Michelle Lunn Charity Golf Outing

What Michelle Lunn Charity Golf Outing does

The Michelle Lunn Charity Golf Outing is the operating name of the Michelle Lunn HOPE Foundation, a 501(c)(3) tax-exempt nonprofit organization (EIN #27-0615445) founded in 2007 and tax-exempt since 2009, headquartered in Ada, Michigan. The foundation was established by Michael and Suzanne Lunn in memory of their daughter Michelle, who died from Acute Lymphoblastic Leukemia at age 22. It operates with no paid staff and less than 1% overhead, relying entirely on volunteers, and has disbursed more than $592,375 since inception, including $461,000 to the Van Andel Institute for blood cancer research, $77,000 in scholarships, and $54,375 in patient financial assistance.

Its sole core product is an annual golf outing — now in its 19th year, scheduled for September 13, 2026 — held at Scott Lake Country Club in Comstock Park, Michigan. The event is a 4-person scramble format priced at $120 per individual or $480 per team of 4, with a $30 dinner-only option for non-golfers. Revenue is augmented by a formalized ten-tier corporate sponsorship ladder ranging from $300 (Hole Sponsorship) to $10,000 (Butterfly Title Sponsorship), general donations, silent auctions, and a Blue Ridge Mountains cabin auction. Payments are processed through Square's online storefront and the organization's WordPress website, with no proprietary technology, mobile application, API, or AI/ML components.

The foundation serves three primary constituents: blood cancer patients and families (through research funding and financial assistance), individual donors and community golfers (through event participation), and regional corporate sponsors (primarily West Michigan SMBs such as Commerce Bank, Agape Plastics, Alliance Beverage, and Todd Wenzel Buick GMC seeking brand visibility and CSR alignment). The go-to-market motion is event-driven and community-referral-based rather than digitally scaled.

Name

Michelle Lunn Charity Golf Outing

Legal name

Michelle Lunn HOPE Foundation

Website

https://mlhopegolf.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Michelle Lunn Charity Golf Outing operates the Michelle Lunn HOPE Foundation, a volunteer-run 501(c)(3) nonprofit hosting an annual golf outing to raise funds for blood cancer research at Van Andel Institute, patient financial assistance, and student scholarships in memory of Michelle Lunn.

Ownership category

akta.pro rank

Product category

Charity Golf Event Fundraising

NAICS

Other Grantmaking and Giving Services (813219), Voluntary Health Organizations (813212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Charity golf outings
• Blood cancer fundraising
• Nonprofit event sponsorship
• Cancer research donations
• Memorial scholarship programs

Headquarters

HQ city

Ada

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Golf Outing Registrations: Individual golfer fees ($120/person) and team registrations ($480/team of 4) for annual charity golf event.
2. Sponsorships: Corporate sponsorships at multiple tiers from $300 (Hole Sponsorship) to $10,000 (Butterfly Title Sponsorship). Includes recognition on website, printed materials, and event signage.
3. Donations: General donations from individuals and organizations supporting blood cancer research, scholarships, and patient assistance.
4. Auction Proceeds: Silent auctions and cabin auctions (4-bedroom mountain vacation home) generating additional fundraising revenue.
5. Dinner-Only Tickets: $30 per person for non-golfers to attend dinner and auction portion of event.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Michelle Lunn Charity Golf Outing operates an annual charity golf event at Scott Lake Country Club in Comstock Park, Michigan, that raises funds for blood cancer research at Van Andel Institute, patient financial assistance, and memorial scholarships. The core offering is a 4-person scramble golf tournament with amenities including 18 holes, cart, beverages, driving range, dinner, and contests, supported by tiered sponsorship packages, dinner-only tickets, and a cabin auction.

Product overview

The Michelle Lunn Charity Golf Outing is a nonprofit organization operating a single annual signature fundraising event—the 19th Annual Michelle Lunn Hope Charity Golf Outing. The core product is the golf outing itself (a 4-person scramble at Scott Lake Country Club with amenities including golf, cart, dinner, and raffles). This core event is supported by add-on sponsorship packages at multiple price tiers (Butterfly Title at $10,000 down to Hole Sponsorship at $300), a dinner-only ticket option for non-golfers, and periodic special offerings such as a cabin auction. The organization does not operate a technology product platform; all products are charitable event offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Charity Golf Outing The signature annual fundraising event featuring a 4-person scramble format at Scott Lake Country Club in Comstock Park, Michigan. Includes 18 holes of golf, cart, beverages, driving range and practice putting green usage, door prizes, course contests, and a steak dinner, with proceeds benefiting blood cancer research at Van Andel Institute, patient assistance, and scholarships.
• Dinner-Only Tickets A $30 per person ticket option for non-golfers to attend the dinner and auction portion of the annual golf outing, featuring a grilled steak or chicken breast dinner with vegetable, roll, and potato dish. Reservations must be made by September 6.
• Butterfly Title Sponsorship Package Premium $10,000 sponsorship tier providing event naming rights, 2 complimentary foursomes with VIP experience (8 at banquet), hole signs, sponsorship plaque, booth display, company banner, and premier logo placement on the website and all printed materials.
• Diamond Sponsorship Package $5,000 sponsorship tier providing event co-sponsor status, 2 complimentary foursomes, and premier logo placement on website and printed materials.
• Platinum Sponsorship Package $3,000 sponsorship tier providing 1 complimentary foursome, hole signs on each nine, and logo placement on website and cart/poster materials.
• Gold Sponsorship Package $2,000 sponsorship tier providing a sponsorship certificate, 2 hole signs, and logo with link placement on the website.
• Silver Sponsorship Package $1,200 sponsorship tier providing 1 complimentary foursome and 1 hole sign.
• Bronze Sponsorship Package $800 sponsorship tier providing 1 complimentary foursome and 1 hole sign.
• Hole-in-One Sponsorship Package $500 sponsorship tier that upgrades a par-three hole to a $5,000 prize (split 50/50 between golfer and foundation), including logo placement on the website and a large hole sign.
• Prize Sponsor Package $500 sponsorship tier allowing promotional material to be placed in all swag bags, plus a hole sign.
• Hole Sponsorship Package $300 sponsorship tier providing sign placement at a single hole.
• Cabin Auction A vacation cabin auction item featuring a 4-bedroom, 3-bath mountain home in the Blue Ridge Mountains with private hot tub, 8-seat theater room, game room, 3-level deck, fire pit, mountain decor, fireplaces, and a gourmet kitchen, used to raise additional funds for the foundation.

Quantifiable outcome

• $592,375+ donated since inception
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Van Andel InstitutecoreStrategic or Co-development Partner · 1 January 2009Primary research beneficiary receiving the majority of fundraising proceeds. Over $461,000 directed to Van Andel Institute to fund groundbreaking blood cancer research, scholarships, and community needs related to curing leukemia, lymphoma, and myeloma.
• Leukemia & Lymphoma SocietyminorStrategic or Co-development PartnerEarlier research funding recipient before organization shifted focus to Van Andel Institute as primary research partner.
• Commerce BankminorGTM or Marketing PartnerDiamond Co-Sponsor of the golf outing, featured on website sponsor section.
• Agape PlasticsminorGTM or Marketing PartnerSponsor of the golf outing, logo displayed on website.
• The Brothers That Just Do GuttersminorGTM or Marketing PartnerSponsor of the golf outing, logo displayed on website.
• Todd Wenzel Buick GMCminorGTM or Marketing PartnerSponsor of the golf outing, logo displayed on website.
• Alliance BeverageminorGTM or Marketing PartnerHole in One Sponsor, logo displayed on website.
• Benton Family DentalminorGTM or Marketing PartnerHole Sponsor, logo displayed on website.
• CHCminorGTM or Marketing PartnerHole Sponsor, logo displayed on website.
• UYSminorGTM or Marketing PartnerBeverage Sponsor of the golf outing, logo displayed on website.
• River City ReproductionsminorGTM or Marketing PartnerPrinter In-Kind sponsor providing printing services for event materials.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Folds of Honor: National charity that runs golf tournaments as its primary fundraising mechanism to provide educational scholarships to military families. The most directly comparable operating model: a single signature event category (golf) driving multi-year cumulative fundraising, with a tiered sponsorship offering.
• The Jimmy Fund: The fundraising arm of Dana-Farber Cancer Institute, best known for its long-running charity golf tournament model and other community-based events supporting cancer research. Highly comparable event-driven fundraising structure.
• Rally Foundation for Childhood Cancer Research: Childhood cancer research charity that relies on community-led fundraising events, including golf outings, with tiered sponsorships. Closely mirrors the regional charity-golf-to-research-grants model.
• Birdies for the Brave: Charity golf platform supporting military families through PGA Tour-affiliated events and corporate sponsorships. Closely aligned event format (charity golf tournaments with tiered sponsorships) even though the beneficiary cause differs.
• National Pediatric Cancer Foundation: Pediatric cancer nonprofit that funds research through community fundraising events and corporate partnerships. Operates a similar small-staff, event-driven fundraising model aimed at research grants.

Broad incumbents

• American Cancer Society: The largest U.S. cancer nonprofit, with charity golf tournaments as part of a broad events portfolio supporting research and patient services. Overlaps on cause area and event format but at vastly greater scale.
• V Foundation for Cancer Research: Nationally recognized cancer research charity that monetizes its mission through signature fundraising events, including golf outings and galas. Comparable in that it converts consumer participation events into research grants.
• St. Jude Children's Research Hospital: Large pediatric cancer research and treatment organization that raises funds through community events, corporate sponsorships, and signature fundraising campaigns. Overlaps on cause area and event-driven revenue model.
• Leukemia & Lymphoma Society: The largest U.S. blood cancer nonprofit, which also relies on charity golf tournaments and an earlier direct partner of this foundation. Operates the same cause area at national scale with a much broader event portfolio.
• Susan G. Komen: Major disease-specific cancer charity that runs a portfolio of signature fundraising events (including golf-adjacent community events) to fund research and patient support. Shares the cause-specific charity model, though focused on breast cancer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michelle Lunn Charity Golf Outing