More Perfect

What More Perfect does

More Perfect is a non-partisan, not-for-profit American alliance founded in 2022 to protect and renew American democracy. The organization operates as a coalition of nine Presidential Centers, the American Academy of Arts & Sciences, Corporation for Public Broadcasting, the Karsh Institute for Democracy at the University of Virginia, and more than 100 partner organizations, coordinated around five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Representative Governance, and Access to Trusted News & Information. Its core offerings are programmatic initiatives rather than unified software products, including The Civics Center's interactive High School Voter Registration Data Portal (covering all 50 states), NBC News-sponsored polling, the Vet the Vote poll-worker recruitment campaign, national youth civic engagement contests with USA TODAY Network, the Urban Libraries Council local-news pilot, and transatlantic Tocqueville Conversations with the Tocqueville Foundation of Normandy.

More Perfect's business model is foundation and philanthropic grantmaking rather than commercial revenue. It is funded by major institutional donors including Carnegie Corporation of New York, MacArthur Foundation, Stand Together, and Bezos Family Foundation, which co-led a $56 million philanthropic alliance for civic learning. The alliance channels grants to partner organizations (Votebeat, Generation Citizen, iCivics, We The Veterans, The Civics Center, Trust for Civic Life), which in turn deliver programs to end beneficiaries such as students, educators, election officials, and community leaders. The organization is governed by Co-Chairs and a National Advisory Council, with John Bridgeland serving as CEO & Executive Chair; Bridgeland previously directed the White House Domestic Policy Council under President George W. Bush. More Perfect is positioned as a convener and grantmaker, leveraging its non-partisan framing and Presidential Center anchors to operate across the political spectrum—a positioning actively demonstrated by the bipartisan America the Entrepreneurial campaign with 116 Founding Mayors and a Governors Compact led by Governor Kevin Stitt (R-OK) and Governor Wes Moore (D-MD).

Name

More Perfect

Legal name

More Perfect

Website

https://joinmoreperfect.us

Company type

Private

Founded year

2022

Operating status

Operating

Short description

More Perfect is a non-partisan, not-for-profit American alliance founded in 2022, coordinating 100+ partner organizations and nine Presidential Centers to advance five Democracy Goals ahead of America's 250th anniversary. It channels foundation grants to civic education, election integrity, and local journalism programs.

Ownership category

akta.pro rank

Product category

Civic Engagement and Democracy Coalition Services

NAICS

Civic and Social Organizations (81341), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Civil Society Strengthening & Civic Space (BPADAGAD), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Civic, Citizenship & Community Engagement Education (EDAAAEAI)

Keywords

• Civic engagement programs
• Democracy strengthening
• Coalition building
• Civic education initiatives
• Community partnership coordination

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation and Philanthropic Support: More Perfect is funded by foundations including Carnegie Corporation of New York, MacArthur Foundation, Stand Together, Bezos Family Foundation, and other institutional donors supporting democracy work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

More Perfect is a non-partisan, not-for-profit American alliance that convenes institutions and citizens to advance five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Governance, and Access to Trusted News & Information. The organization coordinates a coalition of more than 100 partner organizations, sponsors public opinion research through NBC News polls, funds and supports civic programs (such as voter registration data portals, poll worker recruitment, and youth civic contests), and hosts summits and convenings with presidential centers, foundations, and civic leaders.

Product overview

More Perfect is a non-partisan, not-for-profit American alliance dedicated to revitalizing democracy. Rather than offering a unified software product, More Perfect operates as a coalition that coordinates strategic initiatives, programs, and partnerships across five Democracy Goals: Universal Civic Learning, National Service & Volunteering, Bridging Divides, Trusted Elections and Governance, and Access to Trusted News & Information. The organization's offerings include data visualization tools (The Civics Center's High School Voter Registration Data Portal), civic engagement programs (youth contests, community-led projects), polling and research initiatives, and partnership-based programs with organizations like Votebeat, Generation Citizen, and the Karsh Institute of Democracy to advance democratic participation and trust.

Differentiator

Problem solved

Functional benefit

Brands

• America the Entrepreneurial: A campaign focused on entrepreneurship to celebrate America's 250th anniversary, involving mayors and governors in promoting startup ecosystems

Products and services

• The Civics Center High School Voter Registration Data Portal
• Vet the Vote Campaign (We The Veterans and Military Families)
• Trust for Civic Life Community-Led Projects
• Urban Libraries Council Pilot Program
• Tocqueville Foundation Transatlantic Dialogue Program
• National Youth Civic Engagement Contests (America's 250th)

Quantifiable outcome

• 6-point increase in teen voter registration from The Civics Center efforts
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, flagship and supporting.

• We The Veterans and Military Families (Vet the Vote)coreStrategic or Co-development Partner · 16 June 2026More Perfect announced support for the We The Veterans and Military Families Vet the Vote campaign to recruit veterans and military family members as poll workers for the 2026 elections. The partnership will fund state leads in Arizona, Nevada, and Michigan, addressing a national shortage where 48% of jurisdictions reported recruitment difficulties in the 2024 general election.
• Karsh Institute of Democracy at University of VirginiacoreStrategic or Co-development Partner · 2 June 2026Partnership with the University of Virginia's Karsh Institute of Democracy to support local journalism and civic education nationwide. The partnership aims to enhance research and outreach efforts to strengthen democracy through local news and civic engagement programs.
• Tocqueville FoundationflagshipStrategic or Co-development Partner · 21 April 2026Major partnership with the Tocqueville Foundation of Normandy, France to advance transatlantic dialogue on democracy. This marks the foundation's first U.S. partnership. Organizations will convene Tocqueville Conversations in 2026, including gatherings in France in June and at George Washington's Mount Vernon in December, alongside commissioning an essay collection by prominent scholars and civic leaders.
• The Civics CentercoreStrategic or Co-development Partner · 8 April 2026More Perfect announced support for The Civics Center to significantly expand its interactive high school voter registration data portal. The expanded portal includes baseline registration rates for all 50 states and county-level data for 20 states, aiming to train 50 percent more students and educators and support 600 voter registration drives in the current election cycle.
• Students United News Network (SUNN)coreStrategic or Co-development Partner · 6 April 2026Launch of national youth civic engagement contests for America's 250th Anniversary with SUNN and USA TODAY Network. The three-part contest series includes Fly Your Flag, Make Your Speech, and Sing Your Anthem activities focused on themes of unity, belonging, and bridging divides for middle and high school students.
• USA TODAY NetworkcoreStrategic or Co-development Partner · 6 April 2026Collaboration with USA TODAY Network and Students United News Network (SUNN) on national youth civic contests for America's 250th anniversary. Contest finalists are featured across USA TODAY Network publications and SUNN channels, engaging students in exploring American identity and democratic values.
• Urban Libraries Council (ULC)coreStrategic or Co-development Partner · 24 March 2026Partnership with the Urban Libraries Council to initiate a national pilot program linking public libraries with local news organizations. The program aims to foster community engagement through activities such as participatory storytelling and media literacy workshops, providing grants and support to participating teams.
• Generation CitizencoreStrategic or Co-development Partner · 12 March 2026Partnership with Generation Citizen to support civic education and expand high school voter registration efforts nationwide, focusing on digital media literacy and political engagement ahead of the 2026 midterm elections. The initiative aims to reach underserved communities and deepen civic participation among students.
• Freedom FastsupportingStrategic or Co-development Partner · 2 March 2026Early partners supporting The Freedom Fast national civic movement inviting communities across the U.S. to participate in monthly gatherings featuring voluntary fasting, guided conversations across political and cultural divides, and community service acts through July 4, 2026.
• Trust for Civic LifecoreStrategic or Co-development Partner · 24 February 2026Expanded partnership with the Trust for Civic Life to support community-led projects in Oregon, West Virginia, and Idaho. Initiatives focus on rebuilding civic trust and strengthening democratic participation through water management, disaster resilience planning, and community identity and tourism development.
• Pillars of the CommunitycoreStrategic or Co-development Partner · 22 January 2026Support for the Pillars of the Community (POTC) program, a bipartisan effort to strengthen public trust in U.S. elections. The initiative involves diverse community leaders engaging with election officials to promote confidence in election processes and expands activities into key jurisdictions.
• VotebeatcoreStrategic or Co-development Partner · 9 January 2026Major expansion of Votebeat's national reporting capacity ahead of the 2026 elections. Votebeat, the nation's only nonprofit newsroom dedicated to covering how elections are run, plans to hire a new managing editor and national reporter, aiming to double its output to 100 national stories. Currently operates newsrooms in Arizona, Michigan, Pennsylvania, Texas, and Wisconsin.
• iCivicscoreStrategic or Co-development PartnerNew Rule of Law learning experience announced to equip students with core civic skills. Partnership provides students with meaningful opportunities to explore how the rule of law can be found in day-to-day community life.
• LBJ FoundationcoreStrategic or Co-development PartnerCo-hosted two-day conference Trust. News. Democracy. with the LBJ Foundation on the state of trusted news and its impact on democracy, featuring speakers across the political spectrum at the LBJ Library in Austin, Texas.
• MacArthur FoundationcoreStrategic or Co-development PartnerPartnership through Democracy's Immune System panel at the Obama Foundation Democracy Forum on Access to Trusted Information and strengthening local news. MacArthur Foundation organized the panel with More Perfect.
• Thomas Jefferson's MonticellocoreStrategic or Co-development PartnerHosting of 63rd annual immigration and naturalization ceremony on July 4th holiday. Jane Kamensky, President of Thomas Jefferson Foundation (Monticello), serves as an advisor/partner of More Perfect.
• Adams Presidential CentercoreStrategic or Co-development PartnerEvent partnership for Passion for the Public Good & Civic Education celebrating John Adams' birthday at the Adams Presidential Center with distinguished panel of historians and civic leaders.
• Hart Research AssociatessupportingStrategic or Co-development PartnerConducted NBC News poll sponsored by More Perfect showing Americans' bleak outlook ahead of nation's 250th birthday, with 33% saying they are extremely proud to be American and 58% believing country's best years are behind it.
• Public Opinion StrategiessupportingStrategic or Co-development PartnerCo-conducted NBC News poll sponsored by More Perfect with Hart Research Associates on American democracy at 250.
• Right to StartcoreStrategic or Co-development PartnerPartnership with Right to Start on America the Entrepreneurial campaign. At the 94th Annual Meeting of the U.S. Conference of Mayors, 116 mayors joined as Founding Mayors committing to strengthen startup spirit through reforms including streamlining regulations, lowering startup costs, and expanding access to financing.
• National Governors AssociationcoreStrategic or Co-development PartnerGovernors Compact on Entrepreneurship developed with the National Governors Association advancing similar commitments to the America the Entrepreneurial campaign, led by NGA Chair Governor Kevin Stitt of Oklahoma and Vice Chair Governor Wes Moore of Maryland on a bipartisan basis.
• American Journalism ProjectcoreStrategic or Co-development PartnerNational meeting hosted at George W. Bush Institute with More Perfect, American Journalism Project, and Press Forward exploring growth of nonprofit local news across Texas.
• Press ForwardcoreStrategic or Co-development PartnerCoalition of donors catalyzing local news and information for stronger communities. More Perfect's John Bridgeland, Colleen Shogan, Ben Ginsburg and Dale Anglin participate in plenary panels at Press Forward Annual Conference discussing local news and the five Democracy Goals.
• Office of American PossibilitiessupportingStrategic or Co-development PartnerEarly partner supporting The Freedom Fast national civic movement for America's 250th anniversary.
• Interfaith AmericasupportingStrategic or Co-development PartnerEarly partner supporting The Freedom Fast national civic movement for America's 250th anniversary.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• iCivics: Founded by Justice Sandra Day O'Connor to provide civics curriculum for K-12 students. Direct peer in civic education space; More Perfect lists iCivics as a core partner, reflecting overlapping mission and audience.
• Issue One: Bipartisan political reform organization focused on elections, governance, and reducing polarization. Directly comparable to More Perfect's Trusted Elections and Bridging Divides goals with a similar cross-aisle posture.
• National Conference on Citizenship: Nonprofit chartered by Congress in 1953 to promote civic participation. Directly comparable as a national civic coalition advancing democracy indicators and civic health, paralleling More Perfect's mission and coalition model.
• Generation Citizen: Nonprofit providing action civics programs for middle and high school students. Direct peer in youth civic education and voter registration; More Perfect is an active partner.

Emerging players

• BridgeUSA: Youth-led nonprofit focused on bridging political and ideological divides on college campuses. Comparable in mission to More Perfect's Bridging Divides goal but focused on higher-education audiences.
• CIRCLE at Tufts University: Research center focused on youth civic engagement and voting. Comparable to More Perfect's civic learning and youth voter registration programs; could be a research partner or competitor in measuring youth civic outcomes.

Broad incumbents

• Knight Foundation: Major U.S. philanthropy funding journalism, the arts, and democracy. Comparable to More Perfect as a major democracy funder and ecosystem participant, with significant overlap on trusted news and civic engagement.
• Brennan Center for Justice: Nonpartisan law and policy institute at NYU working on democracy, voting rights, and justice reform. Comparable to More Perfect's election integrity and governance work, though focused on legal/policy research rather than coalition coordination.
• America250 (United States Semiquincentennial Commission): Federal commission coordinating the 2026 America's 250th anniversary. Highly comparable given More Perfect's strategic timing around the semiquincentennial; potential partner and shared audience.

Others

• American Academy of Arts & Sciences: Honorary society and policy research organization; founding partner of More Perfect. Comparable as a similarly-missioned civic institution producing research on democratic governance and convening leaders.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/joinmoreperfect
• YouTubeyoutube.com/channel/UC1B8xJ9MQg4l5wZvJFyV5-A
• Facebookfacebook.com/joinmoreperfect
• LinkedInlinkedin.com/company/partnership-for-american-democracy
• Instagraminstagram.com/joinmoreperfect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Perfect