Podsense

Name

Podsense

Legal name

Podsense

Website

https://podsense.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Podcast Monetization Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

akta.pro secondary industry

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

Keywords

• Podcast advertising
• Podcast monetization
• Dynamic ad insertion
• Audio advertising network
• Podcast analytics

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Audio Advertising Revenue Share: Podsense generates revenue by dynamically inserting audio advertisements (pre-roll, mid-roll, post-roll) into podcast episodes. Revenue is shared 97% to Publisher / 3% to Podsense based on net ad revenue generated through podcast inventory. Payments are issued monthly within 90 days after the end of each calendar month, subject to a minimum payout threshold of $50.
2. Host-Read Campaign Opportunities: Optional host-read advertising opportunities offered to publishers, subject to Podsense guidelines and approval process, providing additional monetization avenues for podcasters

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Podsense is an AI-powered podcast monetization platform that enables dynamic audio ad insertion (pre-roll, mid-roll, post-roll) into podcast episodes. It connects podcast publishers with a network of online advertisers through server-side ad insertion technology, with Podsense retaining 3% of net ad revenue while publishers receive 97%. Publishers configure ad placements, brand safety preferences, and category blocks via a self-serve dashboard.

Product overview

Podsense is a unified podcast monetization platform that connects podcast publishers with a network of online advertisers through dynamic ad insertion technology. The core product is a single platform offering AI-optimized audio advertising with publisher controls for ad placement customization and brand safety management. No separate modules, sub-brands, or add-on products are identified; the offering consists of the Podsense advertising network with companion visual ad support and an earnings calculator tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Podsense An AI-powered podcast monetization platform that connects independent podcasters and podcast networks with a network of online advertisers through dynamic ad insertion (pre-roll, mid-roll, post-roll). Publishers control ad placements and brand safety via a dashboard while the platform's AI optimizes for revenue maximization under a 97%/3% revenue share model.

Quantifiable outcome

• Publishers receive 97% revenue share with 3% retained by Podsense
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Podsense-Friendly Hosting PlatformscoreTechnology or IntegrationPodsense integrates with podcast hosting platforms that support their monetization solution, allowing podcasters to create accounts and connect their podcasts directly through these platforms. The specific hosting platform partners are not individually named in the available source material, but this integration is referenced as a core part of the onboarding process.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Audioboom: Audioboom is a podcast hosting and monetization platform offering dynamic ad insertion and programmatic advertising sales to podcasters — overlapping with Podsense's monetization focus but serving both hosting and ad-insertion needs.
• Acast: Acast is a global podcast hosting and monetization platform offering dynamic ad insertion and a marketplace connecting podcasters with advertisers — the same core function Podsense provides, but at significantly greater scale and with established brand and agency relationships.
• Triton Digital: Triton Digital is an audio ad-tech platform providing programmatic marketplace and measurement services for podcasts and streaming audio — comparable to Podsense's marketplace-driven monetization model but at much larger enterprise scale (now part of iHeartMedia).
• Megaphone (Spotify): Megaphone, owned by Spotify, is an enterprise podcast hosting and ad insertion platform (now Spotify for Podcasters / Spotify Ad Studio) competing head-to-head with Podsense in server-side dynamic ad insertion for podcasts, with the structural advantage of Spotify's owned audience and ad inventory.
• AdsWizz (SiriusXM): AdsWizz is a digital audio ad-tech platform acquired by SiriusXM providing programmatic audio advertising, including podcast DAI — directly comparable infrastructure to Podsense but with significantly greater enterprise advertiser demand and measurement tooling.
• ART19: ART19 is a podcast hosting and monetization company providing dynamic ad insertion, programmatic ad sales, and audience analytics — serving a similar publisher base as Podsense with comparable DAI technology and brand-safety tooling.

Broad incumbents

• iHeartMedia: iHeartMedia operates the iHeartPodcast Network and owns Triton Digital, combining owned podcast content, distribution, and ad-tech at massive scale — a broad incumbent whose bundled monetization offering competes with Podsense across both supply and demand.
• Spotify: Spotify operates the largest podcast listening platform globally and owns Megaphone, giving it vertically integrated hosting, ad-insertion, audience data, and ad inventory — a broad incumbent whose integrated offering structurally squeezes third-party DAI providers like Podsense.

Emerging players

• Buzzsprout: Buzzsprout is a leading independent podcast hosting platform whose user base (predominantly independent creators) overlaps Podsense's target segment. As a hosting-first platform with growing monetization, it represents both a potential integration partner and competitive threat.
• Podcorn: Podcorn is a podcast sponsorship marketplace that connects podcasters with advertisers for host-read and programmatic deals — an emerging player in the same podcast-advertising matchmaking space that Podsense targets, though focused more on direct sponsorships than DAI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Podsense_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podsense