Asianet Consultants

What Asianet Consultants does

Asianet Consultants is a Hong Kong-headquartered executive search firm founded in 1988, operating across Asia Pacific with offices in Hong Kong and Shanghai. The firm conducts retained executive searches for C-suite leaders, division heads, and middle-to-senior management roles, serving both multinational corporations and local enterprises across industrial, life sciences, retail/FMCG, energy, government, and institutional sectors. It differentiates through a research-based methodology in which all search stages from initial research through onboarding are conducted in-house, a proprietary database of 180,000+ senior management candidates globally (10,000+ in Asia Pacific), a Behavioral Table of Elements assessment framework, and a narrative-driven candidate evaluation approach delivered by multilingual consultants (English, Mandarin, Cantonese, Korean, Japanese) with an average of approximately 20 years of experience.

The firm is affiliated with the TRANSEARCH Global Executive Search Network, which provides cross-border reach through 40-plus offices in more than 60 countries, and operates under the TRANSEARCH Greater China trade name for its regional practice. Revenue is generated through professional-services fees on retained search engagements with guarantee periods (free replacement candidates in case of termination for cause or performance), supplemented by post-placement talent retention, coaching, assessment, organizational development, and Asia market entry consulting covering localization, compensation planning, and organizational design. The firm holds Hong Kong Employment Agency License 78496.

The business is privately held with no disclosed institutional investors, no funding rounds, no recent acquisitions or leadership changes, and headcount reported in the 11-50 band. Customer logos, revenue figures, and detailed financial metrics are not publicly disclosed. The firm's senior leadership comprises CEO Mark Geary, Senior Managing Director Peter Liu, Regional Managing Directors Brant Burke and Donald Hsu, and Research Director Selina Wong, each with multinational blue-chip corporate backgrounds. Distribution is entirely direct enterprise engagement with no intermediaries, supported by LinkedIn presence, organic SEO, and thought leadership content.

Name

Asianet Consultants

Legal name

Asianet Consultants

Website

https://asianetconsultants.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Asianet Consultants is a Hong Kong-headquartered retained executive search firm founded in 1988, placing C-suite and senior management talent for multinational corporations and local enterprises across Asia Pacific from offices in Hong Kong and Shanghai.

Ownership category

akta.pro rank

Product category

Executive Search and Talent Acquisition Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Executive search services
• Talent acquisition consulting
• Senior management recruitment
• Leadership hiring solutions
• Asia market entry consulting

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retained Executive Search: The firm operates on a retained executive search model, charging fees for identifying, assessing, and placing senior executives. Services include executive search for C-suite and senior management roles, with a guarantee period providing replacement candidates at no additional charge should a placed candidate be terminated for cause or performance.
2. Talent Retention and Development Services: Post-placement services including coaching, assessment, and organizational development initiatives to help companies retain and develop talent after the initial executive placement.
3. Asia Market Entry Consulting: Consulting services for companies establishing or growing presence in Asia, including localization strategies, compensation planning, and organizational design advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Asianet Consultants is a research-based executive search firm that identifies, assesses, and places C-suite leaders, division heads, and middle-to-senior management for multinational corporations, local enterprises, government bodies, and NGOs across Asia Pacific. The firm conducts all search stages entirely in-house, from initial research through shortlist presentation, onboarding, and follow-up, and supplements placements with talent retention coaching, organizational development, and Asia market entry consulting. It is affiliated with the TRANSEARCH global network and holds Hong Kong Employment Agency License 78496.

Product overview

Asianet Consultants is an executive search and talent acquisition consulting firm providing a holistic suite of services for leadership hiring across Asia Pacific. The company operates as a single unified service offering (not a software platform), delivering executive search for C-suite and senior management positions, talent retention through coaching and organizational development, and Asia market entry consulting services. The firm is research-based, conducting all search stages entirely in-house with proprietary databases, behavioral assessments (including the Behavioral Table of Elements), and structured interview methodologies. The company operates as part of the TRANSEARCH global network and maintains offices in Hong Kong and Shanghai since 1988.

Differentiator

Problem solved

Functional benefit

Products and services

• Retained Executive Search End-to-end retained executive search for C-suite, division head, and middle-to-senior management roles, conducted entirely in-house from initial research through final shortlist presentation, onboarding, and follow-up, with multilingual consultants covering English, Mandarin, Cantonese, Korean, and Japanese. Includes 360-degree reference checking with detailed reporting and a guarantee period providing replacement candidates at no additional charge if a placed executive is terminated for cause or performance.
• Talent Retention and Development Services Post-placement coaching, assessment, and organizational development initiatives to help companies retain and develop newly placed executives and other senior leaders, including work with leaders at all levels to enhance skills, engagement, and performance.
• Asia Market Entry Consulting Consulting services for companies establishing or growing presence in Asia, advising on building high-performing teams, structures and cultures, including localization strategies, compensation planning, and organizational design customized for the Asian context.
• Behavioral Table of Elements Assessment Structured behavioral analysis system for decoding human behavior during executive interviews, using color-coded indicators (Red for stress/deception, Blue for variable behaviors, Green for relaxed/authentic actions) to assess stress responses, deception likelihood, and authenticity in executive candidates as part of the firm's assessment process.

Quantifiable outcome

• Replacement candidates provided without additional charges should placed executive be terminated for cause or performance during guarantee period

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TRANSEARCH Global Executive Search NetworkcoreStrategic or Co-development PartnerAsianet Consultants operates as part of the TRANSEARCH network, which provides access to 40-plus offices in more than 60 countries worldwide. This partnership enables the firm to combine in-depth local expertise with regional perspectives and global reach for cross-border executive search mandates. The firm also partners with assessment providers including SHL and Harrison Assessments, as well as DiSC, MBTI, and other behavioral profiling tools.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Egon Zehnder: Privately held global executive search firm known for culture- and values-driven candidate assessment, mirroring Asianet's narrative and behavioral approach. Operates in the same APAC markets and serves overlapping C-suite and board clients.
• Korn Ferry: Global organizational consulting firm combining executive search with talent assessment and organizational design—directly overlapping with Asianet's search plus organization design and market entry consulting. Competes for enterprise-level leadership mandates across APAC.
• Heidrick & Struggles: Global executive search and leadership advisory firm with strong APAC operations and a practice mix closely aligned to Asianet's C-suite and functional leadership mandates. Both compete for the same multinational and large local enterprise clients.
• Russell Reynolds Associates: Global executive search firm with a significant APAC footprint and comparable C-suite, functional leadership, and succession planning practices. Targets the same multinational and large local enterprise client base as Asianet.
• Spencer Stuart: One of the largest global retained executive search firms, with deep APAC presence and a similar focus on C-suite and board-level placements. Directly comparable to Asianet's core retained search offering for senior leadership roles across the region.
• TRANSEARCH International: Global executive search network of which Asianet is a member for the Greater China practice. Operates a comparable retained search model and shares cross-border mandates, making it both a partner and a structural peer.

Broad incumbents

• Michael Page: Global recruitment firm with a significant APAC presence covering mid-to-senior permanent and interim placements. Competes with Asianet for senior commercial and functional roles, particularly with multinational clients.
• Hays: Global recruitment and workforce solutions provider with broad APAC operations. While more generalist than Asianet, it competes for senior management and specialist mandates in the same enterprise client base across the region.

Regional players

• Robert Walters: APAC-headquartered professional recruitment firm covering mid-to-senior management and specialist hires across the region. Overlaps with Asianet on senior commercial and functional mandates, particularly in Hong Kong, China, and broader Greater China.
• Hudson: Recruitment and talent management firm with strong APAC operations focused on mid-to-senior professional hiring and talent consulting. Overlaps with Asianet on senior management and talent advisory engagements in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asianet-consultants
• Xx.com/asianetgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asianet Consultants