Entod Research Cell UK

What Entod Research Cell UK does

Entod Research Cell UK Ltd, trading as Lashfactor Advanced Skincare Solutions (also Lashfactor London), is a UK-based private skincare company founded in 2006 and headquartered in Hornsey, London. The company develops and sells a focused line of plant-based skincare and eye beauty serums, headlined by the I-DEW Eye Beauty Serum and the broader Lashfactor range, formulated to match skin's physiological pH and positioned as hypo-allergenic, non-comedogenic, vegan, cruelty-free, and free from parabens, phthalates, sulphates, alcohol, and gluten. All products are marketed as suitable for sensitive skin and all skin types, with claims of dermatological and ophthalmological testing.

The business operates a direct-to-consumer e-commerce model powered by Shopify, with checkout supporting a broad set of payment methods including PayPal, Shop Pay, Apple Pay, Google Pay, major card networks, and European methods such as Bancontact and iDEAL. Distribution is omnichannel within the UK: own lashfactor.com storefront, a dedicated Amazon UK store, and third-party stockists. Marketing is concentrated on organic social media across Facebook, Instagram, TikTok, and YouTube, with no disclosed paid acquisition or influencer roster in the source data.

Revenue mechanics are unit-pricing on individual serums (e.g., £19.99 GBP listed) under a one-time-purchase model. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or leadership changes in the available data. Headcount sits in the 11–50 range, consistent with a small, founder-led DTC skincare operator. No patents, trademarks, regulatory certifications, AI/ML capabilities, or named enterprise customers are disclosed.

Name

Entod Research Cell UK

Legal name

Entod Research Cell UK Ltd

Website

https://lashfactor.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Entod Research Cell UK is a London-based private skincare company that designs and sells plant-based, vegan lash and skincare serums under its Lashfactor brand. It serves UK retail consumers directly via its Shopify website, Amazon UK store, and select third-party stockists.

Ownership category

akta.pro rank

Product category

Skincare and Eye Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Toilet Preparation Manufacturing (325620), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Skincare products
• Eye beauty serums
• Lash and brow serums
• Plant-based skincare
• Vegan beauty products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-consumer skincare product sales: Revenue generated from direct online sales of proprietary skincare and eye beauty serums through their e-commerce platform and Amazon store

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Entod Research Cell UK designs, formulates, and sells the Lashfactor Advanced Skincare Solutions range — plant-based skincare and eye beauty serums developed by in-house researchers to boost skin tone, texture and radiance and to enhance lash and brow growth. Products are sold under the Lashfactor brand to individual consumers via the company's own e-commerce website and the Amazon UK marketplace.

Product overview

Lashfactor Advanced Skincare Solutions is a unified skincare and eye beauty product line developed by Entod Research Cell UK. The portfolio centers on the Lashfactor Range, which includes the Eye Beauty Serum (I-DEW) alongside other skincare and eye beauty serums. All products are formulated with plant-based ingredients, ground-breaking technology, and are designed for all skin types. The offerings are positioned as vegan, cruelty-free, and suitable for sensitive skin, with formulations free from parabens, phthalates, sulphates, alcohol, gluten, and pore-clogging oils.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Beauty Serum (I-DEW) Plant-based eye beauty serum designed to enhance natural beauty and promote lash and brow growth, suitable for all skin types including sensitive skin.
• Lashfactor Advanced Skincare Solutions Range Range of thoroughly researched skincare and eye beauty serums developed to boost skin tone, texture, and radiance using scientifically proven plant-based ingredients, sold to consumers seeking vegan, cruelty-free, sensitive-skin-friendly skincare.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UKLASH: UK-based DTC brand specializing in eyelash and eyebrow growth serums; directly comparable to Lashfactor's hero I-DEW category and target consumer (women seeking lash/brow enhancement via clean formulations), with a similar e-commerce-led GTM.
• Dr. Organic: UK-based natural and organic skincare brand carried by major drugstore and health retailers; comparable to Lashfactor on plant-based, vegan, and sensitive-skin positioning, and on UK multi-channel distribution.
• Talika: French eye-beauty specialist brand focused on lash growth, brow care, and eye skincare; direct competitor to Lashfactor's I-DEW serum category with cross-channel retail distribution in Europe.
• The Inkey List: British skincare brand built around ingredient-led, affordable serums sold via DTC and retailers; comparable ingredient-driven positioning and price-band (£15–£25) to Lashfactor's £19.99 serums.
• RevitaLash Cosmetics: Premium lash, brow, and hair beautification serum brand with strong dermatologist-channel presence; comparable to Lashfactor on lash/brow conditioning and the science-backed indie positioning.
• RapidLash: Established eyelash-enhancing serum brand sold through DTC, Amazon, and beauty retailers; overlaps directly with Lashfactor on the lash-conditioning use case and similar ingredient-led value proposition.
• Tropic Skincare: UK-based natural, vegan, cruelty-free skincare brand selling through DTC and consultants; highly comparable to Lashfactor on plant-based credentials, UK origin, and inclusive range targeting sensitive-skin consumers.

Broad incumbents

• The Ordinary (DECIEM): Global skincare powerhouse owned by Estée Lauder selling science-backed, affordable serums; overlaps with Lashfactor on research-driven positioning but operates at vastly larger scale and SKU breadth.
• CeraVe: L'Oréal-owned dermatologist-developed skincare brand heavily positioned around sensitive skin and barrier repair; competes with Lashfactor's sensitive-skin narrative and includes eye-care SKUs that overlap with the I-DEW offering.

Emerging players

• BeautyBio: Clinical-narrative beauty brand known for lash and brow serum 'The Lash' alongside skincare; comparable on research-driven positioning and lash/brow hero SKUs, though US-led in distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@officiallashfactor
• Facebookfacebook.com/Officiallashfactor
• Instagraminstagram.com/officiallashfactor
• TikToktiktok.com/@officiallashfactor?_t=8dgDOuMDNgR&_r=1
• Xx.com/lashfactor_uk
• LinkedInlinkedin.com/company/officiallashfactor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entod Research Cell UK