The Pacific Lights Bookstore

What The Pacific Lights Bookstore does

The Pacific Lights Bookstore is a direct-to-consumer e-commerce bookstore operating exclusively through its Shopify-powered website (pacificlightsbookstore.com), selling Christian romance novels authored by founder Lynnette Bonner and published under the contemporary pen name Brynn Stewart. The catalog spans multiple interconnected series including the 8-book Wyldhaven historical western romance set in 1890s Washington, the 5-book Oregon Promise series following Oregon Trail journeys, the 4-book Shepherd's Heart series, and contemporary series such as Pacific Shores, Riversong, Hearts of Hollywood, and Misty Cove. Products are sold in eBook, audiobook, paperback, large print, and special color editions, with the store also offering children's chapter books (Kondi's Quest series), children's picture books (SilverEars and the Unexpected Expected Company), and adult coloring books featuring lighthouses, wildlife, and mandalas.

The business operates on a unit-pricing direct-sales model with no disclosed funding, partnerships, acquisitions, awards, or external investors — the company is founder-owned and bootstrapped. Pricing spans $3.97 to $9.99 for individual eBooks, $12.99 to $21.77 for paperbacks, and up to $149.39 for complete large print series bundles. Customer acquisition relies on organic content marketing through an author blog featuring free chapter previews from every title, social media presence on Facebook, Instagram, and YouTube, and an email newsletter. Payment is accepted through Shopify-standard methods (American Express, Apple Pay, Google Pay, PayPal, Shop Pay, Visa/Mastercard) and the storefront supports worldwide shipping via country/region selection.

The company is small (1–10 employees, founder-operated) and has been active since Lynnette Bonner's first novel Rocky Mountain Oasis was published in 2009, with the bookstore entity itself dating to 2015. No AI capabilities, partnerships, M&A activity, certifications, or institutional investment are disclosed in source material. The company primarily serves Christian romance readers seeking clean, faith-based fiction without explicit content, with secondary segments in children's literature and adult coloring book enthusiasts.

Name

The Pacific Lights Bookstore

Legal name

Lynnette Bonner's Pacific Lights Bookstore

Website

https://pacificlightsbookstore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pacific Lights Bookstore is a founder-owned, Shopify-powered direct-to-consumer e-commerce bookstore selling Christian romance novels and related works by author Lynnette Bonner and pen name Brynn Stewart across multiple formats and series.

Ownership category

akta.pro rank

Product category

Online Christian Fiction Bookstore

NAICS

Book Publishers (51313), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAJAAAB

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYCRALAAAA

General Bookstores (New Books)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Books, News & Magazines Retail

SECONDARYMPAJAFAB

Early Readers & Chapter Books Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

SECONDARYMPAJAFAG

Children’s Activity & Workbook Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

Keywords

• Christian romance novels
• Online bookstore
• Ebook audiobook sales
• Children's books
• Coloring books

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Book Sales: The company generates revenue through direct sales of books in multiple formats including eBooks, audiobooks, paperbacks, large print editions, and special color editions. Sales are conducted through the company's own Shopify-powered e-commerce storefront, with prices ranging from $3.97 for eBooks to $149.39 for complete large print series sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Pacific Lights Bookstore is an independent, direct-to-consumer Christian fiction bookstore that publishes and sells author Lynnette Bonner's clean Christian romance novels (and related works) across multiple formats—eBooks, audiobooks, paperbacks, and large print paperbacks. The catalog spans historical western romance series (Wyldhaven, Oregon Promise, Shepherd's Heart), contemporary romance series (Pacific Shores, Riversong, Hearts of Hollywood, Misty Cove), a standalone novel (On the Wings of a Whisper), children's chapter and picture books, and a coloring book line. The store operates as the author's own Shopify-powered e-commerce storefront.

Product overview

The Pacific Lights Bookstore is an independent Christian romance bookstore operated by author Lynnette Bonner, offering a multi-format catalog of clean Christian romance novels with no spice or swearing. The store sells books by Lynnette Bonner and her pen name Brynn Stewart across two main genres: Historical Christian Romance (featuring the 8-book Wyldhaven Series, 5-book Oregon Promise Series, 4-book Shepherd's Heart Series, and standalone On the Wings of a Whisper) and Contemporary Christian Romance (including Pacific Shores, Riversong, Hearts of Hollywood, and Misty Cove series). Products are available in four formats: eBooks, Audiobooks, Paperbacks (including boxed sets and special color editions), and Large Print Paperbacks. The store also offers children's chapter books, picture books, and an extensive coloring book collection featuring lighthouses, wildlife, and mandala designs. The store operates on the Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Brynn Stewart: Pen name for contemporary Christian romance novels by Lynnette Bonner, including the Riversong Series, Hearts of Hollywood Series, and Misty Cove Series.

Products and services

• The Wyldhaven Series 8-book historical Christian western romance series set in 1890s Wyldhaven, Washington, following various characters through faith, love, and frontier life. Titles include Not a Sparrow Falls (Book 1), On Eagles' Wings (Book 2), Beauty from Ashes (Book 3), Consider the Lilies (Book 4), A Wyldhaven Christmas (Book 5), Songs in the Night (Book 6), Honey from the Rock (Book 7), and Beside Still Waters (Book 8).
• The Oregon Promise Series Historical Christian western romance series of 5 books following Oregon Trail wagon train journeys, including Through Dust and Ashes (Book 1), Beneath Brazen Skies (Book 2), Across Barren Plains (Book 3), Upon the Broken Range (Book 4), and In the Vale of Dreams (Book 5).
• The Shepherd's Heart Series 4-book historical Christian western romance series set in Rocky Mountain settings, including Rocky Mountain Oasis (Book 1), High Desert Haven (Book 2), Fair Valley Refuge (Book 3), and Spring Meadow Sanctuary (Book 4).
• On the Wings of a Whisper Standalone historical Christian romance novel set in 1866 Zanzibar, following Captain Trent Dawson and RyAnne Hunter in a story involving slave trade intervention, romantic suspense, and faith.
• The Pacific Shores Series Contemporary Christian romance series of 4 books set in Pacific coastal settings, including Beyond the Waves (Book 1), Caught in the Current (Book 2), Song of the Surf (Book 3), and Written in the Sand (Book 4).
• The Riversong Series Contemporary Christian romance series of 3 books by Brynn Stewart (Lynnette Bonner's pen name), including Angel Kisses & Riversong (Book 1), Soft Kisses & Birdsong (Book 2), and Butterfly Kisses & Windsong (Book 3).
• The Hearts of Hollywood Series Contemporary Christian romance series of 3 books by Brynn Stewart set in Hollywood settings, including My Blue Havyn (Book 1), Mistletoe and Mochas (Book 2), and Kittens and Snowflurries (Book 3).
• The Misty Cove Series Contemporary Christian Christmas romance series of 2 books by Brynn Stewart, including The Heart of Christmas (Book 1) and The Wonder of Christmas (Book 2).
• San Juan Shadows Series

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Shopify: E-commerce platform provider on which Pacific Lights operates its storefront. Not a competitor but the critical infrastructure vendor; relevant for assessing platform risk and growth-enablement options.

Direct peers

• Christianbook.com (CBD): Largest Christian retail platform selling Christian fiction including romance, children's books, and gifts. Closest comparable in terms of Christian reader audience, multi-category breadth, and direct-to-consumer e-commerce model.

Broad incumbents

• Bethany House Publishers (Baker Publishing Group): Established Christian fiction imprint known for historical romance (including Janette Oke, Judith McCoy Miller) that directly competes in the Christian historical romance category Pacific Lights serves. Broader catalog with traditional publisher distribution.
• Harlequin: Largest romance publisher globally with multiple imprints covering historical, contemporary, and inspirational romance. Comparable on genre (romance), with 'Love Inspired' inspirational line competing directly with Pacific Lights' clean Christian positioning.
• Audible (Amazon): Dominant audiobook platform and marketplace. Pacific Lights' audiobook SKUs would benefit from Audible distribution, and Audible competes with Pacific Lights' direct audiobook sales on discoverability.
• Revell (Baker Publishing Group): Imprint publishing Christian fiction and nonfiction, including historical and contemporary romance. Comparable category competitor with established trade distribution channels Pacific Lights lacks.
• Tyndale House Publishers: Major Christian book publisher with extensive fiction and nonfiction catalogs. Comparable as a publisher in the Christian fiction market that Pacific Lights Bookstore targets, though Tyndale is a broad incumbent rather than an author-led storefront.

Emerging players

• Write Way Publishing: Independent Christian fiction publisher offering hybrid and traditional publishing services for Christian romance authors. Comparable as a smaller, focused Christian fiction publisher with direct-to-author publishing relationships.
• Amazon Kindle Direct Publishing (KDP): Self-publishing platform where thousands of indie clean/Christian romance authors publish and price-compete against Pacific Lights' eBooks. Functions as both a competitive channel and a potential distribution expansion path for the company.
• WhiteFire Publishing: Niche Christian fiction publisher with a roster of romance and romantic suspense authors. Comparable as a focused indie publisher operating in the same clean Christian fiction niche with author-owned storefront dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/lynnettebonner
• Facebookfacebook.com/PacificLightsBookstore
• Instagraminstagram.com/authorlynnettebonner
• LinkedInlinkedin.com/company/lynnette-bonner-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pacific Lights Bookstore