FeedingNYC

What FeedingNYC does

FeedingNYC (also operating as FeedingNY) is a private nonprofit organization founded in 2001 by Rob LoCascio that delivers Thanksgiving meal boxes to families facing food insecurity in the five boroughs of New York City and, as of 2024, Long Island. Each meal box costs $50 and is distributed through direct partnerships with shelters and food distribution events; the organization claims 90 cents of every dollar raised is spent directly on food purchases. Since inception, FeedingNYC has delivered over 145,000 Thanksgiving meals, mobilizing a network of 800+ volunteers and corporate partners.

The organization operates as an initiative under GYEL Endeavors, Inc. and is led by Founder Rob LoCascio, Executive Director Joanne Jones, and Digital Marketing & Campaign Manager Kat Viojan, supported by 11-50 staff. Revenue is generated through two primary streams: individual donations at a $50 unit price per meal box, and a tiered Corporate Sponsorship Program offering Diamond ($15,000), Platinum ($10,000), Gold ($5,000), and Bronze ($2,500) tiers with logo placement, volunteer t-shirt branding, and event signage benefits. A separate Corporate and School Fundraising Initiative extends grassroots donor acquisition through dress-down days, bake sales, and change collections, while an annual FeedingNY Day of Service Event serves as the flagship volunteer engagement touchpoint.

FeedingNYC's go-to-market is event-driven and seasonal: the organization concentrates fundraising, volunteer recruitment, and distribution activity into the Thanksgiving window, supported by digital channels (website, social media on X, Facebook, LinkedIn, and Instagram) and email outreach. Notable repeat corporate partners include National Grid (which partnered for a second consecutive year in 2024, with 200+ employee volunteers packing 2,500 boxes at National Grid's Melville office), along with The Glass House, Arma Container, Roadway Moving, Avalon Bay, Orrick, and GT Raising the Roof. The 2026 operational plan targets distribution of 6,000 meal boxes.

Name

FeedingNYC

Legal name

FeedingNY

Website

https://feedingnyc.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

FeedingNYC is a nonprofit founded in 2001 that distributes $50 Thanksgiving meal boxes to families facing food insecurity in New York City's five boroughs and Long Island, funded through individual donations and tiered corporate sponsorships with 800+ volunteers mobilized annually.

Ownership category

akta.pro rank

Product category

Charitable Food Assistance Services

NAICS

Community Food Services (624210), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

Keywords

• Food insecurity relief
• Holiday meal assistance
• Nonprofit food distribution
• Corporate sponsorship programs
• Community volunteer service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Individual Donations: Direct monetary donations from individuals to fund Thanksgiving meal boxes. Each $50 donation provides one meal box to a family in need.
2. Corporate Sponsorships: Corporate partners sponsor meal boxes at various tier levels (Diamond $15,000, Platinum $10,000, Gold $5,000, Bronze $2,500), receiving branding and marketing benefits in return.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FeedingNYC provides complete Thanksgiving meal boxes to families facing food insecurity living in shelters across New York City's five boroughs and Long Island. Each meal box costs $50 and contains the ingredients needed for a traditional holiday meal, and the organization mobilizes corporate sponsors, individual donors, and 800+ volunteers to pack and distribute approximately 6,000 boxes annually. Founded in 2001, the program has delivered over 145,000 Thanksgiving meals in total and operates as an initiative of GYEL Endeavors, Inc.

Product overview

FeedingNYC operates as a charitable nonprofit organization (in partnership with GYEL Endeavors) focused on fighting food insecurity through a single unified program: the Thanksgiving Meal Box Program. The organization mobilizes corporate partners, donors, and volunteers to pack and deliver Thanksgiving meal boxes costing $50 each to families in shelters across New York's 5 boroughs and Long Island. The core Thanksgiving Meal Box Program is supported by a Corporate Sponsorship Program with tiered partnership levels, Corporate and School Fundraising Initiatives for grassroots support, and an annual FeedingNY Day of Service Event that serves as the primary volunteer engagement vehicle. Founded in 2001 by Rob LoCascio, the organization has grown from distributing 50 turkeys to delivering over 145,000 meals, with 90 cents of every dollar raised directly funding meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Thanksgiving Meal Box Program Core charitable program providing complete Thanksgiving meal boxes to families facing food insecurity in New York City shelters and Long Island. Each $50 meal box contains all ingredients for a traditional holiday meal, distributed annually via shelter partnerships and volunteer events.
• Corporate Sponsorship Program Tiered corporate partnership program enabling companies to fund Thanksgiving meal boxes (50 to 300 families per tier) in exchange for logo placement, volunteer engagement, and marketing benefits across FeedingNYC's annual distribution.
• Corporate and School Fundraising Initiatives Fundraising programs that enable companies and schools to organize grassroots events (dress-down days, bake sales, change collections) to raise money for FeedingNYC's Thanksgiving meal boxes.
• FeedingNY Day of Service Event Annual volunteer service event where corporate partners and community members pack and distribute Thanksgiving meal boxes to families living in shelters, serving as FeedingNYC's primary volunteer engagement and meal-delivery vehicle.

Quantifiable outcome

• Delivered over 145,000 Thanksgiving meals since 2001
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• National GridcoreGTM or Marketing PartnerNational Grid partnered with Feeding NY for the second consecutive year in 2024, packing and distributing 2,500 Thanksgiving meal boxes. Over 200 employee volunteers participated in the effort at National Grid's Melville office.
• The Glass HouseminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page, supporting the mission to feed families in need.
• Arma ContainerminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page.
• Roadway MovingminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page.
• Avalon BayminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page.
• OrrickminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page.
• GT Raising the RoofminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page.
• Big Big NewsminorGTM or Marketing PartnerCorporate partner listed on FeedingNYC's corporate partners page.
• GYEL EndeavorscoreStrategic or Co-development PartnerFeedingNY is an initiative in partnership with GYEL Endeavors, which serves as the parent organization. Mailing address is c/o FEEDINGNY, 134 Sharp Street, Patchogue, NY 11772.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Feeding America: The largest hunger-relief organization in the United States, operating a national network of food banks. Comparable as a food assistance nonprofit with corporate sponsorship programs, though operating at vastly greater scale and across year-round programs.
• Meals on Wheels America: National nonprofit network delivering meals to seniors and vulnerable populations. Comparable in mission (meal delivery to those in need) and donor/corporate sponsorship model, though focused on year-round senior meal service rather than holiday distribution.
• WhyHunger: National nonprofit that funds community-led organizations working to end hunger, including holiday meal initiatives. Comparable in nonprofit food assistance mission and donor mobilization, with broader year-round programming.
• No Kid Hungry (Share Our Strength): National campaign to end childhood hunger through school and community meal programs. Comparable as a high-profile food assistance nonprofit with corporate sponsorships and strong brand recognition, but with year-round programming rather than seasonal focus.

Direct peers

• Food Bank for New York City: The largest NYC hunger-relief organization, distributing food across the five boroughs. Directly comparable as a New York-based food assistance nonprofit serving food-insecure families through corporate and individual donor support.
• City Harvest: NYC's first and largest food rescue organization, providing food to families in need across the city. Directly comparable as a New York food assistance nonprofit reliant on corporate sponsorships, volunteers, and individual donations.
• God's Love We Deliver: NYC-based nonprofit that cooks and home-delivers medically tailored meals to people living with illness. Comparable as a New York meal-delivery nonprofit funded by donations, corporate partnerships, and volunteers serving vulnerable populations.
• Island Harvest: Long Island's leading hunger-relief organization, directly comparable given FeedingNYC's recent 2024 expansion to Long Island. Operates with a similar model of food distribution, volunteer engagement, and corporate sponsorship.

Emerging players

• FoodCorps: Nonprofit connecting kids to healthy food in schools. Comparable as a food-focused nonprofit with a similar age-group of beneficiaries (children and families) and a volunteer-driven model, though focused on school-based nutrition rather than holiday meal distribution.

Regional players

• Capital Area Food Bank: Regional food bank serving the Washington, D.C. metro area. Comparable in operating model (food distribution to families in need, volunteer engagement, corporate partnerships), but serves a different geographic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FeedingNYC
• Facebookfacebook.com/feedingnyc
• LinkedInlinkedin.com/company/feedingny
• Instagraminstagram.com/feedingnyc_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FeedingNYC