Royal Tyrrell Museum
The Royal Tyrrell Museum of Palaeontology is a Government of Alberta-operated museum in Drumheller, Alberta, holding 160,000+ fossil specimens and serving 430,000+ annual visitors through exhibits, K-12 programs, science camps, memberships, and digital collections.
- Company typePublic
- Founded1985
- HeadquartersDrumheller, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
Royal Tyrrell Museum firmographics
Firmographics- Name
- Royal Tyrrell Museum
- Legal name
- Royal Tyrrell Museum of Palaeontology
- Website
- https://tyrrellmuseum.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Royal Tyrrell Museum of Palaeontology is a Government of Alberta-operated museum in Drumheller, Alberta, holding 160,000+ fossil specimens and serving 430,000+ annual visitors through exhibits, K-12 programs, science camps, memberships, and digital collections.
- Ownership category
- akta.pro rank
Royal Tyrrell Museum industry classification
Industry- Product category
- Natural History Museum
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)
- akta.pro primary industry
- Natural History Museums (THAJADAC)
- akta.pro secondary industries
- History Museums (THAJADAB), Libraries, Archives & Special Collections (BPAGAHAF)
Keywords
Where Royal Tyrrell Museum is headquartered
LocationHeadquarters
- HQ city
- Drumheller
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Royal Tyrrell Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- General Admission: The museum charges admission fees for general visitors including adults, seniors, and youth. Tour operator rates are also available for group bookings.
- Membership Program: Annual memberships (Standard and Executive tiers) provide unlimited access to the museum for one year, with benefits including discounts at the museum shop and cafeteria, free or discounted programs, and voting privileges at the Cooperating Society's AGM.
- Science Camps: Multi-day residential camps for youth (Junior Science Camp ages 9-12 at $635 + GST; Senior Science Camp ages 13-17 at $890 + GST) held in the badlands with paleontological activities.
- School Programs: Educational programs for school groups including gallery visits, fossil casting, badlands hikes, and other hands-on activities priced at $6-$10 per student.
- Museum Shop: Gift shop operated by the Royal Tyrrell Museum Cooperating Society selling souvenirs and dinosaur-themed merchandise, available both at the museum and online.
- Cafeteria Concessions: Food service operated by Visionary Catering providing dining options including indoor seating (capacity 150) and seasonal patio dining. Catering services available for group events.
- Donations: Tax-deductible donations supporting the museum's research, education, and exhibit development programs, facilitated through the Cooperating Society.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership - Youth/Senior: $40, Adult: $50, Family: $110 |
| Subscription | Annual | Executive Membership - Minimum donation $350 (all ages, family, or individual) |
| One time/ perpetual license | Pay-as-you-go | Tour Operator Rates (until March 31, 2027) - Adults $16.75, Seniors $11.25, Youth $8.25 |
| One time/ perpetual license | Pay-as-you-go | Regular Admission (until March 31, 2027) - Adults $25, Seniors $16, Youth $12 |
| Unit Pricing | Pay-as-you-go | Junior Science Camp (Ages 9-12) - $635 + 5% GST = $666.75 per participant |
| Unit Pricing | Pay-as-you-go | Senior Science Camp (Ages 13-17) - $890 + 5% GST = $934.50 per participant |
| Unit Pricing | Pay-as-you-go | School Programs - $6-$10 per student |
| Unit Pricing | Pay-as-you-go | Jr. Palaeo Club - $60 total (6 sessions) |
| Unit Pricing | Pay-as-you-go | Kidosaurus Club - $60 for all six sessions |
| Unit Pricing | Pay-as-you-go | Fossil Hunting Hike - $12 per person, under 2 free |
| Unit Pricing | Pay-as-you-go | Fossil Casting - $10 per person |
| Unit Pricing | Pay-as-you-go | Express Dig Experience - $10 per person |
| Unit Pricing | Pay-as-you-go | Dig Experience - $17 per person |
| Unit Pricing | Pay-as-you-go | Badlands Adult Hike - $18 per person |
| Freemium | Pay-as-you-go | Science on Stage - Free |
| Unit Pricing | Pay-as-you-go | Camp-Ins (Overnight) - $54 per participant |
| Unit Pricing | Pay-as-you-go | Bones & Brews - $20 + GST per person |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels8 records
Royal Tyrrell Museum product offering
Product offeringCore offering
The Royal Tyrrell Museum of Palaeontology is a government-operated museum dedicated exclusively to paleontology, located in the Alberta badlands. It operates physical galleries and exhibits spanning 3.9 billion years of Earth's history, delivers hands-on educational programs for K-12 students and youth (including multi-day residential science camps), provides research access to a collection of over 160,000 fossil specimens, and operates a gift shop and cafeteria on-site.
Product overview
The Royal Tyrrell Museum of Palaeontology operates primarily as a physical visitor destination and educational institution, not as a traditional software or technology product company. Its core offerings consist of in-person museum experiences centered on dinosaur and palaeontological exhibits, complemented by educational programs (school visits, distance learning), youth science camps, and membership programs. Digital products include a mobile tour app available in six languages and an eMuseum online collections database. The museum generates revenue through admission fees, memberships, gift shop sales, program fees, and donations managed by the Cooperating Society. The institution is operated by the Government of Alberta and attracts over 430,000 visitors annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Tyrrell Museum Mobile Tour App
Quantifiable outcome
- 430,000+ annual visitors
- +3 more outcomes
Companies that use Royal Tyrrell Museum
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Royal Tyrrell Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Royal Tyrrell Museum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Visionary CateringcoreVisionary Catering provides food service operations at the Royal Tyrrell Museum including cafeteria dining (seating capacity 150), seasonal patio service, and catering for group events. A Calgary-owned and operated business with over 20 years of experience, they specialize in grill, deli, and catering menus made on-site.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Royal Tyrrell Museum competitors and assessment
Company assessmentBroad incumbents
- Smithsonian National Museum of Natural History: Washington, D.C.-based flagship natural history museum with major dinosaur and fossil hall, deep research staff, and government-backed operations. Comparable as a publicly funded natural history destination with research and education missions, though with significantly broader scope.
- Natural History Museum (London): London's flagship natural history museum housing world-class paleontological collections including the famous dinosaur gallery with animatronic dinosaurs. Comparable as a global benchmark for natural history museum visitor experience and research authority.
- Australian Museum: Sydney-based Australia's oldest museum with substantial natural history and paleontological collections. Comparable as a publicly funded natural history museum with research, education, and exhibition missions, though with broader scope than the Royal Tyrrell's paleontology focus.
- Royal Ontario Museum: Toronto-based Canadian museum with significant natural history collections and dinosaur galleries. Comparable as a Canadian natural history and cultural institution with government ties, public education programming, and research mission.
- American Museum of Natural History: One of the world's largest natural history museums in New York City with extensive paleontological collections including dinosaur halls. A broader natural history institution with vastly larger scale, but a directly comparable reference point for collection-based paleontology exhibitions and research programs.
Direct peers
- Museum of the Rockies: Bozeman, Montana-based museum affiliated with Montana State University, with one of the largest dinosaur collections in the US (including T. rex specimens). Highly comparable peer due to similar North American badlands-adjacent location, university-affiliated research, and paleontology specialization.
- Field Museum: Chicago-based natural history museum renowned for its dinosaur collections (including SUE the T. rex) and active paleontology research program. Most directly comparable peer in scale, mission, and visitor experience to the Royal Tyrrell Museum.
- Carnegie Museum of Natural History: Pittsburgh-based museum with one of the largest dinosaur collections in the US, including Diplodocus carnegii. Comparable as a paleontology-focused natural history museum with active research, education programming, and visitor-focused dinosaur halls.
- Natural History Museum of Utah (Rio Tinto Center): Salt Lake City-area natural history museum affiliated with the University of Utah, housing significant paleontological collections from the western US. Closely comparable as a regional natural history destination with strong research and education programs.
Regional players
- Queensland Museum: Australian state museum in Brisbane with significant paleontological collections, including dinosaurs from the Australian fossil record. Comparable as a government-operated natural history destination focused on regional paleontology, though serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Royal Tyrrell Museum social profiles
Digital presenceRoyal Tyrrell Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Tyrrell Museum leadership team
Management profileNumber of profiles
Profiles17 records
Royal Tyrrell Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Tyrrell Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Tyrrell Museum
What does Royal Tyrrell Museum do?
The Royal Tyrrell Museum of Palaeontology is a government-operated museum dedicated exclusively to paleontology, located in the Alberta badlands. It operates physical galleries and exhibits spanning 3.9 billion years of Earth's history, delivers hands-on educational programs for K-12 students and youth (including multi-day residential science camps), provides research access to a collection of over 160,000 fossil specimens, and operates a gift shop and cafeteria on-site.
Is Royal Tyrrell Museum a public or private company?
Royal Tyrrell Museum is a public company. It is classified as state government owned and is currently operating.
When was Royal Tyrrell Museum founded?
Royal Tyrrell Museum was founded in 1985. It employs 101 to 250 people.
Where is Royal Tyrrell Museum based?
Royal Tyrrell Museum is headquartered in Drumheller, Canada, in the North America region.
How does Royal Tyrrell Museum make money?
Seven revenue lines are on record. General Admission is the primary driver. The others are membership Program, science Camps, school Programs, museum Shop, cafeteria Concessions and donations.
Who are Royal Tyrrell Museum's main competitors?
Broad incumbents on record are Smithsonian National Museum of Natural History, Natural History Museum (London), Australian Museum, Royal Ontario Museum and American Museum of Natural History. Direct peers are Museum of the Rockies, Field Museum, Carnegie Museum of Natural History and Natural History Museum of Utah (Rio Tinto Center). Queensland Museum is listed as a regional player.
Does Royal Tyrrell Museum have an API?
No public API is recorded for Royal Tyrrell Museum.
What industry is Royal Tyrrell Museum in?
Royal Tyrrell Museum's product category is Natural History Museum. Its primary akta.pro industry code is THAJADAC, Natural History Museums, with a secondary code of THAJADAB, History Museums. Its NAICS code is 712.