Top Health

What Top Health does

Top Health, as represented in the input data, corresponds to the Expressen Hälsa (Health) section of Expressen AB, a Swedish national daily newspaper founded in 1944 and headquartered in Stockholm. Expressen Hälsa operates as a dedicated health and wellness vertical within the broader Expressen newsroom, publishing editorial content on diseases, medical advice, healthy living, nutrition, mental health, and lifestyle topics, complemented by short-form Hälsoliv video series covering conditions such as ADHD, eating disorders, mpox, and rheumatism.

The underlying product is a content publishing platform — a website (expressen.se/livsstil/halsa/) backed by a Bonnier News technology stack, with no proprietary technology, APIs, SDKs, or AI/ML capabilities disclosed in the available data. Content is delivered via articles, video, and podcast (Expressen podcast on Poddtoppen), and access is gated partially through the Expressen Premium subscription tier alongside open-access material and advertising-supported pages. The platform supports user accounts via the Bonnier News ID system (id.bonniernews.se).

Expressen AB is a wholly-owned subsidiary of Bonnier News, itself part of the Bonnier Group, a major Swedish media conglomerate. The company employs 101-250 people and generates revenue through a mix of print subscriptions (campaign pricing visible at 335 SEK), digital advertising, premium content subscriptions, and likely podcast/video advertising. Customer segments are Swedish consumer readers with no disclosed enterprise B2B contracts, select advertisers, or named customer logos. The market served is exclusively the Nordic/Swedish market, with no global footprint claim.

Name

Top Health

Legal name

Expressen AB

Website

https://topphalsa.se

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Top Health (Expressen Hälsa) is a Swedish consumer health and lifestyle publication operating as a sub-brand of Expressen AB, a Bonnier News-owned national daily newspaper. It serves Swedish readers with editorial content, video, and podcast on diseases, wellness, and medical advice, monetized via subscriptions, advertising, and premium content.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Top Health is a Swedish-language digital health publication that delivers editorial content on diseases, medical research, nutrition, fitness, mental health, and wellness to Swedish consumers. The brand operates as Expressen Hälsa within Expressen AB's portfolio, providing a mix of free articles, expert Q&A features, video segments, podcasts, and premium subscription content (Expressen Premium) distributed via the Expressen web platform and affiliated Bonnier News channels.

Differentiator

Problem solved

Functional benefit

Brands

• Expressen Hälsa: Health and wellness section covering diseases, medical advice, and healthy living
• Expressen Premium
• Expressen Direkt
• GT
• Kvällsposten
• Allt om Mat
• Teknikens Värld

Products and services

• Top Health / Expressen Hälsa Online Health Magazine Digital health and wellness editorial publication delivering articles, expert Q&A, video features, and newsletter content covering diseases, medical research, nutrition, fitness, mental health, and lifestyle topics to Swedish consumers via the Expressen.se platform.
• Expressen Premium Subscription Subscription-based premium content service providing paying readers with access to in-depth articles and premium editorial content across Expressen publications, including health journalism under the Top Health / Expressen Hälsa brand.
• Expressen E-tidning (Digital Newspaper) Digital replica of the Expressen newspaper delivered online to subscribers, complementing the print edition and broader digital content portfolio that includes Top Health health journalism.
• Expressen Podcast (Poddtoppen) Audio podcast content from Expressen distributed via the Poddtoppen platform, providing additional audio-format editorial content to readers beyond the web publication.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dagens Nyheter (DN): Dagens Nyheter is a leading Swedish quality daily published by Bonnier News (same parent as Expressen AB). It operates print, digital, and a paid subscription product aimed at a national audience, making it a structural twin to Expressen in subscription and ad monetization.
• Göteborgs-Posten (GP): Göteborgs-Posten is a major Swedish regional newspaper with a national digital edition and subscription product. Comparable to Expressen in print + digital news publishing and subscription monetization, serving overlapping advertiser demand in Sweden.
• Svenska Dagbladet (SvD): Svenska Dagbladet is a major Swedish national daily, owned by Schibsted, with print, digital, and subscription products comparable in structure to Expressen. Both target Swedish readers with news, lifestyle, and premium content, and compete in the same ad and subscription market.
• Aftonbladet: Aftonbladet is Sweden's largest daily tabloid, owned by Schibsted, and the most direct competitor to Expressen in Swedish news media. Both operate multi-platform national news, lifestyle, and health verticals, and compete head-to-head for ad spend and digital subscriptions.
• Sydsvenskan: Sydsvenskan is a Swedish regional daily owned by Bonnier News, with digital and subscription products in the same Bonnier tech and ad stack as Expressen. Comparable in audience model (Swedish readers, paid content) and group-level structure.
• Dagens industri: Dagens industri is Sweden's main financial daily, also under Bonnier News, with a digital subscription business serving a national audience. Comparable to Expressen in operating model (newsroom, paywall, ad sales) and parent ownership, but with a different audience vertical.

Broad incumbents

• Aller Media: Aller Media is a Nordic magazine and digital media publisher with multiple lifestyle, health, and consumer brands. Comparable to Expressen's lifestyle and Hälsa verticals in audience and advertiser overlap, and competes for the same consumer subscription and ad budgets.
• Egmont Publishing: Egmont is a Scandinavian media group operating magazines, newspapers, and digital media. Comparable to Expressen/Bonnier News as a broad Nordic media incumbent with overlapping lifestyle, entertainment, and health content verticals.
• Schibsted: Schibsted is a major Nordic media group whose Swedish titles (Aftonbladet, SvD) directly compete with Expressen. Comparable as a broader incumbent in the same news, classifieds, and subscription categories across Scandinavia.

Emerging players

• Schibsted (Aftonbladet Hälsa): Aftonbladet's Hälsa (health) section is a direct comparator to Expressen Hälsa in the Swedish consumer health media vertical. Both publish multi-format health news, expert Q&As, and lifestyle content, and compete for the same health-intent audience and health-adjacent advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/topphalsa
• LinkedInlinkedin.com/company/topph-lsa-bonnier-tidskrifter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Health