ADRIATIC OSIGURANJE DD

What ADRIATIC OSIGURANJE DD does

ADRIATIC osiguranje d.d. is a Croatian non-life (P&C) insurance company headquartered in Zagreb and operating under the Agram Group financial conglomerate. Founded in 1991-1992 as Jadransko osiguranje and rebranded to ADRIATIC osiguranje effective January 1, 2019 to support EU market entry, the company sells motor, property, liability, vessel, aircraft, drone, accident, travel, crop/plantation, fire, and professional liability cover to individuals, families, SMBs, farmers, licensed professionals, and tourist accommodation providers. Core technology consists of an in-house insurance platform supporting claims management, online policy issuance, premium calculation, a consumer-facing Webshop for property/travel/vessel/drone policies, and a dedicated B2B client portal; the broader distribution footprint combines this digital layer with 500+ physical sales points and 10 regional branches across Croatia plus an Italy branch in Trieste.

The company generates revenue primarily through insurance premiums collected on annual/multi-year subscription bases across its multiple lines, supplemented by investment income on collected premiums. GWP reached 753 million HRK (gross written premium) and total revenue 765 million HRK in 2019, with reported market share of 9.86% in Croatian non-life insurance and approximately 250,000+ clients served. Premiums are tightly diversified: examples include property packages from €95 to €235 per year, mandatory vessel cover from €23.89 to €135.37, and travel insurance sums ranging €10,000-€60,000 with family and senior pricing variations. The go-to-market combines a sales-led agent/advisor model with direct digital self-service channels and affinity partnerships (IKEA FAMILY, Buksa.hr, Agram Group cross-sell); in 2019 the company won the Zlatna Kuna award for best Croatian insurance company, reported 33.2% growth in the first 11 months of 2020, and in April 2026 delisted from the Zagreb Stock Exchange via shareholder vote to operate as a private company.

Name

ADRIATIC OSIGURANJE DD

Legal name

ADRIATIC osiguranje d.d.

Website

https://adriatic-osiguranje.hr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ADRIATIC osiguranje d.d. is a Croatian non-life (P&C) insurer selling motor, property, travel, vessel, aircraft, drone, accident, crop, and liability insurance to individuals, families, farmers, licensed professionals, and SMBs through 10 regional branches, 500+ sales points, a proprietary Webshop, and a B2B portal across Croatia and Italy.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

Keywords

• Non-life insurance
• Vehicle insurance
• Property insurance
• Travel insurance
• Marine insurance

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premium Revenue: Core revenue is generated through collecting insurance premiums from policyholders across multiple lines: motor vehicle (auto liability and kasko), property (homeowners, renters), travel, vessels (mandatory boat/yacht, maritime kasko), aircraft (mandatory and kasko), drones, accident, crop and plantation, and liability insurance. Premiums are collected on subscription/renewal basis with annual or multi-year policy terms.
2. Investment Income: Insurance companies invest collected premiums to generate investment returns, contributing to overall revenue. Adriatic states it invests and reinvests profits rationally in accordance with the Insurance Act.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ADRIATIC osiguranje d.d. is a Croatian non-life insurance company that designs, prices, and underwrites insurance products across motor vehicle (auto liability and kasko), property (household and homeowner), travel (domestic and international), vessel and aircraft, accident, drone, crop and plantation, public liability, and professional liability lines. Policies are distributed through 500+ physical sales points, a proprietary Webshop for online purchase, and a dedicated B2B portal for commercial clients, with Italian operations supporting EU market entry.

Product overview

ADRIATIC osiguranje d.d. is a Croatian non-life insurance company offering a comprehensive portfolio of insurance products through multiple channels including 500+ sales points, a B2B portal, and a Webshop platform. The core product portfolio centers on vehicle insurance (auto liability and kasko), property/household insurance (FAMILY packages with BASIC/TREND/PRESTIGE tiers), liability insurance (public and professional), vessel insurance (mandatory third-party and maritime kasko), aircraft insurance, accident insurance, and travel insurance. Supporting products include crop/plantation insurance, fire/natural disaster coverage, drone liability, and specialized packages such as Plan za siguran dan and ZONA for combined household and liability coverage. The Webshop enables online purchasing of property, travel, vessel, and drone insurance, while the B2B Portal serves commercial clients. The company operates 10 regional branches across Croatia and expanded into the Italian market under the name ADRIATIC-assicurazioni.

Differentiator

Problem solved

Functional benefit

Products and services

• Osiguranje vozila (Vehicle Insurance) Comprehensive vehicle insurance covering motor vehicles against damage, theft, and third-party liability, including mandatory auto liability and kasko coverage, for Croatian vehicle owners and businesses.
• Osiguranje imovine (Property Insurance) Property insurance covering houses, apartments, holiday homes, and rental properties against fire, natural disasters, theft, and other risks, for homeowners and landlords.
• Osiguranje od odgovornosti (Liability Insurance) Public and professional liability coverage protecting individuals, businesses, and licensed professionals against third-party claims for damages or injuries.
• Osiguranje plovila (Vessel Insurance) Maritime insurance for boats, yachts, and ships including mandatory third-party liability (vessels with engines over 15 kW) and maritime kasko coverage for Croatian coastal waters, available online through the Webshop.
• Osiguranje letjelica (Aircraft Insurance) Aircraft insurance covering mandatory air carrier liability, passenger coverage, and kasko insurance for aircraft registered in the Croatian registry.
• Osiguranje od nezgode (Accident Insurance) Personal accident insurance providing coverage for injuries, disability, and death resulting from accidents, for individuals and families.
• Putno osiguranje (Travel Insurance) Travel insurance for domestic and international travel covering medical expenses, accidents, luggage, and trip cancellation, available for Croatian residents traveling abroad and foreign visitors in Croatia, purchasable online.
• Profesionalna odgovornost (Professional Liability Insurance) Professional liability insurance covering 14+ regulated professions including lawyers, notaries, auditors, accountants, security services, medical practitioners, real estate brokers, travel agencies, marina owners, and board members, required under Croatian law.
• Osiguranje usjeva i nasada (Crop and Plantation Insurance) Agricultural insurance covering crops, plantations, and fruits against weather-related risks including hail, fire, lightning, flood, frost, and storm damage, for farmers with state subsidy of 70% of premium available under M17 measures.
• Osiguranje bespilotnog zrakoplova (Drone Insurance) Mandatory and optional insurance for unmanned aerial vehicles (drones), covering operator liability for damages to third parties, required for drones conducting aerial work, available for purchase online via the Webshop.
• Osiguranje od požara i elementarnih šteta (Fire and Natural Disaster Insurance) Standalone property insurance covering damage or loss from fire, explosion, storms, natural disasters, and supplementary risks for buildings and movable property.
• Plan za siguran dan (Plan for Safe Day) Package insurance combining accident and private liability coverage for individuals, families, and tourist apartment providers, offered in three plan tiers with varying coverage amounts for daily life protection.
• FAMILY Osiguranje kućanstva (FAMILY Household Insurance) Comprehensive household insurance packages with multiple tiers (FAMILY, miniFAMILY) and variants (BASIC, TREND, PRESTIGE), covering properties and belongings against 7 basic risks plus optional add-ons including earthquake coverage and travel assistance.
• Putno osiguranje za strane posjetitelje (Travel Insurance for Foreign Visitors) Travel health and accident insurance for foreign visitors in Croatia, covering emergency medical treatment, hospitalization, medical evacuation, and repatriation of remains, with available sums from €10,000 to €60,000.
• Putno osiguranje u tuzemstvu (Domestic Travel Insurance) Travel insurance for group trips within Croatia, covering luggage, trip cancellation/interruption, private liability, and accident coverage with four insured amount combinations.
• Obvezno osiguranje brodice/jahte (Mandatory Vessel/Yacht Insurance) Legally required third-party liability insurance for boat and yacht owners with motor power exceeding 15 kW, with minimum coverage of €464,529.82 per incident and premiums ranging from €23.89 to €135.37, available online via the Webshop.

Quantifiable outcome

• 13.61% increase in gross written premium in 2019 compared to 2018
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, notable and minor.

• Agram BrokericoreChannel Partner/ Reseller/ DistributorPart of the Agram Group financial ecosystem. Agram Brokeri is an insurance brokerage company. Adriatic is a member of the Agram Group which also includes Agram Invest, Agram Yachting, Eurodom, Agram leasing, Agram banka, Specijalna bolnica AGRAM, and Tifon.
• Agram InvestcoreOthersPart of the Agram Group financial ecosystem. Adriatic is a member of the Agram Group which also includes Agram Brokeri, Agram Yachting, Eurodom, Agram leasing, Agram banka, Specijalna bolnica AGRAM, and Tifon.
• Agram bankacoreOthersPart of the Agram Group financial ecosystem. Agram banka is a Croatian bank. Adriatic operates within the Agram Group which includes banking, leasing, brokerage, and other financial services.
• Agram leasingcoreOthersPart of the Agram Group financial ecosystem. Agram leasing provides vehicle and equipment leasing, creating potential cross-selling opportunities for vehicle insurance products.
• Agram YachtingcoreChannel Partner/ Reseller/ DistributorPart of the Agram Group. Specializes in yachting services, creating natural synergy with Adriatic's vessel and maritime insurance products.
• VK Jug Adriatic osiguranje (water polo club)notableGTM or Marketing PartnerGeneral sponsor of the VK Jug Adriatic osiguranje water polo club from Dubrovnik since October 2019, 5-year agreement. The club was renamed from VK Jug to VK Jug Adriatic osiguranje. One of Croatia's most successful sports clubs with nearly 100 years of history. Partnership promotes brand awareness in sports community.
• IKEA CroatianotableGTM or Marketing PartnerIKEA FAMILY program partnership offering ADRIATIC insurance products: 50% discount on travel insurance (semi-annual or annual policies) and 30% discount on IKEA FAMILY household insurance packages. Customers can purchase at Adriatic sales points.
• Buksa.hrminorGTM or Marketing PartnerPartnership with Buksa.hr platform for space rental. Adriatic provides insurance coverage for items stored in rented spaces (garages, basements, attics). First 100 landlords receive 30% discount on space insurance policies.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Allianz Hrvatska d.d. Allianz Hrvatska provides motor, property, travel, accident, liability, life, and business insurance in Croatia. It is comparable because its Croatian operations overlap directly with ADRIATIC's non-life retail and commercial insurance portfolio, though backed by a global insurer.
• Wiener osiguranje Vienna Insurance Group d.d. Wiener osiguranje VIG is a Croatian insurer offering motor, property, travel, liability, life, and business insurance. It is comparable as a local-market carrier serving many of the same personal and SME risk-transfer needs as ADRIATIC.
• Generali osiguranje d.d. Generali's Croatian insurer offers motor, property, travel, accident, health, life, and commercial insurance products. It is comparable because it addresses the same Croatian non-life insurance segments while benefiting from a larger international insurance group.
• UNIQA osiguranje d.d. UNIQA's Croatian business provides personal and commercial insurance, including motor, home/property, travel, health, and liability products. It is comparable because it competes with ADRIATIC across consumer and SME insurance channels in Croatia.
• Triglav osiguranje d.d. Triglav osiguranje operates in Croatia as part of the regional Triglav Group and offers vehicle, property, travel, accident, and commercial coverage. It is comparable due to its Adriatic-region footprint and overlapping P&C insurance portfolio.
• GRAWE Hrvatska d.d. GRAWE Hrvatska provides life and non-life products including motor, property, travel, accident, and liability insurance. It is comparable because it serves Croatian retail and business policyholders with overlapping insurance coverage lines.
• Groupama osiguranje d.d. Groupama osiguranje operates in Croatia with motor, property, travel, accident, and commercial insurance products. It is comparable as another insurer targeting Croatian consumers and SMEs across non-life lines similar to ADRIATIC.

Direct peers

• Croatia osiguranje d.d. Croatia osiguranje is a leading Croatian insurer offering motor, property, liability, travel, health, and life insurance. It is highly comparable because it competes for the same Croatian consumer and business insurance customers across core non-life lines.
• HOK osiguranje d.d. HOK osiguranje is a Croatian insurer with offerings such as motor, property, travel, accident, and liability insurance. It is comparable as a domestic carrier competing in the same P&C product categories and customer segments.
• Euroherc osiguranje d.d. Euroherc is a Croatian insurance carrier with a strong focus on vehicle, property, accident, travel, and liability insurance. It is comparable to ADRIATIC through its Croatian branch network, motor/P&C product mix, and local customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adriatic-osiguranje

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADRIATIC OSIGURANJE DD