Infamous Brewing Co
Infamous Brewing Company is a privately-held craft brewery founded in 2012 in Austin, TX, operating a family-friendly taproom and beer garden near Lake Travis with on-site wood-fired food, house-cured charcuterie, catering, private events, and sister brands in provisions and steak.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Infamous Brewing Co does
Infamous Brewing Company is a privately-held craft brewery founded in 2012 in Austin, Texas, operating a family-friendly taproom and beer garden at 4602 Weletka Drive near Lake Travis. The company produces its craft beer portfolio on a proprietary brewing system that founders built from scratch over nine months in 2012 with family and community support, and that system remains in use today. The portfolio spans 12+ rotating taps covering IPAs, stouts, lagers, pilsners, sours, and seasonal specialties such as Bad Santa Coffee Stout (made with Invader Coffee Beans) and Sally Skull India Pale Lager (made with the Pink Boots Society Hop Blend). The business is vertically integrated: Infamous Outpost - Gourmet Snack Bar serves on-site food including wood-fired pizzas, burgers, sandwiches, wings, and a charcuterie program of house-cured and smoked deli meats, and the operation is complemented by sister brands Infamous Provisions Co. (charcuterie/provisions) and The Steak Dudes (steakhouse) sharing the same address.
Revenue is generated through multiple direct-to-consumer streams: on-site beer and food sales, off-premise beer-to-go in cans (6pk 12oz, 4pk 16oz), growlers (32oz and 64oz), and kegs, online ordering via Toast Tab, third-party delivery via GrubHub, catering packages and private event hosting at the venue (birthdays, corporate events, wedding festivities, rehearsal dinners), and branded merchandise plus gift certificates (Beer Bonds) at $25-$100. Pricing is pay-as-you-go across all SKUs, with pints ranging $6-$8 and most 6-pack cans at $11. The company employs 11-50 staff, is independently owned with no disclosed institutional investment, and is registered in Austin, Texas, USA. The go-to-market motion is direct-to-consumer anchored on the physical venue, supplemented by digital ordering and delivery; distribution is single-country/domestic and limited to a single physical location.
Infamous Brewing Co firmographics
Firmographics- Name
- Infamous Brewing Co
- Legal name
- Infamous Brewing Company
- Website
- https://infamousbrewing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infamous Brewing Company is a privately-held craft brewery founded in 2012 in Austin, TX, operating a family-friendly taproom and beer garden near Lake Travis with on-site wood-fired food, house-cured charcuterie, catering, private events, and sister brands in provisions and steak.
- Ownership category
- akta.pro rank
Infamous Brewing Co industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where Infamous Brewing Co is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Infamous Brewing Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-site Beer and Food Sales: Direct sales of craft beers and food items at taproom and beergarden. Beers include seasonal varieties like Hijack Cream Ale, Infamous IPA, Oktoberfest, and specialty stouts. Food includes wood-fired pizzas, burgers, sandwiches, wings, and charcuterie.
- Beer To-Go: Canned beers, growlers (32oz and 64oz), and kegs available for off-premise consumption. Online ordering and drive-thru pickup available.
- Catering Services: Catering packages for birthday parties, holiday parties, corporate events, and wedding festivities.
- Private Events and Parties: Hosting private events including birthday parties, rehearsal dinners, corporate events at the venue. Offers customized party packages.
- Merchandise and Apparel: Sale of branded merchandise including t-shirts, hoodies, hats, growlers, glassware, stickers, and coozies. Also gift certificates (Beer Bonds) available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer - Pint |
| Unit Pricing | Pay-as-you-go | Draft Beer - 32oz Growler |
| Unit Pricing | Pay-as-you-go | Canned Beer - 6pk 12oz |
| Unit Pricing | Pay-as-you-go | Wine Selection |
| Unit Pricing | Pay-as-you-go | Wood Fired Pizza |
| Unit Pricing | Pay-as-you-go | Sandwiches and Mains |
| Unit Pricing | Pay-as-you-go | Specials |
| Unit Pricing | Pay-as-you-go | Charcuterie and Sides |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Infamous Brewing Co product offering
Product offeringCore offering
Infamous Brewing Company is a craft brewery that produces and sells handcrafted beers (IPAs, stouts, pilsners, sours, and seasonal varieties) through its own taproom and beergarden in Austin, TX, complemented by an on-site gourmet snack bar (Infamous Outpost) serving wood-fired pizzas, house-cured charcuterie, burgers, and sandwiches. The business also drives revenue through beer-to-go (cans, growlers, kegs), off-site catering, private event hosting, and branded merchandise.
Product overview
Infamous Brewing Company is a craft brewery and hospitality operation in Austin, TX, founded in 2012. The company operates as a vertically integrated craft beer and food service business comprising: (1) the core craft beer portfolio produced in-house including IPAs, stouts, lagers, and seasonal offerings; (2) Infamous Outpost, an on-site gourmet snack bar serving wood-fired pizzas, charcuterie, and casual fare; (3) a taproom and beer garden providing the primary in-person consumption experience; (4) catering and private event hosting services for celebrations and corporate functions; (5) beer-to-go offerings via growlers and canned formats; and (6) branded merchandise and gift certificates. The company also operates sister brands including Infamous Provisions Co. (charcuterie products) and The Steak Dudes (steak services).
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Portfolio Handcrafted beers including Hijack Cream Ale, Infamous IPA, Bugsy's Fire Brush Amber Ale, Oktoberfest Marzen Lager, Resurrection Berliner Weisse, Sally Skull India Pale Lager, Dye-It Pils Czech Pilsner, Double Tap DIPA, Sex A Peel Hefeweizen, Bad Santa Coffee Stout, and seasonal Pumpkin Massacre Pumpkin Porter. Available in pints, cans, and growlers.
- Infamous Outpost - Gourmet Snack Bar On-site food service offering wood-fired pizzas (OG Cheese, Classic Veggie, All The Meats, Pepperoni Perfection, Shrooms), burgers (Smashed Burger, Outpost Cheesesteak), sandwiches (Chicken Sandwich, Grilled Cheese Sliders), wings (Waaangs), and charcuterie items including house-cured deli meats.
- Catering Services Catering packages for birthday parties, holiday parties, corporate events, and wedding festivities.
- Private Event Hosting Private dining and group events hosting for celebrations including birthdays, anniversaries, reunions, rehearsal dinners, and corporate events at the rustic-industrial venue with customized party packages.
- Growlers and Beer To-Go Beer available for off-premise consumption in 32oz and 64oz growlers, 6-pack 12oz cans, and 4-pack 16oz cans, with drive-thru pickup at the brewery.
- Charcuterie and House-Cured Meats House-cured and smoked meats including Bresaola, Capocollo, Genoa Salami, Mortadella, Filetto, Finocchiona, Saucisson Sec, Soppressata, and Spanish Chorizo, along with house-made mustards and pickles.
- Merchandise and Apparel Branded merchandise including growlers, pint glasses, apparel (t-shirts, hoodies, tank tops, hats, beanies), stickers, and tap markers available for purchase.
- Gift Certificates (Beer Bonds) Gift certificates available in $25, $50, and $100 denominations, delivered via email or mail.
Companies that use Infamous Brewing Co
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Infamous Brewing Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Infamous Brewing Co partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Invader CoffeeminorInvader Coffee Beans sourced for Bad Santa Coffee Stout, a seasonal coffee stout offering.
- Pink Boots SocietyminorPink Boots Society Hop Blend used in Sally Skull India Pale Lager, supporting women in the brewing industry.
- The Steak DudesminorSister location sharing the same address (4602 Weletka Dr, Austin, TX 78734). A steak restaurant operated by the same ownership group.
- Infamous Provisions Co.minorSister company under the Infamous brand, operating as a provisions company with separate operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Infamous Brewing Co competitors and assessment
Company assessmentBroad incumbents
- Austin Beerworks: Established Austin craft brewery with taproom and broader distribution. Comparable as a Texas craft brewer but operates at significantly larger scale with broader distribution.
- Independence Brewing: Austin craft brewery with a taproom and broad Texas distribution. Comparable as a Texas craft brewery with both on-premise and packaged offerings.
- Adelbert's Brewery: Austin-based craft brewery with taproom and broader Texas distribution. Comparable Texas craft beer player with a more diversified distribution model.
- Live Oak Brewing: Long-running Austin-area craft brewery with a beer garden and on-site food. Similar brewpub-style experience but older and more established in the regional market.
- Hops & Grain Brewery: Austin craft brewery with a taproom and sustainability-focused brand. Comparable product offering and Austin geography, with greater distribution footprint.
Direct peers
- Lazarus Brewing: Austin brewery and taproom serving wood-fired pizza and a full food menu alongside house-brewed beers. Most analogous to Infamous on the brewpub + scratch kitchen model.
- Jester King Brewery: Austin-area craft brewery and brewpub with a full kitchen, outdoor seating, and on-site food. Closely comparable to Infamous as a fermentation-led, food-forward Austin brewpub destination.
- Zilker Brewing: Austin craft brewery and taproom serving a rotating food menu alongside house beers. Comparable on the small-scale brewpub model with local neighborhood focus.
- Blue Owl Brewing: Austin craft brewery with a taproom experience and innovative beer program (sour mashing). Comparable as a small, Austin-based craft brewery with strong on-premise identity.
Regional players
- Vista Brewing: Texas (Austin-area) brewpub combining craft beer with a from-scratch kitchen and expansive outdoor space. Comparable brewpub + scratch food model, located in adjacent Texas hill country.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Infamous Brewing Co social profiles
Digital presenceInfamous Brewing Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infamous Brewing Co leadership team
Management profileNumber of profiles
Infamous Brewing Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infamous Brewing Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infamous Brewing Co
What does Infamous Brewing Co do?
Infamous Brewing Company is a craft brewery that produces and sells handcrafted beers (IPAs, stouts, pilsners, sours, and seasonal varieties) through its own taproom and beergarden in Austin, TX, complemented by an on-site gourmet snack bar (Infamous Outpost) serving wood-fired pizzas, house-cured charcuterie, burgers, and sandwiches. The business also drives revenue through beer-to-go (cans, growlers, kegs), off-site catering, private event hosting, and branded merchandise.
Is Infamous Brewing Co a public or private company?
Infamous Brewing Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infamous Brewing Co founded?
Infamous Brewing Co was founded in 2012. It employs 11 to 50 people.
Where is Infamous Brewing Co based?
Infamous Brewing Co is headquartered in Austin, United States, in the North America region.
How does Infamous Brewing Co make money?
Five revenue lines are on record. On-site Beer and Food Sales are the primary driver. The others are beer To-Go, catering Services, private Events and Parties and merchandise and Apparel.
Who are Infamous Brewing Co's main competitors?
Broad incumbents on record are Austin Beerworks, Independence Brewing, Adelbert's Brewery, Live Oak Brewing and Hops & Grain Brewery. Direct peers are Lazarus Brewing, Jester King Brewery, Zilker Brewing and Blue Owl Brewing. Vista Brewing is listed as a regional player.
Does Infamous Brewing Co have an API?
No public API is recorded for Infamous Brewing Co.
What industry is Infamous Brewing Co in?
Infamous Brewing Co's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.