sensitivity.io

What sensitivity.io does

sensitivity.io is a Data Loss Prevention (DLP) SDK product, headquartered in Cluj-Napoca, Romania, and positioned as the developer-facing line within the broader Endpoint Protector (originally CoSoSys, now owned by Netwrix) data security platform. The firm was founded in 2016 and operates with a small core team. The underlying platform delivers cross-platform endpoint DLP across Windows, macOS, Linux, printers, and thin clients under a centralized administration console, with proprietary N-gram-based text categorization for accurate discovery of intellectual property and source code within hundreds of file formats. The architecture is modular, offering Device Control, Content-Aware Protection, Enforced Encryption, and eDiscovery as add-on modules alongside the core DLP engine, plus a recently introduced DLP for LLMs feature targeting data leakage through AI tools.

Revenue is generated through subscription-based SaaS, cloud, and on-premises perpetual licensing arrangements, with custom pricing tied to endpoint count and deployment type; pricing is not publicly disclosed. Distribution is hybrid: direct enterprise field sales offices in the US, Germany, Spain, and Romania, supplemented by a formalized global channel partner program, cloud marketplace listings on AWS, Azure, and GCP, and a self-serve free trial for smaller prospects. Target customers are mid-market and enterprise organizations in regulated verticals—healthcare, finance/banking, technology/software, legal, pharmaceutical, government/defense, and manufacturing—with pre-built compliance coverage across HIPAA, PCI-DSS, NIST 800-171, ISO 27001, GDPR, CCPA, LGPD, DPDP, TISAX, and SOX. Following the Netwrix acquisition, the product is now marketed as 'Endpoint Protector by Netwrix,' with go-to-market leverage from the Netwrix security ecosystem and partner channels.

The company competes in the enterprise endpoint DLP market against larger incumbents; its differentiation rests on a cross-OS unified agent, lightweight footprint, content-aware inspection with source code discovery, and broad compliance posture. Named customer references are limited (Honda Lock in manufacturing, Spectrum of Hope in healthcare), and revenue, headcount, and funding details are not disclosed in the available data, constraining financial visibility.

Name

sensitivity.io

Legal name

Netwrix

Website

https://sensitivity.io

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

sensitivity.io is a Data Loss Prevention SDK based in Cluj-Napoca, Romania, enabling developers to embed DLP capabilities into cloud apps and services. The SDK extends the multi-OS Endpoint Protector platform, serving enterprise and mid-market customers across healthcare, finance, and technology.

Ownership category

akta.pro rank

Product category

Data Loss Prevention (Endpoint Security)

NAICS

Security Systems Services (56162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint Data Protection (Device DLP/Encryption) (HDADAEAG)

akta.pro secondary industries

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Cloud Data Security (DSPM, Cloud DLP) (HDADADAJ)

Keywords

• Data loss prevention
• Endpoint security
• Device control
• Content inspection
• Data protection sdk

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (Perpetual): Traditional perpetual license model allowing organizations to purchase Endpoint Protector software for on-premises deployment. Organizations own the license and pay maintenance/support fees separately.
2. SaaS Subscription: Cloud-hosted subscription model reducing deployment complexity and infrastructure maintenance. Customers pay recurring subscription fees for access to the DLP platform without managing underlying infrastructure.
3. Cloud Deployment (AWS, Azure, GCP): Infrastructure-as-a-Service deployment options where customers deploy Endpoint Protector in their chosen cloud environment, typically with subscription-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

sensitivity.io offers a Data Loss Prevention SDK for Cloud, Apps, and Services, closely associated with the Endpoint Protector platform (by Netwrix / CoSoSys). The platform provides multi-OS endpoint DLP, device control, content-aware protection, enforced USB encryption, and eDiscovery for Windows, macOS, and Linux endpoints, targeting enterprise security buyers.

Product overview

Endpoint Protector is a unified multi-OS data loss prevention platform providing comprehensive endpoint security through a modular architecture. The core Endpoint Protector platform is supplemented by four integrated modules: Device Control (USB and peripheral port control), Content-Aware Protection (content inspection for data in motion), Enforced Encryption (automatic USB device encryption), and eDiscovery (data scanning at rest). Additional features include USB Blocker and DLP for LLMs. The solution supports deployment via SaaS, cloud (AWS, Azure, GCP), or virtual appliance, and covers Windows, macOS, and Linux operating systems along with Printers and Thin Clients.

Differentiator

Problem solved

Functional benefit

Brands

• Endpoint Protector: Advanced multi-OS Data Loss Prevention (DLP) solution providing real-time data protection, device control, content-aware protection, enforced encryption, and eDiscovery for Windows, macOS, and Linux endpoints.

Products and services

• Endpoint Protector

Quantifiable outcome

• Set up within hours - fast deployment compared to traditional DLP solutions
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud deployment option allowing customers to run Endpoint Protector DLP in AWS environment. Available as a pre-configured deployment option through AWS marketplace.
• Microsoft AzurecoreTechnology or IntegrationCloud deployment option allowing customers to deploy Endpoint Protector in Microsoft Azure cloud infrastructure.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud deployment option for customers using Google Cloud Platform. Part of multi-cloud strategy to serve enterprise customers across different cloud preferences.
• NetwrixcoreStrategic or Co-development PartnerNetwrix acquired CoSoSys (Endpoint Protector) expanding distribution and product integration. Endpoint Protector now branded as 'Endpoint Protector by Netwrix'. Integration with Netwrix product ecosystem including SIEM integration capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/endpointprotector

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sensitivity.io