Dings
Dings Co. (Dings Dynamics Group), founded 1899 and based in Milwaukee, Wisconsin, manufactures direct-acting spring-set, electrically released disc brakes for industrial motors across six product series, serving OEM customers in manufacturing, mining, construction, elevators, and marine/naval verticals worldwide.
- Company typePrivate
- Founded1899
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dings does
Dings Co., operating through its Dings Dynamics Group division, manufactures direct-acting spring-set, electrically released disc brakes for industrial motors from its headquarters in Milwaukee, Wisconsin. Founded in 1899 by Myron Dings and in continuous operation for over 125 years, the company produces a portfolio of six core brake series (40 through 90) covering fractional through large NEMA frame sizes (42 through 405), plus specialty variants for Hazardous Location, Marine/Maritime, and Naval Duty applications, and a Smart Brake Option add-on for intelligent monitoring. The underlying technology is proprietary: a direct-acting electromagnetic design with a single moving part and no complex linkages, which the company positions as outperforming and outlasting solenoid-actuated alternatives. Custom modifications and application-specific engineering are an explicit capability, with an in-house engineering team supporting brake sizing and design for unique requirements.
Dings operates a direct, engineering-led sales motion targeting OEM customers across manufacturing, mining, construction/elevators, material handling, food & beverage, and marine/naval verticals, with a stated worldwide market reach. Revenue is generated through hardware sales of configured brake units across the six series and specialty variants, supplemented by post-sale parts, repairs, and rebuild services. Pricing is quote-based and not publicly disclosed, consistent with engineered-to-order industrial component sales. The company shares its Milwaukee facility with Dings Magnetic Group, a sister division manufacturing magnetic separation equipment, and is privately held with no disclosed institutional ownership, funding rounds, or M&A activity.
Dings firmographics
Firmographics- Name
- Dings
- Legal name
- Dings Co.
- Website
- https://dingsbrakes.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dings Co. (Dings Dynamics Group), founded 1899 and based in Milwaukee, Wisconsin, manufactures direct-acting spring-set, electrically released disc brakes for industrial motors across six product series, serving OEM customers in manufacturing, mining, construction, elevators, and marine/naval verticals worldwide.
- Ownership category
- akta.pro rank
Dings industry classification
Industry- Product category
- Industrial Brakes
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Brakes, Clutches & Couplings (Electromagnetic Brakes, Torque Limiters) (IMAGACAK)
Keywords
Where Dings is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Industrial Motor Brakes: Sale of direct-acting spring-set disc brakes for industrial motors across multiple series (40, 50, 60, 70, 80, 90) with various mounting configurations and torque ratings
- Parts, Repairs, and Rebuilds: Post-sale support including parts, repairs, rebuilds and advice to maintain equipment performance
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Dings product offering
Product offeringCore offering
Dings manufactures direct-acting, spring-set, electrically released disc brakes for industrial AC and DC motors. The portfolio spans six core series (40, 50, 60, 70, 80, and 90) covering fractional to large NEMA frame sizes, plus specialty variants for hazardous locations, marine/maritime, and naval-duty applications. All brakes are engineered and assembled in Milwaukee, Wisconsin, and the company supports customers with application engineering, parts, repairs, and rebuilds.
Product overview
Dings Dynamics Group manufactures direct-acting spring-set, electrically released disc brakes for industrial motor applications. The product portfolio consists of six main brake series (40, 50, 60, 70, 80, and 90 Series) that share a common direct-acting design principle with one moving part and no complex linkages, differing primarily in frame size capacity and torque ratings. The 40 and 50 Series serve fractional and small horsepower applications, the 60 Series offers mid-range versatility with multiple mounting options, the 70 Series provides heavy-duty capability for larger motors, and the 80 and 90 Series handle the largest industrial frame sizes. Specialty variants include Hazardous Location, Marine/Maritime Duty, and Naval Duty configurations. The company also offers a Smart Brake Option for intelligent monitoring and custom modifications for unique application requirements. All products are engineered and assembled in Milwaukee, Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- 40 Series Brake
Companies that use Dings
Customer profileSegments5 records
Ideal customer profiles2 records
Dings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dings Magnetic GroupcoreSister company operating from the same Milwaukee facility. Dings Magnetic Group manufactures magnetic separation equipment. Both divisions are part of Dings Company, established since 1899.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dings competitors and assessment
Company assessmentBroad incumbents
- Emerson (Dixie Precision): Emerson's industrial automation portfolio historically included electromagnetic clutches and brakes (including the Dixie line). It competes with Dings in industrial motor braking as part of a much broader automation and motion-control offering for OEMs.
- Magnetek: Magnetek (a Columbus McKinnon brand) supplies motors, drives, and motion control products including electromagnetic brakes for industrial and crane applications. It overlaps with Dings in industrial motor braking while addressing a broader electrification and automation portfolio.
- Eaton: Eaton is a large industrial conglomerate offering a broad motion control and electrical product portfolio that includes industrial clutches and brakes. It overlaps with Dings in industrial braking applications but competes as a much broader incumbent with bundled solutions and global scale.
Direct peers
- Warner Electric: Warner Electric (a BorgWarner brand) is one of the most established manufacturers of electromagnetic clutches, brakes, and power transmission products for industrial motion control. It directly competes with Dings in spring-set and electrically released industrial motor brakes across similar NEMA frame sizes and torque ratings.
- Stearns (Regal Rexnord): Stearns industrial brakes (now part of Regal Rexnord) manufacture spring-set, electrically released disc and drum brakes for industrial motors. It is a direct competitor to Dings in core motor-brake product categories and shares similar OEM and industrial end-market customers.
- Inertia Dynamics: Inertia Dynamics (a Houchin Bearrance brand) manufactures electromagnetic brakes, clutches, and power transmission products for industrial motors. It is a direct competitor to Dings in spring-set industrial motor brakes and similar NEMA-frame applications.
- Mayr Power Transmission: Mayr is a German manufacturer of electromagnetic safety brakes, clutches, and power transmission products for industrial motors and servo applications. It is a direct competitor to Dings in industrial electromagnetic braking, especially in elevator, hoist, and machine tool markets.
- Ogura Clutch: Ogura is a Japanese manufacturer of electromagnetic clutches, brakes, and power transmission products for industrial and automotive applications. It is comparable to Dings in core electromagnetic brake technology and competes across similar OEM and industrial motor customer segments.
- SEPAC: SEPAC is a US-based manufacturer of electromagnetic brakes and clutches used in industrial, medical, and motion-control applications. It is a direct peer to Dings in spring-set and electrically released electromagnetic brake technology.
Emerging players
- Hindon Corporation: Hindon designs and manufactures electromagnetic brakes, clutches, and custom motion control components for industrial applications. It competes with Dings in specialized and custom-engineered electromagnetic brake applications, particularly for cranes, hoists, and mining equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dings social profiles
Digital presenceDings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dings leadership team
Management profileNumber of profiles
Dings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dings
What does Dings do?
Dings manufactures direct-acting, spring-set, electrically released disc brakes for industrial AC and DC motors. The portfolio spans six core series (40, 50, 60, 70, 80, and 90) covering fractional to large NEMA frame sizes, plus specialty variants for hazardous locations, marine/maritime, and naval-duty applications. All brakes are engineered and assembled in Milwaukee, Wisconsin, and the company supports customers with application engineering, parts, repairs, and rebuilds.
Is Dings a public or private company?
Dings is a private company. It is classified as family owned and is currently operating.
When was Dings founded?
Dings was founded in 1899. It employs 51 to 100 people.
Where is Dings based?
Dings is headquartered in Milwaukee, United States, in the North America region.
How does Dings make money?
Two revenue lines are on record. Industrial Motor Brakes are the primary driver. The others are parts, Repairs, and Rebuilds.
Who are Dings's main competitors?
Broad incumbents on record are Emerson (Dixie Precision), Magnetek and Eaton. Direct peers are Warner Electric, Stearns (Regal Rexnord), Inertia Dynamics, Mayr Power Transmission, Ogura Clutch and SEPAC. Hindon Corporation is listed as an emerging player.
Does Dings have an API?
No public API is recorded for Dings.
What industry is Dings in?
Dings's product category is Industrial Brakes. Its primary akta.pro industry code is IMAGACAK, Brakes, Clutches & Couplings (Electromagnetic Brakes, Torque Limiters). Its SIC code is 3620.