GeoHex Erosion Control System

What GeoHex Erosion Control System does

GeoHex Erosion Control System is an Australian manufacturer of plastic grid systems used to stabilise turf, soil and substrate in high-load and high-wear environments. The flagship GEOHEX product is an interlocking hexagonal cell structure manufactured from 100% recycled polypropylene under the proprietary Reprolene™ formulation, rated to a load-bearing capacity of 1200 tonnes per square metre. The company also markets SAFETYHEX, a safety-surface grid, and operates the Plasmar sub-brand for complementary plastic infrastructure products including sleepers, posts and bollards. Manufacturing is conducted at a 70+ employee facility in Minto, New South Wales, under the ownership of the Holloway Group, with Matthew Holloway serving as Managing Director.

The company sells primarily into mining, rural and agricultural, civil and government, and residential applications, with secondary exposure to commercial and landscaping segments. Customer evidence includes deployments at BHP's Mining Area C and Fortescue Metals Group's Anderson Point in the Pilbara, the Shire of Carnarvon Coral Bay parking project (circa A$210,000), the Conway National Park installation (circa A$356,400), and sporting venues such as 13th Beach Golf Links. Go-to-market is channel-driven: products move through a network of Australian stockists, mining equipment suppliers (Blackwoods Newman), specialty distributors (APS Group), regional distributors (ToughGrid), and international distributors. Third-party validation includes the 2021 Australian Good Design Award and ISO9001 quality certification, with engineering performance supported by University of Newcastle research into the hexagonal cell design.

Revenue mechanics combine project-based sales to mining and government customers (multi-hundred-thousand-dollar contracts) with higher-volume distributed sales via reseller and distributor channels. Recent strategic activity — multi-year sponsorship and naming-rights deals (e.g., Wagga Wagga, option to 2030) and entry into tier-one iron ore customers — signals a deliberate brand and account-development push alongside the core erosion-control product line.

Name

GeoHex Erosion Control System

Legal name

Geohex

Website

https://geohex.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GeoHex Erosion Control System is an Australian manufacturer of interlocking polypropylene grids that stabilise turf and substrate for mining, civil, rural and sporting applications, sold via distributors and direct project contracts from its Minto, NSW facility under Holloway Group.

Ownership category

akta.pro rank

Product category

Erosion Control and Ground Stabilization Systems

akta.pro primary industry

Erosion Control & Land Stabilization (BPABADAH)

akta.pro secondary industry

Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH)

Keywords

• Erosion control systems
• Ground stabilization grids
• Recycled plastic pavers
• Turf substrate stabilizers
• Soil reinforcement products

Headquarters

HQ city

Minto

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. GEOHEX Paver Sales: Sale of hexagonal ground stabilization pavers manufactured from recycled plastic. Available through Australian landscape suppliers and international distributors.
2. SAFETYHEX Sales: Sale of SafetyHex bright yellow modular ground stabilization panels for high-visibility safety applications in mining and industrial settings.
3. Plasmar Products: Sale of Plasmar recycled polymer products including sleepers, fence posts, square posts, and bollards as alternative to timber.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GeoHex manufactures and sells the GEOHEX™ Erosion Control System, an Australian-made interlocking hexagonal plastic grid made from 100% recycled post-consumer polypropylene (Reprolene™) used to stabilize turf, soil, and substrate. The product mitigates erosion, controls lateral and vertical movement, and supports up to 1200 tonnes per square metre when filled, serving as a cost-effective and sustainable alternative to concrete and asphalt for mining, civil, rural, commercial, landscaping, and residential applications. The company also offers the SAFETYHEX® high-visibility variant for industrial safety and the Plasmar line of recycled polymer sleepers, posts, and bollards.

Product overview

GeoHex Erosion Control System is a single-product-focused company offering the GEOHEX™ Erosion Control System as its primary product, supplemented by SAFETYHEX® for safety-critical applications. Both products are manufactured using Reprolene™ material technology, a proprietary 100% recycled polypropylene compound. The company also offers Plasmar, a separate brand of recycled polymer products (sleepers, posts, bollards) that shares the parent company's sustainability focus but serves different applications. The GEOHEX™ system is an interlocking hexagonal plastic grid that stabilizes soil, prevents erosion, and supports heavy loads for applications ranging from mining hardstands to residential driveways, while SAFETYHEX® provides enhanced visibility for high-traffic pedestrian zones.

Differentiator

Problem solved

Functional benefit

Brands

• Reprolene: A 100% recycled post-industrial material used to manufacture Geohex products, developed by Holloway Group as part of its sustainability strategy.
• SAFETYHEX

Products and services

• GEOHEX™ Erosion Control System An Australian-made plastic turf and substrate stabiliser made from 100% recycled post-consumer plastics, providing erosion control, soil stabilization, and ground reinforcement. Maximum load bearing capacity of 1200 tonnes per square metre when filled. Used across mining, rural, landscaping, residential, commercial, and civil applications.
• SAFETYHEX® Bright yellow modular ground stabilisation panels designed for high-traffic and high-visibility safety applications in mining and industrial environments, featuring slip-resistant surfaces and enhanced visibility for pedestrian walkways and operational zones.
• Plasmar Recycled Polymer Products Australian-made long-life product line made from 100% recycled engineering-grade plastics serving as an environmentally friendly alternative to timber. Includes Plasmar Sleepers, Plasmar Square Posts, Plasmar Fence Posts, and Plasmar Bollards for general fencing, agriculture, equine, viticulture, and aquaculture industries.

Quantifiable outcome

• Cost savings of $40,000-$90,000 on Coral Bay parking project compared to concrete/asphalt
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core, regional and minor.

• Wagga Rugby League Inc.flagshipGTM or Marketing Partner · 22 July 2024Naming rights partnership for Geohex Park (Field 2A at Wagga Wagga Exhibition Centre). 3-year deal with option to extend to 2030. Showcases product at sports venue and connects with regional community.
• Blackwoods NewmancoreChannel Partner/ Reseller/ DistributorMining equipment supplier providing GEOHEX products to BHP's Mining Area C operations in Newman, WA. Blackwoods supplies ground stabilization panels for mining-grade pathway installations.
• APS GroupcoreChannel Partner/ Reseller/ DistributorSpecialty distributor supplying SafetyHex products to Fortescue Metals Group for Anderson Point site walkways. APS Group facilitated trial and scale-up deployment of safety panels.
• ToughGridregionalChannel Partner/ Reseller/ DistributorRegional distributor in Riverina area (Wagga Wagga) for GEOHEX products. Contact: [email protected]
• TJM EarthworksminorImplementation/ SI/ Consulting PartnerCivil partner for installation projects including Centennial Parklands temporary road. Specialized in civil earthworks and ground preparation.
• Dirtscapes Outdoor DevelopmentsminorImplementation/ SI/ Consulting PartnerLocal contractor for Conway National Park trail repairs. Airlie Beach-based business specializing in remote, logistically challenging trail construction projects.
• Holloway GroupflagshipStrategic or Co-development PartnerParent company of Geohex. Owns Reprolene™ technology and broader sustainability strategy. Manufacturing facility in Minto, NSW employing 70+ workers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geo Products: Manufacturer of EnviroGrid permeable pavers made from recycled plastic, serving similar mining, military, and civil applications. Closely comparable product offering and customer base.
• Western Green: Manufacturer of erosion control and vegetation establishment products including turf reinforcement mats and geocell-style products. Comparable in erosion-control focus with similar civil and environmental customer overlap.
• Soil Retention Products: US manufacturer of Verdura permeable grass pavers and Planters Earth Retention Systems for erosion control and ground stabilization. Direct comparable on permeable cellular paving products for similar civil and commercial applications.
• Tensar International (A Tensar Company): Global leader in geogrids and geocell ground stabilization solutions serving transportation, mining, and commercial construction. Direct comparable given overlapping cellular confinement and ground stabilization product portfolios.
• Presto Geosystems: US-based manufacturer of GEOWEB geocells and GEOBLOCK permeable pavers for load support and erosion control. Direct competitor offering similar cellular confinement systems to GEOHEX for mining, civil, and military applications.
• TRUEGRID Pavers: US manufacturer of permeable plastic grid pavers made from recycled HDPE for driveways, parking lots, and erosion control. Direct comparable on product (permeable plastic grid pavers) and recycled-materials sustainability narrative.

Broad incumbents

• NDS (NDS Inc.): Large US-based manufacturer of drainage and stormwater management solutions including permeable paver products. Broader incumbent with overlapping erosion/drainage capabilities across residential, commercial, and civil markets.
• Hanes Geo Components (Leggett & Platt): US geosynthetics distributor and manufacturer offering erosion control blankets, geocells, and sediment control products. Broader incumbent serving the same civil and mining customers with overlapping solutions.

Regional players

• Plascon Plastics: Australian manufacturer of recycled plastic products including outdoor furniture and similar commercial applications. Regional adjacent player in Australia's recycled-plastic manufacturing space, sharing Holloway Group's sustainability and circular-economy positioning.
• Core Landscape Products: Australian supplier of commercial landscaping and civil construction materials including erosion and drainage products. Regional peer operating in the same Australian landscape and civil contractor channels as GEOHEX stockists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GEOHEXX
• LinkedInlinkedin.com/company/geohex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeoHex Erosion Control System