Rolling Steel Industries

What Rolling Steel Industries does

Rolling Steel Industries Inc. is a privately held, family-owned specialty manufacturer founded in 1990 (with operational roots in the Brancato family's ironwork business dating to 1957) that designs, manufactures, supplies, and installs rolling steel doors, rolling grilles, barrier gate arms, and fencing products. The company operates a single manufacturing facility at 1115 Station Rd in Medford, New York, and serves industrial, commercial, and residential customers across Long Island and the five boroughs of New York City. Its product portfolio centers on four door systems — Band Spring Roll Up Doors, Torsion Spring Roll Up Doors, UL-approved Roll Up Fire Doors, and Insulated Roll Up Doors featuring an exclusive liquid foam injected polyurethane insulation design — supplemented by rolling grilles, an extensive cross-brand replacement parts catalog, motorized driveway gate systems, commercial fencing, and residential wrought iron gates.

The business operates on a manufacturing-to-order model in which customers submit inquiries by phone or online, the company scopes and builds the product, then schedules delivery. Revenue is generated primarily through one-time unit sales of custom-manufactured doors (priced $980-$4,198) and a broad replacement parts catalog (priced $5-$4,198.50), with international shipping available for some products. Go-to-market is direct sales through a single phone line (631-337-2000) and a company-owned e-commerce site (rollingsteeldoors.com), with facility operating hours limited to 7:30 AM-3:30 PM. Headcount is reported as 1-10 employees, no institutional funding or acquisitions are disclosed, and revenue is not publicly reported; the competitive positioning rests on four generations of family craftsmanship, UL approval for fire doors, and the proprietary insulated door design.

Name

Rolling Steel Industries

Legal name

Rolling Steel Industries Inc.

Website

https://rollingsteeldoors.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Rolling Steel Industries Inc. is a family-owned manufacturer and installer of rolling steel doors, grilles, barrier gate arms, and fencing, serving industrial, commercial, and residential customers across Long Island and NYC from its Medford, NY facility.

Ownership category

akta.pro rank

Product category

Rolling Steel Door Manufacturing

NAICS

Metal Window and Door Manufacturing (332321), Sheet Metal Work Manufacturing (332322)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Garage Doors & Rolling Shutters (IMADAIAE)

Keywords

• Rolling steel doors
• Commercial security grilles
• Industrial roll up doors
• Replacement door parts
• Motorized driveway gates

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Rolling Steel Door Sales: Custom manufactured rolling steel doors including Band Spring, Torsion Spring, Fire Doors, and Insulated doors sold to industrial, commercial, and residential customers
2. Rolling Grille Sales: Open grille gates and perforated rolling doors for applications requiring visibility and ventilation
3. Replacement Parts: Complete line of replacement parts for rolling steel doors and rolling grilles of most makes and models
4. Driveway Gate Systems: Motorized driveway gate systems including barrier gate arms, slide gate operators, and swing gate operators

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rolling Steel Industries designs, manufactures, and installs custom rolling steel doors (band spring, torsion spring, insulated, and UL-approved fire doors), rolling grilles, barrier gate arms, motorized driveway gate systems, and commercial fencing. The company also provides a complete line of replacement parts for rolling steel doors and rolling grilles of most makes and models, serving industrial, commercial, and residential customers in the New York metro area.

Product overview

Rolling Steel Industries is a manufacturer and distributor of rolling steel doors, grilles, and related hardware for industrial, commercial, and residential applications. The product portfolio centers on core door systems (Band Spring Roll Up Doors, Torsion Spring Roll Up Doors, Insulated Roll Up Doors, Roll Up Fire Doors) and Rolling Grilles, complemented by an extensive replacement parts ecosystem covering slats, curtains, endlocks, springs, operators, and accessories. The company also offers motorized driveway gate systems, barrier arms, commercial fencing, and residential wrought iron gates. Operations include a software tool (Torsion Spring Calculation Software) for engineering support. Founded in 1990 with roots dating to 1957 in the Brancato family's ironwork business, the company serves the northeast US from its Medford, NY facility, offering both standard ready-to-ship specifications and custom manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Band Spring Roll Up Door Standard specification economical rolling steel door with 22 gauge 4-inch slat curtain, pretensioned band spring balance system, galvanized guides, galvanized steel bottom bar, and manual push-up operation, used for storefronts, storage, and low-cycle (less than 5 times/day) applications with an optional motorized upgrade. Priced from $980 to $1,814 depending on options.
• Torsion Spring Roll Up Door Heavy-duty torsion spring rolling steel door system designed for industrial and commercial applications requiring frequent cycling and higher weight capacity. Priced starting at $3,475 with custom quotes available.
• Roll Up Fire Door UL approved rolling fire door designed for fire-rated applications in commercial and industrial buildings.
• Insulated Roll Up Door Energy-efficient insulated rolling steel door using the company's exclusive liquid foam injected polyurethane insulation between a double steel flat door curtain, designed to save energy and fuel costs for industrial, warehouse, and commercial applications.
• Rolling Grilles Custom-made open grille gates and perforated rolling doors (including open window slat security grilles) that provide security with visibility and ventilation for retail, commercial, parking, and security applications.
• Barrier Gate Arms Barrier gate arms for vehicular traffic control and access management at parking facilities, commercial drive lanes, and gated entries.
• Motorized Driveway Gate Systems Automated driveway gate operator systems including LiftMaster CSL24UL slide gate operators, LiftMaster 500 LA swing gate operators, and chain-driven slide gate kits for residential and commercial properties (e.g., LiftMaster CSL24UL at $4,198.50 and LiftMaster 500 LA at $3,995.00).
• Commercial Fencing Custom designed and manufactured commercial fences of any length for security and perimeter protection at commercial and industrial properties.
• Residential Gates Custom made wrought iron gates for residential driveway and perimeter applications, produced with the Brancato family's four generations of ironwork craftsmanship.
• Replacement Parts for Rolling Steel Doors and Grilles Complete line of replacement parts for rolling steel doors and rolling grilles of most makes and models, including slats, curtains, endlocks, windlocks, springs, bottom bars, operators, locking devices, guides/tracks, and accessories. Parts priced individually ($5.00 to $4,198.50 range) with most subject to minimum order quantities.
• Custom Steel Rolling Door Curtain Custom-fabricated steel curtains for rolling doors, ordered by size, material, and flat or curved slat profile for commercial and industrial door repair and replacement projects.
• Rolling Door Torsion Spring Calculation Software Engineering calculation software used to size and specify torsion spring rolling door systems for installers, contractors, and specifiers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Cookson Door Company: Cookson specializes in rolling steel doors, rolling grilles, fire-rated doors, and counter shutters for commercial applications. It is a direct competitor to Rolling Steel Industries in the rolling door and grille category with similar specialty focus on commercial and industrial buyers.
• Rytec Corporation: Rytec manufactures high-performance rolling steel doors, fire doors, and high-speed doors for industrial and commercial facilities. It directly competes with Rolling Steel Industries in the rolling and fire door category, especially for industrial and warehouse customers.
• Cornell Iron Works: Cornell Iron Works manufactures rolling steel doors, fire-rated doors, grilles, and counter doors for commercial and industrial applications. It is the most direct comparable to Rolling Steel Industries given overlapping product categories including insulated, fire-rated, and rolling grille doors.

Others

• LiftMaster (Chamberlain Group): LiftMaster is a leading manufacturer of garage door operators, gate operators, and access control products sold through dealers and integrators. Rolling Steel Industries resells LiftMaster slide and swing gate operators, making LiftMaster an ecosystem supplier and adjacency comparable for the operator and gate business.

Broad incumbents

• Clopay Corporation: Clopay is a major manufacturer of garage doors, rolling steel doors, and commercial overhead doors across residential and commercial segments. As a broad incumbent with a national dealer network, it competes with Rolling Steel Industries in commercial rolling door applications but with much broader product breadth.
• Overhead Door Corporation: Overhead Door Corporation is a national manufacturer of residential and commercial garage doors, rolling steel doors, and operators with an extensive dealer network. It competes with Rolling Steel Industries across commercial rolling steel door and operator categories but operates at far greater scale and geographic breadth.
• Amarr (Entrematic Group): Amarr manufactures sectional and rolling steel doors for commercial, industrial, and residential applications as part of the Entrematic Group. It is a broad incumbent in the rolling and overhead door category, comparable to Rolling Steel Industries in core product overlap.
• Wayne Dalton: Wayne Dalton manufactures commercial and industrial rolling steel doors, sectional doors, and grille systems. It is a broad incumbent offering overlapping products to Rolling Steel Industries, including fire doors and insulated doors, through a national distribution footprint.
• Hörmann Group: Hörmann is a global manufacturer of garage doors, rolling steel doors, fire-rated doors, and operators with significant US presence. It competes with Rolling Steel Industries in commercial rolling and fire door categories, though with a much wider international product portfolio.

Regional players

• Alpine Overhead Doors: Alpine Overhead Doors is a regional installer and distributor of commercial rolling steel doors, sectional doors, and operators serving parts of the Northeast US. It is comparable to Rolling Steel Industries in product and regional overlap but does not manufacture doors in-house.

Market position

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rolling-steel-industries-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Steel Industries