seniors.
• MSanté Home Healthcare brand within Damartex's portfolio providing health-related products and services for senior consumers.
• Almadia Home Healthcare brand within Damartex's portfolio offering healthcare and well-being products and services for the senior demographic.

Quantifiable outcome

• Revenue of €503.5M in FY 2025/2026 with 151 stores and presence in 9 countries
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• United Nations Global CompactcoreStrategic or Co-development PartnerSignatory since 2015 to the UN Global Compact and its Ten Principles around Human Rights, labor standards, environment, and anti-corruption. Participates in the 17 Sustainable Development Goals (SDGs).

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Witt-Gruppe: German mail-order specialist focused on fashion and lifestyle products for the 50+ demographic, wholly owned by Otto Group. Closely comparable to Damartex's Damart and 3Pagen brands across catalog, e-commerce, and physical retail channels targeting senior consumers in German-speaking Europe.
• Bastide Groupe: French-listed home healthcare provider offering respiratory care, perfusion, nutrition, and medical equipment — directly overlapping with Damartex's Santéol, MSanté, and Almadia brands in regulated home medical services for the same chronically ill and elderly patient base.
• La Redoute: Historic French mail-order and digital retailer for apparel, home, and decoration with a strong customer base in the 50+ segment. Comparable to Damartex's Fashion and Home & Lifestyle poles across multi-channel (catalog, web, store) distribution in France and Belgium.
• Vivisol: European home respiratory and sleep therapy provider (part of SOL Group) operating across Italy, France, Germany, UK, and Spain. Directly comparable to Damartex's Santéol business in CPAP, oxygen therapy, and home ventilation for chronic disease patients.
• Klingel Group: German mail-order group operating multiple apparel and lifestyle brands (Klingel, Wenz, Happy Size) targeting 50+ consumers across catalogs and e-commerce in German-speaking markets. Highly comparable to 3Pagen and Coopers of Stortford in catalog-led multi-channel home and lifestyle retail.
• SOS Oxygène: French independent home respiratory care provider serving chronic disease patients with oxygen therapy, CPAP, and ventilation — directly overlapping with Damartex's Santéol footprint in French regional home healthcare.

Broad incumbents

• Air Liquide: Global industrial gas and healthcare leader whose Home Healthcare division supplies home respiratory therapy, sleep apnea treatment, and infusion services across Europe. Comparable as a much larger incumbent in the same regulated home-respiratory market Damartex's Santéol addresses.
• Bonprix (Otto Group): European fashion and lifestyle digital-first retailer owned by Otto Group, with strong 50+ female customer base across Germany, France, UK, and Eastern Europe. Comparable to Damartex's Damart and Xandres as a multi-country apparel player with catalog heritage pivoting to digital.
• Linde Healthcare: Healthcare arm of global industrial gas major Linde plc, providing home respiratory therapy and sleep apnea treatment across Europe. Comparable as a much larger incumbent competitor in the regulated home respiratory market served by Damartex's Santéol brand.
• The Very Group: UK-based digital retailer (Very, Littlewoods) operating multi-brand apparel, home, and lifestyle e-commerce. Comparable to Coopers of Stortford as a UK multi-channel retailer serving a broad demographic, though without Damartex's specific 55+ focus or healthcare vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-damartex

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damartex