madame pee

What madame pee does

Madame Pee, founded in 2018 by Nathalie des Isnards in Paris, France, designs and manufactures waterless, no-touch female urinals built around a patented ergonomic bowl adapted to female anatomy. The product line comprises four SKUs: eventPee (festival and outdoor-event deployment), urbanPee (public-space installation), indoorPee (interior venue use), and misterPee (a male counterpart). Technology centers on a proprietary waterless drainage system that operates without flushing infrastructure.

The company sells and rents units to three customer segments: large music festivals and sporting events (Solidays, Hellfest, Marathon de Paris), municipal governments and public-space operators (City of Paris, Rennes, Pau), and corporate or institutional venues. Go-to-market combines direct sales with a global distribution partnership signed with Satellite Industries in November 2023, extending reach beyond France to broader European and international markets.

Madame Pee is privately held, bootstrapped with no disclosed external funding, and operates with a team of 1-10 employees. A circular-economy partnership with Toopi Organics (September 2021) channels collected urine into agricultural biostimulant production, supporting the company's sustainability positioning.

Name

madame pee

Legal name

madamePee

Website

http://www.madamepee.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Madame Pee is a French manufacturer of patented waterless, no-touch female urinals, founded in 2018, serving festivals, municipalities, and event venues across France and Europe through direct sales and a global distribution partnership.

Ownership category

akta.pro rank

Product category

Mobile Sanitation Equipment

NAICS

Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

Portable Toilet Rental & Servicing (BPALAMAF)

akta.pro secondary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Female urinal systems
• Waterless sanitation solutions
• Mobile sanitation equipment
• Event sanitation rentals
• Public restroom infrastructure

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Marketing or Sales, Operations, Supply Chain, Personnel

Revenue model

1. Urinal Unit Sales: Sale of female and male urinal cabins (madamePee and misterPee) to event organizers, cities, and public establishments. Units are purchased outright for permanent or semi-permanent installation.
2. Event Rental Services: Temporary deployment of urinal units at festivals, sporting events, and urban locations for the duration of specific events. Includes installation, maintenance, and collection services.
3. Urine Collection and Valorization: Partnership with Toopi Organics for urine collection and recycling into biosolutions for agricultural use. Urine collected from festivals is converted to fertilizer.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

madamePee designs, manufactures, and deploys patented waterless, touchless female urinal cabins (eventPee, urbanPee, indoorPee) plus a companion male urinal cabin (misterPee). The patented ergonomic bowl lets women urinate in a semi-squat position without contact and without water, with continuous drainage into a sealed collection tank. Urine is valorized through partner Toopi Organics into agricultural fertilizer, supporting a circular sanitation economy.

Product overview

MadamePee offers a portfolio of touchless, waterless female urinals (eventPee, urbanPee, indoorPee) designed to address gender inequality in public sanitation. The companion misterPee provides male urinals with individual enclosed cubicles. All products operate without water, featuring patented ergonomic bowls for continuous urine drainage to collection tanks, enabling hygiene without contact and supporting urine recycling into agricultural fertilizer.

Differentiator

Problem solved

Functional benefit

Brands

• eventPee: Female urinals designed for events and festivals.
• urbanPee
• indoorPee
• misterPee

Products and services

• eventPee Patented waterless, touchless female urinal cabin with ergonomic bowl and continuous drainage into a sealed collection tank. Designed for outdoor events, festivals, concerts, and large gatherings; supports up to 600 uses per fill and eliminates long queue times for women.
• urbanPee Waterless female urinal cabin adapted for installation in urban public spaces, city centers, and high-traffic pedestrian areas, providing standalone sanitation without plumbing connections.
• indoorPee Indoor female urinal bowl designed for public establishments, restaurants, offices, and venues seeking to add female urinal capacity without major plumbing retrofit work.
• misterPee Companion waterless male urinal cabin with individual enclosed cubicles, designed to complement eventPee and urbanPee deployments at events and public spaces.

Quantifiable outcome

• Women wait 36 times less time for toilet access compared to traditional facilities
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Satellite IndustriescoreChannel Partner/ Reseller/ Distributor · 8 November 2023Strategic partnership announced November 8, 2023 with Satellite Industries, the world leader in mobile sanitation with 65+ years of experience. The partnership makes madamePee products available through Satellite Industries' global catalogue and distribution network, targeting European events and public spaces. MadamePee is elevated from innovation status to recognized necessity in the sanitation market.
• Wc LocminorChannel Partner/ Reseller/ Distributor · 8 November 2023Featured on Wc Loc stand C99 at Salon des Maires et des Collectivités Locales, presenting urinal solutions to municipal buyers.
• Toopi OrganicscoreStrategic or Co-development Partner · 4 September 2021Partnership for urine collection and valorization. Toopi Organics transforms collected urine into biosolutions for agricultural use. At Peacock Society festival 2021, over 7.5 cubic meters of urine was collected and could fertilize 370+ hectares of crops. This partnership supports circular economy goals.
• Agence PSVminorImplementation/ SI/ Consulting Partner · 4 September 2021Event sanitation deployment partner that installs and manages urine collection from madamePee units at festivals. At Peacock Society festival, Agence PSV deployed the cabins and managed urine harvesting for Toopi Organics processing.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Satellite Industries: World leader in mobile sanitation with 65+ years of experience, now a strategic distribution partner for madamePee. Satellite provides the closest comparable on portable sanitation scale, customer base, and event/city deployments, but operates broadly across portable toilets, hand-washing stations, and restroom trailers rather than specializing in female urinals.
• PolyPortables: US portable sanitation equipment manufacturer serving events, construction, and municipal markets. Comparable as a portable sanitation hardware vendor with similar event-driven GTM, though lacking female-specific urinal specialization.
• Sloan Valve Company: Major US manufacturer of commercial restroom fixtures including waterless urinals and sensor flush valves. Comparable on the commercial restroom equipment business and water-saving technology positioning, but operates at much larger scale and broader product portfolio.

Direct peers

• Urilift: Dutch company that designs and manufactures retractable outdoor urinals for urban deployments — including a female version. Urilift is the closest direct competitor on product (public female urinal cabins) and target customer (cities addressing street urination), with a parallel first-mover position in the Netherlands.
• Waterless Co. US-based manufacturer of waterless urinal technology for commercial buildings. Comparable on the core no-water/no-flush technical approach and the value proposition of water savings, though focused on male commercial urinals rather than female outdoor cabins.
• ECOS (Waterless Urinals): UK-based waterless urinal manufacturer with both male and female product variants. Directly comparable on waterless technology, female-urinal product offering, and European municipal customer base.

Emerging players

• Toopi Organics: French circular-economy startup that converts human urine into agricultural biosolutions. A strategic partner of madamePee (collected urine from Peacock Society festival). Compares as a circular-economy urine-valorization peer and downstream ecosystem participant.

Regional players

• Wc Loc: French portable toilet rental and event-sanitation provider that has featured madamePee at trade shows (Salon des Maires). Comparable as a French event-sanitation vendor addressing the same municipal and festival buyer base, with overlapping distribution channel rather than direct product competition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madamePee
• LinkedInlinkedin.com/company/madamepee
• Instagraminstagram.com/madamepee
• TikToktiktok.com/@madamepee_tiktok
• Xx.com/ndesisna

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about madame pee