Novelle Office Furniture

What Novelle Office Furniture does

Novelle Office Furniture, Inc. is a privately held Philippine corporation founded on October 5, 1997, that designs, manufactures (via partners in China and Taiwan), supplies, and installs office furniture and fixtures. Its product portfolio spans six categories: conference tables, mobile storage cabinets, an extensive chair lineup (office, armchairs, auditory, gang, sofa, stools), accessories (CPU holders, legs, paper trays, trash bins), workstations and partitions, and podiums. Beyond catalog sales, the company offers custom design services through in-house architects and interior designers, plus repair, reupholstery, and refurnishing for wood and steel furniture, supported by an installation team with after-sales warranty coverage.

The company operates a direct, manufacturer-to-customer sales model anchored by a single showroom in Makati City's Salcedo Village (Algo Center Building, L.P. Leviste Street). Its go-to-market is consultative enterprise field sales, with pricing conducted on a quote basis against client specifications rather than through standardized SKUs or e-commerce. Marketing is limited to a static website (novelleoffice.com) and a Facebook page; there is no disclosed digital sales motion, app, API, or e-commerce platform.

Novelle serves corporate offices, banks and financial institutions, hotels and hospitality, and home offices, with documented enterprise clients spanning banking (Eastwest Bank, Bank of Commerce, Equitable PCI Bank), telecommunications (Huawei), healthcare (Maxicare), aviation (Philippine Airlines), shipping (Evergreen Line), retail (S & R), government (PRC Laoag Office), legal, real estate, and F&B sectors. The company also claims worldwide supply capability, evidenced by a Singapore client (Built & Exchange Pte. Ltd.). No revenue, headcount, funding, ownership, or management team information is publicly disclosed, and no AI/ML capabilities, patents, partnerships, or awards are documented.

Name

Novelle Office Furniture

Legal name

Novelle Office Furniture, Inc.

Website

https://novelleoffice.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Novelle Office Furniture, Inc. is a Philippine office furniture manufacturer and supplier, founded in 1997, offering customized tables, chairs, workstations, cabinets, and podiums to enterprise clients including banks, telecoms, airlines, and government, with a Makati City showroom and manufacturing partners in China and Taiwan.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (except Wood) Manufacturing (337214)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Office furniture
• Commercial furniture
• Workstations partitions
• Custom furniture design
• Furniture manufacturing

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Furniture Sales: Sale of manufactured office furniture including tables, chairs, cabinets, workstations, partitions, podiums, and accessories. Products are crafted and made in China and Taiwan.
2. Custom Design Services: Design and customization of furniture, kitchen cabinets, and reception counters according to client specifications with high quality standards.
3. Repair and Restoration Services: Repair and reupholstery of chairs and sofas, and refurnishing of all types of furniture and cabinets made from wood or steel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Novelle Office Furniture, Inc. is a Philippine-based manufacturer and supplier of office furniture and fixtures, offering a comprehensive catalog that includes conference tables, cabinets, chairs (office chairs, armchairs, sofas, gang chairs, stools), workstations and partitions, podiums, and accessories. The company designs and customizes furniture according to client specifications for offices, hotels, and homes, and provides complementary services such as repair, reupholstery, refurnishing, and installation with after-sales warranty.

Product overview

Novelle Office Furniture, Inc. is an office furniture and fixtures manufacturer and supplier based in the Philippines, established in 1997. The company offers a comprehensive portfolio of office furniture products organized into six main categories: Tables (Conference Tables), Mobiles & Cabinets (High, Mid, Low storage units), Chairs (Armchairs, Auditory Chairs, Gang Chairs, Office Chairs with Leg Base/Sled Base/Swivel options, Sofas in 2-Seater/3-Seater/Sofa Set configurations, and Stools), Accessories (CPU Holders, Legs, Paper Trays, Trash Bins, and Others), Workstations and Partitions, and Podiums. The product lineup serves offices, hotels, and homes with furniture crafted in China and Taiwan. The company also offers custom design services, repair, reupholstery, and refurnishing of furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Conference Tables Professional conference tables for meeting rooms and boardrooms, available in various sizes and configurations for corporate clients.
• Mobiles & Cabinets Storage cabinets and mobile units available in High, Mid, and Low configurations for office storage needs.
• Armchairs Office armchairs available in Armless and With Arm Rests variants for reception areas and offices.
• Auditory Chairs Specialized chairs designed for auditory spaces such as theaters, cinemas, or lecture halls.
• Gang Chairs Bench-style seating chairs designed for rows and group seating arrangements in waiting areas and public spaces.
• Office Chairs Ergonomic office chairs available in Leg Base, Sled Base, and Swivel Chair configurations for corporate offices.
• Office Sofas Office sofas available in 2-Seater, 3-Seater, and Sofa Set configurations for reception and lounge areas.
• Stools Counter and bar-height stools for office pantries and casual seating areas.
• Office Furniture Accessories Office furniture accessories including CPU Holders, Legs, Paper Trays, Trash Bins, and other supporting components.
• Workstations and Partitions Workspace solutions and office partitions for creating organized and efficient work environments in corporate offices.
• Podiums Presentation podiums and lecterns for offices, conference rooms, and educational settings.
• Custom Furniture Design Services Design and customization of office furniture, kitchen cabinets, and reception counters according to client specifications, with professional architects and interior designers delivering working drawings and space planning.
• Repair, Reupholstery, and Refurnishing Services Repair and reupholstery of chairs and sofas, and refurnishing of all types of wood or steel furniture and cabinets, delivered with installation and after-sales warranty.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HNI Corporation: US-based manufacturer of office furniture and hearth products through brands like HON, Allsteel, and Gunlocke. Comparable to Novelle as a broad office furniture manufacturer serving commercial customers, with much wider geographic reach.

Regional players

• Kokuyo Co., Ltd. Japanese furniture and stationery company producing office furniture, including desks, chairs, and storage solutions. Comparable to Novelle's office furniture focus, though Kokuyo has a broader product portfolio including stationery and operates primarily in Japan and Asia.
• Okamura Corporation: Japanese office furniture manufacturer producing desks, chairs, and storage systems for corporate and institutional clients. Comparable to Novelle as an office furniture manufacturer targeting enterprise customers, primarily serving the Asian market.
• Godrej Interio: Indian furniture manufacturer and retailer offering office, home, and institutional furniture. Comparable to Novelle as a regional office furniture manufacturer targeting enterprise customers, with a focus on the South Asian market.
• Mandaue Foam Industries: Philippine-based furniture manufacturer producing mattresses, office furniture, and home furnishings. Comparable to Novelle as a domestic Philippine office furniture manufacturer, though Mandaue Foam has a broader home furniture portfolio and larger retail presence.
• Itoki Corporation: Japanese office furniture and interior solutions provider offering desks, partitions, and storage for corporate workplaces. Comparable to Novelle in product category and enterprise customer focus, with a primarily Japan-centric footprint.

Direct peers

• Steelcase: Global leader in office furniture manufacturing serving corporate workplaces with desks, seating, workstations, and partitions. Directly comparable to Novelle as a manufacturer of office furniture for enterprise customers, though at much larger scale and global footprint.
• Haworth: Privately held global office furniture manufacturer offering workstations, seating, and architectural interiors. Comparable to Novelle as a custom office furniture supplier with design-to-installation services for enterprise clients.
• MillerKnoll (Herman Miller + Knoll): Major office furniture manufacturer combining Herman Miller and Knoll, producing seating, desks, and workstation systems for corporate offices. Comparable to Novelle's product portfolio and enterprise customer focus, though at significantly larger scale.

Emerging players

• FlexiSpot / Loctek Ergonomic Technology: Asia-based manufacturer of height-adjustable desks and ergonomic office furniture solutions. Comparable to Novelle's office furniture focus with a modern, direct-to-consumer and B2B model, though specializing in sit-stand desks rather than full office fit-outs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novelleofficefurniture
• LinkedInlinkedin.com/company/novelle-office-furniture-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novelle Office Furniture