More Perfect
More Perfect is a non-partisan, not-for-profit American alliance founded in 2022, coordinating 100+ partner organizations and nine Presidential Centers to advance five Democracy Goals ahead of America's 250th anniversary. It channels foundation grants to civic education, election integrity, and local journalism programs.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What More Perfect does
More Perfect is a non-partisan, not-for-profit American alliance founded in 2022 to protect and renew American democracy. The organization operates as a coalition of nine Presidential Centers, the American Academy of Arts & Sciences, Corporation for Public Broadcasting, the Karsh Institute for Democracy at the University of Virginia, and more than 100 partner organizations, coordinated around five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Representative Governance, and Access to Trusted News & Information. Its core offerings are programmatic initiatives rather than unified software products, including The Civics Center's interactive High School Voter Registration Data Portal (covering all 50 states), NBC News-sponsored polling, the Vet the Vote poll-worker recruitment campaign, national youth civic engagement contests with USA TODAY Network, the Urban Libraries Council local-news pilot, and transatlantic Tocqueville Conversations with the Tocqueville Foundation of Normandy.
More Perfect's business model is foundation and philanthropic grantmaking rather than commercial revenue. It is funded by major institutional donors including Carnegie Corporation of New York, MacArthur Foundation, Stand Together, and Bezos Family Foundation, which co-led a $56 million philanthropic alliance for civic learning. The alliance channels grants to partner organizations (Votebeat, Generation Citizen, iCivics, We The Veterans, The Civics Center, Trust for Civic Life), which in turn deliver programs to end beneficiaries such as students, educators, election officials, and community leaders. The organization is governed by Co-Chairs and a National Advisory Council, with John Bridgeland serving as CEO & Executive Chair; Bridgeland previously directed the White House Domestic Policy Council under President George W. Bush. More Perfect is positioned as a convener and grantmaker, leveraging its non-partisan framing and Presidential Center anchors to operate across the political spectrum—a positioning actively demonstrated by the bipartisan America the Entrepreneurial campaign with 116 Founding Mayors and a Governors Compact led by Governor Kevin Stitt (R-OK) and Governor Wes Moore (D-MD).
More Perfect firmographics
Firmographics- Name
- More Perfect
- Legal name
- More Perfect
- Website
- https://joinmoreperfect.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- More Perfect is a non-partisan, not-for-profit American alliance founded in 2022, coordinating 100+ partner organizations and nine Presidential Centers to advance five Democracy Goals ahead of America's 250th anniversary. It channels foundation grants to civic education, election integrity, and local journalism programs.
- Ownership category
- akta.pro rank
More Perfect industry classification
Industry- Product category
- Civic Engagement and Democracy Coalition Services
- NAICS
- Civic and Social Organizations (81341), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Civil Society Strengthening & Civic Space (BPADAGAD), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Civic, Citizenship & Community Engagement Education (EDAAAEAI)
Keywords
More Perfect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Foundation and Philanthropic Support: More Perfect is funded by foundations including Carnegie Corporation of New York, MacArthur Foundation, Stand Together, Bezos Family Foundation, and other institutional donors supporting democracy work.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
More Perfect product offering
Product offeringCore offering
More Perfect is a non-partisan, not-for-profit American alliance that convenes institutions and citizens to advance five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Governance, and Access to Trusted News & Information. The organization coordinates a coalition of more than 100 partner organizations, sponsors public opinion research through NBC News polls, funds and supports civic programs (such as voter registration data portals, poll worker recruitment, and youth civic contests), and hosts summits and convenings with presidential centers, foundations, and civic leaders.
Product overview
More Perfect is a non-partisan, not-for-profit American alliance dedicated to revitalizing democracy. Rather than offering a unified software product, More Perfect operates as a coalition that coordinates strategic initiatives, programs, and partnerships across five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Governance, and Access to Trusted News & Information. The organization's offerings include data visualization tools (The Civics Center's High School Voter Registration Data Portal), civic engagement programs (youth contests, community-led projects), polling and research initiatives, and partnership-based programs with organizations like Votebeat, Generation Citizen, and the Karsh Institute of Democracy to advance democratic participation and trust.
Differentiator
Problem solved
Functional benefit
Brands
- America the Entrepreneurial: A campaign focused on entrepreneurship to celebrate America's 250th anniversary, involving mayors and governors in promoting startup ecosystems
Products and services
- The Civics Center High School Voter Registration Data Portal
- Vet the Vote Campaign (We The Veterans and Military Families)
- Trust for Civic Life Community-Led Projects
- Urban Libraries Council Pilot Program
- Tocqueville Foundation Transatlantic Dialogue Program
- National Youth Civic Engagement Contests (America's 250th)
Quantifiable outcome
- 6-point increase in teen voter registration from The Civics Center efforts
- +4 more outcomes
Companies that use More Perfect
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
More Perfect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Perfect partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and supporting.
- We The Veterans and Military Families (Vet the Vote)coreMore Perfect announced support for the We The Veterans and Military Families Vet the Vote campaign to recruit veterans and military family members as poll workers for the 2026 elections. The partnership will fund state leads in Arizona, Nevada, and Michigan, addressing a national shortage where 48% of jurisdictions reported recruitment difficulties in the 2024 general election.
- Karsh Institute of Democracy at University of VirginiacorePartnership with the University of Virginia's Karsh Institute of Democracy to support local journalism and civic education nationwide. The partnership aims to enhance research and outreach efforts to strengthen democracy through local news and civic engagement programs.
- Tocqueville FoundationflagshipMajor partnership with the Tocqueville Foundation of Normandy, France to advance transatlantic dialogue on democracy. This marks the foundation's first U.S. partnership. Organizations will convene Tocqueville Conversations in 2026, including gatherings in France in June and at George Washington's Mount Vernon in December, alongside commissioning an essay collection by prominent scholars and civic leaders.
- The Civics CentercoreMore Perfect announced support for The Civics Center to significantly expand its interactive high school voter registration data portal. The expanded portal includes baseline registration rates for all 50 states and county-level data for 20 states, aiming to train 50 percent more students and educators and support 600 voter registration drives in the current election cycle.
- Students United News Network (SUNN)coreLaunch of national youth civic engagement contests for America's 250th Anniversary with SUNN and USA TODAY Network. The three-part contest series includes Fly Your Flag, Make Your Speech, and Sing Your Anthem activities focused on themes of unity, belonging, and bridging divides for middle and high school students.
- USA TODAY NetworkcoreCollaboration with USA TODAY Network and Students United News Network (SUNN) on national youth civic contests for America's 250th anniversary. Contest finalists are featured across USA TODAY Network publications and SUNN channels, engaging students in exploring American identity and democratic values.
- Urban Libraries Council (ULC)corePartnership with the Urban Libraries Council to initiate a national pilot program linking public libraries with local news organizations. The program aims to foster community engagement through activities such as participatory storytelling and media literacy workshops, providing grants and support to participating teams.
- Generation CitizencorePartnership with Generation Citizen to support civic education and expand high school voter registration efforts nationwide, focusing on digital media literacy and political engagement ahead of the 2026 midterm elections. The initiative aims to reach underserved communities and deepen civic participation among students.
- Freedom FastsupportingEarly partners supporting The Freedom Fast national civic movement inviting communities across the U.S. to participate in monthly gatherings featuring voluntary fasting, guided conversations across political and cultural divides, and community service acts through July 4, 2026.
- Trust for Civic LifecoreExpanded partnership with the Trust for Civic Life to support community-led projects in Oregon, West Virginia, and Idaho. Initiatives focus on rebuilding civic trust and strengthening democratic participation through water management, disaster resilience planning, and community identity and tourism development.
- Pillars of the CommunitycoreSupport for the Pillars of the Community (POTC) program, a bipartisan effort to strengthen public trust in U.S. elections. The initiative involves diverse community leaders engaging with election officials to promote confidence in election processes and expands activities into key jurisdictions.
- VotebeatcoreMajor expansion of Votebeat's national reporting capacity ahead of the 2026 elections. Votebeat, the nation's only nonprofit newsroom dedicated to covering how elections are run, plans to hire a new managing editor and national reporter, aiming to double its output to 100 national stories. Currently operates newsrooms in Arizona, Michigan, Pennsylvania, Texas, and Wisconsin.
- iCivicscoreNew Rule of Law learning experience announced to equip students with core civic skills. Partnership provides students with meaningful opportunities to explore how the rule of law can be found in day-to-day community life.
- LBJ FoundationcoreCo-hosted two-day conference Trust. News. Democracy. with the LBJ Foundation on the state of trusted news and its impact on democracy, featuring speakers across the political spectrum at the LBJ Library in Austin, Texas.
- MacArthur FoundationcorePartnership through Democracy's Immune System panel at the Obama Foundation Democracy Forum on Access to Trusted Information and strengthening local news. MacArthur Foundation organized the panel with More Perfect.
- Thomas Jefferson's MonticellocoreHosting of 63rd annual immigration and naturalization ceremony on July 4th holiday. Jane Kamensky, President of Thomas Jefferson Foundation (Monticello), serves as an advisor/partner of More Perfect.
- Adams Presidential CentercoreEvent partnership for Passion for the Public Good & Civic Education celebrating John Adams' birthday at the Adams Presidential Center with distinguished panel of historians and civic leaders.
- Hart Research AssociatessupportingConducted NBC News poll sponsored by More Perfect showing Americans' bleak outlook ahead of nation's 250th birthday, with 33% saying they are extremely proud to be American and 58% believing country's best years are behind it.
- Public Opinion StrategiessupportingCo-conducted NBC News poll sponsored by More Perfect with Hart Research Associates on American democracy at 250.
- Right to StartcorePartnership with Right to Start on America the Entrepreneurial campaign. At the 94th Annual Meeting of the U.S. Conference of Mayors, 116 mayors joined as Founding Mayors committing to strengthen startup spirit through reforms including streamlining regulations, lowering startup costs, and expanding access to financing.
- National Governors AssociationcoreGovernors Compact on Entrepreneurship developed with the National Governors Association advancing similar commitments to the America the Entrepreneurial campaign, led by NGA Chair Governor Kevin Stitt of Oklahoma and Vice Chair Governor Wes Moore of Maryland on a bipartisan basis.
- American Journalism ProjectcoreNational meeting hosted at George W. Bush Institute with More Perfect, American Journalism Project, and Press Forward exploring growth of nonprofit local news across Texas.
- Press ForwardcoreCoalition of donors catalyzing local news and information for stronger communities. More Perfect's John Bridgeland, Colleen Shogan, Ben Ginsburg and Dale Anglin participate in plenary panels at Press Forward Annual Conference discussing local news and the five Democracy Goals.
- Office of American PossibilitiessupportingEarly partner supporting The Freedom Fast national civic movement for America's 250th anniversary.
- Interfaith AmericasupportingEarly partner supporting The Freedom Fast national civic movement for America's 250th anniversary.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
More Perfect competitors and assessment
Company assessmentDirect peers
- iCivics: Founded by Justice Sandra Day O'Connor to provide civics curriculum for K-12 students. Direct peer in civic education space; More Perfect lists iCivics as a core partner, reflecting overlapping mission and audience.
- Issue One: Bipartisan political reform organization focused on elections, governance, and reducing polarization. Directly comparable to More Perfect's Trusted Elections and Bridging Divides goals with a similar cross-aisle posture.
- National Conference on Citizenship: Nonprofit chartered by Congress in 1953 to promote civic participation. Directly comparable as a national civic coalition advancing democracy indicators and civic health, paralleling More Perfect's mission and coalition model.
- Generation Citizen: Nonprofit providing action civics programs for middle and high school students. Direct peer in youth civic education and voter registration; More Perfect is an active partner.
Emerging players
- BridgeUSA: Youth-led nonprofit focused on bridging political and ideological divides on college campuses. Comparable in mission to More Perfect's Bridging Divides goal but focused on higher-education audiences.
- CIRCLE at Tufts University: Research center focused on youth civic engagement and voting. Comparable to More Perfect's civic learning and youth voter registration programs; could be a research partner or competitor in measuring youth civic outcomes.
Broad incumbents
- Knight Foundation: Major U.S. philanthropy funding journalism, the arts, and democracy. Comparable to More Perfect as a major democracy funder and ecosystem participant, with significant overlap on trusted news and civic engagement.
- Brennan Center for Justice: Nonpartisan law and policy institute at NYU working on democracy, voting rights, and justice reform. Comparable to More Perfect's election integrity and governance work, though focused on legal/policy research rather than coalition coordination.
- America250 (United States Semiquincentennial Commission): Federal commission coordinating the 2026 America's 250th anniversary. Highly comparable given More Perfect's strategic timing around the semiquincentennial; potential partner and shared audience.
Others
- American Academy of Arts & Sciences: Honorary society and policy research organization; founding partner of More Perfect. Comparable as a similarly-missioned civic institution producing research on democratic governance and convening leaders.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
More Perfect social profiles
Digital presenceMore Perfect financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Perfect leadership team
Management profileNumber of profiles
Profiles1 record
More Perfect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Perfect M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Perfect
What does More Perfect do?
More Perfect is a non-partisan, not-for-profit American alliance that convenes institutions and citizens to advance five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Governance, and Access to Trusted News & Information. The organization coordinates a coalition of more than 100 partner organizations, sponsors public opinion research through NBC News polls, funds and supports civic programs (such as voter registration data portals, poll worker recruitment, and youth civic contests), and hosts summits and convenings with presidential centers, foundations, and civic leaders.
Is More Perfect a public or private company?
More Perfect is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was More Perfect founded?
More Perfect was founded in 2022.
How does More Perfect make money?
One revenue line is on record: foundation and Philanthropic Support.
Who are More Perfect's main competitors?
Direct peers on record are iCivics, Issue One, National Conference on Citizenship and Generation Citizen. Emerging players are BridgeUSA and CIRCLE at Tufts University. Broad incumbents are Knight Foundation, Brennan Center for Justice and America250 (United States Semiquincentennial Commission). American Academy of Arts & Sciences is listed as an others.
Does More Perfect have an API?
No public API is recorded for More Perfect.
What industry is More Perfect in?
More Perfect's product category is Civic Engagement and Democracy Coalition Services. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPADAGAD, Civil Society Strengthening & Civic Space. Its NAICS code is 81341 and its SIC code is 8600.