Mountain Scene

What Mountain Scene does

Mountain Scene is a privately held local newspaper serving the Queenstown and Southern Lakes district of New Zealand, in continuous publication since 1972. The title is owned and operated by Allied Press Limited, a Dunedin-based diversified regional media group that also publishes the Otago Daily Times, The Star, and other community titles across Otago and Southland. Mountain Scene's editorial coverage spans local news, regional events, business, sport, lifestyle, and community stories for the Queenstown Lakes district, with both a print edition and an HTML5 digital edition hosted at digital.scene.co.nz. Content is also surfaced through the Otago Daily Times website under the Queenstown region section, which functions as the primary digital discovery channel.

The business model is that of a traditional regional newspaper: revenue is generated through print and digital subscriptions, advertising sales to local businesses, and content syndication within the Allied Press network. The company has 1-10 employees and operates as a single brand within a larger media conglomerate rather than as an independent publisher, which provides shared back-office, distribution, and audience access across the group's portfolio. Distribution is regional, limited to Queenstown and the surrounding Southern Lakes geography, with no global footprint claimed.

Underlying technology is minimal: a standard content-managed news website (the ODT platform) and an HTML5 replica viewer for the digital edition. No proprietary platform, no native mobile application, and no disclosed API, SDK, or integration ecosystem are present. The publication has no app store presence and relies on web-based access for digital readership.

Name

Mountain Scene

Legal name

Allied Press Limited

Website

https://scene.co.nz

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Scene is a privately held community newspaper serving the Queenstown and Southern Lakes district of New Zealand, in publication since 1972. Owned by Allied Press Limited, it delivers local news, sport, business, and community coverage via print and an HTML5 digital edition distributed through the Otago Daily Times network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dalian Shi

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels1 record

Core offering

Mountain Scene is a locally owned newspaper serving the Queenstown and Southern Lakes region of New Zealand, established in 1972. It delivers local news, sports, business, entertainment, and community event coverage through both a traditional print newspaper and an HTML5-based digital edition accessible online.

Product overview

Mountain Scene is a local Queenstown-focused newspaper publication operated by Allied Press. The publication offers both a traditional print newspaper and a digital edition accessible through an HTML5 web application. The product portfolio consists of the core Mountain Scene newspaper delivering local news, sports, business, entertainment, and community coverage for the Queenstown Lakes district, complemented by its digital replica edition for online access.

Differentiator

Problem solved

Functional benefit

Brands

• Mountain Scene Digital Edition: Online digital edition of the newspaper available at digital.scene.co.nz

Products and services

• Mountain Scene Newspaper A local newspaper publication covering news, events, sports, lifestyle, business, and community stories for the Queenstown region in New Zealand. Distributed via physical print copies in the Queenstown and Southern Lakes region.
• Mountain Scene Digital Edition The digital/online HTML5-based version of the Mountain Scene newspaper, providing an interactive digital replica of the print edition accessible via web browsers for online readership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allied Press LimitedcoreOthersMountain Scene is owned and operated by Allied Press Limited, a New Zealand regional media company that publishes multiple newspapers across Otago and Southland including the Otago Daily Times, The Star, and other regional publications.

Recent moves3 records

Direct peers

• Wanaka Sun: A community newspaper serving Wanaka and the Upper Clutha, adjacent to Mountain Scene's Queenstown Lakes footprint. Comparable as a regional NZ community print/digital newspaper targeting the same broader Southern Lakes audience.
• The Star (Dunedin): Another Allied Press community newspaper in the Otago/Southland region. Directly comparable as a hyper-local Allied Press title with similar print-plus-digital distribution model serving a defined New Zealand community.
• Otago Daily Times: The flagship daily newspaper of Allied Press Limited, the same parent that owns Mountain Scene. Directly comparable as a regional New Zealand newspaper under the same corporate umbrella, sharing distribution and digital infrastructure.
• Crux (Queenstown): An independent Queenstown-focused local news outlet. Directly comparable as a competitor covering the same Queenstown Lakes community and audience that Mountain Scene serves.

Broad incumbents

• NZME: A large New Zealand media group publishing the New Zealand Herald and multiple regional titles. Comparable as a broad incumbent that competes for regional advertising budgets and digital readership in the same South Island markets.
• Stuff (New Zealand): New Zealand's largest digital news publisher and a major regional newspaper operator. Comparable as a broad incumbent competing for the same Queenstown and Otago regional advertising and reader attention that Mountain Scene targets.

Regional players

• The Southland Times: A regional New Zealand newspaper covering Southland, neighboring Mountain Scene's Otago territory. Comparable as a South Island regional newspaper serving a similar rural/provincial audience, though it does not directly compete in Queenstown itself.

Others

• Scene (scene.co.nz digital edition): The HTML5 digital replica edition of Mountain Scene itself. Listed as a peer because it represents the digital-channel extension of Mountain Scene's print product within the same Queenstown audience.
• Allied Press Limited: The parent media company of Mountain Scene. Comparable as the corporate owner that operates the broader Otago/Southland newspaper portfolio and shared digital infrastructure (odt.co.nz) under which Mountain Scene is published.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/MountainScene
• Facebookfacebook.com/MountainScene

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Scene