What HRS does

HRS Robotic Handling System (legal entity: HRS s.r.l.) is an Italian industrial machinery manufacturer headquartered in Goito, province of Mantova, that designs and builds automated equipment for secondary packaging — i.e., the end-of-line operations that occur after primary filling. Its portfolio includes depalletizers (DEM-S pushing type up to 15,000 pieces/hour; DEM-R robotic), case erectors (CEM series up to 40 cartons/minute), case packers (ECM-R robotic, ECM electronic, ECM-H horizontal, ECM-W vertical), partition inserters (PIM), case sealers (CSM series), robotic and compact palletizers (PAM-R Modular up to 120 layers/hour; PAM-R Compact), the six-axis CL-R basket loader robot for sparkling-wine Classic Method production, monoblock integrated systems (MRB, MRB LEAN, MHC RAPID, MHC AC, MHC WRAP), and inverter-controlled product and carton conveyors. The technology base centers on proprietary picking heads and an integrated monoblock architecture that compresses full carton-formation, packing, sealing, labelling, weighing and palletization into less than 25 m² of floor space.

The company serves six core verticals: wine, beer and spirits; dairy; food; aerosol; chemical; and personal care. Documented applications include handling fragile glass bottles for German sparkling-wine producers, gentle handling of butter bricks without deformation, and processing of varied formats including kegs, bag-in-box, aerosols, cans and PET containers. The firm is privately held, founder-led (three technicians with more than 35 years of collective sector experience), and operates from a single headquarter and production site.

HRS generates revenue primarily through the sale of capital equipment and related installation, FAT/SAT testing, maintenance, and spare-parts support. Go-to-market is sales-led: the company works through carefully selected agents in national and international markets and engages directly with customers' technical departments for end-of-line projects, complemented by a recurring presence at industry trade fairs — ADF Paris, SIMEI Milan, and Cibus Tec Parma. Strategic channel and co-development relationships include AEROTEAM for the French aerosol and adjacent markets and VEZZADINI S.P.A. for dairy primary-packaging expertise. The business holds ISO 45001 occupational health and safety certification. No public revenue, headcount or pricing data is disclosed.

Name

HRS

Legal name

HRS s.r.l.

Website

https://hrs-italy.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HRS s.r.l. is an Italian manufacturer of automated secondary-packaging machinery — depalletizers, case erectors/packers/sealers, robotic palletizers, basket loader robots, and monoblock end-of-line systems — serving wine, beer and spirits, dairy, food, aerosol, chemical, and personal-care producers globally via agents and direct project sales.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Secondary packaging machinery
• Robotic palletizing systems
• Automated case packing
• Industrial depalletizing equipment
• End-of-line automation

Headquarters

HQ city

Goito

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automated Packaging Machinery Sales: HRS designs, develops, and produces automated machines for secondary packaging. Revenue is generated through the sale of capital equipment including depalletizers, case erectors, case packers, case sealers, basket loader robots, robot palletizers, and monoblock integrated solutions. The company also provides installation, testing (FAT/SAT), maintenance services, and spare parts as part of the overall equipment sale and after-sales support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HRS designs and manufactures automated machinery for industrial secondary packaging, producing monoblock machines, depalletizers, case erectors, case packers, partition inserters, case sealers, robot palletizers, basket loader robots, and conveyor belts for manufacturers. The company delivers full in-house engineering using 3D CAD systems and supports customers with installation, FAT/SAT testing, maintenance, and spare parts across multiple industry verticals.

Product overview

HRS designs and manufactures automated machines for the secondary packaging sector. The product portfolio includes: Monoblock machines (MRB, MRB LEAN, MHC RAPID, MHC AC, MHC WRAP) that combine multiple operations into single compact systems; Depalletizers (DEM-S pushing type, DEM-R robot type); Case Erectors (CEM-20H/T, CEM-30H, CEM-40H) for American type carton formation; Case Packers (ECM-R robot, ECM electronic, ECM-H horizontal, ECM-W vertical); Partition Inserters (PIM); Case Sealers (CSM-30H/T, CSM-40H); Robot Palletizers (PAM-R Modular, PAM-R Compact); Basket Loader Robots (CL-R); and Conveyor Belts for products and cartons. These machines serve industries including wine/beer/spirits, dairy, food, aerosol, chemical, and personal care sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• MRB Multifunction Robot Block Monoblock machine that performs carton formation, product pick and place with dedicated picking head, carton flap closure with glue or tape, and carton palletization using a robot. Achieves up to 10 cartons/minute for industrial secondary packaging lines.
• MRB LEAN Multifunction Robot Block Compact monoblock machine that handles both product packing and carton palletization using an anthropomorphic arm. Achieves up to 4 cartons/minute for low-to-medium speed industrial packaging lines.
• MHC RAPID Multifunction Handling Center Multifunction handling center with integrated electronic divider for shaped-bottle pre-formation and double picking head that fills two cartons per cycle. Achieves up to 15 cartons/minute for industrial packaging lines handling shaped bottles.
• MHC AC Multifunction Handling Center Multifunction handling center with integrated horizontal layerpad insertion device and dual carton flap sealing options (tape or hot melt glue). Achieves up to 10 cartons/minute for industrial packaging lines requiring layer separation.
• MHC WRAP Multifunction Handling Center Multifunction handling center for wrap-around carton formation with Cartesian axis portal for product cartoning and hot melt glue flap sealing. Achieves up to 12 cartons/minute for industrial packaging lines.
• DEM-S Pushing Type Depalletizer Pushing type depalletizer for automatic depalletization of entire product layers including irregular and unstable shapes. Achieves up to 15,000 pieces/hour for industrial depalletizing lines.
• DEM-R Robot Depalletizer Robot depalletizer with anthropomorphic arm for automatic depalletization of entire product rows. Achieves up to 9,000 pieces/hour for industrial depalletizing lines.
• CEM-20H/T Case Erector Case erector machine for American-type carton formation with lower flaps closure via hot melt glue or self-adhesive tape. Achieves up to 20 cartons/minute for industrial carton-forming lines.
• CEM-30H Case Erector Case erector machine with high-capacity carton magazine and hot melt glue lower flaps closure. Achieves up to 30 cartons/minute for medium-speed industrial carton-forming lines.
• CEM-40H Case Erector High-speed case erector machine with painted steel frame, interlocking doors, and hot melt glue flap pressing device. Achieves up to 40 cartons/minute for high-speed industrial carton-forming lines.
• ECM-R Robot Case Packer Robot case packer using an anthropomorphic arm with a special picking head for picking and placing various product types. Speed is configurable per cycle for industrial case packing lines.
• ECM Electronic Case Packer Electronic case packer with Cartesian axis system for product pick and place into American cartons, trays or plastic crates. Configurable for multiple picking heads for industrial case packing lines.
• ECM-H Horizontal Electronic Case Packer Horizontal electronic case packer for glass bottles in horizontal position with automatic layerpad insertion. Achieves up to 12,000 vertical or 7,000 horizontal bottles/hour for industrial case packing lines.
• ECM-W Vertical Electronic Case Packer Vertical electronic case packer with pneumatic rings picking head for glass bottles in American-type cartons or plastic crates. Supports electronic adjustments from HMI panel for industrial case packing lines.
• PIM Partition Inserter Partition inserter machine with Cartesian axis system for inserting partitions inside American-type cartons or plastic crates. Configurable for multiple cartons per cycle for industrial packaging lines.
• CSM-30H/T Case Sealer Case sealer machine for American-type cartons with upper flaps closure via hot melt glue or self-adhesive tape, with optional lower flaps sealing. Achieves up to 30 cartons/minute for industrial carton-sealing lines.
• CSM-40H Case Sealer Case sealer machine with carton upper flaps closure via hot melt glue, featuring adjustable format change system. Achieves up to 40 cartons/minute for industrial carton-sealing lines.
• PAM-R Modular Robot Palletizer Modular robot palletizer with anthropomorphic arm and configurable picking head for pallets, cartons, plastic crates, bundles or trays. Includes an independent interlayer system. Achieves up to 120 layers/hour for industrial palletizing lines.
• PAM-R Compact Robot Palletizer Compact robot palletizer with single picking head for products, pallets and interlayers. Features a vertical layer magazine mounted on the machine frame. Achieves up to 12 cartons/minute for space-constrained industrial palletizing lines.
• CL-R Basket Loader Robot Basket loader robot with up to six-axis anthropomorphic arm and special picking head for placing bottles in metal or wooden baskets. Includes integrated preformation and accommodates up to two baskets. Achieves up to 4,000 bottles/hour for sparkling wine and fermentation operations.
• Product Conveyor Belts Product conveyors with solid steel structure, inverter-controlled motors, and modular design for simple installation in industrial packaging lines.
• Carton Conveyor Belts High-efficiency carton conveyors with quick guide adjustments and motorized guides for precision and rapid format changes in industrial packaging lines.

Quantifiable outcome

• Less than 25 m² footprint with complete end-of-line capability
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AEROTEAMcoreChannel Partner/ Reseller/ Distributor · 1 January 2025AEROTEAM is HRS's historic French partner acting as representative at the ADF fair in Paris. AEROTEAM represents HRS in the French market for aerosol and related sectors including personal care, household products, pharmaceuticals, paints and industrial products.
• VEZZADINI S.P.A.coreStrategic or Co-development PartnerVEZZADINI S.P.A. is a company from Reggio Emilia, Italy, which since 1955 has been designing machines for automatic packaging of primary packaging for margarine, butter, goat cheese and robiola cheese. HRS leverages this partnership to improve its experience in the dairy sector, offering combined expertise for dairy packaging solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Krones AG: German global leader in packaging and bottling machinery spanning primary filling through end-of-line palletizing. Broader incumbent competing against HRS in palletizing and case packing with much larger scale and integrated line offerings.
• Sidel Group: French-Italian provider of PET packaging solutions including filling, labeling, and end-of-line equipment for beverage, food, and personal care. Broader incumbent with overlapping end-of-line capabilities but primary focus on PET bottling systems.
• Sipa: Italian manufacturer of PET preforms, bottles, and complete filling/packaging lines for beverage and food. Comparable Italian peer with adjacent offering though more focused on primary packaging rather than secondary end-of-line.
• ProMach: US-based packaging machinery conglomerate with multiple brands covering filling, labeling, cartoning, case packing, palletizing, and end-of-line integration. Broader incumbent offering competing solutions in virtually every category HRS serves.

Direct peers

• OCME: Italian manufacturer of end-of-line packaging machinery including case packers, palletizers, depalletizers, and wrapping equipment for beverage, food, and consumer goods. Directly comparable Italian mid-market peer focused on secondary packaging automation with similar customer verticals.
• Aetna Group: Italian end-of-line packaging solutions provider offering palletizers, case packers, depalletizers, and wrapping equipment for food, beverage, and logistics sectors. Closely comparable Italian mid-market peer.
• Lanfranchi: Italian specialist in depalletizing, decasing, and case packing machinery primarily for beverage and food industries. Comparable Italian peer with similar product mix and customer base, particularly in wine and water bottling.
• SMI S.p.A. Italian manufacturer specializing in stretch wrapping, end-of-line packaging, and palletizing systems for beverage and food industries. Comparable Italian peer with similar end-of-line focus and international footprint.
• Bortolin Kemo: Italian manufacturer of packaging machinery including palletizers, depalletizers, and end-of-line systems primarily for wine, beverage, and chemical sectors. Comparable smaller Italian peer with similar product focus.
• Zecchetti: Italian manufacturer of palletizers, depalletizers, and end-of-line packaging systems for beverage and food sectors. Comparable Italian peer with similar specialization in secondary packaging robotics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hrs-srl-robotic-handling-system

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRS