Roofstock onChain
Roofstock onChain is the web3 subsidiary of Roofstock, Inc., tokenizing individual single-family homes as NFTs on Ethereum so buyers can acquire property-owning LLCs in a single on-chain transaction. It charges a 3% transaction fee and serves retail real estate investors and crypto holders seeking tokenized, instant-ownership real estate exposure in the US.
- Company typePrivate
- Founded2022
- HeadquartersCalifornia, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Roofstock onChain does
Roofstock onChain is a 2022-founded web3 subsidiary of Roofstock, Inc., operating an Ethereum-based marketplace that tokenizes individual single-family homes as NFTs. Each property is titled under its own LLC and represented by a token that conveys ownership of both the LLC and the underlying house, enabling a buyer to acquire the home in a single on-chain transaction. The platform monetizes via a flat 3% transaction fee on all purchases and sales, with additional Ethereum gas fees borne by users, and offers blockchain-based financing of up to 80% of home value as an add-on product; an optional Membership Token provides access to events, real estate courses, and community. Distribution runs through the direct onchain.roofstock.com platform, the OpenSea NFT marketplace, and web3-native community channels (Discord, Twitter/X, GitHub).
The intended customer base spans two primary retail personas: real estate investors attracted by lower transaction fees and instant ownership versus traditional closings, and crypto holders seeking to diversify into income-generating real-world assets while transacting in cryptocurrency. The subsidiary leverages the parent Roofstock's established infrastructure — including its network of 70+ US residential markets, property sourcing and renovation capabilities, and property management relationships — to source, vet, and service the underlying homes that are tokenized on-chain.
Operationally, the platform presents itself as a small, focused product: the public properties page lists only four tokenized homes (IDs 0–3), one of which is explicitly marked DEPLATFORMED, and there is no disclosed onChain subsidiary headcount, revenue, or independent funding. Strategic positioning leans on the parent's $5B+ cumulative transaction volume and $400M+ of investor backing, but onChain-specific scale signals are limited. Minor ecosystem partnerships with Cypher Accelerator, Cowboy Labs, Origin, and Teller suggest early-stage community and technology integrations rather than material commercial leverage.
Roofstock onChain firmographics
Firmographics- Name
- Roofstock onChain
- Legal name
- Roofstock onChain
- Website
- https://onchain.roofstock.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Roofstock onChain is the web3 subsidiary of Roofstock, Inc., tokenizing individual single-family homes as NFTs on Ethereum so buyers can acquire property-owning LLCs in a single on-chain transaction. It charges a 3% transaction fee and serves retail real estate investors and crypto holders seeking tokenized, instant-ownership real estate exposure in the US.
- Ownership category
- akta.pro rank
Roofstock onChain industry classification
Industry- Product category
- Tokenized Real Estate Platform
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Estate Tokenization Platforms (FSADAEAC)
- akta.pro secondary industry
- Tokenization Platforms (RWA, Securities, Funds) (FSAGAMAA)
Keywords
Where Roofstock onChain is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- United States
- HQ region
- North America
Markets served
Roofstock onChain business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Transaction Fees: Roofstock onChain charges a flat 3% transaction fee on all purchases and sales. No hidden costs. This is the primary revenue stream from facilitating NFT-based real estate transactions on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 3% transaction fee on all property purchases and sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Roofstock onChain product offering
Product offeringCore offering
Roofstock onChain tokenizes single-family homes as NFTs on the Ethereum blockchain, with each property titled under an individual LLC so that purchasing the token transfers ownership of the LLC and the underlying home. Buyers can acquire homes with a one-click crypto transaction, receive instant on-chain ownership, and access blockchain financing of up to 80% of home value. The platform also offers a Membership Token granting access to events, real estate courses, and the web3 real estate community.
Product overview
Roofstock onChain is a web3 subsidiary of Roofstock, Inc., offering a platform for tokenizing and trading real-world single-family homes as NFTs on the Ethereum blockchain. The core product is Homes onChain, where properties are titled under individual LLCs and represented by tokens that users can buy, sell, and trade on NFT marketplaces. The platform provides one-click purchasing, instant blockchain-recorded ownership, crypto payment options, and blockchain financing up to 80% LTV. An optional Membership Token offers exclusive community access, events, and real estate education. The platform operates on smart contracts deployed on Ethereum, with verified contract address 0xF928d6285B8a4f9ac5A640ae598D7399C331cea7.
Differentiator
Problem solved
Functional benefit
Products and services
- Homes onChain Tokenized single-family homes sold as NFTs on the Ethereum blockchain. Each property is titled under an individual LLC and represented by a token, so purchasing the token transfers ownership of the LLC and the underlying home to the buyer. Designed for individual real estate investors and crypto holders who want one-click, instant blockchain-recorded ownership of move-in-ready rental homes.
- Membership Token A membership NFT that grants holders exclusive access to events, real estate courses, and participation in the Roofstock onChain web3 real estate community. Members can mint a unique token and earn badges as they progress in their home purchasing journey.
- Blockchain Financing Blockchain-based financing allowing buyers to fund up to 80% of a tokenized home's value while paying in crypto. Designed for purchasers of Homes onChain NFTs who want leverage without going through traditional mortgage closings.
Quantifiable outcome
- Transaction fee savings of 3% flat vs traditional 5-6% real estate commissions
- +2 more outcomes
Companies that use Roofstock onChain
Customer profileSegments3 records
Ideal customer profiles2 records
Roofstock onChain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Roofstock onChain partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Cypher AcceleratorminorListed as a partner in the Partners and Collabs section of the Roofstock onChain website. Cypher Accelerator is a startup accelerator program supporting web3 and blockchain ventures.
- Cowboy LabsminorListed as a partner in the Partners and Collabs section of the Roofstock onChain website. Cowboy Labs is a startup accelerator supporting early-stage ventures.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Roofstock onChain competitors and assessment
Company assessmentDirect peers
- RealT: RealT tokenizes US rental properties on the Gnosis Chain (formerly xDai), issuing ERC-20 tokens that represent fractional ownership and distribute rental income on-chain. It is a direct peer to Roofstock onChain in single-family home tokenization, though with a fractional-ownership model rather than whole-home NFTs.
- Propy: Propy is a crypto-native real estate marketplace that facilitates cross-border property transactions using blockchain-based title transfer and NFTs. It is one of the closest direct competitors to Roofstock onChain in the tokenized real estate category, targeting similar crypto-holder and cross-border investor segments.
- Meridio: Meridio was a blockchain-based platform for fractional ownership and trading of real estate assets via security tokens. It operated in the same tokenized real estate category as Roofstock onChain, though it has wound down significant operations, illustrating the category's execution risk.
- SolidBlock: SolidBlock provides a platform for tokenizing real estate assets and managing security token offerings for property developers and owners. It competes with Roofstock onChain in bringing real estate onto blockchain, though with a focus on developer-side issuance rather than consumer-facing home purchases.
- Lofty AI: Lofty tokenizes single-family rental properties on blockchain, enabling investors to purchase fractional ownership tokens starting at small dollar amounts and earn rental income. It is a direct peer to Roofstock onChain in tokenized single-family rentals, with a focus on accessibility and lower entry tickets.
- Tangible: Tangible tokenizes income-producing real estate (and other physical assets) via NFTs on Ethereum and other chains, allowing investors to buy whole or fractional property tokens. It directly competes with Roofstock onChain in the tokenized real estate category, with a similar on-chain ownership and rental yield model.
Emerging players
- Centrifuge: Centrifuge is a decentralized protocol for tokenizing real-world assets, with primary focus on receivables, invoices, and broader RWA use cases rather than consumer residential real estate. It overlaps with Roofstock onChain as a competing RWA tokenization infrastructure layer on Ethereum.
Broad incumbents
- Polymath: Polymath is a blockchain infrastructure provider for issuing and managing security tokens, with historical focus on regulated securities offerings including real estate. It is a broad incumbent in the tokenized securities category that competes indirectly with Roofstock onChain's approach to on-chain property ownership.
- Securitize: Securitize is a regulated platform for issuing and managing digital securities across multiple asset classes, including real estate. It is a broader incumbent in tokenized securities with overlapping capability to Roofstock onChain's LLC-token structure, but operating in a more institutional and regulated lane.
- tZERO: tZERO is a regulated blockchain-based alternative trading system that has issued and traded tokenized securities including real estate. It is a broad incumbent in security tokens and digital asset trading, with indirect overlap to Roofstock onChain's on-chain property transfer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roofstock onChain social profiles
Digital presenceRoofstock onChain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roofstock onChain leadership team
Management profileNumber of profiles
Roofstock onChain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roofstock onChain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roofstock onChain
What does Roofstock onChain do?
Roofstock onChain tokenizes single-family homes as NFTs on the Ethereum blockchain, with each property titled under an individual LLC so that purchasing the token transfers ownership of the LLC and the underlying home. Buyers can acquire homes with a one-click crypto transaction, receive instant on-chain ownership, and access blockchain financing of up to 80% of home value. The platform also offers a Membership Token granting access to events, real estate courses, and the web3 real estate community.
Is Roofstock onChain a public or private company?
Roofstock onChain is a private company. It is classified as corporate owned and is currently operating.
When was Roofstock onChain founded?
Roofstock onChain was founded in 2022.
Where is Roofstock onChain based?
Roofstock onChain is headquartered in California, United States, in the North America region.
How does Roofstock onChain make money?
One revenue line is on record: transaction Fees.
Who are Roofstock onChain's main competitors?
Direct peers on record are RealT, Propy, Meridio, SolidBlock, Lofty AI and Tangible. Centrifuge is listed as an emerging player. Broad incumbents are Polymath, Securitize and tZERO.
Does Roofstock onChain have an API?
No public API is recorded for Roofstock onChain.
What industry is Roofstock onChain in?
Roofstock onChain's product category is Tokenized Real Estate Platform. Its primary akta.pro industry code is FSADAEAC, Real Estate Tokenization Platforms, with a secondary code of FSAGAMAA, Tokenization Platforms (RWA, Securities, Funds). Its SIC code is 6532.