Jaylow Supplies

What Jaylow Supplies does

Jaylow Supplies Ltd is a UK-based B2B wholesale distributor of electrical cables, founded in 1949 by Julius Lobenstein — a refugee from Nazi oppression — and operated continuously as a family business across four generations. Headquartered at Jaylow House, Leyton Link Estate, London E10, the company supplies independent electrical wholesalers, multi-national electrical wholesalers, and Buying Group members throughout the UK and Ireland. Its core product set covers general wiring, flexes, Low Smoke Zero Halogen (LSOH) cables, and fire cables of all sizes, with the Jayflame line marketed as a branded fire-performance option supported by downloadable data sheets and installation instructions. Stocking is conducted from a self-contained 35,000 sq ft warehouse with a 30,000 sq ft forecourt, holding approximately 7,500 pallets across more than 600 product lines, all approved to relevant standards. The company generates revenue through hardware sales to wholesale buyers at competitive, typically negotiated B2B pricing, with no public pricing disclosure. Distribution is executed via an own transport fleet supplemented by hired carriers and a Pallet Network Distribution partner, delivering 95% of orders within 24 hours of dispatch and the remainder within 48 hours, supported by direct phone and email sales contact ([email protected], 020 8558 1921). Leadership has passed from Julius Lobenstein (founder, deceased 1973) to his son Joe Lobenstein, and subsequently to Morris Lobenstein, who is joined by four of his sons; the company remains a privately held, family-controlled enterprise with no evidence of external institutional investment.

Name

Jaylow Supplies

Legal name

Jaylow Supplies Ltd

Website

https://jaylowcables.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaylow Supplies Ltd is a UK-based, family-owned B2B cable distributor founded in 1949, supplying independent, multi-national, and Buying Group electrical wholesalers across the UK and Ireland with 600-plus product lines held in a 7,500-pallet London facility.

Ownership category

akta.pro rank

Product category

Electrical Cable Wholesale Distribution

NAICS

Other Communication and Energy Wire Manufacturing (335929)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC)

akta.pro secondary industry

Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

Keywords

• Electrical cable distribution
• Wholesale cable supply
• Fire-resistant cables
• LSOH cables
• Electrical wholesaler supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Cable and Electrical Product Sales: Jaylow Supplies generates revenue through the wholesale distribution of electrical cables and related products to independent and multi-national electrical wholesalers across the UK and Ireland. Revenue is derived from product sales at competitive prices, with typical B2B wholesale transaction dynamics.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Jaylow Supplies Ltd is a UK and Ireland wholesale distributor of electrical cables, stocking over 600 product lines spanning general wiring, flexes, LSOH (Low Smoke Zero Halogen) and fire cables across approximately 7,500 pallets at its Leyton, London facility. The company supplies independent and multi-national electrical wholesalers, including Buying Group members, with nationwide delivery (95% within 24 hours from dispatch) via Pallet Network and its own transport fleet. Its sub-brand Jayflame covers fire-resistant cable products, supported by downloadable data sheets and installation instructions.

Product overview

Jaylow Supplies is a single-product cable distribution business offering nationwide delivery of electrical cables. The core offering consists of cable distribution services with products including general wiring, flexes, LSOH (Low Smoke Zero Halogen) and fire cables. The Jayflame product line is part of their portfolio, offering data sheets and installation instructions. All products are approved to relevant standards and are supplied to electrical wholesalers throughout the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Jayflame: Fire-resistant cable product line with data sheets and install instructions available for download.

Products and services

• Jaylow Cable Distribution Wholesale distribution of over 600 cable product lines (general wiring, flexes, LSOH and fire cables, all sizes) to independent and multi-national electrical wholesalers across the UK and Ireland. Delivery is provided via Pallet Network and own transport fleet, with 95% of shipments reaching customers within 24 hours of dispatch.
• Jayflame Jayflame is Jaylow's fire-resistant cable product line, accompanied by downloadable data sheets and installation instructions for electrical wholesalers and contractors.

Quantifiable outcome

• 95% of deliveries reach customers within 24 hours from dispatch
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves9 records

Expansion highlights3 records

Others

• Nexans: Global cable manufacturer with a broad UK presence, producing building, energy, and telecom cables. Comparable as the upstream supplier-side counterpart that determines availability and pricing for Jaylow's stocked range.
• Prysmian Group: World's largest cable manufacturer supplying power, telecom, and fire-performance cables. Comparable as the upstream supplier-side counterpart to Jaylow's distribution role; useful for understanding supplier environment and pricing dynamics.

Direct peers

• WF Senate: UK electrical wholesaler and cable distributor serving contractors and trade customers. Comparable as a domestic UK cable wholesaler with overlapping product categories (general wiring, fire-performance cables).
• CEF (City Electrical Factors): National UK electrical wholesaler with a strong cable and wiring product range, serving trade electricians and contractors with multi-branch and online ordering. Closely comparable in product mix and customer base to Jaylow.
• Edmundson Electrical: One of the largest UK electrical wholesalers, distributing cables, wiring, and associated products to independent and trade customers. Directly comparable as a UK-focused B2B cable and electrical wholesaler serving similar installer and buying-group customers.
• TLC Electrical Supplies: UK online-forwarded electrical wholesaler stocking cables, wiring, and accessories for trade and consumer buyers. Comparable to Jaylow in cable-focused product range and B2B/B2C electrical trade service.

Broad incumbents

• CPC Farnell: UK distributor of electrical, electronic, and industrial products including cables and wire. Comparable in cable-and-wire product overlap, but operates a broader, more digital/multi-category model.
• RS Components: UK arm of a global industrial and electronic components distributor (RS Group). Overlaps with Jaylow on cable and wiring products but serves a broader industrial/electronics customer base, with a digital-first model.
• Rexel UK: Subsidiary of global electrical distributor Rexel, with a UK branch network distributing cables, lighting, and broader electrical products. Comparable product/customer overlap, but operates as a large multi-national incumbent with a far broader portfolio than Jaylow's cable-only focus.

Regional players

• Premier Cables & Accessories: UK-focused cable distributor with a comparable specialty product range (LSOH, fire-performance, general wiring cables). Comparable cable-focused inventory model, though smaller and more UK-domestic-only than Jaylow's UK & Ireland footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaylow Supplies