Sirena Group

Name

Sirena Group

Legal name

Sirena Group A/S

Website

https://sirenagroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Seafood Distribution & Sourcing

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)

akta.pro secondary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Seafood distribution
• Wild-caught seafood
• Aquaculture seafood supply
• Frozen seafood products
• Seafood procurement services

Headquarters

HQ city

Nærum

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Seafood Product Sales: Sourcing, marketing, and distribution of premium seafood products from wild oceans and aquaculture farms. Revenue generated through product margins on wild-caught and farmed seafood products including cold-water shrimp, Greenland halibut, Atlantic cod, snow crab, lobster, tilapia, and warm water prawns. Pricing typically quoted in USD per metric ton.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sirena Group is a global seafood partner that sources, markets, and distributes premium wild-caught and farmed seafood products worldwide. The company connects fishing vessels and aquaculture farms to global markets through two product sub-brands (Sirena Wild and Sirena Aqua) and three wholly-owned subsidiaries (Maris Seafoods, Whitecap International, and Sirena Coldstores), delivering products such as cold-water shrimp, Greenland halibut, Atlantic cod, lobster, snow crab, tilapia, and warm water prawns.

Product overview

Sirena Group is a global seafood partner established in 1985, operating as a unified platform comprising Sirena (core sourcing, processing, and distribution of North Atlantic seafood), Maris Seafoods (UK marketing and distribution subsidiary), and Whitecap International (global seafood marketing with US market focus). The company offers two main product sub-brands: Sirena Wild (wild-caught seafood including Cold-Water Shrimp, Greenland Halibut, Atlantic Cod, Pike Perch, Snow Crab, Haddock, Lobster, Canadian Scallops, and Redfish) and Sirena Aqua (aquaculture products including Snow Cod, Australis Barramundi, Regal Springs Tilapia, and Warm Water Prawns). Complementary services include sales & procurement, planning & logistics, quality control, packaging optimization, processing, payment & finance, trend analysis, protection & insurance, and promotion & branding—all delivered through a 'deck to dish' approach connecting fishing vessels and aquaculture farms to global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Sirena Wild: Premium wild-caught seafood range harvested from the pristine waters of the North Atlantic and world oceans. Features authentic ocean flavors including Atlantic Cod, Greenland Halibut, Cold-Water Shrimp, Snow Crab, Lobster, Canadian Scallops, Pike Perch, Haddock, and Redfish.
• Sirena Aqua

Products and services

• Cold-Water Shrimp Premium cold-water shrimp (Pandalus borealis & Pandalus montagui) harvested from the North Atlantic Ocean, available as cooked & peeled or cooked & hand peeled in various sizes, MSC certified.
• Greenland Halibut (Turbot) Wild-caught Greenland Halibut (Reinhardtius hippoglossoides) known for its rich, delicate flavor, harvested from the North Atlantic.
• Atlantic Cod Premium Atlantic Cod (Gadus morhua) caught in the North Atlantic and Barents Sea, available salted, dried, fresh or frozen, as whole fish or fillets, skin-on or skinless.
• Pike Perch Wild-caught Pike Perch (Sander lucioperca) known for its mild and flaky texture, suitable for grilling or pan-frying.
• Snow Crab Premium Snow Crab (Chionoecetes opilio) known for its luxuriously sweet flavor, ideal for chilled seafood platters or delicate pasta dishes.
• Snow Cod Farmed Snow Cod known for its bright white, flaky meat and delicate flavor, cultivated in carefully managed aquaculture environments.
• Warm Water Prawns Farm-raised Warm Water Prawns (Litopenaeus vannamei / Penaeus monodon) from Vietnam, India, or Ecuador, electrically stunned for animal welfare, available as P&D, HOSO, PTO in cooked and raw formats, ASC certified.
• Haddock Wild-caught Haddock (Melanogrammus aeglefinus) celebrated for its mild flavor and flaky texture, suitable for frying or baking.
• Lobster Premium Canadian Lobster (Homarus americanus) exclusively wild-harvested in cold, pristine Canadian waters during peak lobster season, available as Whole Cooked, Raw Tails, and Meat Packs, MSC certified.
• Canadian Scallops Canadian Scallops (Placopecten magellanicus / Chlamys islandica) known for their sweet flavor and tender texture, perfect for searing or pasta dishes.
• Redfish Wild-caught Redfish (Sebastes marinus/Sebastes mentella) known for its sweet, delicate flavor and vibrant color, versatile for various culinary styles.
• Australis Barramundi Ocean-farmed Barramundi (Lates calcarifer) rich in protein and Omega-3, featuring a mild, buttery flavor, cultivated in Vietnam.
• Regal Springs Tilapia Premium Tilapia (Oreochromis niloticus) farmed in natural high-oxygenated deepwater volcanic lakes in Indonesia without growth hormones or antibiotics, pre-rigor filleted and single frozen, awarded 2* Superior Taste Award by International Taste Institute in Brussels.
• Sales & Procurement Services Global seafood sales and procurement services providing access to leading markets through long-standing relationships with top-tier buyers and premium seafood suppliers.
• Planning and Logistics Services Supply chain solutions ensuring complete traceability and reliable delivery through sophisticated software, best-in-class tracking, and logistics expertise.
• Quality and Technical Support In-house quality inspections at point of shipment and arrival, with rigorous quality control ensuring products meet ambitious standards.
• Packaging Optimization Source packing solutions with full control over design, speed, and quality, delivering retail-ready packaging under customer or Sirena brand labels.
• Processing Services Processing at fully accredited facilities with dedicated employees supporting local communities.
• Promotion and Branding Services Brand development, marketing support, and NPD services to help products find their place in competitive markets.
• Maris Seafoods Distribution Seafood marketing company with offices across England that procures globally from accredited producers and distributes various seafood products nationwide to processors, retailers, wholesalers, and food service specialists.
• Whitecap International Seafood Exporters Leading seafood marketing company representing the finest seafood producers globally, with products prominent in the US market sold through major retail chains and food service companies.
• Sirena Coldstores Cold storage facilities located in Bramming, Denmark for seafood preservation and distribution.

Quantifiable outcome

• Achieving the highest possible prices for suppliers through global network positioning
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hi-ChaincoreChannel Partner/ Reseller/ Distributor · 1 January 2024Partnered with Hi-Chain, a leading distributor in China in 2024. This partnership strengthens distribution presence in the Chinese market.
• Australis SeafoodminorStrategic or Co-development Partner · 1 January 2023Partnered with Australis Seafood aquaculture producer of Barramundi in 2023. Barramundi is ocean-farmed in Vietnam, rich in protein and Omega-3 with mild, buttery flavor.
• Fiordosur Export and Pesquera QuinterominorStrategic or Co-development Partner · 1 January 2022Exclusive supplies partnership for Toothfish, King Crab, and Chilean Shrimp established in 2022.
• AtacamaminorStrategic or Co-development Partner · 1 January 2021Partnered with Atacama aquaculture producer of Yellowtail in 2021.
• Regal SpringscoreStrategic or Co-development Partner · 1 January 2021Partnered with leading Tilapia producer Regal Springs. World's first fish farm certified to ASC standard. Products include skin-on/skinless fillets, loins, packed IQF in bulk or retail packaging. Tilapia farmed in high-oxygenated volcanic lakes in Indonesia without growth hormones or antibiotics.
• NorcodminorStrategic or Co-development Partner · 1 January 2020Norcod was founded in Norway (2020) and listed on Euronext Oslo Stock Exchange (2021). Sirena partnered with Norcod for their aquaculture production of cod.
• Qikiqtaaluk CorporationcoreStrategic or Co-development Partner · 1 January 2018Long-term agreement with Qikiqtaaluk Corporation (QFC) for quota on Cold-Water Shrimp and Greenland Halibut. QFC acquired Mersey Seafoods shrimp division in 2024. Jerry Ward, Director of Fisheries, describes Sirena as a very trustworthy partner achieving great marketing results in all major markets.
• North-Atlantic Shrimp TrawlerscoreStrategic or Co-development PartnerSigned long-term agreement with North-Atlantic shrimp trawlers in 1992 and again with Canadian shrimp trawler in 2016.
• Iceberg SeafoodcoreStrategic or Co-development PartnerAcquired trading company Iceberg Seafood in 2000, expanding procurement and trading capabilities.

Scale indicators3 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Clearwater Seafoods: Canadian seafood harvesting, processing, and marketing company with a portfolio of premium North Atlantic shellfish and groundfish, including MSC-certified lobster and scallops. Closest geographic and product overlap to Sirena's premium wild-caught Canadian range.
• High Liner Foods: North America-focused seafood company that sources, processes, and markets frozen and value-added seafood to retail and foodservice customers. Compares on B2B seafood marketing and distribution to retailers and food service operators, at larger scale.
• Lerøy Seafood Group: Norwegian seafood group with farming, wild catch, and distribution of salmon, trout, and whitefish to global retail and foodservice. Comparable integrated value chain from source through branded distribution, with similar premium positioning in whitefish.
• Ocean Choice International: Canadian seafood harvesting and marketing company selling premium North Atlantic shellfish and groundfish to retail, foodservice, and wholesale customers globally. Direct overlap with Sirena's North Atlantic wild-caught portfolio and B2B customer mix.
• Pacific Seafood: Family-owned US West Coast seafood company that harvests, processes, and distributes wild-caught and farmed seafood to retail and foodservice. Compares as a vertically integrated, founder-controlled seafood marketer with multi-channel US distribution similar to Sirena's Whitecap channel.

Broad incumbents

• Maruha Nichiro: Japanese global seafood conglomerate spanning fishing, aquaculture, processing, and trading of frozen, canned, and value-added seafood. Comparable global seafood marketing and distribution footprint covering wild and farmed species for B2B customers.
• Thai Union Group: Global seafood company with shelf-stable, frozen, and chilled seafood brands sold to retail and foodservice worldwide. Overlaps with Sirena in warm-water prawns/shrimp and global B2B distribution but operates at significantly larger scale across more product formats.
• Mowi ASA: World's largest Atlantic salmon farmer with integrated feed, farming, processing, and sales operations serving retail and foodservice in Europe, the Americas, and Asia. Overlaps with Sirena's aquaculture sourcing and B2B distribution model, though focused on salmon rather than whitefish and shrimp.

Emerging players

• Fisherman’s Pride / Marbelize / National Fish & Seafood (any one example): US-based seafood importer, processor, and distributor serving retail and foodservice with whitefish and shellfish. Smaller-scale comparator focused on North American distribution of similar North Atlantic species to Sirena Wild.

Regional players

• Icelandic Group (Icelandic Seafood): Iceland-based seafood processor and marketer of North Atlantic whitefish and shellfish serving European and North American retail and foodservice. Strong product overlap with Sirena Wild (cod, haddock, scallops) but with European processing footprint as primary base rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sirenagroup
• LinkedInlinkedin.com/company/sirena-as
• Instagraminstagram.com/sirenagroup
• Xx.com/sirenagroup_AS

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirena Group