What Jane Group does

Jane Group (Jané) is a Spanish privately-held manufacturer of baby and childcare products headquartered in Barcelona, founded approximately 1930 when Manel created the first stroller for his son Ramón. The company designs, manufactures, and distributes a comprehensive hardware portfolio spanning three product domains: mobility (strollers including the Keep, Muum, and Crosslight models; car seats branded Jané Concord covering newborn through child segments); carrying solutions (IHDI-certified baby carriers and breathable wrap slings); and home care (cribs, bouncers, baby monitors with rotating cameras, humidifiers, night lights, plus hygiene, feeding, and maternal care products).

Jané's underlying technology centers on physical product engineering and safety validation rather than software: the company operates the only private crash test tunnel in Spain (Jané Crash Test Research Center, established 2003), enabling car seat testing beyond regulatory minimums. The company holds LFGB certification for German market compliance and IHDI certification for hip-healthy baby carriers. Recent material innovation includes collections using 100% recycled fabrics reportedly reducing CO2 emissions by up to 75%.

The business model is hardware sales through a hybrid direct-to-consumer channel: company-owned e-commerce platform janeworld.com deployed across seven localized language sites (Spanish, Italian, French, Portuguese, English, Catalan, German) combined with company-operated physical retail stores. Customers are primarily parents of infants and young children aged 0-4 years, with a secondary gift-buyer segment. Ancillary programs include the Renew Plan accident-replacement service for car seats and the Jané Educa road-safety education initiative (10,000+ children since 2007).

Name

Jane Group

Legal name

Jané

Website

https://groupjane.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Jane Group (Jané) is a Barcelona-based, family-owned Spanish manufacturer founded circa 1930 that designs and sells baby strollers, Jané Concord car seats, IHDI-certified baby carriers, and home care products directly to European parents of children aged 0-4 through multi-language e-commerce and company-owned retail stores.

Ownership category

akta.pro rank

Product category

Baby and Childcare Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Nursery & Baby Gear Organization (HSAFAIAE)

akta.pro secondary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

Keywords

• Baby strollers
• Child car seats
• Baby carriers
• Infant care products
• Baby furniture

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Jané Group generates revenue through the sale of physical baby products including strollers, car seats, baby carriers, sleep products, hygiene items, and feeding equipment. Products are sold as one-time purchases through direct-to-consumer e-commerce and physical retail stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jané Group designs, manufactures, and distributes baby and childcare products, including pushchairs/strollers (Keep, Muum, Crosslight), Jané Concord car seats for newborn through age 12, IHDI-certified baby carriers and wraps, cribs, bouncers, baby monitors, high chairs, feeding products, and hygiene items. Products are sold through the company's own e-commerce platform (janeworld.com, available in seven languages) and physical retail stores, primarily across European markets.

Product overview

Jane Group (Jané) is a Spanish baby product manufacturer with over 90 years of experience, specializing in a comprehensive portfolio of baby and childcare products. The product line centers on three main categories: mobility products (strollers/carritos including Keep, Muum, and Crosslight models; car seats with Jané Concord branding for newborns, toddlers, and children); carrying products (IHDI-certified baby carriers and wraps); and home care products (sleep/rest items including cribs, bouncers like Baluu/Evolution/Fold/Moon/Kalm, baby monitors with rotating cameras, humidifiers, night lights; hygiene products including bathtubs, potties, and maternal care; feeding products including high chairs, baby food processors, silicone tableware, thermoses, and teethers). The company also operates the Jané Crash Test Research Center and offers the Renew Plan accident replacement service. Recent collections emphasize sustainability with 100% recycled fabrics reducing CO² emissions by 75%.

Differentiator

Problem solved

Functional benefit

Products and services

• Keep Stroller The stroller of the future, featuring a revolution in design and style combined with lightness, compact folding and technology. Targeted at parents seeking an innovative, lightweight pushchair for daily use.
• Muum Stroller The iconic Jané stroller model updated with a modern and innovative design, retaining known comfort and easy handling thanks to its large wheels. Targeted at parents seeking an everyday pushchair.
• Crosslight Stroller The most complete Jané stroller for moving around the city or countryside, with built-in LED light and adjustable suspension. Targeted at parents needing a versatile, feature-rich pushchair.
• Lightweight Strollers Lightweight stroller catalog with several options that adapt to all lifestyles. Targeted at parents seeking portable, easy-to-handle pushchairs.
• Double Strollers The perfect double stroller for twins or siblings close in age, designed to be surprisingly light and comfortable. Targeted at parents of multiples or two young children.
• Jané Concord Car Seats - Newborn (40-87cm) Jané Concord safety car seats for newborns (40-87cm, 0-15 months), accompanying and protecting from hospital discharge on all journeys. Targeted at parents of newborns needing compliant infant car seats.
• Jané Concord Car Seats - Toddler (76-125cm) Essential car safety seats for growing children (76-125cm, 13 months - 7 years), Jané Concord brand. Targeted at parents of toddlers needing stage-appropriate child restraint systems.
• Jané Concord Car Seats - Child (100-150cm) Safety solutions for older children (100-150cm, 4-12 years), comfortable and practical without compromising protection. Targeted at parents of older children needing booster seats.
• Baby Carriers Baby carriers certified by the International Hip Dysplasia Institute (IHDI) as products that consider healthy hip development. Targeted at parents practicing babywearing.
• Baby Wraps Elastic and breathable wrap slings that favor baby development and are very comfortable and easy to put on. Targeted at parents seeking ergonomic wrap-style baby carriers.
• Carrycots Comfortable and cozy carrycots allowing babies to enjoy walks from the first day with real protection and safety. Targeted at parents of newborns needing lie-flat transport options.
• Cribs and Playpens Travel cribs and co-sleeping cribs available in various models for different needs. Targeted at parents seeking safe sleep solutions at home or while traveling.
• Bouncers Range of baby bouncers including Baluu, Evolution, Fold (updated with new polished chassis), Moon, and Kalm models. Targeted at parents needing soothing infant seating.
• Baby Monitors Latest generation baby monitors with rotating camera and motorized tilt with optical zoom. Targeted at parents seeking remote monitoring of their infant.
• Nursing Pillows Comfortable, versatile maternal and nursing pillows in attractive patterns. Targeted at nursing mothers seeking ergonomic support.
• Humidifiers Humidifiers that improve air quality and can act as night companion lights. Targeted at parents seeking better nursery air conditions.
• Night Lights Companion lights or night lights to help babies fall asleep peacefully and allow observation at night. Targeted at parents seeking soothing nursery lighting.
• Baby Bath Tubs Versatile and practical bathtubs for comfortable and safe bath time enjoyment. Targeted at parents of newborns and infants.
• Potties Egg Potty, Soft Potty and 3 in 1 Potty — attractive and comfortable potties to help transition from diapers. Targeted at parents toilet-training toddlers.
• Mother Care Products Postpartum products including recommended postpartum underwear and nursing pads. Targeted at mothers during the postpartum period.
• High Chairs Evolutive and practical high chairs that help babies gain autonomy and experience new flavors and textures at mealtimes. Targeted at parents of babies starting solids.
• Baby Food Processors Food preparation appliances for preparing baby food at each stage of the feeding process. Targeted at parents preparing homemade baby food.
• Baby Tableware Silicone utensils with proprietary design, also options for Baby-Led Weaning (BLW) practice. Targeted at parents feeding babies and toddlers.
• Teethers Silicone giraffe-shaped teether for teething relief, plus anti-choking testers for safely trying new foods. Targeted at parents of teething infants.
• Renew Plan Service program through which Jané replaces car seats in case of accident while a child restraint system is installed. Targeted at Jané Concord car seat customers.
• Stroller Bags and Mats Various models of stroller bags and mats in all colors to keep babies warm and comfortable during colder months. Targeted at parents using Jané strollers.
• Stroller Bags Comfortable and practical bags to store everything a baby needs while out with the stroller. Targeted at parents using Jané strollers.
• Baby Product Collections Curated themed product collections including Sage, Mist, Botanic, Pale, Iris, and Nature Edition (100% recycled fabric). Targeted at parents seeking coordinated baby product ranges.

Quantifiable outcome

• 75% less CO2 emissions with recycled fabric collections
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jané ConcordcoreStrategic or Co-development PartnerJané Concord is a strategic partnership for car seat development and branding. Jané Concord car seats are a key product line in the company's portfolio, offering safety solutions from newborn (40-87cm) through toddler years (up to 150cm).
• International Hip Dysplasia Institute (IHDI)coreTechnology or IntegrationIHDI provides certification for Jané's baby carriers, confirming they are designed to promote healthy hip development in infants. This certification applies to all Jané baby carriers and represents an independent medical endorsement of product safety.
• AESVi (Asociación Española de Seguridad Vial)minorStrategic or Co-development PartnerPartnership for road safety initiatives in Spain, complementing the company's Jané Educa program and crash test research activities.
• Jané Educa Program PartnersminorStrategic or Co-development PartnerEducational institutions collaborate with Jané Group for the Jané Educa program, where school children visit the Crash Test Research Center to learn about road safety and the importance of proper child restraint systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chicco (Artsana): Large Italian baby products manufacturer with a full-range catalogue (feeding, hygiene, sleep, gear) directly overlapping Jané's breadth, though operating at significantly larger scale across more channels.

Direct peers

• Cybex (Goodbaby): Premium European car seat and stroller brand competing head-to-head with Jané Concord on safety positioning and with Jané on strollers, with comparable premium pricing strategy.
• Britax Römer: German-based car seat and stroller manufacturer directly competing with Jané Concord on safety-credentialed car seats in the European market.
• Bugaboo: Premium European stroller and travel system brand directly competing with Jané in the high-end pushchair and modular travel system category across European markets.
• Stokke: Norwegian premium baby brand competing with Jané in high-end strollers and baby furniture, particularly in the Iberian and broader European specialty retail channel.
• UPPAbaby: US premium stroller and travel system brand with analogous product architecture (modular frames, car seat compatibility) targeting the same design-conscious, safety-focused parent cohort as Jané.
• Peg Perego: Italian baby gear manufacturer with overlapping stroller and car seat lines, similar heritage profile, and parallel European D2C and retail distribution model.
• Maxi-Cosi (Dorel Juvenile): Leading car seat and baby gear brand with overlapping Jané Concord car seat portfolio and complementary travel systems, serving the same parent of 0–4 segment across Europe.
• Silver Cross: British heritage pram and travel system brand with comparable century-long heritage positioning and premium stroller offering in the same European parent segment as Jané.

Emerging players

• Ergobaby: Specialist baby carrier and wrap brand whose IHDI-credentialed carriers directly overlap with Jané's baby carrier and wrap lines for parents prioritizing ergonomic babywearing.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wwwJANEes/featured
• Facebookfacebook.com/Janeofficialglobal
• Instagraminstagram.com/janeproducts/?hl=es
• Xx.com/janeproducts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane Group