Bilad Capital

What Bilad Capital does

Bilad Capital (legal name: Al-Bilad for Securities and Investment / البلاد للأوراق المالية والاستثمار) is a Jordanian securities brokerage firm headquartered in Amman at Al-Sweifieh, Paris Street, Al-Rawashdeh Complex 1, Building No. 2. The firm is licensed as a securities and investment company under the supervision of the Jordan Securities Commission and operates as a brokerage on the Amman Stock Exchange, with custody and settlement handled through the Securities Depository Center. Its primary customer segment is individual investors and traders seeking to buy and sell securities on the Amman Stock Exchange, served through a direct Amman trading floor with a customer service team and, since June 2010, an electronic internet trading platform that allows clients to execute orders online.

The firm's core technology is its internet-based electronic trading platform, which enables retail investors to submit buy and sell orders and access shareholder portal functionality. The platform is operated by a team of approximately 10 staff members covering general management, brokerage, compliance, IT, accounting, executive secretarial, customer service, and three financial brokers. The company also produces daily trading reports for the Amman Stock Exchange, publishes annual reports, and convenes ordinary and extraordinary general assemblies, reflecting ongoing regulatory and disclosure obligations. No mobile application, public API, or proprietary AI/ML capability is disclosed.

Bilad Capital generates revenue through two streams: transaction fees and commissions on securities trades executed on behalf of clients, and professional services fees from treasury and investment management advisory work. Pricing is not publicly disclosed; commission rates and fees are determined through direct consultation with the brokerage team. Distribution is single-country and domestic, with the Amman trading floor and the electronic platform serving Jordanian retail clients, while the website surfaces links to multiple GCC and North African exchanges (Saudi Tadawul, Dubai DFM, Abu Dhabi ADSM, Kuwait, Qatar, Bahrain, Egypt, Palestine), indicating cross-MENA market awareness without confirmed cross-border execution services.

Name

Bilad Capital

Legal name

Al-Bilad for Securities and Investment (البلاد للأوراق المالية والاستثمار)

Website

https://biladcapital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bilad Capital is a Jordanian securities brokerage firm licensed by the Jordan Securities Commission that serves individual investors trading on the Amman Stock Exchange via a direct Amman trading floor and an electronic internet trading platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Brokerage Services: Provides securities brokerage services including stock trading, investment management, and treasury services. Revenue generated through transaction fees and commissions on securities trades executed on behalf of clients.
2. Investment Management: Treasury and investment management services offered to help clients achieve their financial and investment objectives through portfolio management and investment advisory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bilad Capital is a Jordanian securities brokerage firm that executes buy and sell orders on the Amman Stock Exchange on behalf of individual investors and traders. The firm offers both a physical trading floor advisory service and an internet-based electronic trading platform for self-directed online trading, alongside treasury and investment management advisory services. Custody and settlement of client securities are handled through the Securities Depository Center.

Product overview

Bilad Capital offers a single unified product focused on securities brokerage and investment services. The core offering is the Electronic Trading Service via Internet, which provides investors with online access to execute securities trades. The company also provides treasury and investment management solutions, daily market performance reports, and customer support for shareholders. All services are channeled through the company's main trading platform accessible via the client login and shareholder portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Trading Service via Internet (خدمة التداول الإلكتروني عبر الإنترنت) Online securities trading platform enabling shareholders and individual investors to independently execute buy and sell orders for stocks and securities listed on the Amman Stock Exchange via the internet.
• Securities Brokerage Services Traditional brokerage service where Bilad Capital executes securities buy and sell orders on the Amman Stock Exchange on behalf of individual investors and traders, supported by licensed financial brokers on the trading floor.
• Investment Management and Treasury Services Treasury and investment management advisory services that help clients achieve their financial and investment objectives through portfolio management and investment advisory delivered by Bilad Capital's team.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Amman Stock Exchange (ASE)coreOthersPrimary market partner through which Bilad Capital executes securities trades. The company provides daily trading reports for the Amman Stock Exchange and references ASE as its primary trading venue.
• Jordan Securities Commission (JSC)coreOthersRegulatory partner - Bilad Capital operates as a licensed securities company under the supervision and regulation of the Jordan Securities Commission.
• Securities Depository Center (SDC)coreOthersCustody partner responsible for depositing and safekeeping of securities. Bilad Capital works with SDC for the deposit and settlement of securities trades.
• Central Bank of JordanminorOthersCentral banking authority in Jordan that oversees monetary policy and banking sector regulations.
• Arab Monetary FundminorOthersRegional financial institution providing monetary cooperation among Arab countries.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Amman Investment & Securities Co. Jordanian licensed brokerage providing securities execution and investment services on the Amman Stock Exchange. Direct peer to Bilad Capital in scale, scope and target customer.
• Al-Arabi for Financial Investments: Jordanian securities and investment company licensed by JSC to execute trades on the Amman Stock Exchange. Closely comparable to Bilad Capital as a fellow licensed Jordanian brokerage with electronic trading capabilities.
• Middle East Financial Brokerage Co. (MEFBC): Jordanian securities brokerage firm providing trading and investment services on the Amman Stock Exchange. Direct competitor to Bilad Capital in the same product category serving Jordanian retail and institutional investors.
• International Brokerage & Investment (IBI): Jordan-based brokerage firm offering securities trading, investment management and advisory services. Competes directly with Bilad Capital for Jordanian retail investors trading on the Amman Stock Exchange.

Broad incumbents

• Beltone Financial: Egyptian financial services firm offering brokerage, asset management and investment banking across MENA. Comparable as a regional incumbent broker offering services across the same Arab exchanges Bilad Capital lists.
• Al Rajhi Capital: Saudi-based brokerage and investment arm of Al Rajhi Bank, offering securities trading and asset management to Saudi and GCC investors. Comparable as a regional incumbent broker with electronic trading scale.
• EFG Hermes: Leading MENA-focused investment bank and brokerage with regional multi-market reach and electronic trading platforms. Comparable as a securities broker operating across the same regional exchanges Bilad Capital references on its website.

Emerging players

• Interactive Brokers: Global online broker providing retail and institutional access to MENA exchanges including the Amman Stock Exchange. Comparable as an electronic trading platform competing for the same digitally-enabled Jordanian retail investors.
• Sarwa (Dar Al Mal): UAE-based digital wealth management and brokerage platform offering retail investors commission-based trading access. Comparable as a modern electronic brokerage serving the same MENA retail investor segment.

Regional players

• Mubasher Trade: Regional online trading platform providing market data and brokerage access to Arab exchanges including Amman, Tadawul, DFM and EGX. Comparable to Bilad Capital as a multi-market retail brokerage platform serving MENA investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/al-bilad-securities-investment-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilad Capital