amLeague
amLeague is a Geneva-based index administrator and data platform that provides transparent, standardized performance rankings and replicable indices for European active asset managers, serving institutional investors, multi-managers, IFAs, and 41 participating management firms.
- Company typePrivate
- Founded2010
- HeadquartersGeneva, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What amLeague does
amLeague is a Geneva-based fintech platform founded in 2010 by Antoine Briant that operates as an index administrator and data provider for the European active asset management industry. It runs a 'Level Playing Field' in which portfolio managers from 41 asset management companies submit notional mandates under standardized guidelines defined by institutional investors (notably af2i and ERAFP), enabling apples-to-apples performance comparison across mandates covering Euro Equities, Europe Equities, Europe SRI Equities, Global Equities, Global Low Carbon, and Multi Asset Class. The platform's core technology is a performance analytics and index construction engine that uses a 'Trading at Close NAV' methodology to value all trades at closing prices, supporting monthly rebalancing for public indices and daily replication for customized strategies, with confidentiality of individual holdings preserved.
The product suite includes amLeague Rankings (transparent performance tables), amLeague Indices (ESMA-aligned public indices plus investor-defined customized indices), a Freemium Portfolio for managers, Selection Tools with a Strategy Computation feature for dynamic allocation, ESG Scoring built on MSCI ESG data, and AlphaValue Growth & Value Profile indicators. The business model combines a freemium tier for portfolio managers with subscription and index administration fees charged to institutional investors, multi-managers, and IFAs who use the platform to analyze, select, and replicate top-performing managers as investable indices. Since 2014 the company has been an IOSCO-compliant benchmark administrator, and it monetizes its methodologies through direct replication partnerships such as La Française AM's amLeague Euro45 fund. Operating with 1-10 employees in Geneva, amLeague is a privately held, founder-controlled company with no disclosed institutional funding.
amLeague firmographics
Firmographics- Name
- amLeague
- Legal name
- amLeague SA
- Website
- https://am-league.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- amLeague is a Geneva-based index administrator and data platform that provides transparent, standardized performance rankings and replicable indices for European active asset managers, serving institutional investors, multi-managers, IFAs, and 41 participating management firms.
- Ownership category
- akta.pro rank
amLeague industry classification
Industry- Product category
- Active Management Index & Data Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Miscellaneous Intermediation (523910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fairness Opinions & Independent Financial Advice (BPAHAOAF)
Keywords
Where amLeague is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
amLeague business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Platform Access and Freemium Services: Free Freemium portfolio creation allows portfolio managers to demonstrate capabilities. Premium or institutional services likely generate revenue through subscriptions or fees for index creation and monitoring services.
- Index Administration and Strategy Services: amLeague acts as index administrator and calculation agent for active management strategies and indices. Revenue likely derives from fees charged to index sponsors for analysis, index creation, selection, aggregation, and ongoing monitoring services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium Portfolio |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
amLeague product offering
Product offeringCore offering
amLeague is an active management data and index provider that runs a B2B platform enabling institutional investors to compare asset managers under standardized, transparent mandate guidelines (Level Playing Field Rankings) and to construct or replicate investable indices from top-performing portfolios. The company aggregates notional portfolios from 41 asset management firms, publishes standardized performance rankings across equity mandates (Euro, Europe, Europe SRI, Global, Global Low Carbon, Multi Asset Class), and provides index administration services, selection tools, and ESG/fundamental scoring powered by partners such as MSCI ESG, AlphaValue, and Virtu Financial.
Product overview
amLeague is an Active Management Data and Index Provider offering a platform for comparing asset managers and creating investable indices. The core offering consists of amLeague Rankings (Level Playing Field), which provides transparent performance rankings of portfolio managers across standardized mandates (Euro Equities, Europe Equities, Global Equities, Global Low Carbon), and amLeague Indices, which transforms ranking data into replicable public or customized indices. Supporting modules include Freemium Portfolio (free portfolio demonstration), Selection Tools (custom strategy creation with dynamic allocation), Trading at Close NAVs methodology (enabling index replication), ESG Scoring Service (sustainability metrics powered by MSCI/AlphaValue), and AlphaValue Growth & Value Profile indicators. The platform serves institutional investors, multi-managers, and asset managers seeking transparent, comparable performance measurement.
Differentiator
Problem solved
Functional benefit
Companies that use amLeague
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
amLeague technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
amLeague partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- af2i (Association Française des Investisseurs Institutionnels)coreAssociation of French Institutional Investors. Active sponsoring from this club of institutional investors defines mandate guidelines. Jean Eyraud, Chairman of af2i, introduced at amLeague Club meeting in 2017. Sponsoring institution that helps establish competition rules.
- STOXXcoreIndex provider whose benchmarks serve as reference for amLeague rankings. EURO STOXX 50 NR and STOXX 600 NR used as benchmarks for Euro and Europe Equity mandates.
- AlphaValuecoreEuropean leader in independent equity research. Provides Growth and Value scores for individual securities in amLeague portfolios. amLeague calculates AlphaValue indicators without disclosing portfolio data to AlphaValue.
- NEWSManagersminorFinancial news platform for asset managers. Listed as partner in website footer with logo display.
- AgefiminorFrench financial media outlet. Listed as partner with logo display and article coverage.
- Investir.chcoreSwiss financial media platform. Regular sponsor providing quarterly performance commentary and analysis articles on amLeague rankings. Featured CEO Antoine Briant's articles on long-term active management performance.
- ITG (Investment Technology Group)coreHosted amLeague Club meeting in 2017. Services include execution, Best Execution control and order routing. Privileged partner for asset management companies of all sizes, worldwide and in France particularly, in view of MIF2 evolution.
- ERAFP (Établissement de Retraite Additionnelle de la Fonction Publique)coreFrench public sector pension fund. Sponsored the Europe SRI Equities mandate guidelines. Rules for Low Carbon mandate set by RAFP (fonds de pension des fonctionnaires).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
amLeague competitors and assessment
Company assessmentBroad incumbents
- Mercer: Mercer is a global investment consulting firm helping institutional investors select and monitor asset managers. Its manager research and selection services overlap with amLeague's institutional investor use case, though Mercer offers broader advisory services.
- MSCI: MSCI is a global index provider and ESG data vendor. amLeague already uses MSCI ESG data; MSCI's own index and analytics capabilities represent both a partner and a potential competitor for benchmark administration and replicable indices.
- Lipper (LSEG): Lipper, part of LSEG (formerly Refinitiv), provides global fund performance data and classification. It is a broad incumbent in fund/manager data services, comparable to amLeague but with much wider coverage and institutional distribution.
- STOXX: STOXX is a major European index provider whose benchmarks (EURO STOXX 50 NR, STOXX 600 NR) underpin amLeague's equity mandate rankings. It is a partner but also exemplifies the scale of index administration competition amLeague faces.
- Morningstar: Morningstar is a global investment research and data provider offering fund analytics, manager research, and ratings. It overlaps with amLeague's fund performance and manager evaluation offerings but operates at much greater scale with broader product portfolio.
Direct peers
- eVestment (Nasdaq): eVestment provides institutional investment data and analytics for manager research, performance attribution, and competitive intelligence. It directly competes with amLeague's value proposition of helping institutional investors evaluate and select asset managers.
- Style Analytics (Style Research): Style Analytics provides multi-factor, style, and risk analysis for equities and fixed income portfolios. Its focus on portfolio classification and manager analytics aligns with amLeague's mandate-based performance benchmarking approach.
- TrackInsight: TrackInsight offers ETF and fund analytics, performance rankings, and investor intelligence. While more focused on passive vehicles, its standardized ranking and screening tools overlap with amLeague's Level Playing Field rankings for institutional investors.
Emerging players
- FundCount: FundCount provides middle/back-office and reporting software for investment managers with portfolio analytics capabilities. While more focused on operations than manager selection, it overlaps with amLeague's performance analytics and reporting features for asset managers.
- Investment Metrics (Confluence): Investment Metrics, now part of Confluence, provides performance analytics, reporting, and manager evaluation tools for institutional investors. Its focus on standardized performance reporting and manager benchmarking is comparable to amLeague's offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
amLeague social profiles
Digital presenceamLeague financial estimates
Financial estimateRevenue estimate
Valuation estimate
amLeague leadership team
Management profileNumber of profiles
Profiles2 records
amLeague funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
amLeague M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about amLeague
What does amLeague do?
amLeague is an active management data and index provider that runs a B2B platform enabling institutional investors to compare asset managers under standardized, transparent mandate guidelines (Level Playing Field Rankings) and to construct or replicate investable indices from top-performing portfolios. The company aggregates notional portfolios from 41 asset management firms, publishes standardized performance rankings across equity mandates (Euro, Europe, Europe SRI, Global, Global Low Carbon, Multi Asset Class), and provides index administration services, selection tools, and ESG/fundamental scoring powered by partners such as MSCI ESG, AlphaValue, and Virtu Financial.
Is amLeague a public or private company?
amLeague is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was amLeague founded?
amLeague was founded in 2010. It employs 1 to 10 people.
Where is amLeague based?
amLeague is headquartered in Geneva, Switzerland, in the Europe region.
How does amLeague make money?
Two revenue lines are on record. Platform Access and Freemium Services are the primary driver. The others are index Administration and Strategy Services.
Who are amLeague's main competitors?
Broad incumbents on record are Mercer, MSCI, Lipper (LSEG), STOXX and Morningstar. Direct peers are eVestment (Nasdaq), Style Analytics (Style Research) and TrackInsight. Emerging players are FundCount and Investment Metrics (Confluence).
Does amLeague have an API?
No public API is recorded for amLeague.
What industry is amLeague in?
amLeague's product category is Active Management Index & Data Services. Its primary akta.pro industry code is BPAHAOAF, Fairness Opinions & Independent Financial Advice. Its NAICS code is 523940 and its SIC code is 6282.