School Depot

What School Depot does

School Depot (스쿨디포) is a privately held South Korean online retailer specializing in school supplies, stationery, art materials, office supplies, and educational resources. The company operates a single e-commerce storefront at schooldepot.co.kr, built on the Cafe24 SaaS platform, and is registered as (주)스쿨디포에이치디에스 with headquarters and warehouse operations in Namyangju-si, Gyeonggi-do. Its catalog spans writing instruments (e.g., Monami name pens, Mungyo markers), art supplies (acrylic paints, colored paper), office essentials (tape, labels, files), party and event supplies, gift sets, and food and beverage items, drawing on both domestic Korean brands and global names such as 3M. Unit prices range from roughly 240 KRW to 48,000 KRW, with standard shipping at 3,000 KRW on orders under 100,000 KRW and free shipping above that threshold.

The company serves two primary customer segments: individual consumers such as students, parents, and teachers purchasing everyday school and stationery needs, and business or institutional buyers including schools, daycare centers, and offices. For the latter, it operates a dedicated wholesale section (사업자용 도매몰) offering bulk SKUs, business documentation (tax invoices, estimates), and a regular delivery subscription (정기배송) for recurring purchases. Discovery and checkout are anchored in the Naver ecosystem through Naver Shopping listings, Naver Pay integration, and Naver mileage accrual, while domestic fulfillment relies primarily on Lotte Express. International shipping is available to multiple countries, though the core operating geography remains South Korea.

The business model is predominantly transactional e-commerce on a unit-pricing basis, supplemented by a subscription/recurring stream from regular delivery and a wholesale channel for B2B volume. There is no disclosed institutional funding, no parent company, and no management team information in the source data; the entity appears to be independently operated by representative director Lee Chang-seok (이창석). With no headcount, revenue, or transaction volume disclosures, the company presents as a small, owner-managed SMB rather than a venture-backed growth business.

Name

School Depot

Legal name

(주)스쿨디포에이치디에스

Website

https://schooldepot.co.kr

Company type

Private

Operating status

Operating

Short description

School Depot is a privately held South Korean online retailer selling stationery, school supplies, art materials, and office products to individual consumers and institutional buyers through a Cafe24-built storefront with a dedicated wholesale section and regular delivery subscription.

Ownership category

akta.pro rank

Product category

Online Stationery Retail

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594), Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Retail-Variety Stores (5331), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAFADAL

Office, School & Business Supplies Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRALABAF

School Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

SECONDARYCRAOALAK

School Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

Keywords

• Stationery retail
• School supplies
• Art supplies
• Office supplies
• Online stationery

Headquarters

HQ city

Namyangju

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct e-commerce sales of stationery and school supplies to consumers and businesses through online storefront
2. Regular Delivery Subscription: Subscription-based regular delivery service with discount for recurring purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

School Depot is a Korean online retailer that sells stationery, school supplies, art materials, educational materials, and office supplies through its own e-commerce storefront at schooldepot.co.kr. The store carries products from brands such as Monami, Mungyo, Line Plus, 3M, and Crown, and operates a dedicated wholesale channel (사업자용 도매몰) for business and institutional buyers with tax-invoice documentation, plus a regular delivery subscription (정기배송) for recurring purchases.

Product overview

School Depot (스쿨디포) is a Korean online retailer specializing in school and office supplies. The company operates as a comprehensive e-commerce platform offering a wide range of stationery and educational products including writing instruments (pens, pencils, markers), art supplies (paints, colored paper, brushes), office supplies (tape, clips, labels), and educational materials. The product portfolio includes popular brands such as Monami (모나미), Mungyo (문교), Line Plus (라인플러스), and 3M, with items ranging from individual pens like the Monami Name Pen F and T series, to bulk products like 40-color double-sided paper (4000 sheets), to specialty items like acrylic paints and logistics labels. The platform also offers a wholesale channel for business customers (사업자용 도매몰).

Differentiator

Problem solved

Functional benefit

Products and services

• School Depot Online Stationery Store (스쿨디포) Owned e-commerce storefront at schooldepot.co.kr retailing stationery, school supplies, art materials, educational materials, and office supplies from brands including Monami, Mungyo, Line Plus, 3M, and Crown, with self-serve checkout and Naver Pay integration.
• Business Wholesale Mall (사업자용 도매몰) Dedicated B2B wholesale section of the School Depot storefront offering bulk pricing on stationery and office supplies with business documentation support (tax invoices, estimates, receipts) for schools, daycare centers, educational institutions, and SMBs.
• Regular Delivery Subscription (정기배송) Recurring delivery subscription that lets customers schedule periodic deliveries of stationery and school supplies at a discounted price versus one-off orders, intended for repeat individual and institutional buyers.
• Monami Name Pen F 12-Color Set (모나미 네임펜F 12색 셋트 빗살케이스) 12-color Monami Name Pen F set in a comb-style case, sold as a featured stationery set on the School Depot storefront.
• 40-Color Double-Sided Colored Paper, 4,000 Sheets (학습교재용 양면색종이 40색 4000매) Bulk educational-material colored paper in 40 colors and 4,000 sheets, a best-selling paper SKU for schools, kindergartens, and craft users.
• Vivid Color Acrylic Paint 220ml Single Color (비비드 컬러 아크릴 물감 220ml 단색) Single-color 220ml acrylic paint for art and craft applications, sold within School Depot's art supply category.
• 3M Scotch Tape 522 (3M 스카치테이프 522) 3M Scotch tape 522 (12mm x 20m) offered as a standard office and packaging supply SKU on the School Depot storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Cafe24coreTechnology or IntegrationE-commerce platform provider hosting the online store infrastructure for School Depot
• Naver PaycoreTechnology or IntegrationPayment integration partner enabling Naver Pay transactions and Naver mileage accumulation for customers
• Lotte ExpressminorOthersPrimary logistics partner for domestic delivery of products across South Korea

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 교보문고 (Kyobo Book Centre): Korea's dominant bookstore chain with a strong online stationery and school-supplies category. Comparable buyer intent (students, parents, teachers) and overlapping SKUs make Kyobo a benchmark for assortment and pricing in this category.
• Coupang: Korea's largest e-commerce platform and a direct marketplace competitor for school/office supplies. Sells the same major brands (Monami, 3M) at competitive prices with subsidized Rocket delivery, overlapping School Depot's assortment.
• 11번가 (11st): Major Korean online marketplace with extensive stationery and school-supply listings from third-party sellers. Competes on assortment breadth and promotional pricing across the same buyer demographic.
• Naver Shopping (Smartstore): Korea's leading search-driven commerce gateway. School Depot is itself a Smartstore on the platform, and competes with thousands of other stationery Smartstores selling identical SKUs within Naver's search and shopping results.
• 다이소 (Daiso): Korea-wide low-price variety retailer (online + 1,000+ stores). Sells overlapping stationery, art, and school supplies at aggressive price points, setting the price floor School Depot must clear on commodity SKUs.
• Gmarket / Auction: Long-standing Korean e-commerce marketplaces with deep stationery and office-supply categories. Overlap on assortment, target customers, and online distribution channel.

Direct peers

• 문구나라 (Mungyunara): Long-running Korean online stationery marketplace with a broad school and office assortment and a wholesale/B2B lane. Direct overlap in products, customer segments (students, schools, offices), and Korean online retail model.
• 알파문구 (Alpha Stationery): Korea-based online stationery retailer specializing in pens, school supplies, and office essentials — directly comparable category mix, customer base, and online-only distribution model to School Depot.

Emerging players

• 알리익스프레스 (AliExpress) stationery sellers: Global cross-border marketplace with numerous Korean stationery SKUs at low prices, accessible to Korean buyers. Compresses pricing and selection on commodity pens, art, and school supplies.
• JetPens: US-based specialist online retailer of premium pens, stationery, and art supplies. Comparable curation-led niche model in the school/office/stationery vertical, serving similar enthusiast and student buyer needs in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Depot