Pineapple Tours

What Pineapple Tours does

Pineapple Tours is a privately held, Gold Coast–based tour operator founded in 2014 that specialises in food, wine, and nature tourism across South East Queensland and Northern NSW. The company runs daily guided winery tours, distillery and brewery tours, glow worm cave experiences, rainforest skywalk packages, and a recurring hop-on hop-off shuttle service that connects Brisbane and the Gold Coast to Tamborine Mountain and surrounding hinterland attractions. Pricing ranges from AUD $60 for a one-way transfer to AUD $847.50 for premium private gourmet experiences, with a premium boutique tier capped at six guests per tour and private charters scaling up to 200-person groups.

The business operates on a direct-to-consumer model powered by the Rezdy booking platform, which provides real-time availability, online checkout, and gift voucher fulfilment. Distribution runs through the company's own website, phone bookings, and a structured quote flow for private and corporate events. Pineapple Tours earns revenue across four streams: per-ticket guided tour bookings, gift voucher sales (valid 50 months), private tour and charter services, and shuttle/transfer services. The company works with over 400 venues across the region and has been awarded Best of Queensland Experience in both 2024 and 2025, with Sustainable Tourism accreditation through the Quality Tourism Framework.

Customer segments span individual travellers and couples, private groups (birthdays, hens parties, anniversaries), corporate teams, and families visiting the Gold Coast and Brisbane hinterland. The company is founder/owner-managed with no disclosed institutional investment, no parent entity, and a headcount in the 11–50 range. Geographic reach has expanded beyond the original Brisbane/Gold Coast/Tamborine Mountain core to include Byron Bay, the Sunshine Coast, the Tweed Coast, and the Scenic Rim.

Name

Pineapple Tours

Legal name

Pineapple Tours

Website

https://pineappletours.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pineapple Tours is a privately held, Gold Coast–based tour operator running daily winery, distillery, brewery, and nature tours, plus hop-on hop-off shuttles, across South East Queensland and Northern NSW. It serves leisure travellers, private groups, corporate teams, and families through direct online and phone bookings.

Ownership category

akta.pro rank

Product category

Tour and experience operator

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Rainforest & Jungle Ecotourism Tours (THAAAEAF)

Keywords

• Winery tours
• Hop on hop off
• Food and wine tourism
• Private group tours
• Behind tourism services

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Tour Bookings: Revenue from selling tickets to join-in group tours including winery tours, glow worm tours, nature tours, and hop-on-hop-off passes. Tours are priced per person with various inclusions like tastings, meals, and transport.
2. Gift Vouchers: Sale of gift vouchers valid for 50 months from purchase date, redeemable for any tour or experience of equal or lesser value.
3. Private Tours and Charter: Customized private touring services for couples, small groups, and larger groups up to 200 people. Includes private charters, corporate events, weddings, and tailored experiences.
4. Shuttle and Transfer Services: Transport services including airport transfers, shuttle buses between cities and Tamborine Mountain, and scheduled coach transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pineapple Tours is a South East Queensland-based tour operator that runs daily public winery, distillery, brewery, glow worm, and rainforest tours from Brisbane and the Gold Coast to Tamborine Mountain and surrounding regions. The company supplements guided group tours with hop-on-hop-off flexible shuttle services, private tours and charters for groups of 2 to 200, gift vouchers, and corporate event experiences.

Product overview

Pineapple Tours operates a diversified tour and transport service portfolio focused on South East Queensland and Northern NSW. The core offering centres on Hop on Hop off flexible bus services connecting Brisbane and Gold Coast to Tamborine Mountain attractions, complemented by guided Winery Tours featuring tastings at boutique venues like Cedar Creek Estate, Hampton Estate, and Witches Falls. Premium tiers include the Boutique Winery Tour (limited to 6 guests), Premium Mount Tamborine Winery Tour (with gourmet lunch and cheese tastings), and Barefoot Luxury Tours offering high-end curated experiences. The product line extends to Glow Worm Cave eco-tours, Rainforest Skywalk experiences, Distillery Tours, Brewery Tours, Hen's Party Tours, High Tea Tours, and multi-day Signature Experiences covering Brisbane, Gold Coast, Byron Bay, and the Scenic Rim. Supporting services include Private Tours (2-200 guests), Gift Vouchers, Bus Charter, Shuttle Services, Airport Transfers, and Private Driver services with luxury vehicles. The company partners with Rezdy for booking technology and works with over 400 venues across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hop on Hop off Tours Flexible bus service allowing passengers to board and alight at any designated stop throughout Tamborine Mountain, with routes connecting Brisbane and Gold Coast to various attractions including wineries, distilleries, galleries, and natural sites.
• Winery Tours Guided small-group day tours visiting boutique wineries in the Tamborine Mountain and Scenic Rim regions, with tastings, gourmet lunches, and door-to-door transport from Brisbane and Gold Coast.
• Premium Mount Tamborine Winery Tour High-end full-day wine experience featuring guided tastings at multiple venues, two-course gourmet lunch, cheese tasting, wine with lunch, and scenic lookouts, with pickup from Brisbane or Gold Coast from AUD 339 per person.
• Boutique Winery Tour Intimate full-day wine tour limited to 6 people per tour, offering a boutique experience with personalized service, multiple tastings, two-course gourmet lunch, and door-to-door service from Gold Coast (from AUD 529 per person) or Brisbane.
• Glow Worm Tours Nature-based tours visiting the Tamborine Mountain Glow Worm Caves, featuring guided tours of the conservation-focused sanctuary with eco-certified daytime viewing experiences.
• Tamborine Rainforest Skywalk Tours Eco-tourism experiences combining entry to the Tamborine Rainforest Skywalk with hop-on-hop-off shuttle access, featuring 1.5km of rainforest trails and elevated canopy bridges from AUD 135 per person.
• Gift Vouchers Gift certificates available for all tour experiences, valid for 50 months from purchase, allowing recipients to book specific tours rather than receiving generic vouchers.
• Private Tours Customized private touring services for groups of 2 to 200 people, with personalized itineraries, local expertise, and access to over 400 venues across South East Queensland and Northern NSW.
• Bus Charter Private charter services with a range of vehicles including luxury minibuses and coaches, offering personalized transport for groups with professional drivers.
• Shuttle Services Scheduled and on-demand shuttle transport connecting Brisbane, Gold Coast, and Tamborine Mountain, including one-way transfers from AUD 60 and return services.
• Airport Transfers Reliable airport transfer services connecting Brisbane, Gold Coast, and surrounding regions with professional drivers and modern vehicles in shared or private options.
• Barefoot Luxury Tours High-end luxury experiences combining world-class accommodations, gourmet cuisine, and exclusive access to hidden gems, designed for immersive comfort and exploration.
• The Ultimate Gourmet Tasting Experience Curated multi-stop culinary adventures featuring tastings at boutique wineries, artisan producers, gourmet delis, and farm-gate stops, with two-course lunches and door-to-door luxury vehicle transport.
• Distillery Tours Tours focusing on boutique distilleries around South East Queensland and Northern NSW, featuring tastings of craft gins, rums, and spirits with expert guidance.
• Brewery Tours Tours exploring craft breweries in Brisbane, Gold Coast, and Northern NSW, with tastings, guided experiences, and lunch included at various venues.
• Hen's Party Tours Celebration-focused wine tours designed for bridal parties, featuring winery visits, tastings, and social experiences in the Gold Coast Hinterland.
• High Tea Tours Elegant experiences combining wine tastings with high tea in vineyard settings on Mount Tamborine, featuring gourmet pastries and panoramic views.
• Byron Bay Tours Day tours to Byron Bay and Northern NSW, featuring coastal sightseeing, distillery visits, gourmet experiences, and access to Cape Byron Lighthouse.
• Three Day Multi-Destination Experiences Extended multi-day tours covering Brisbane, Gold Coast, and Byron Bay with gourmet meals, luxury SUV transport, and curated experiences across multiple regions.
• Signature Experience Flagship luxury tour experience featuring private guide, local gourmet food, regional sightseeing, and luxury vehicles for an authentic local perspective.
• Rainforest Skywalk + Glow Worm Bundle Combined experience pairing Tamborine Rainforest Skywalk entry with glow worm cave tours in a single higher-value day package.
• Private Driver Services Chauffeur services featuring hybrid and EV luxury SUVs including VW Touareg and Audi SQ8 vehicles with knowledgeable local guides for discreet and comfortable transport.

Quantifiable outcome

• Rated 5 stars across Google, Facebook, and TripAdvisor review platforms
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Cedar Creek Estate Vineyard & WinerycoreStrategic or Co-development PartnerBoutique winery destination visited on multiple tour itineraries. Features wine tastings, glow worm caves, restaurant dining, and art gallery. A key venue partner for Tamborine Mountain wine experiences.
• Witches Falls WinerycoreStrategic or Co-development PartnerQueensland's oldest continuously operating winery established in 2004. Features wine tastings, cheese platters, and vineyard views. Regular stop on hop-on-hop-off and guided winery tours.
• Hampton EstatecoreStrategic or Co-development PartnerBoutique winery partner offering unique and flavourful wines. Included in various tour itineraries as a premium tasting destination.
• Tamborine Mountain DistillerycoreStrategic or Co-development PartnerAustralia's most internationally awarded distillery featuring handcrafted liqueurs and spirits. Offers distillery tours and tastings of gins, rums, and liqueurs. Premium venue for spirit-focused tours.
• Fortitude Brewing CompanysupportingStrategic or Co-development PartnerCraft brewery located in the heart of Tamborine Mountain. Features craft beer tastings, live music events, and dining. Venue for brewery-focused hop-on-hop-off tours.
• Tamborine Rainforest SkywalkcoreStrategic or Co-development PartnerEco-tourism attraction featuring 1.5km of rainforest walks with elevated bridges and 40-metre cantilever bridge. Partner venue for nature-based tour packages including entry and hop-on-hop-off transport.
• Glow Worm Caves Tamborine MountaincoreStrategic or Co-development PartnerWorld's first glow worm sanctuary established in 2005. Features guided tours of specially constructed cave. Eco-certified activity contributing to glow worm conservation. Popular tour destination.
• Gallery Walk Tamborine MountainsupportingStrategic or Co-development PartnerFamous strip of boutiques, art galleries, cafes, and specialty shops. Key stop on hop-on-hop-off routes with approximately 3 hours allocated for shopping and exploration.
• Sirromet WinessupportingStrategic or Co-development PartnerPremium winery at Mount Cotton featuring 5-course Tuscan-inspired degustation experiences, wine matching, and take-home bottles. Partner for premium Brisbane-area wine experiences.
• RezdycoreTechnology or IntegrationOnline booking and reservation platform powering tour checkout and calendar management. Provides real-time availability, secure payment processing, and booking confirmation for tour operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hunter Valley Wine Tours: Comparable wine tour operator in another major Australian wine region, offering similar boutique, premium, and group tour formats that mirror Pineapple Tours' product structure.
• Tour de Vines: Australian wine tour operator with comparable small-group winery tour experiences, similar pricing structure and hop-on hop-off-style flexibility, though primarily serving other Australian wine regions.
• Tourism Whitsundays / Daydream Tours: Queensland-based tour and charter operator with similar small-group day tour formats and private charter services; comparable direct-to-consumer booking model and ecotourism themes.

Others

• Viator (TripAdvisor): Online tour marketplace with strong overlap in Australia wine and food tour listings; functions as both a distribution channel and a competitive discovery surface for travellers.
• GetYourGuide: Global OTA platform that could distribute Pineapple Tours' inventory to international visitors and competes indirectly by aggregating similar tours globally.
• Rezdy: Booking technology partner used by Pineapple Tours and many peer operators; not a direct competitor but a critical ecosystem platform comparable peers rely on.

Direct peers

• Mount Tamborine Wine Tours: Hyperlocal direct competitor operating tour packages to the same Tamborine Mountain wineries, distilleries, and attractions from Gold Coast and Brisbane pickup points.
• Queensland Wine Tours: Direct peer offering winery and beverage tours in South East Queensland with similar small-group and private formats targeting the same Brisbane and Gold Coast customer base.

Broad incumbents

• SeaLink Queensland: Larger established tourism and transport operator in Queensland offering tours, transfers, and charter services overlapping with Pineapple Tours' shuttle, charter, and day-tour offerings.
• Discover Australia Tours: Broader Australian tour operator offering day tours from Brisbane and Gold Coast to regional attractions, with overlapping hop-on hop-off-style and food/wine experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAvl12VYyJ06rru5nQc0QbQ/featured?disable_polymer=1
• Facebookweb.facebook.com/pineappletoursAU
• Instagraminstagram.com/pineappletours.com.au
• LinkedInlinkedin.com/company/pineapple-tours

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapple Tours