What Haibun does

Haibun S.r.l. is a privately held, founder-led commercial film production company headquartered in Milan, Italy, founded in 1995 by executive producer Cesare Fracca. The company produces advertising content — television commercials, digital films, and social media campaigns — for major international brands, working through a curated roster of directors including Blai Graell, Mama, Scott Pommier, Jose Antonio Prat, Alessio Fava, Matteo Bonifazio, and Karina Taira. Its client base spans more than 25 named enterprise and non-profit organizations across highly diversified sectors: beverage/alcohol (Campari, San Benedetto), fashion (Intimissimi Uomo, Wolford, Wrangler), beauty (Dove, Kiko), automotive (Volkswagen, Renault, Abarth), food (Pastiglie Leone, Prosciutto di Parma, Muller), electronics (Samsung), entertainment (Netflix), banking (Intesa SanPaolo), insurance (Geico), energy (A2A, Engie), and retail (Coop, Naturasì). The company has accumulated multiple industry awards, including Cannes Lions (1 Silver, 2 Bronze), Grand Effie 2020, ADCE Gold, EPICA Silver/Bronze, New York Festival Silver, Eurobest Bronze, CRISTAL Sapphire/Emerald, and a Webby Honoree recognition.

The business operates under a group structure comprising three wholly owned subsidiaries — Haibun Factory, Haibun Nursery, and Haibun AI — alongside the core Haibun brand, suggesting segment-specific positioning across traditional production, emerging/younger-skewing content, and AI-enabled offerings. Revenue is generated on a project-based, quote-driven professional services model, with pricing negotiated per engagement; no standard pricing, public rate cards, or recurring productized revenue is disclosed.

Commercially, Haibun pursues a direct enterprise field-sales motion, originating work through relationships with brand marketing teams and creative agencies rather than through broad marketing funnels. The company is bootstrapped with no external funding rounds disclosed, and operates with 101–250 employees. The underlying technology is conventional film and video production rather than proprietary platforms, software products, or patented systems; no APIs, apps, integrations, or technology partnerships are disclosed. Operational geographic scope spans Europe and North America, with all production serviced from the single Milan headquarters.

Name

Haibun

Legal name

Haibun S.r.l.

Website

https://haibun.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Haibun is a Milan-based commercial film production house, founded in 1995, producing advertising campaigns for major international brands across fashion, automotive, beauty, food, entertainment, and finance through a curated roster of directors.

Ownership category

akta.pro rank

Product category

Commercial Film Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Commercial film production
• Video production services
• Advertising film production
• Brand video content
• Commercial video production

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Film Production: Haibun generates revenue by producing commercial video content for brand clients. Revenue comes from project-based fees for commercial production, including TV commercials, digital content, and brand films. The company works with notable directors and serves major international brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Haibun produces commercial films and video content for major international brands and advertising agencies, handling end-to-end production from concept and creative direction through shooting and post-production. The company works with a curated roster of international directors and delivers content across TV, digital, and social media platforms for clients in fashion, food and beverage, automotive, beauty, retail, banking, and entertainment sectors.

Product overview

Haibun is a film production company founded in 1995 in Milan, Italy, operating under a group structure that includes Haibun Factory, Haibun Nursery, and Haibun AI. The company specializes in commercial film production for major brands and advertising agencies, working with a roster of international directors. Their portfolio includes branded content, commercials, and promotional videos across diverse industry sectors including fashion, food & beverage, automotive, and retail. The group structure reflects multiple production divisions under a unified creative umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Haibun Factory: Production entity within the Haibun group
• Haibun Nursery
• Haibun AI

Products and services

• Haibun Film Production Services Commercial film and video production services for brands and advertising campaigns, including concept development, directing, and post-production. The core offering serves enterprise brand clients across TV, digital, and social media platforms.
• Haibun Factory Production house under the Haibun Group umbrella, providing commercial film production capabilities as part of the group's broader service portfolio.
• Haibun Nursery Production entity within the Haibun Group, focused on nursery-related content production under the Haibun creative umbrella.
• Haibun AI AI-focused subsidiary of the Haibun Group, exploring AI-enhanced video and production capabilities within the group's creative production portfolio.

Quantifiable outcome

• Multiple Cannes Lions awards (1 Silver, 2 Bronze) demonstrating consistent creative excellence
• +2 more outcomes

Named customers30 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prettybird: Global commercial and content production company with offices in LA, London and Europe. Directly comparable business model of curating a creative director roster for brand advertising work.
• Smuggler: Globally operating commercial production company with offices in US/UK and a strong director network serving major brands and agencies. Most directly comparable peer given similar scale and creative-roster model.
• Partizan: Independent production company with global offices producing commercials, music videos and branded content. Highly comparable as a multi-office, director-driven production house serving international brands.
• RSA Films: Long-established commercial film production house with an international director roster serving global brands. Closely comparable business model and target client base to Haibun.
• Iconoclast: Global commercial production company representing directors for advertising and branded content. Directly comparable business of brokering creative director talent to brand clients and agencies.
• Academy Films: London-based commercial film production company with a roster of award-winning directors serving global brands. Highly comparable peer given premium positioning, award pedigree, and director-driven model.
• Stink Studios: Global creative production company producing commercials, branded content and digital campaigns. Comparable as a modern, multi-discipline production company serving major brands across film and digital formats.

Broad incumbents

• MJZ: Long-standing US commercial production house with a prestigious director roster. Comparable as a high-end commercial production peer with stronger US market presence than Haibun.
• The Radical Company (Radical Media): Established US-based production company with global reach, producing commercials, branded content and long-form. Comparable as a larger, more diversified incumbent in premium commercial production.
• Anonymous Content: Globally recognized commercial and long-form production company with a premium director roster. Directly comparable as a high-end production house serving global brands on TVCs and brand films, though larger and US-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haibun