ISI Steel

What ISI Steel does

ISI Steel Co., Ltd is a privately held Cambodian steel manufacturer headquartered in Phnom Penh that produces a full system of construction steel products, including premium roofing profiles (the ISI PALM family of seam, lock, wall, wave, cap, tile, and trim variants), galvanized steel pipes (ISI PIPE), reinforcing steel bars (ISI DBAR), cold-rolled structural purlins and beams (ISI C&Z, H&I Beams), and galvanized steel coils. Founded in 1997 as a roll-forming business and formally registered with Cambodia's Ministry of Commerce in 2006, the company manufactures using Japanese and Australian licensed technology and holds ISO 9001:2015, JIS, and AS certifications. Its portfolio also includes Cambodia's first hot-dip galvanizing plant (GALVAMAN, opened 2022), the proprietary INOK anti-corrosion coating launched in 2023 with a 20-year warranty, and adjacent building materials under the CAMSTAR, ISI C-Line, BRANBERT, and Sento Cable brands.

The company sells through a multi-tier distribution model comprising direct sales, authorized distributors, depots and retailers, and a network of recommended builders trained through the ISI Steel Builder Academy, with operations spanning a primary manufacturing site at KMH Industrial Park and 10 provincial branches across Cambodia established since 2015. Revenue is generated from hardware sales of steel products priced on a quote basis, with no public pricing or recurring-revenue contracts disclosed. ISI Steel's customer base is concentrated in Cambodia's construction sector and segmented across developers (enterprise), distributors (mid-market), depots and retailers (SMB), and builders (SMB), with no named end-customer logos, no disclosed revenue figures, no institutional investors, and no M&A activity in the source data.

Name

ISI Steel

Legal name

ISI STEEL CO., LTD

Website

https://isisteel.com.kh

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ISI Steel is a privately held Cambodian steel manufacturer that designs and produces roofing profiles, galvanized pipes, rebar, structural steel, and coils for the country's construction sector, selling through direct sales, distributors, depots, and a certified builder network across 10 provincial branches.

Ownership category

akta.pro rank

Product category

Steel Building Materials Manufacturing

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)

akta.pro primary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

Keywords

• Steel roofing products
• Structural steel manufacturing
• Galvanized steel pipes
• Construction materials supply
• Reinforcing steel bars

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Products Manufacturing and Sales: ISI Steel generates revenue through the manufacture and sale of steel building products including roofing profiles (ISI PALM series), structural steel (C&Z purlins, H&I beams), galvanized pipes, reinforcement bars (DBAR), coils, and building materials. Products are sold through direct sales, distributors, depots, and retail outlets across Cambodia with pricing based on quotes and order volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ISI Steel designs, manufactures, and distributes a comprehensive portfolio of steel construction materials in Cambodia. Core products include premium roofing profiles (ISI PALM series), galvanized steel pipes (ISI PIPE), reinforcing steel bars (ISI DBAR), structural steel (C&Z purlins and H&I beams), galvanized steel coils, ceiling and partition frames, and construction chemicals (CAMSTAR). The company operates manufacturing facilities with Japanese and Australian technology, including Cambodia's first hot-dip galvanizing plant (GALVAMAN), and sells to developers, distributors, depots, retailers, and trained builders.

Product overview

ISI Steel is Cambodia's market leader in the steel sector, offering a comprehensive portfolio of steel building products and solutions. The core product lines include ISI PALM (premium roofing profiles including SEAM, LOK, WALL, WAVE, CAP, TILE, and TRIM variants), ISI PIPE (galvanized steel pipes), ISI DBAR (reinforcing steel bars/rebar), structural steel products (ISI C & Z purlins and H & I beams), and steel coils (ISI PALM INOK, ISI PALM 70, ISI PALM 50, and ISI GALVA galvanized coils). The portfolio is complemented by ISI Building Materials including CAMSTAR construction chemicals, ISI C-Line ceiling frames, ISI C-Stud & U-Track wall frames, and electrical products (BRANBERT switches/sockets and Sento cables). The company operates with ISO 9001:2015 quality management and uses Japanese and Australian technology for manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• ISI PALM: Premium roofing sheets brand featuring various profiles including SEAM 470, LOK Hi-Strength 980, WALL 914, WAVE 950, CAP 980 PU, TILE 1000, and TRIM 1000 series. Manufactured with technology from Japan and Australia.
• ISI PIPE
• ISI DBAR
• CAMSTAR
• GALVAMAN
• ISI C-Line
• ISI C-Stud & U-Track
• BRANBERT
• Sento Cable

Products and services

• ISI PALM SEAM 470 Standing seam roofing profile with concealed fix technology for superior rainwater flow and wind uplift resistance. Designed for residential and commercial roofing applications in Cambodia's tropical climate.
• ISI PALM LOK Hi-Strength 980 Cutting-edge roofing profile with concealed fix and uniquely designed support clips for superior rainwater flow and wind uplift resistance. Part of the ISI PALM premium roofing product line.
• ISI PALM WALL 914 Innovative wall cladding profile with unique aesthetically-driven design that blends with contemporary architectural styles. Used for walling applications in residential and commercial buildings.
• ISI PALM WAVE 950 Modern wave-like roofing profile providing impact resistance and optimal performance in high winds. Used for roofing in residential and commercial applications.
• ISI PALM CAP 980 PU Insulation profile with rib-cap design for efficient drainage, integrated rigid polyurethane foam to reduce heat, maintain cool homes, and minimize raindrop noise.
• ISI PALM CAP 980 PU ECO Affordable insulated panel with PU foam (20mm and 40mm thickness options) that reduces heat, prevents water leakage, and includes I-HAT cover to protect screws from rusting. Backed by 10-year warranty against corrosion.
• ISI PALM TILE 1000 Roll-formed roofing profile with appearance of traditional concrete tiles, stronger, more durable, and lightweight. Used as a tile-replacement roofing product.
• ISI PALM TRIM 1000-9 Versatile roofing and walling profile with trapezoidal ribs for high loading capacity, recommended for roof length up to 10 meters.
• ISI PALM TRIM 1000-7
• ISI PALM TRIM 1000-5
• ISI PIPE
• ISI DBAR
• ISI C & Z Purlins
• H & I BEAM
• ISI PALM INOK
• ISI PALM 70
• ISI PALM 50
• ISI GALVA
• CAMSTAR Building Materials
• ISI C-Line Ceiling Frame
• ISI C-Stud & U-Track Wall Frames
• BRANBERT Electrical Products
• Sento Cable

Quantifiable outcome

• Corrosion resistance warranty of 10 years on ISI PALM CAP 980 PU ECO
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• Japanese Technology PartnerscoreTechnology or Integration · 1 January 2017ISI PALM roofing profiles utilize cutting-edge technology from Japan for manufacturing, enabling premium quality products meeting Japanese Industrial Standards (JIS) with advanced corrosion protection.
• Australian Technology PartnerscoreTechnology or Integration · 1 January 2017ISI PALM products also incorporate innovative Australian technology alongside Japanese technology, combined with ISO 9001:2015 Quality Management System for consistent product quality.
• Malaysian Technology PartnerscoreTechnology or IntegrationCAMSTAR building materials brand was manufactured based on Malaysian technology, establishing production capabilities for cement-based construction products including skim coat, tile adhesive, grout, and waterproofing solutions.
• Board of Engineers CambodiamoderateStrategic or Co-development PartnerISI DBAR products undergo rigorous testing at Board of Engineers Cambodia Laboratory for steel tension testing before distribution, ensuring quality compliance with Japanese Industrial Standards.
• Recommended Builders NetworkmoderateChannel Partner/ Reseller/ DistributorISI Steel maintains a network of recommended builders who have completed Builder Academy training on proper installation of ISI TRUSS and ISI PALM systems, providing customers with access to trained professionals.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nam Kim Steel: Vietnamese manufacturer of galvanized steel, cold-rolled steel, roofing sheets, and steel pipes. Direct regional peer with overlapping product portfolio — galvanized coils, roofing profiles, and pipes — comparable to ISI PALM and ISI PIPE lines.
• Hoa Sen Group: Vietnam's largest steel roofing and pipe manufacturer with galvanized steel, cold-rolled products, and downstream building materials. Most directly comparable regional peer — similar product breadth (roofing sheets, pipes, structural) and emerging-market Southeast Asia focus.
• Pomina Steel (Pomina Flat Steel): Vietnamese manufacturer of galvanized steel, color-coated steel roofing, and construction steel products. Direct regional peer comparable to ISI Steel's coated roofing (ISI PALM) and galvanized coil (ISI GALVA) offerings, serving similar Southeast Asian construction markets.
• NS BlueScope Steel: Joint venture between BlueScope and Nippon Steel serving ASEAN with coated and painted steel, roofing, and building products. Closely comparable to ISI Steel in product portfolio (roofing profiles, structural steel, building solutions) and ASEAN emerging-market focus.

Others

• JFE Steel Corporation: Major Japanese steel manufacturer and ISI Steel's named technology partner for ISI PALM profiles. Comparable through JIS-standard products and galvanizing technology, though JFE operates at vastly larger scale and is primarily a supplier/partner rather than direct competitor.

Broad incumbents

• Hoa Phat Group: Vietnam's largest integrated steel producer covering construction steel, rebar, galvanized products, and steel pipes. Comparable product breadth to ISI Steel, particularly for rebar (ISI DBAR) and structural steel, though at significantly larger integrated scale.
• Tata Steel: Global steel major with significant presence in Southeast Asia through Tata Steel Thailand and downstream building products. Comparable product portfolio (rebar, structural steel, coated products) and presence in emerging Asian construction markets, though at substantially larger scale.
• BlueScope Steel: Global leader in painted and coated steel building products, including the COLORBOND and ZINCALUME brands. Comparable to ISI Steel's ISI PALM roofing portfolio and GALVAMAN galvanizing capabilities, though operating at much larger scale across multiple regions.

Regional players

• Sahaviriya Steel Industries (SSI): Thailand's largest hot-rolled steel producer with downstream coated steel and building products. Regional peer in Southeast Asia steel manufacturing with comparable galvanizing and downstream product capabilities, though primarily Thailand-focused rather than Cambodian.
• PT Krakatau Steel (Indonesia): Indonesia's largest integrated steel producer covering construction steel, rebar, and downstream products. Regional peer in ASEAN steel manufacturing, comparable in product mix (rebar, structural, coated steel) though serving the Indonesian rather than Cambodian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/isisteel.com.kh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISI Steel