Worth Real Estate

What Worth Real Estate does

Worth Real Estate Pty Ltd is a privately held, Brisbane-based residential property management and sales agency operating across Brisbane City Council and Moreton Bay Regional Council, with a postal address in Kedron, Queensland. Founded in 2011 by Peter Illingworth, the company employs between 11 and 50 staff and is REIQ-accredited, with the firm stating over 15 years of community service. Its core offering is split between two streams: ongoing property management for residential investment properties, with fees set at 7% of collected rent billed monthly, and one-time residential sales commissions for properties in Brisbane's inner north and northern suburbs. The primary customer segments are property investors and landlords, residential tenants, and home sellers.

The firm operates a portfolio-based model organized into four geographic zones (North, Inner North, Inner South, and South), with each portfolio assigned a Senior Property Manager supported by dedicated leasing, administration, and inspection teams. The stated design goal is continuity of service through staff turnover, which the company identifies as a common industry pain point. Underlying technology is not proprietary; the firm integrates third-party platforms including the Console Tenant App (iOS and Android) for tenant self-service, an Owner Portal, and RealEstate.com.au for rental applications and listing distribution. Go-to-market is sales-led and direct, combining SEO-optimized suburb-specific pages, a content blog, organic social on Instagram and Facebook, and complimentary rental and sales appraisals. No external investors, funding history, or M&A activity are disclosed.

Name

Worth Real Estate

Legal name

Worth Real Estate Pty Ltd

Website

https://worthrealestate.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Worth Real Estate is a Brisbane-based, REIQ-accredited residential property management and sales agency serving landlords, tenants, and home sellers across Brisbane's inner north and northern suburbs, charging 7% of collected rent for management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential property management
• Real estate sales
• Rental management
• Property leasing
• Tenant management

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Fees: Ongoing property management services for residential investment properties. Fees charged as a percentage of collected rent, providing recurring revenue from landlord clients.
2. Residential Sales Commission: One-time commission on successful property sales. Services include sales appraisals, property marketing, buyer negotiation, and settlement coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Worth Real Estate is a Brisbane-based real estate agency providing professional property management services for residential investment properties and residential property sales services. The company manages tenancies end-to-end (tenant screening, rent collection, inspections, maintenance coordination) and runs sales campaigns from appraisal through settlement for property owners in Brisbane's inner north and northern suburbs.

Product overview

Worth Real Estate is a Brisbane-based residential sales and property management agency offering a comprehensive suite of services for property owners. The core offering consists of Property Management Services and Residential Sales Services, supported by technology tools including the Console Tenant App for tenant self-service, an Owner Portal for landlord access, and digital systems for maintenance requests, rental applications, and property appraisals. The company operates across four portfolio zones (North, Inner North, Inner South, and South) serving Brisbane City Council and Moreton Bay Regional Council areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services End-to-end property management for Brisbane landlords, including tenant screening, lease management, rent collection, routine property inspections, and maintenance coordination. Managed by Senior Property Managers with dedicated leasing, administration, and inspection support teams.
• Residential Sales Services Residential property sales services for Brisbane's inner north and northern suburbs, including sales strategy development, property marketing, buyer negotiation, and transaction management from appraisal through settlement.
• Console Tenant App Mobile application for tenants to manage their tenancy, including lodging maintenance requests with photos, viewing tenancy details and important dates, checking payments and invoice history, downloading PDF receipts, and setting up recurring rent payments. Available on iOS and Android.
• Sales Appraisal Complimentary property valuation service providing detailed market analysis supported by comparable sales and current market trends to help property owners make informed selling decisions.
• Rental Appraisal Complimentary rental valuation service analyzing current market conditions and comparable properties to help landlords set competitive rental prices.
• Online Rental Application Digital rental application system allowing prospective tenants to create a profile and apply for properties through the RealEstate.com.au platform.
• Maintenance Request System Online maintenance request form allowing tenants to submit maintenance issues with photos and details, with consent options for tradespeople to access properties.
• After Hours Emergency Maintenance Emergency maintenance coordination service available outside business hours with pre-arranged contractors for urgent repairs including plumbing, electrical, smoke alarms, and locksmith services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• McGrath Estate Agents: Large Australian residential real estate agency with strong presence across Brisbane and other East Coast markets. Both offer residential sales and property management with a sales-led model and similar landlord/investor value proposition.
• Place Estate Agents: Brisbane-headquartered residential sales and property management agency serving inner-city and suburban markets. Directly comparable geography, customer segments, and service mix.
• Coronis: Brisbane-focused real estate agency offering property management and residential sales. Directly comparable in geographic focus, service offering, and target customer segments.

Broad incumbents

• Ray White: Largest Australian real estate network with extensive Brisbane presence offering both sales and property management. Significantly larger and franchise-based, but operates in the same product categories and customer segments.
• Belle Property: Australian residential real estate brand with premium positioning, offering sales and property management across multiple states including Queensland. Comparable service mix with broader geographic footprint.
• LJ Hooker: Major Australian real estate franchise network offering residential sales, property management, and related services nationwide. Comparable product offerings but operates at a much larger scale.
• Harcourts Australia: National real estate franchise with strong Queensland presence offering residential sales and property management. Comparable service model but operates through a franchise network.
• RE/MAX Australia: Global real estate franchise with Australian operations offering residential sales and property management. Operates as a franchise network with multiple offices in Brisbane competing for the same landlord/investor customers.
• Professionals Real Estate: Australian real estate group with offices across Queensland offering sales and property management services. Comparable in service offering with broader geographic reach.

Others

• Console Group: Property management software provider whose platform Worth Real Estate uses for tenant and owner portals. Comparable as a tech ecosystem participant but not a direct competitor; relevant as the underlying infrastructure enabling Worth's operations.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/worth_real_estate
• Instagraminstagram.com/worth_real_estate
• LinkedInlinkedin.com/company/worthre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worth Real Estate