DM

What DM does

DM s.r.l. is an Italian industrial services company founded in 2001 and headquartered in Mezzago (MB), Monza e Brianza province. It specializes in technical assistance for CNC machine tools, covering work centers, lathes, bar loaders, laser cutting machines, and punching machines. Its core service portfolio includes CNC machine repair (mechanical and electronic), retrofits and upgrades of controls, drives and mechanical parts, on-machine programming, PLC modifications, robot interface upgrades, Renishaw probe installations, optical scale and 4th-axis fitting, machine installation and relocation, and on-site or in-house programming courses. Service capability extends across more than 60 CNC brands including Fanuc, Siemens, Heidenhain, Selca, Mitsubishi, Beckhoff, DMG, Doosan and Mori Seiki, with documented specialization in Siemens parts, including obsolete boards and regenerated units.

The technology stack is built on industrial CNC diagnostic equipment, a 1000+ SKU spare parts warehouse supporting same-day shipping, and a proprietary free software utility called D3Link that performs stable serial data transfer between Windows PCs and CNC controls of both new and legacy generations. D3Link is distributed as a free download from the company website and is explicitly used as a customer acquisition and retention tool rather than a direct revenue source. The business model is primarily B2B professional services: quote-based engagements sized to each intervention, delivered through direct field service at customer sites across Italy (anchored in Lombardy) or brought into the Mezzago facility for in-house repair. Revenue is generated from technical service fees and spare parts sales, with software serving a freemium top-of-funnel function. Marketing and lead generation rely almost entirely on the company website, contact forms, and the D3Link download channel. The company is privately held, founder/employee-owned, bootstrapped with no disclosed institutional funding, and operates with an 11–50 employee headcount.Partners include Comaf, Tecnor Macchine, and Renishaw, the latter formalized as a technology/integration partnership.Customer references are limited to generic descriptions of "various CNC machine operators" spanning enterprise and mid-market manufacturers; no named logos are disclosed.Awards, patents, certifications, regulatory actions, M&A activity, and management team information are not disclosed in the available sources.Geographic expansion beyond Italy is not indicated.

Name

DM

Legal name

DM s.r.l.

Website

https://servicedm.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

DM s.r.l., founded in 2001 in Mezzago (MB), Italy, provides CNC machine technical assistance — repairs, retrofits, upgrades, installations, and spare parts — across 60+ machine brands, complemented by a 1000+ SKU warehouse and a free proprietary D3Link data transfer software.

Ownership category

akta.pro rank

Product category

CNC Machine Technical Services and Spare Parts

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• CNC machine services
• CNC technical assistance
• Industrial spare parts
• CNC retrofit services
• Machine tool repair

Headquarters

HQ city

Mezzano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Technical CNC Assistance Services: On-site and in-house technical assistance for CNC machines including repairs, retrofits, upgrades, and installations. Covers both mechanical and electronic components as well as on-machine programming.
2. Spare Parts Sales: Sale of spare parts for CNC machines from a warehouse inventory of over 1000 articles. Includes same-day shipping and immediate repair or exchange services, particularly strong in Siemens brand parts.
3. D3Link Software: Free downloadable serial data transfer software for CNC machines. Used as a customer acquisition and retention tool rather than a direct revenue source.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

DM s.r.l. installs and repairs CNC machines, providing technical assistance on both mechanical and electronic components for work centers, lathes, bar loaders, laser cutting machines, and punching machines. The company offers on-site and in-house repair, retrofit and upgrade services, on-machine programming, and a spare parts warehouse with over 1,000 articles (with specialty in Siemens parts including obsolete boards). It also distributes D3Link, a proprietary free software for serial data transfer compatible with all Windows systems and CNC controls of any generation.

Product overview

DM Srl is a technical assistance company specializing in CNC machines founded in 2001. The company operates a single unified service offering centered on technical assistance and repair for CNC machinery, supported by a spare parts warehouse and a proprietary software tool. The core service encompasses mechanical and electronic repairs, on-machine programming, and retrofit/upgrade capabilities, all delivered through a network of qualified technicians. The proprietary D3Link software complements the service portfolio by enabling reliable serial data transfer between Windows systems and CNC controls of various brands and generations.

Differentiator

Problem solved

Functional benefit

Brands

• D3 Link: Free downloadable software for serial data transfer, compatible with Windows systems and CNC controls of new and old generations

Products and services

• Assistenza Tecnica CNC (CNC Technical Assistance) Core technical assistance service for CNC machines, covering mechanical and electronic component repairs, ordinary and extraordinary maintenance, and on-machine programming. Delivered on-site at the customer's facility or in-house at DM's Mezzago facility. Aimed at manufacturing firms operating CNC work centers, lathes, bar loaders, laser cutting machines, and punching machines.
• Riparazione e Permuta Ricambi (Spare Parts Repair and Exchange) Sale of CNC machine spare parts from a warehouse of over 1,000 items, with same-day shipping and an immediate repair/exchange service that replaces faulty components with regenerated ones. Specialty in Siemens brand parts, including obsolete boards.
• Retrofit e Upgrade Macchinari (Machine Retrofit and Upgrade) Complete or partial retrofit service for CNC controls, drives, and mechanical parts, including robot and bar-pusher interface upgrades, optical scale installation, fourth-axis application, PLC modifications, and special applications. Performed on-site or at DM's facility. Also covers machine installation and relocation.
• D3Link Serial Data Transfer Software Free downloadable Windows software that simplifies serial data transfer between PCs and CNC controls of any generation. Used for program transfer and system data loading, and widely used by service technicians where classic serial systems lose data. Compatible with all Windows systems and both old and new CNC controls.

Quantifiable outcome

• Reduced machine downtime through rapid technical response and spare parts availability
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ComafminorOthersComaf is listed as one of DM's partners. The nature of the partnership is not explicitly detailed but appears in the 'I nostri partner' (Our partners) section of the website.
• Tecnor MacchineminorOthersTecnor Macchine is listed as one of DM's partners. The nature of the partnership is not explicitly detailed but appears in the 'I nostri partner' (Our partners) section of the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Sandvik Coromant: Global supplier of metal cutting tools and tooling solutions for CNC machining. Comparable as an adjacent ecosystem participant serving the same Italian CNC manufacturing customers, though focused on tooling rather than repair services.
• Renishaw: UK-based measurement and probing specialist whose probes DM installs on CNC machines as an existing partner. Comparable as an adjacent enabler in the CNC precision-machining workflow, though not a direct service competitor.

Broad incumbents

• DMG Mori: Global leader in CNC machine tools with an extensive direct service network across Europe. Comparable because it competes with DM for CNC technical assistance, retrofits, and spare parts, though DM serves customers on a multi-brand, independent basis while DMG Mori primarily services its own installed base.
• Hexagon Manufacturing Intelligence: Provider of metrology, measurement, and manufacturing software solutions for CNC and machine tool environments. Comparable as an adjacent incumbent offering software and measurement services that overlap with DM's retrofit and probe-installation offerings.
• Fanuc: Dominant CNC controls and robotics supplier with its own service organization. Comparable because Fanuc services the same Fanuc-controlled machines DM repairs, and its authorized service network is a direct competitive channel.
• Mazak: Major Japanese CNC machine tool builder with European service operations. Comparable as an OEM service competitor for repair, retrofit, and spare parts on its own machines, the same value pool DM addresses for small and medium Italian manufacturers.
• Heidenhain: German manufacturer of CNC controls and measurement systems with a service network across Europe. Comparable as a controls OEM whose installed base DM services, and whose authorized service competes for the same retrofit and repair work.
• Siemens CNC Service: Original equipment manufacturer of Sinumerik CNC controls and a key Siemens spare parts supplier. Highly comparable given DM's stated specialty in Siemens parts including obsolete boards, which puts the two in direct competition for that specific parts and repair work.

Regional players

• Breton S.p.A. Italian manufacturer of machines and equipment for stone, glass, metalworking, and CNC machining centers. Comparable as an Italian regional player in the CNC machinery ecosystem with overlapping customer base and service needs in the same Lombardy and broader Italian market.

Direct peers

• EMEC Group: Italian provider of industrial automation, CNC technical assistance, and machine retrofit services. Comparable as a direct peer in the same niche of multi-brand CNC repair, retrofit, and field-service work for small and medium Italian manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/dm-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DM