Manitoba

What Manitoba does

The Province of Manitoba is a Canadian provincial government, established in 1870 under the Manitoba Act, headquartered at the Legislative Building at 450 Broadway in Winnipeg. Led by Premier Wab Kinew's NDP government, it delivers public services across healthcare, infrastructure, public safety, education, environmental protection, economic development, and social welfare to the province's residents and businesses. Its operational scope is supported by wholly-owned Crown corporations covering hydroelectric power generation (Manitoba Hydro), auto insurance (Manitoba Public Insurance), and liquor and gaming (Manitoba Liquor and Lotteries), as well as Elections Manitoba.

The province operates a digital service infrastructure that includes the Manitoba Laws website (web2.gov.mb.ca/laws) for legislative publication, the OpenMB Information and Data Use Licence framework for open government data, the Manitoba 511 highway information system, and multiple online service portals and mobile applications for residents and businesses. Distribution of services runs through physical government offices, the Manitoba Government Inquiry contact center (1-866-626-4862), online portals, trade representatives (including a Washington D.C. office), and intergovernmental agreements with the federal government and municipal partners such as the Winnipeg Airports Authority.

Manitoba's revenue model is tax-and-fee based, anchored by the 7% provincial sales tax (PST), provincial income and corporate taxes, and natural resource and Crown land royalties, supplemented by income from its Crown corporations. Pricing for individual programs (licensing, permits) is not publicly aggregated. The province markets itself on abundant hydroelectric capacity, a strategic central-Canada location, relatively affordable cost of living, and a balanced economic-development stance, having rejected a hyperscale data-centre proposal while supporting aerospace (StandardAero), military (17-Wing Winnipeg), and industrial (West Lands) expansion.

Name

Manitoba

Legal name

Province of Manitoba

Website

https://gov.mb.ca

Company type

Public

Founded year

1870

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Province of Manitoba is a Canadian provincial government, founded in 1870 and headquartered in Winnipeg, delivering public services in healthcare, infrastructure, education, and economic development to its residents through ministries and Crown corporations such as Manitoba Hydro.

Ownership category

akta.pro rank

Product category

Provincial Government Administration

NAICS

Executive, Legislative, and Other General Government Support (921), Public Finance Activities (92113), Administration of Economic Programs (9261), Regulation and Administration of Transportation Programs (92612), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-Social Services (8300)

akta.pro primary industry

Governor/Executive Office & Cabinet Administration (BPAIABAA)

akta.pro secondary industries

State/Provincial Transportation, Roads & Public Works Administration (BPAIABAK), State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI), State/Provincial Taxation & Revenue Administration (BPAIABAD)

Keywords

• Provincial government services
• Public healthcare
• Public education
• Driver licensing
• Tax administration

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Provincial Tax Revenue: Manitoba generates revenue through various provincial taxes including the 7% provincial sales tax (PST), provincial income taxes, corporate taxes, and other levies. The government collects approximately $32 million annually from the PST on grocery store food.
2. Property and Natural Resource Revenue: Revenue from Crown land management, natural resource extraction royalties, and provincial property-related fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Government of Manitoba is the provincial administration for the Canadian province of Manitoba, headquartered in Winnipeg. It delivers public services to residents including healthcare, K-12 and post-secondary education, public safety, infrastructure, natural resources management, social services, and tax administration, while operating Crown corporations such as Manitoba Hydro, Manitoba Public Insurance, and Manitoba Liquor and Lotteries.

Product overview

The Province of Manitoba government website (gov.mb.ca) is a government portal providing public services to residents and businesses. It does not offer commercial products or technology products. The website provides access to government programs and services including: resident services (financial assistance, jobs, early learning and child care, health cards, driver licensing, employment standards, forms, online services), business resources (starting a business, business research, financing, registration, BizPaL, taxes), government information (Premier, Cabinet Ministers, departments, agencies, legislative assembly, Manitoba Courts, Manitoba Laws), and visitor information. The site also provides access to news releases, public bulletins (including flood and fire bulletins), and government announcements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1,400 jobs created through air force base expansion
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Canadian Armed ForcescoreStrategic or Co-development Partner · 22 June 2026Manitoba government supporting major expansion at 17 Wing Winnipeg air force base by constructing a substation connected to the provincial hydroelectric grid, increasing energy capacity for armed forces modernization.
• Team CanadaminorGTM or Marketing Partner · 19 June 2026Manitoba government joining Team Canada trade mission to Japan announced June 19, 2026 as part of international trade promotion efforts.
• Cereals CanadaminorStrategic or Co-development Partner · 9 June 2026Manitoba collaborates with Cereals Canada on the 2026 Growing Season Progress Report tracking spring wheat production across the three Prairie provinces. Updates published bi-weekly through harvest completion.
• Fisheries and Oceans Canada (DFO)minorStrategic or Co-development Partner · 29 May 2026Partnership between Fisheries and Oceans Canada and Manitoba government for aquatic invasive species (AIS) roadside inspection blitz on Highway 1 near the Manitoba-Ontario border. Inspections conducted May 29-31, 2026 found 68 watercraft failed inspection and one had visible Zebra Mussels present.
• Government of CanadacoreStrategic or Co-development Partner · 28 April 2026Joint Canada-Manitoba Canada-Wide Early Learning and Child Care Agreement signed in 2021, with $14.3 million for 2% wage grid increase and $4.7 million from 1% rise in base operating grants for licensed childcare facilities.
• Winnipeg Airports AuthoritycoreStrategic or Co-development Partner · 28 February 2026$32 million joint funding for first phase of West Lands development - 127 acres of runway-accessible land next to Winnipeg's airport to attract aerospace, manufacturing, and logistics tenants. WestJet is reportedly in discussions about a potential maintenance facility.
• Winnipeg Police Service and A & O Seniors Support ServicesminorStrategic or Co-development Partner · 25 February 2026Joint anti-fraud campaign 'Just Hang Up' launched with Winnipeg Police Service and A & O to protect older adults from phone scams. Funded with $134,000 from Criminal Property Forfeiture Fund.
• Winnipeg Police ServiceminorImplementation/ SI/ Consulting Partner · 9 January 2026Manitoba government funding public inquiry examining cost overruns on Winnipeg Police Service headquarters construction project which ran $79 million over its original $135-million budget.
• StandardAeromajorStrategic or Co-development Partner · 10 November 2025StandardAero commenced expansion of its Winnipeg facility, focusing on increasing production capabilities. StandardAero is a major aerospace MRO (maintenance, repair, and overhaul) company.
• Manitoba Building TradescoreStrategic or Co-development Partner · 16 September 2025Labor agreement signed with Manitoba Building Trades coalition of construction and trades unions to prioritize local workers on major public infrastructure projects in the province.
• Federal Government of CanadacoreStrategic or Co-development Partner · 30 July 2025Federal government pharmacare program with Manitoba as one of four jurisdictions (BC, Manitoba, PEI, Yukon) with signed funding agreements. Manitoba received $14.3 million through 2% wage grid increase for early childhood educators.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Government of Canada: Federal counterpart that Manitoba partners with on pharmacare, childcare, and defense investments. Although hierarchically superior, the federal government is the most direct institutional counterpart for intergovernmental funding and program design.

Direct peers

• Province of Nova Scotia: Another Canadian provincial government with comparable service-delivery mandate and Crown corporation structure. Provides a useful peer benchmark for population-scale public administration.
• Government of Quebec: Largest Canadian provincial government with extensive Crown corporation portfolio (notably Hydro-Québec). Useful comparator for Manitoba Hydro's strategic role in the provincial economy.
• Government of Saskatchewan: Prairie-province peer with overlapping agricultural economy and similar federal-provincial program participation. Saskatchewan Crop Insurance and related Crown corporations offer direct analogues.
• Government of Ontario: Another Canadian provincial government delivering the same suite of services (healthcare, education, infrastructure, Crown corporations). Directly comparable in mandate, structure, and intergovernmental relationship with the federal government.
• Government of Newfoundland and Labrador: Canadian provincial government with significant hydroelectric and resource-revenue exposure. Comparable to Manitoba for energy-led economic development strategy and Crown utility management.
• Government of British Columbia: Canadian provincial government partner in the federal pharmacare agreement alongside Manitoba. Comparable in administering Crown corporations, healthcare, and natural-resource revenues.
• Government of Alberta: Western Canadian provincial government with comparable economic-development mandate, energy-resource governance, and infrastructure investment programs. Similar reliance on resource royalties and inter-provincial trade dynamics.
• Province of New Brunswick: Bilingual Canadian provincial government with comparable service-delivery and official-languages obligations. Useful peer for cross-provincial benchmarking on program costs.

Others

• Manitoba Hydro: Wholly-owned Manitoba Crown corporation providing hydroelectric generation, transmission, and distribution. It is the primary energy asset underpinning Manitoba's industrial-development strategy and is directly comparable to Hydro-Québec, BC Hydro, and SaskPower as utility peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mbgov
• YouTubeyoutube.com/user/ManitobaGovernment
• Facebookfacebook.com/ManitobaGovernment

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba