Dr. Rafael Perez

What Dr. Rafael Perez does

Dr. Rafael Pérez Franco is a private plastic surgery practice operating as a sole proprietorship from a single office at Cra 16 #97-46, Edificio Torre 97, in Bogotá, Colombia. Founded in 2003 by Dr. Pérez Franco following his specialization at Clínica San Rafael and international training rotations at Hospital Saint Paul in São Paulo, Clínica Fluminense de Cirugía Plástica, and Clínica del Profesor Ivo Pitanguy in Rio de Janeiro, the practice offers a comprehensive portfolio of 14 surgical procedures spanning facial, body, and breast interventions. These include rhinoplasty, otoplasty, facelift (ritidoplasty), abdominoplasty, gluteoplasty, liposuction, lipomarcation, augmentation and reduction mammoplasty, blepharoplasty, mentoplasty, polymer extraction, PIP implant removal, and anti-aging treatments. The practice employs modern surgical technologies including VASER (Liposelection) for ultrasound-assisted liposuction, laser lipolysis, video endoscopic rhinoscopy for functional nasal assessment, and cold laser technology for polymer extraction — all commercially available clinical devices rather than proprietary intellectual property.

The business operates on a direct, consultation-based commercial model targeting individual retail patients seeking aesthetic and reconstructive surgical procedures. Revenue is generated through one-time fees for surgical procedures and consultation services, with pricing not publicly disclosed and determined case-by-case through personalized assessment. Patient acquisition relies on the practice's bilingual (Spanish/English) website, WhatsApp-based direct contact, patient testimonials, and before/after photo galleries; there is no evidence of paid advertising, formal sales infrastructure, or third-party referral networks. Dr. Pérez Franco, who has over 20 years of experience and previously served as Secretary General and board member of the Colombian Society of Plastic Surgery, performs all surgical procedures personally. The practice has no subsidiaries, no external investment or shareholders, no patents, and operates exclusively within Colombia's domestic market from a single physical office, with surgical procedures carried out at Clínica San Rafael and other affiliated surgical facilities.

Name

Dr. Rafael Perez

Legal name

Dr Rafael Perez Cirugía Estética y Reconstructiva

Website

https://drrafaelperez.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Rafael Pérez Franco is a private plastic surgery practice in Bogotá, Colombia, offering 14 aesthetic and reconstructive surgical procedures to individual patients, operated as a sole proprietorship by a single surgeon with over 20 years of experience.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Aesthetic plastic surgery
• Reconstructive surgery services
• Rhinoplasty procedures
• Body contouring surgery
• Facial rejuvenation surgery

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Surgical Consultation Services: Initial assessment and consultation fees for evaluating patient needs and recommending appropriate surgical or non-surgical procedures.
2. Surgical Procedures: One-time fees for various plastic, aesthetic, and reconstructive surgical procedures including rhinoplasty, abdominoplasty, liposuction, breast procedures, and facial surgeries.
3. Post-operative Care: Follow-up consultations and post-operative care services included with surgical procedures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dr. Rafael Pérez Franco operates a privately held solo plastic surgery practice in Bogotá, Colombia, delivering aesthetic and reconstructive surgical procedures to individual patients. The practice, founded in 2003, offers a catalog of approximately 14 distinct surgical services spanning facial rejuvenation, body contouring, and reconstructive procedures, supported by modern techniques including VASER-assisted liposuction, endoscopic rhinoscopy, and cold laser polymer extraction.

Product overview

Dr. Rafael Pérez Franco is a plastic surgeon offering a comprehensive portfolio of aesthetic and reconstructive surgical procedures. The practice provides 14 distinct surgical services including rhinoplasty, otoplasty, ritidoplasty (facelift), abdominoplasty, gluteoplasty, liposuction, lipomarcation, breast augmentation and reduction, polymer extraction, PIP implant removal, blepharoplasty, mentoplasty, and anti-aging treatments. The practice operates from Clínica San Rafael in Bogotá, Colombia, with over 20 years of experience serving patients seeking cosmetic improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetic and reconstructive plastic surgery services

Quantifiable outcome

• Patients typically return to daily activities between 10th and 15th day post-surgery
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Clínica San RafaelcoreStrategic or Co-development PartnerPrimary affiliated hospital where Dr. Pérez completed his plastic surgery specialization and served as postgraduate instructor of Plastic Surgery. The clinic serves as the main location for surgical procedures and training.
• Universidad del BosquecoreStrategic or Co-development PartnerDr. Pérez's alma mater where he completed his medical surgeon degree. Established educational partnership for medical training and professional development.
• Hospital Saint Paul (São Paulo, Brazil)minorStrategic or Co-development PartnerInternational training rotation site where Dr. Pérez gained specialized experience in plastic surgery techniques.
• Clínica Fluminense de Cirugía PlásticaminorStrategic or Co-development PartnerInternational training rotation site in Rio de Janeiro, Brazil for advanced plastic surgery techniques.
• Clínica del Profesor Ivo PitanguyminorStrategic or Co-development PartnerPrestigious international training rotation at the renowned Ivo Pitanguy clinic in Rio de Janeiro, Brazil, for advanced aesthetic surgery techniques.
• Academia Colombiana de Cirugía Plástica Reconstructiva Estética (ACCPRE)minorStrategic or Co-development PartnerProfessional association that issued guidance on PIP implant removal. Dr. Pérez follows recommended protocols for PIP implant extraction procedures.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Clínica San Rafael: Bogotá-based hospital where Dr. Pérez completed his plastic surgery specialization and currently performs his surgical cases. Comparable as a larger incumbent that also provides plastic surgery among a broader portfolio of medical services.
• Hospital Saint Paul: São Paulo hospital where Dr. Pérez completed an international rotation and that delivers plastic surgery services among a broader specialty hospital portfolio. Comparable as a broader incumbent that practices plastic surgery alongside other medical specialties.

Direct peers

• Clínica Ivo Pitanguy: Iconic Brazilian plastic surgery clinic founded by Professor Ivo Pitanguy, offering aesthetic and reconstructive procedures. Directly comparable because Dr. Pérez Franco trained there and both operate as standalone plastic-surgery clinics with strong training heritage.
• Clínica Fluminense de Cirugía Plástica: Brazilian plastic surgery clinic in Rio de Janeiro where Dr. Pérez did a training rotation. Comparable as a dedicated regional plastic surgery clinic operating in the same aesthetic-surgery category across Latin America.
• Dolls Plastic Surgery: Mexico-based aesthetic surgery practice focused on serving international medical tourism patients. Comparable because it operates in the same cross-border Latin American plastic surgery category and targets a similar Spanish/English-speaking patient demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/drrafaelperez
• LinkedInlinkedin.com/company/dr-rafael-perez

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Rafael Perez