Adri & Zoon

What Adri & Zoon does

Adri & Zoon is a privately held, family-owned Dutch B2B seafood wholesale company headquartered in Yerseke, Zeeland (Netherlands), founded in 1983 by Adri Sr. The company sources fresh, frozen, and processed fish, shellfish, and crustaceans from 25 fish auctions across the Netherlands and internationally, then processes them in its own Yerseke production facility equipped with BAADER filleting lines and manual stations. It serves Horeca (restaurants, hotels, catering), fish traders/viswinkels, and foodservice suppliers across the Benelux, Germany, and France, distributing via its own refrigerated truck fleet — including the first fully electric cooling trailer in the Netherlands (Lamberet/Carrier, deployed February 2025).

The product portfolio spans eight categories: fresh import fish (Norwegian salmon, Scottish mackerel, Icelandic cod), North Sea fish (sole, plaice, turbot), frozen products under the Golden Ocean private label (flash-frozen at the optimal moment), shellfish and crustaceans (60+ oyster varieties including the exclusive Benelux Gillardeau dealership since 2019), Zeeland mussels carrying the Zeker Zeeuws quality mark, seafood delicatessen, and non-food kitchen accessories. The company recently launched the LIMA Oyster premium French oyster brand (March 2024) and acquired De Meulemeester (April 2025), a 155-year-old Yerseke shellfish house. A strategic investment in Geo-Salmo, a land-based salmon farm in Iceland (since December 2023), targets zero-carbon salmon supply with first harvest planned for 2026.

The business model is B2B wholesale on transaction-fee terms with quote-based 'dagprijzen' (day prices) that fluctuate with auction conditions. Revenue is generated through direct field sales by dedicated account managers, a proprietary e-commerce webshop (store.adrienzoon.com) relaunched in November 2025 with the A&Z Store mobile app, and direct ordering via phone/WhatsApp. The company holds a comprehensive certification stack (MSC, ASC, BIO, FSSC 22000, IFS, Global GAP, SGS, BREEAM-NL Excellent in progress) that functions as regulatory and customer-access moats. Operations remain under family ownership with no disclosed external funding or private equity involvement.

Name

Adri & Zoon

Legal name

Adri en Zoon Schaal- en Schelpdierenhandel B.V.

Website

https://adrienzoon.com/

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Adri & Zoon is a Dutch family-owned B2B seafood wholesale company sourcing from 25 global fish auctions to serve Horeca, fish traders, and caterers across the Benelux, Germany, and France with fresh, frozen, and processed fish, shellfish, and crustaceans via its own Yerseke production facility and refrigerated fleet.

Ownership category

akta.pro rank

Product category

Seafood Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)

akta.pro secondary industries

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK)

Keywords

• Seafood wholesale distribution
• Fresh fish supply
• Frozen seafood products
• Oyster and shellfish supply
• Horeca seafood supplier

Headquarters

HQ city

Yerseke

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fish & Seafood Sales: Adri & Zoon generates revenue primarily through the wholesale sale of fresh, frozen, and processed fish, crustaceans, and shellfish to Horeca businesses, fish traders, and catering companies. Products include salmon, oysters, mussels, shrimp, North Sea fish, and delicatessen. Pricing is based on daily market prices ('dagprijzen'). Sales are handled through personal account management, the company webshop, and telephone/WhatsApp ordering. The company imports and exports globally, buying from 25 fish auctions daily.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Adri & Zoon is a Dutch seafood wholesale company that buys fish, shellfish, and crustaceans daily from 25 fish auctions worldwide and supplies them to B2B customers (Horeca, fish traders, caterers) across the Benelux, Germany, and France. The company operates an in-house production facility with filleting lines (BAADER machines and manual lines), offers custom packaging (vacuum, MAP, eco-friendly), and delivers via its own refrigerated truck fleet.

Product overview

Adri & Zoon is a B2B seafood wholesale company offering a comprehensive portfolio of fresh and frozen fish, shellfish, crustaceans, and related products. The core offering spans eight product categories: fresh import fish (Norwegian salmon, Scottish mackerel, Icelandic cod), North Sea fish (sole, plaice, turbot), frozen products under the Golden Ocean private label, shellfish (crab, shrimp, langoustine), premium oysters (60+ varieties including Gillardeau as Benelux dealer), Zeeland mussels with Zeker Zeeuws certification, delicatessen (sea vegetables, prepared meals, tapas), and non-food kitchen accessories. The company operates own processing facilities with filleting/portioning capabilities and an e-commerce webshop, supplemented by recent acquisitions (De Meulemeester) and private label launches (LIMA Oyster).

Differentiator

Problem solved

Functional benefit

Brands

• Golden Ocean: Private label brand for frozen fish products. Products are frozen at the optimal moment to retain vitamins and minerals.
• LIMA Oyster

Products and services

• Fresh Import Fish Fresh fish imported from worldwide suppliers including Norwegian salmon, Scottish mackerel, and Icelandic cod, sourced from Norway, Denmark, France, England, Scotland, Turkey, Greece, and Spain. Targeted at Horeca, fish traders, and catering businesses.
• North Sea Fish Fresh fish from the North Sea including sole, plaice, turbot, megrim, brill, monkfish, skate, pike-perch, angler fish, hors mackerel, cuttlefish, octopus, and sea hare. Sourced sustainably with Ekofish (Urk) for sole and other species.
• Golden Ocean Frozen Fish Frozen fish products under the Golden Ocean private label brand. Fish is flash-frozen at the optimal moment to preserve vitamins and minerals, with products including cod, herring, shrimp, and squid available year-round. Branded as 'vriesvers' (freeze-fresh).
• Shellfish and Crustaceans Wide assortment of shellfish and crustaceans including North Sea crab, Dutch, Asian, and Norwegian shrimp, gambas, velvet crab, sea lobster, langoustine, American scallops, amandes, razor clams, steamed cockles, alikruiken, and Normandian Creuses.
• Oysters Over 60 varieties of oysters including French Spéciales, Zeeuwse creuses, flat oysters, Irish Finest, and Spéciales Juliana. Since 2019, Adri & Zoon is the official Gillardeau dealer for the Benelux, offering premium French oysters processed through 59 steps from cultivation to plate.
• Mussels Zeeland mussels certified with the Zeker Zeeuws quality mark. Includes bottom-culture and hanging-culture mussels, Bouchot mussels from Mont-Saint-Michel, and Danish hanging-culture mussels. Available year-round.
• Delicatessen Seafood delicatessen including sea vegetables (sea asparagus, glasswort, sea lavender, sea kale, sea bananas, monk's beard, sea lettuce), prepared salads (salmon with avocado), tapas, quiches, paella, and ready-made meals prepared fresh daily.
• Non-Food Seafood Accessories Kitchen tools and accessories for seafood preparation including oyster knives, mussel pans, fish knives, crab crackers, crab forks, lobster forks, fish pans, grill plates, and complete Fruits de Mer towers.
• LIMA Oyster Private Label Premium French oyster brand launched March 2024, offering four different packaging designs with seasonal editions, distributed across Europe and presented on Adri & Zoon's branded delivery vehicles.
• De Meulemeester Shellfish Brand Historic 155-year-old shellfish and crustacean specialist brand acquired in April 2025, focusing on lobsters, oysters, and other shellfish with in-house packaging capabilities.
• Custom Seafood Processing and Packaging In-house processing services including filleting (mechanical BAADER lines and manual), portioning, and packaging (vacuum, MAP, or eco-friendly) to customer specification. Operated from the production hall adjacent to the office in Yerseke.

Quantifiable outcome

• The first fully electric cooling trailer (Lamberet) generates annual fuel savings of over €4,000 while eliminating CO2 emissions during transport operations.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• De MeulemeestercoreStrategic or Co-development Partner · 1 April 2025On April 1, 2025, Adri & Zoon acquired De Meulemeester, a historic family business in Yerseke founded in 1870 in oyster farming. This acquisition brings De Meulemeester's 155-year heritage in shellfish, lobsters, and oysters into Adri & Zoon's portfolio. The acquisition adds expertise and enables in-house packaging of products. It positions Adri & Zoon closer to the source of premium shellfish and strengthens its position as a total supplier in the Yerseke shellfish cluster.
• LamberetcoreStrategic or Co-development Partner · 1 February 2025Lamberet supplied the first fully electric cooling trailer in the Netherlands to Adri & Zoon for testing and use. The trailer features SAF (Self-Generating Axle) power generation for electric cooling, superior insulation, automatic rolling doors, air curtains, and solar panels. This partnership advances Adri & Zoon's zero-emission transport ambitions and positions the company as a leader in sustainable fish distribution.
• CarriercoreTechnology or Integration · 1 February 2025Carrier provided the e-koel electric cooling unit integrated into the Lamberet trailer supplied to Adri & Zoon. The Carrier system works in combination with the SAF axle generator to provide fully electric, zero-emission cooling for temperature-sensitive seafood transport.
• LIMA OystercoreChannel Partner/ Reseller/ Distributor · 1 March 2024LIMA Oyster is Adri & Zoon's proprietary oyster brand launched in March 2024 by a mother-daughter team. The brand was celebrated for its one-year anniversary in March 2025. LIMA oysters are available in four different packaging designs and have been presented at events throughout Europe. The LIMA brand appears on one of Adri & Zoon's refrigerated trucks. LIMA products are available through the Adri & Zoon webshop and at events.
• Roots Fish SmokeryminorChannel Partner/ Reseller/ Distributor · 1 January 2024Roots Fish Smokery is a partner supplying artisanal cold-smoked (max 23°C) and hot-smoked (>65°C) salmon to Adri & Zoon for distribution. The partnership combines craftsmanship and authenticity, with Roots delivering premium smoked salmon products through Adri & Zoon's distribution network to restaurants and Horeca.
• Geo-SalmocoreStrategic or Co-development Partner · 1 December 2023Adri & Zoon is a strategic investor in Geo-Salmo, a land-based salmon farm in Iceland since December 2023. The farm uses natural freshwater and seawater filtered through volcanic rock, achieving 70% water reuse and zero-carbon footprint goals. Adri & Zoon's investment secures future supply of premium sustainable salmon, with first harvest targeted for 2026. The collaboration aims for continuous high-quality salmon supply for the next generation.
• Gillardeau (Benelux Dealership)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Since 2019, Adri & Zoon holds the official Benelux dealership for Maison Gillardeau oysters. The Gillardeau Spéciales are considered the 'Rolls-Royce' of French oysters. Oysters are selected daily for regular shape and volume, undergo 59 processing steps from farm to consumer, and mature in claires (ponds) in Marennes-Oléron. Adri & Zoon receives daily direct shipments from Marennes-Oléron, France.
• Ekofish (Urk)coreStrategic or Co-development PartnerAdri & Zoon collaborates with Ekofish from Urk for the sustainable catch of North Sea sole. Ekofish uses innovative fishing technology including larger mesh sizes, escape panels for young fish, twinrig nets with floating boards and rubber cables to protect the sea floor. Fish are stunned before being killed, and the modern fleet meets the highest hygiene and cooling standards. This collaboration ensures 100% sustainably caught, untreated North Sea sole for Adri & Zoon's assortment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prins & Dingemanse: Yerseke-based Dutch seafood wholesaler specializing in shellfish, crustaceans, and fresh fish for Horeca across the Benelux. Directly comparable given shared Zeeland heritage, similar B2B Horeca focus, and overlapping product range (oysters, mussels, crustaceans).
• Heiploeg: Dutch shrimp processor and seafood supplier based in the Netherlands with B2B distribution to retailers and foodservice across Europe. Comparable in seafood processing capabilities, Horeca/retail supply, and European distribution focus.
• Nordic Seafood: Danish seafood supplier offering fresh and frozen fish, shellfish, and value-added products across European foodservice and retail. Comparable in product breadth, European B2B Horeca distribution, and vertical processing model.
• Klaas Puul: Volendam-based Dutch shrimp and seafood processor supplying European retail and foodservice. Comparable in Dutch origin, seafood processing depth, and B2B foodservice go-to-market.
• Seafood Connection: Dutch seafood importer and wholesaler serving European retail and foodservice with fresh and frozen seafood. Comparable in import/wholesale model, B2B customer base, and product breadth across fish and shellfish.
• Schmidt Zeevis: Amsterdam-based Dutch seafood wholesaler specializing in fresh fish, shellfish, and sushi-grade products for Horeca. Comparable in B2B Horeca focus, fresh-seafood processing, and Benelux distribution model.

Broad incumbents

• Stavis Seafoods: International seafood distributor with broad portfolio across multiple species and geographies. Overlaps with Adri & Zoon on Horeca and retail supply but operates at much larger scale across global markets.
• Thai Union Group: Global seafood company with branded and B2B seafood products across frozen, canned, and value-added categories. Comparable as a large incumbent in seafood processing and distribution, though Adri & Zoon operates at a much smaller, niche scale.
• Clearwater Seafoods: North American/globally distributed seafood harvester and processor with strong shellfish (lobster, clams, scallops) portfolio. Overlaps on premium shellfish and value-added processing but serves primarily different geographies.

Others

• Marqt: Dutch premium grocery retailer that sources artisanal and sustainable food products including seafood. Adjacent customer-channel ecosystem rather than a direct competitor — comparable as an outlet for Adri & Zoon's premium positioning in Dutch retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/adri_en_zoon

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adri & Zoon