Tyre Arcade

What Tyre Arcade does

Tyre Arcade is a Kolkata-headquartered, privately held distributor of Off-The-Road (OTR) tyres, founded in 1986 by the Harlalka group (Late Shri Jwala Prasad Harlalka) and currently led by Managing Director Mr. Suresh Kr Harlalka. The company operates as the authorised exclusive distributor of BKT Tyres in India, supplying industrial and mining tyres, large OTR tyres for Heavy Earth Moving Machinery (HEMM) including 100t-240t dumpers, solid resilient tyres for steel plants, and complementary rims and accessories. Its product catalogue spans more than 3,500 SKUs, sourced exclusively from BKT and distributed through a network of more than 10 branches and 14+ named locations across eastern India covering West Bengal, Odisha, Assam, and the North-East.

The company sells primarily through a direct B2B motion to large industrial customers, with a secondary channel serving tyre dealers and resellers in the region. Its named customer base includes marquee Indian enterprises such as Jindal Steel and Power, SAIL, Larsen & Toubro, Dalmia Bharat, Gainwell, Air India, Ashoka Buildcon, Sarda Energy and Minerals, and CenturyPly, spanning steel, mining, infrastructure, aviation, and industrial logistics. Pricing is quote-based and not publicly disclosed, consistent with negotiated industrial contracts. The company also positions tyre management solutions as an after-sales professional service, providing maintenance and support alongside product supply.

Tyre Arcade has no disclosed external funding, no parent company, and is bootstrapped under family ownership. The leadership team includes CEO Mr. Abhijit Nag, who brings 50+ years of tyre industry experience from prior senior roles at Dunlop Tyres and TVS Tyres. The business is asset-light in terms of technology — there are no proprietary software platforms, digital products, or disclosed AI/ML capabilities — with competitive differentiation driven by exclusive brand authorisation, inventory breadth, and regional distribution density rather than technology.

Name

Tyre Arcade

Legal name

Tyre Arcade

Website

https://tyrearcade.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Tyre Arcade is the authorised exclusive Indian distributor of BKT Tyres, supplying OTR, HEMM, and solid resilient tyres plus rims to mining, steel, infrastructure, and aviation enterprises across eastern India through 10+ branches and 3,500+ SKUs.

Ownership category

akta.pro rank

Product category

OTR Tyre Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• OTR tyre distribution
• Industrial tyre supply
• Mining tyre distribution
• Heavy equipment tyres
• Tyre management solutions

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. OTR Tyre Distribution: Distribution and sale of OTR (Off-The-Road) tyres including industrial, mining, large OTR for HEMM, and solid resilient tyres. Also supplies rims and accessories. Revenue generated through product sales to industrial customers.
2. Tyre Management Solutions: Service provider for Tyre Management Solutions, providing after-sales service and support for tyre maintenance to industrial customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Tyre Arcade distributes Off-The-Road (OTR) tyres for industrial, mining, construction, material handling, and port operations across eastern India. Operating as the authorised exclusive distributor of BKT Tyres in India, the company offers more than 3,500 SKUs of industrial & mining tyres, large OTR tyres for Heavy Earth Moving Machinery (HEMM), solid resilient tyres, and rims & accessories, supplemented by Tyre Management Solutions after-sales service through a network of 10+ branches.

Product overview

Tyre Arcade is the Largest Distributor of OTR (Off-The-Road) Tyres in India and an authorised channel partner of BKT Tyres. The company offers a portfolio of four core product lines: Industrial & Mining Tyres covering applications in mining, construction, industrial and material handling sectors; Large OTR Tyres for HEMM (Heavy Earth Moving Machinery) for major mining operations; Solid Resilient Tyres for steel plants and industrial transportation; and Rims & Accessories as add-on components. The company also provides Tyre Management Solutions as a service. With over 3500+ SKUs and distribution across 10+ branches, Tyre Arcade serves major mining operators, logistics firms, infrastructure companies, and steel producers throughout Eastern India.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial & Mining Tyres OTR tyres for mining, construction, industrial and material handling applications including tyres for Tippers, Dumpers, Loaders, Dozers, Graders, Trucks, Forklifts, Cranes, and Port operations equipment, supplied to industrial enterprises in eastern India.
• Large OTR Tyres for HEMM Large and ultra-large OTR tyres for Heavy Earth Moving Machinery (HEMM) used in big mining operations, covering Wheel Loaders, Articulated Dump Trucks, Rigid Dump Trucks, and 100t-240t Dumpers.
• Solid Resilient Tyres Solid cushion tyres for steel plants and industrial transportation activities including tyres for Forklifts, Trolleys, Trailers, high heated applications, and metal scrap applications.
• Rims & Accessories Wheel rims of various sizes for transport, mining, material handling, logistics, port operations, and steel plants; accessories including O Rings, Tubeless Valves, Large bore valves, Valve extensions, Pressure gauges, and NSD Gauges.
• Tyre Management Solutions After-sales tyre management and maintenance service provided to industrial customers as a professional services offering alongside product supply.

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BKT TyrescoreChannel Partner/ Reseller/ DistributorTyre Arcade is the authorised exclusive distributor/channel partner of BKT Tyres in India. They have been the preferred tyre partner for major industrial houses and institutions. The company serves as the primary channel for BKT OTR tyres across eastern India, with strong distribution network and after-sales service capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bridgestone India: Global tyre major with OTR and industrial tyre offerings distributed in India through its own network. Comparable as an alternative premium OTR brand competing for the same enterprise customers Tyre Arcade serves.
• CEAT Limited: Indian tyre manufacturer with a strong OTR, mining, and industrial tyre portfolio sold through its own distribution network. Comparable as an alternative OTR brand competing for the same mining/infrastructure customers Tyre Arcade serves, and a potential sourcing alternative.
• JK Tyre & Industries: Indian tyre manufacturer with commercial, OTR, and industrial tyre products distributed via its own dealer network. Comparable as a competing brand for the same eastern India mining and infrastructure customers.
• Michelin India: Global tyre leader with a dedicated earthmover/OTR business that distributes directly and via partners to Indian mining and infrastructure customers. Comparable as a competing premium OTR brand for Tyre Arcade's enterprise customer base.
• Apollo Tyres Limited: Major Indian and global tyre manufacturer with OTR, commercial, and industrial tyre offerings. Comparable as a competing brand and channel alternative that large enterprise customers like L&T and Jindal could procure from instead of Tyre Arcade's BKT portfolio.
• Balkrishna Industries (BKT Tyres): BKT is Tyre Arcade's exclusive supplier and the global OTR/industrial/agricultural tyre manufacturer behind the brand. Comparable because it sets the product, pricing, and channel strategy that Tyre Arcade executes against; also a direct competitor to Tyre Arcade if BKT chooses to go direct with eastern Indian customers.
• Continental AG: Global tyre manufacturer with a meaningful OTR, earthmover, and industrial tyre presence in India via its own distribution and dealer network. Comparable as a competing premium OTR brand for mining and infrastructure buyers.
• MRF Limited: India's largest tyre manufacturer with an OTR and earthmover tyre portfolio distributed nationally. Comparable because MRF competes for the same HEMM and mining customer wallet share that Tyre Arcade addresses via BKT.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre Arcade