Petcare

What Petcare does

MeikoVet AG, operating under the brand "Petcare" on its consumer-facing website pet-care.ch and "MeikoVet Kleintierpraxen" on its corporate site meikovet.ch, is a Swiss small-animal veterinary clinic group headquartered in Villmergen, Switzerland. Founded in 2024, the group operates a network of 13–14 veterinary clinics across German-speaking Switzerland (Dietikon, Frauenfeld, Hinwil, Interlaken, Ittigen, Lenzburg, Lyssach, Maienfeld, Schaffhausen, St. Gallen, Uster, Wohlen, and Zollikon), staffed by a distributed team of veterinarians and certified veterinary medical assistants (TPAs). The company serves individual pet owners with dogs, cats, and small animals, offering general consultations, preventive care, vaccinations, internal medicine, emergency medicine, surgery (including orthopedics and soft tissue), reproduction services, diagnostic laboratory, ophthalmology, dental treatments, and a Fear Free certified stress-reduction program. Differentiated service modules include a WhatsApp-based veterinary chat consultation, dog first aid courses (Hunde-Nothelferkurs), aromatherapy services, and online pet supply retail via a partnership with Meiko.ch.

The group's underlying technology stack is conventional veterinary practice infrastructure rather than a proprietary software platform; no AI/ML capabilities, APIs, SDKs, or patents are disclosed. MeikoVet generates revenue primarily through professional services fees (consultations, surgeries, emergency care) billed at clinic locations, supplemented by retail sales of pet food, medications, and care products through its clinic locations and the Meiko.ch online storefront partnership. The go-to-market is community-led and direct-to-consumer: pet owners book appointments online or via WhatsApp, while the group builds brand awareness through regional TV appearances on the program "Tierisch," educational events, first aid courses, expert talks, newsletters, and a YouTube channel. The company's growth model is acquisition-driven — it has completed two clinic acquisitions in 2025 (Tierklinik Steig-Breite Schaffhausen in July 2025 and the Dietikon practice of Dr. Petra Drossaart in November 2025) and maintains a dedicated "Praxisnachfolge" (practice succession) program to onboard additional independent veterinary practices.

Name

Petcare

Legal name

MeikoVet AG

Website

https://pet-care.ch

Company type

Private

Founded year

2024

Operating status

Operating

Short description

MeikoVet AG (brand: Petcare) is a Switzerland-based veterinary clinic group operating 13–14 small-animal practices across German-speaking Switzerland, providing general veterinary care, surgery, emergency medicine, and Fear Free certified services to pet owners, with growth driven by acquisitions of independent practices.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD), Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary clinic services
• Small animal healthcare
• Veterinary surgery services
• Emergency veterinary care
• Pet healthcare network

Headquarters

HQ city

Villmergen

HQ country

Switzerland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Consultation and Treatment Services: Revenue from general consultations, preventive care, emergency medicine, and specialized treatments for small animals including dogs, cats, and pets. Services include general checkups, vaccinations, diagnostic testing, and medical treatments.
2. Surgical Procedures: Revenue from surgical interventions including orthopedics, soft tissue surgery, and reproduction services. The company has modern surgical facilities across its clinic network.
3. Pet Products and Medications: Sale of pet food, medications, and pet care products through clinic locations and online shop partnership with Meiko.ch.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Petcare (MeikoVet AG) operates a network of small animal veterinary clinics across Switzerland, providing general consultations, preventive care, vaccinations, emergency medicine, internal medicine, surgery, reproduction services, diagnostics/laboratory, ophthalmology, and dental treatments for dogs, cats, and small pets. The group also sells pet food, medications, and pet care products and offers WhatsApp-based veterinary consultations, dog first aid courses, and Fear Free certified stress-reduced visits.

Product overview

MeikoVet Kleintierpraxen is a network of 13 small animal veterinary clinics across Switzerland offering comprehensive veterinary services. The core offering is the MeikoVet clinic network, supplemented by specialized service modules including general consultations, internal medicine, emergency medicine, surgery, reproduction, diagnostics/lab, ophthalmology, dental treatments, and the Fear Free concept for stress-free visits. Additional services include dog first aid courses, WhatsApp veterinary chat consultation, and animal aromatherapy. The group operates as a multi-location group practice combining local veterinarian proximity with medical expertise of larger clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• MeikoVet Kleintierpraxen (Small Animal Veterinary Clinic Network)
• General Consultation, Counseling and Preventive Care
• Emergency Veterinary Medicine (Notfallmedizin)
• Veterinary Surgery (Chirurgie)
• Tierarzt-WhatsApp Chat Consultation
• Dog First Aid Course (Hunde-Nothelferkurs)
• Pet Products and Medications Retail (via Meiko.ch online shop)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Calingo (Pet Insurance)minorOthersMeikoVet recommends Calingo pet insurance to clients as a trusted partner for animal health and accident coverage. The insurance provider offers a free 30-day trial for pets up to 5 years of age and provides coverage for all breeds without age restrictions. MeikoVet directs clients to calculate premiums through a referral link.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Medivet: UK-headquartered veterinary group with a large network of companion-animal practices plus 24-hour centers; highly comparable in operating model (group practice combining local feel with central support) and in pursuing contiguous regional density.
• VetPartners: European veterinary group operating hundreds of small-animal clinics, known for a fast consolidation playbook that aggregates independent practices under one brand—an identical M&A template to what MeikoVet is executing in Switzerland.
• VCA Animal Hospitals: US companion-animal hospital chain owned by Mars, combining general practice with specialty and emergency services; relevant comparable for MeikoVet's blended GP + specialty (ophthalmology, surgery) service model.
• CVS Group: UK-listed veterinary services group combining companion-animal practices, diagnostic labs, and crematoria; comparable as a publicly-traded roll-up whose valuation framework (clinics × earnings) benchmarks private peers like MeikoVet.
• AniCura: Large European veterinary care group owned by Mars Petcare operating multi-specialty animal hospitals and clinics across multiple countries, including DACH; directly comparable as a multi-site companion-animal consolidator with a similar M&A playbook targeting fragmented local practices.
• Banfield Pet Hospital: Largest general veterinary practice network in the US, owned by Mars Petcare; benchmark for standardized, multi-site wellness-oriented companion-animal clinics analogous to MeikoVet's general-practice network.
• Evidensia (DACH operations): Major Scandinavian-origin vet group operating across Germany and the Nordics; the closest geographic competitor for DACH small-animal practices and a likely counter-bidder for MeikoVet's succession targets in Switzerland.
• IVC Evidencia: One of Europe's largest veterinary groups (now part of IVC Evidencia/Mars Petcare), running hundreds of small-animal clinics with a comparable general practice + specialty model; the most direct European parallel for MeikoVet's multi-site GP roll-up strategy.

Emerging players

• PetVet Care Centers: US-based veterinary network consolidating general practice, specialty, and emergency hospitals; comparable as a growth-stage consolidator with a similar playbook of acquiring owner-operated practices and retaining lead clinicians.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital network (Mars Petcare); comparable as a referral/specialty counterpart to MeikoVet's ophthalmology, surgery, and reproduction service lines within a larger platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC74CM7OjeVw1D3tKDprKnpw/videos
• LinkedInlinkedin.com/company/meikovet/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petcare