Westdecor

What Westdecor does

Westdecor is a Belgian e-commerce company headquartered in Deerlijk, Belgium, selling funeral and memorial products to both individual consumers and funeral industry professionals. The company, reportedly established in 1967 and operating with 11–50 employees, runs a Magento-based webshop at westdecor.be with trilingual NL/EN/FR support and an authenticated pricing model that hides list prices behind account login. Its product range spans cremation urns and mini urns in over 20 materials (ceramic, wood, glass, metal, bronze, granite, bamboo, bio-polymer, porcelain, alabaster, and others), memorial stones, columbarium plates, urn field monuments, memorial jewelry, memorial candles, lanterns, and a dedicated medical and postmortem equipment category (including Ferno trolleys, Hygeco transport, Spencer products, coffin hardware, and mortuary supplies). The company also offers a separate pet memorial line.

The product portfolio is organized around several branded sub-collections that drive differentiation: the signature Precious Ceramic Artwork line developed in exclusive partnership with artist Bernadette Van Den Steen (over 80 sgraffito-technique ceramic designs), the Eternity Collection, the Love Collection from Polistampa, Terrybear pet and human urns, Memory Cristal, Les Empreintes jewelry, Memorialboxx gift sets, and the Loop EarthRise mushroom / biodegradable ecological urn line. Westdecor operates a proprietary 'Zelf Ontwerpen' (Design Your Own) module that allows customers and funeral professionals to configure personalized memorial stones, columbarium plates, and urn field monuments with custom drawings, photos, vases, and text, exporting designs as image or PDF for client review. A newer V-Gravure engraving technique, introduced in 2026, extends the personalization offering across memorial hardware.

Westdecor's revenue model is direct product sales through its own e-commerce storefront to B2C buyers (families and individuals) and B2B accounts (funeral homes, crematoriums, cemeteries, and independent distributors), supplemented by a distributor network surfaced via the 'Verdelers' section of the site. Pricing is not publicly disclosed and is presented after login, with some products flagged 'Enkel op bestelling' (only on order). Go-to-market is primarily sales-led via the webshop, with top-of-funnel SEO through browsable online PDF catalogs and trade event presence (Funeral @ Work 2026 at Brabanthal Leuven). The company is privately held, has no disclosed funding rounds, no parent company, and no public revenue figures.

Name

Westdecor

Legal name

Westdecor

Website

https://westdecor.be

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Westdecor is a Belgian e-commerce company based in Deerlijk selling funeral and memorial products — including cremation urns, memorial stones, jewelry, postmortem supplies, and ecological urns — to funeral professionals, distributors, and individual consumers across Belgium and Western Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Deerlijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C/B2B): Direct sales of funeral and memorial products through e-commerce platform to both individual consumers and business customers (distributors, funeral homes, crematoriums). Products include urns, memorial stones, jewelry, and medical/postmortem supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Westdecor is a Belgian e-commerce retailer selling funeral and memorial products including cremation urns, mini urns, memorial stones, urn field monuments, columbarium plates, memorial jewelry, memorial lanterns, memory candles, pet memorial products, and medical/postmortem supplies. The company operates a Magento-based webshop serving both individual consumers (families) and funeral industry professionals (funeral homes, crematoriums, cemeteries, distributors), with a proprietary Custom Design Module for personalized memorials.

Product overview

Westdecor is a Belgian funeral and memorial products company operating a B2B e-commerce platform. The product portfolio is organized around a unified e-commerce platform with a design-your-own module (Zelf Ontwerpen) for personalized products. Core products include cremation urns and mini urns in over 20 materials (ceramic, wood, glass, metal, bronze, bio-polymer, etc.), memorial stones, memorial jewelry, pet memorial products, and medical/postmortem equipment. The portfolio includes branded collections like Precious Ceramic Artwork by Bernadette Van Den Steen, Eternity Collection, Love Collection by Polistampa, Terrybear, and ecological/biodegradable urns. The company also offers columbarium plates, lanterns, candles, and a custom design platform for personalized memorials.

Differentiator

Problem solved

Functional benefit

Brands

• Precious Ceramic Artwork: Ceramic urn collection by Bernadette Van Den Steen
• Terrybear
• Love Collection - Polistampa
• Eternity Collection
• Memory Cristal
• Les Empreintes
• Memorialboxx
• Loop EarthRise

Products and services

• Cremation Urns and Mini Urns Cremation urns and mini urns available in over 20 materials (ceramic, wood, glass, metal, bronze, aluminum, marble, granite, bio-polymer, bamboo, natural fiber, porcelain) and capacity sizes from 0.1L to 5L, sold to families, funeral homes, and distributors.
• Precious Ceramic Artwork by Bernadette Van Den Steen Artistic ceramic urn collection designed by Bernadette Van Den Steen, featuring over 80 unique sgraffito designs (Ares, Sfera, Corazon, Cardia, Circles, Feggari, Flora, Lotus, etc.) for human and pet cremation memorials.
• Eternity Collection Urns A collection of urns designed for long-lasting memorialization, featuring designs such as UH3670WD26 (matte black with birds), UH3678WD26, UH3685WD26, UH3698A1WD26, UH3698A2WD26, and UH8300WD26.
• Love Collection - Polistampa Urns Porcelain urn collection from Polistampa featuring designs including Classica, Eco, Exagon, Heart, Liberty, Lovely, Maya, Moon, Picture, Planet, Princess, and Sfera.
• Terrybear Pet Urns Pet memorial urns and products under the Terrybear brand specifically designed for honoring deceased pets.
• Terrybear Human Urns Memorial urns for human cremation under the Terrybear brand.
• Captured Memory Urns Specialty urns designed to capture and preserve memories, available for both humans and pets.
• Ecological/Biodegradable Urns Eco-friendly biodegradable urns made from bio-polymer materials that allow natural decomposition, including the Loop EarthRise mushroom urn for environmental burial.
• Memorial Stones (Gedenkstenen) Memorial stones available in granite, glass, bronze, and ceramic, including Fogla designs, laser engravings, and series collections.
• Memorial Jewelry (Assieraden) Memorial jewelry including ash pendants, rings, bracelets, and necklaces in silver, gold, stainless steel, and rose gold plated, including PCA Ashangers and Terry Bear collections.
• Les Empreintes Jewelry Collection Jewelry collection offering memories of important life events, sold through Westdecor.
• Urn Field Monuments (Urneveldmonumenten) Memorial monuments for urn fields, available with glass plates, stainless steel, bronze, granite with laser engravings, and combination designs; standard base plate 50x50x5cm with custom sizes available.
• Columbarium Plates Columbarium plates for marking cremation niches, available in various materials and designs.
• Memorial Lanterns (Lantaarns) Memorial lanterns in aluminum, bronze, granite, and stainless steel, with flame effects and solar-powered options.
• Medical & Postmortem Supplies Medical and postmortem products including Ferno trolleys and body bags, Hygeco transport and storage equipment, preparation room furniture, Spencer products, mortuary clothing, coffin hardware, coffin lining, and disinfection supplies.
• Memory Candle / Mourning Candles (Rouwkaarsen) Memorial candles including Memory Candle products and customizable mourning candles with personalization options.
• Pet Memorial Products (Dierenproducten) Complete range of pet memorial products including bronze urns, glass urns, ceramic urns, wooden urns, memorial stones, photo frames, and memorial jewelry designed specifically for pets.
• Memorialboxx Gift Boxes Memorial gift box products for preserving memories of loved ones.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bernadette Van Den SteencoreStrategic or Co-development PartnerArtist collaboration for the 'Precious Ceramic Artwork' collection - a signature line of designer urns featuring 50+ unique designs. This exclusive partnership provides differentiated ceramic urn products not available elsewhere.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dignity plc: UK funeral services provider operating funeral homes and supplying memorial products. Comparable in funeral/memorial category exposure but functions as a service operator rather than product retailer, providing broader industry context on B2B customer demand patterns.
• Batesville: Major US-based manufacturer of burial caskets, urns, and memorial products serving funeral homes and consumers. Overlapping product category and B2B funeral director channel, though operating at much larger scale and serving primarily the North American market.
• Service Corporation International: Largest North American funeral services and cemetery operator with integrated merchandise including urns and memorial products. Provides relevant reference point for industry consolidation trends and B2B procurement dynamics though operates as a service-and-merchandise incumbent.

Direct peers

• Uitvaartwebshop: Dutch online funeral products retailer offering urns, memorial stones, and remembrance products. Comparable in e-commerce-led go-to-market and product category, serving the adjacent Dutch-speaking funeral market.
• Eirtom: UK-based funeral and cremation supplies distributor offering urns, memorial products, and postmortem equipment to funeral directors and consumers. Comparable in product breadth across urns, medical supplies, and memorial accessories with similar B2B/B2C dual-channel strategy.
• Distinctive Life: UK cremation urn and memorial products retailer offering a curated range of designer urns and keepsakes. Comparable product assortment and target customer (families seeking personalized memorial products), though operating primarily in the UK market.
• Funeralia: Dutch funeral supplies retailer serving the Benelux market with urns, memorial jewelry, and related products. Directly comparable to Westdecor in product range and adjacent Dutch-speaking geographic market, operating a similar e-commerce B2B/B2C model.

Emerging players

• Loop Biotech: Dutch startup producing the Living Cocoon and Loop EarthRise mushroom-based coffins and urns. Directly competitive in the eco/green burial product category where Westdecor also sells Loop EarthRise products, representing both a partner and a potential competitor in biodegradable disposition products.

Regional players

• Vita Co. Dutch funeral and memorial products company serving the Benelux region with urns and related supplies. Comparable in regional focus and product category though primarily operating in the Netherlands rather than Belgium specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westdecor