AppliancesDelivered

What AppliancesDelivered does

AppliancesDelivered (legal name: Appliances Delivered) is an Irish direct-to-consumer e-commerce retailer headquartered on Main Street, Malahide, Co. Dublin. The company operates appliancesdelivered.ie as a multi-brand online marketplace for home appliances and consumer electronics, serving residential consumers across the Republic of Ireland. Its catalog spans large kitchen appliances (dishwashers, fridge freezers, cookers, ovens, hobs, microwaves), laundry appliances, small appliances (coffee machines, air fryers, kettles, toasters, irons), floor care, TVs and home entertainment, consumer technology (laptops, tablets, wearables, e-bikes), health and fitness products, outdoor living equipment, and personal care devices, sourced from major brands including Bosch, Whirlpool, Hotpoint, Miele, Samsung, LG, Dyson, Sony, De'Longhi, Ninja, and Fisher & Paykel.

The storefront is built on the BigCommerce e-commerce platform, providing standard catalog, search, comparison, customer account, shopping cart, and checkout functionality. Differentiated service layers include a Price Match Promise, next-day delivery across Ireland, professional installation, old-appliance recycling, and 6-day customer service availability. The site also features brand-specific shop pages and an email newsletter for repeat engagement. Revenue is generated entirely through one-time hardware sales at individual unit prices ranging from roughly €11.95 (accessories) to €4,999.95 (premium integrated appliances), with pay-as-you-go billing and financing options referenced for higher-ticket purchases. The go-to-market motion is digital-first, relying on the owned e-commerce site, SEO/organic search, email, and content marketing to drive traffic and conversions.

No funding rounds, investors, parent company, management team details, or financial disclosures were identified in the available data. The company appears to operate as an independent private retailer with a single-country, consumer-only focus and no disclosed technology, AI, or proprietary platform differentiation beyond standard BigCommerce capabilities.

Name

AppliancesDelivered

Legal name

Appliances Delivered

Website

https://appliancesdelivered.ie

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

AppliancesDelivered is an Irish direct-to-consumer e-commerce retailer selling multi-brand home appliances, consumer electronics, and related goods to residential customers across Ireland via a BigCommerce-powered website with next-day delivery and installation services.

Ownership category

akta.pro rank

Product category

Home Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Kitchen Countertop Appliances Retail (CRACADAA), Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Home appliances retail
• Consumer electronics e-commerce
• Kitchen appliance sales
• Laundry appliance retail
• Online appliance retailer

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Retail sale of home appliances and consumer electronics directly to consumers through the e-commerce website. Revenue is generated through one-time product transactions with prices ranging from budget to premium segments. The business also offers installation and recycling services as增值服务.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AppliancesDelivered is an Irish online retailer that sells home appliances and consumer electronics directly to consumers through its e-commerce website. The catalog spans dishwashers, fridge freezers, cookers, ovens, hobs, microwaves, washing machines, tumble dryers, washer dryers, small appliances, vacuum cleaners, TVs and audio, laptops and tablets, wearables, outdoor living, and personal care products from major brands. Orders are fulfilled with next-day delivery across Ireland, with optional professional installation, recycling of old appliances, and a Price Match Promise.

Product overview

AppliancesDelivered is an Irish e-commerce retailer operating as a multi-brand marketplace for home appliances and consumer electronics. The platform offers a comprehensive portfolio organized into distinct product categories: large kitchen appliances (dishwashers, fridge freezers, cookers, ovens, hobs, microwaves), laundry appliances (washing machines, tumble dryers, washer dryers), small appliances (coffee machines, air fryers, food preparation, kettles, toasters, irons), floor care (vacuum cleaners, steam mops), TV and entertainment (televisions, headphones, home audio), technology products (wearables, laptops, tablets, Apple products, mobility devices), health and fitness equipment, outdoor living products, and personal care appliances. The platform features products from numerous third-party brands including Whirlpool, Bosch, Hotpoint, Indesit, Miele, Samsung, LG, Fisher & Paykel, De'Longhi, Ninja, Dyson, Sony, and Sennheiser, among others. Services include next-day delivery, installation, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Dishwashers Kitchen dishwashing appliances offered in freestanding and integrated formats, sold to Irish households shopping for kitchen fit-outs or replacements. Available product page: /dishwasher/.
• Fridge Freezers Refrigeration appliances in freestanding, integrated, and American-style configurations from multiple major brands, with technology variants such as No Frost and TwinTech.
• Washing Machines Freestanding and integrated washing machines sold in multiple capacity bands (6kg, 7–9kg, 10kg+) for Irish household laundry replacement and fit-out purchases.
• Tumble Dryers Tumble dryers including heat pump variants in 8–9kg capacities, sold alongside washing machines for household laundry setups.
• Washer Dryers Combined wash-and-dry appliances in freestanding and integrated formats for households needing an all-in-one laundry unit.
• Cookers Freestanding cookers including range cooking models from major kitchen appliance brands, sold as a single combined cooking unit.
• Ovens Built-in single and double ovens for kitchen fit-outs and replacements, from major brands.
• Hobs & Hoods Hobs in induction, gas, ceramic, and aspirating variants together with extractor fans, sold for kitchen installations.
• Microwaves Microwave ovens in combination, freestanding, and integrated formats for residential kitchen use.
• Coffee Machines Bean-to-cup, Nespresso, traditional pump, and single pod coffee machines plus coffee accessories sold for household use.
• Small Cooking Appliances Countertop cooking appliances including air fryers and slow cookers/multi cookers for household kitchens.
• Floor Care Appliances Vacuum cleaners (cordless, robot, and cylinder), steam cleaners and mops, and related accessories sold for household floor care.
• TV & Entertainment Televisions (4K Ultra HD, OLED, QLED, Smart), headphones, home audio, projectors, and related accessories sold to Irish consumers.
• Technology Products Consumer technology including smartwatches and activity trackers, Windows and Apple laptops, tablets, computing accessories, Apple products, and personal mobility devices.
• Outdoor Living Appliances Outdoor cooking and garden products including BBQs (charcoal, gas, electric), pizza ovens, patio heaters, fire pits, robot lawn mowers, and outdoor audio.
• Personal Care Appliances Personal grooming and care appliances including hair dryers, straighteners, stylers, and grooming tools.
• Home Appliance Installation Service Professional installation service for appliances purchased through the site, provided as an add-on at order time.
• Old Appliance Recycling Service Collection and recycling of the customer's old appliance, offered at delivery time as an add-on service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Appliances Direct: UK-based pure-play online appliance retailer under the AppliancesDirect brand. Closely comparable multi-brand marketplace model with delivery and installation services, primarily serving UK customers.
• DID Electrical: One of Ireland's largest independent electrical and home appliance retailers, with both online and physical stores. Directly comparable multi-brand appliance assortment and Irish-market focus make it the closest like-for-like competitor.
• Power City: Irish family-run electrical retailer with both online and store presence across Ireland. Overlaps closely with AppliancesDelivered in major appliances, small appliances, and consumer electronics categories.
• AO.com: UK-headquartered pure-play online appliance and electronics retailer. Highly comparable business model — multi-brand marketplace, nationwide delivery, installation services — though operating at much larger scale in the UK market.

Broad incumbents

• Currys: UK/Ireland's largest specialist electrical retailer with significant Irish operations. Broad appliance and electronics assortment with national delivery, store network, and price-matching policies directly compete with AppliancesDelivered's positioning.
• Harvey Norman Ireland: Large multi-category retailer operating franchises in Ireland with extensive appliance, electronics, and furniture assortment. Competes in the same product categories with deeper scale and physical showroom advantage.
• Amazon UK / Amazon Ireland: Massive general online retailer operating in Ireland with extensive appliance and electronics assortment. Represents the primary cross-category competitive threat and likely the most referenced price benchmark for the Price Match Promise.

Regional players

• Euronics Ireland: Buying group representing independent Irish electrical retailers. Competes in the same appliance and consumer electronics categories through member stores and online channels across Ireland.
• Expert Ireland: Irish electrical retailer buying group with member stores offering major and small appliances. Operates as a multi-brand distributor in the same domestic market, often in smaller towns where AppliancesDelivered has no physical presence.

Emerging players

• Wayfair Ireland: Online home goods marketplace with growing Irish presence. Overlaps in select categories (outdoor living, kitchen, fitness) and represents an emerging online threat in adjacent home-related purchasing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/appliancesdelivered-ie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppliancesDelivered