SITA Messtechnik
SITA Messtechnik GmbH is a Dresden, Germany-based manufacturer of fluorescence, tensiometry, contact angle, and foam analysis instruments for industrial parts cleanliness control and surfactant analytics, serving automotive, medical, battery, aerospace, semiconductor, and chemical manufacturers across 64+ countries through direct sales and a global distributor network.
- Company typePrivate
- Founded1996
- HeadquartersDresden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SITA Messtechnik does
SITA Messtechnik GmbH is a Dresden-based measurement technology company founded in 1996 by Prof. Dr. Lothar Schulze, specializing in industrial parts cleanliness control and surfactant analytics. The company develops and manufactures instruments built on four core measurement technologies: fluorescence detection (SITA CleanoSpector handheld, SITA FluoScan 3D automated 3D system, SITA clean line CI/BC inline systems, and SITA FluoSpection Qube imaging unit), bubble pressure tensiometry (SITA DynoTester+ handheld, pro line t15+, science line t100 laboratory, and clean line ST inline), contact angle/wettability measurement (SITA SurfaSpector), and optical foam analysis (SITA FoamTester). All products are developed and produced at the company's headquarters in Dresden, Germany, with proprietary fluorescence standards enabling cross-device calibration comparability worldwide.
The company serves industrial manufacturers across automotive, medical technology, battery production, aerospace, semiconductor, metalworking, coatings, and chemical/cosmetic sectors, addressing quality control of parts surface contamination, surfactant concentration monitoring in cleaning baths, and foam characterization for product formulation. Revenue is generated through hardware sales of measuring devices, software licenses (SITA LabSolution, SurfaceLog, ProcessLog), after-sales maintenance and calibration services, and application consultation. The go-to-market combines direct sales in Germany with an extensive distributor network covering 64+ countries across North America, Europe, Asia, Latin America, and Oceania, supported by an application-focused sales motion, free training webinars, and active participation in industry trade shows including parts2clean, IMTS, JASIS, European Coatings Show, and Battery Show Europe.
Leadership transitioned in December 2021 from founder Prof. Dr. Lothar Schulze (now Senior CEO) to Managing Director Juliane Schulze, with the company reporting 27 employees at its 25th anniversary and continuing to release product updates including a new-generation CleanoSpector in June 2025. The company is privately held with no disclosed external funding, no parent company, and no subsidiaries.
SITA Messtechnik firmographics
Firmographics- Name
- SITA Messtechnik
- Legal name
- SITA Messtechnik GmbH
- Website
- https://sita-messtechnik.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SITA Messtechnik GmbH is a Dresden, Germany-based manufacturer of fluorescence, tensiometry, contact angle, and foam analysis instruments for industrial parts cleanliness control and surfactant analytics, serving automotive, medical, battery, aerospace, semiconductor, and chemical manufacturers across 64+ countries through direct sales and a global distributor network.
- Ownership category
- akta.pro rank
Where SITA Messtechnik is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SITA Messtechnik business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Measuring Devices: Sale of handheld and inline measuring equipment including fluorescence devices (CleanoSpector, FluoScan 3D, FluoSpection Qube), tensiometers (DynoTester+, pro line t15+, science line t100), FoamTester, and SurfaSpector. Core revenue driver.
- Software Licenses: Sale of software products including SITA LabSolution, SITA SurfaceLog, and SITA ProcessLog for device control and data management.
- After-Sales Services: Maintenance, calibration, technical support and repairs for installed device base. Includes product registration and service request capabilities.
- Application Services: Application consultation services to help customers optimize cleaning processes and select appropriate measurement methods.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
SITA Messtechnik product offering
Product offeringCore offering
SITA Messtechnik develops, manufactures, and sells measurement devices for dynamic surface tension, fluorescence-based cleanliness control of parts surfaces, foam testing, and contact angle measurement. The product range includes handheld, laboratory, and inline process instruments used in industrial parts cleaning, surfactant analytics, and quality assurance across manufacturing industries. Sales are conducted directly in Germany and through a global distributor network in over 64 countries.
Product overview
SITA Messtechnik is a measurement technology company specializing in industrial parts cleaning and surfactant analytics. The product portfolio comprises four core technology areas: (1) Fluorescence measurement devices for cleanliness control including mobile SITA CleanoSpector, inline SITA clean line CI/BC, and automated SITA FluoScan 3D; (2) Bubble pressure tensiometers including handheld SITA DynoTester+ and pro line t15+, and laboratory SITA science line t100 for dynamic surface tension and surfactant control; (3) SITA SurfaSpector for contact angle/wettability measurement; and (4) SITA FoamTester for automated foam analysis. These instruments are complemented by three software solutions: SITA LabSolution for tensiometer data management, SITA SurfaceLog for fluorescence measurement profiles and reporting, and SITA ProcessLog for process monitoring. The company offers both portable handheld devices for field use and inline systems for continuous process monitoring, all developed and manufactured in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- SITA CleanoSpector Mobile handheld fluorescence measuring device for non-contact, non-destructive surface cleanliness control of parts with up to 250 measuring points per measurement. Used for quality assurance in industrial manufacturing environments.
- SITA FluoSpection Qube Imaging fluorescence measurement technology with compact design for inline quality control of demonstrably clean components.
- SITA FluoScan 3D Highly automated 3D fluorescence scanning system with three-axis positioning unit for automatic inspection of geometrically diverse three-dimensional components using multi-part scanning.
- SITA clean line CI Inline fluorescence measurement system for 100% contamination inspection in manufacturing processes with modular real-time capable industrial PC technology.
- SITA ConSpector Fluorescence measuring device for bath contamination monitoring and cleaner concentration control in cleaning processes.
- SITA clean line BC Inline fluorescence system for contamination monitoring of process media and cleaning baths.
- SITA DynoTester+ Handheld bubble pressure tensiometer for measuring dynamic surface tension and surfactant concentration in process and laboratory applications with bubble lifetimes up to 30ms.
- SITA pro line t15+ Laboratory tensiometer for precise dynamic surface tension measurement with enhanced parameter range and intuitive operation.
- SITA science line t100 High-precision laboratory tensiometer for measuring dynamic surface tension with bubble pressure method, detecting surfactant time behavior and temperature dependencies.
- SITA clean line ST Inline tensiometer for continuous surface tension monitoring and surfactant control in production processes.
- SITA FoamTester Automated foam analysis device using optical measuring methods to determine foam volume, stability, drainage, and foam structure of surfactant-containing liquids.
- SITA SurfaSpector Contact angle measurement device for simple wettability testing of metal, glass, and plastic surfaces in manufacturing processes.
- SITA LabSolution PC software for convenient access to all functions and data of SITA tensiometers, enabling parameter setting, data readout, experiment organization, and report creation.
- SITA SurfaceLog Software for fluorescence measurement data management with measurement profile creation, PC-controlled measurements, visualization on part drawings, statistical evaluation, and Q-DAS export.
- SITA ProcessLog Process monitoring and control software for inline measurement data management and process optimization.
Quantifiable outcome
- More than 1,600 fluorescence measuring devices sold worldwide since 2007
- +2 more outcomes
Companies that use SITA Messtechnik
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
SITA Messtechnik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
SITA Messtechnik partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and standard.
- Wyvern Industrial Technology LLCcoreAmerican sales partner for USA and Canada. Exhibits SITA measuring devices at trade shows including IMTS. Provides local sales support and customer consultation for North American market.
- EKO CORPORATIONcoreJapanese sales partner presenting SITA measuring devices at JASIS trade show. Provides local market support for Japan.
- Future Digital Scientific Corp.coreAmerican sales partner for USA and Canada. Exhibited SITA FoamTester at AOCS annual conference and NYSCC conference. Provides technical demonstrations and market support.
- Technex b.v.coreDutch distributor for Netherlands, Belgium, and Luxembourg. Longest-standing distributor relationship with over 20 years of partnership.
- Puhdistus (TP-Cleantech Oy)standardFinnish sales partner expanding SITA presence in Nordic market. Represents SITA at local exhibitions and conferences.
- H.J. Unkel Group (China)coreChinese distributor group with offices in Foshan and Shanghai. 10+ year partnership. Represents SITA at ChinaCoat and provides local sales and support.
- Analitika Ltd.standardTurkish sales partner presenting SITA devices at PaintIstanbul and BioExpo Istanbul. Provides local technical support and exhibition presence.
- Strenometer ApSstandardDanish distributor representing SITA in Denmark market. Joined distributor network in 2019.
- ScangaulestandardFrench distributor celebrating 10-year anniversary with SITA. Contact: Mr. Christophe Hellman.
- NG Labtec SrlstandardItalian distributor celebrating 10-year anniversary with SITA. Contact: Mr. Norberto Guerra.
- PIK INSTRUMENTSstandardPolish distributor expanding SITA presence in Eastern Europe. Contact: Mr. Mateusz Wójcik.
- AMZA LTDstandardIsraeli distributor representing SITA in Israel market. Contact: Mr. Rafi Alter.
- Zahnlink (Shanghai) Instruments & Equipments Co., LtdstandardChinese distributor for Shanghai region. Presents SITA at ChinaCoat trade show.
- Scientific SolutionsstandardAustralian distributor representing SITA in Australia and New Zealand. Contact: Mr. Peter Barras.
- Dyne Testing Ltd.standardUK and Ireland distributor. Contact: Mr. Conor Kelly.
- Elico Marketing Pvt. Ltd.standardIndian distributor representing SITA in India market. Contact: Mr. Vamsi Rudraraju.
- PNC Trading Co.standardSouth Korean distributor. Contact: Miss Jin Kyoung Park.
- Scientek CorporationstandardTaiwan distributor. Contact: Mr. Gary Chang.
- NEURTEK Instruments S.L.standardSpanish and Portuguese distributor. Contact: Mr. Rafael M. Atxurra.
- ALOQUENCE s.r.o.standardSlovakia and Czech Republic distributor. Contact: Mr. Juraj Skarba.
- Rogac Plus d.o.o.standardSlovenia, Croatia, Serbia, North Macedonia, Bosnia-Herzegovina, Kosovo, and Montenegro distributor. Contact: Mrs. Irena Uranjek.
- Jupiter Tech Ltd.standardHungarian distributor. Contact: Mr. Zoltán Csikós.
- Labcontrol LtdastandardBrazilian distributor. Contact: Mr. Carlos Alberto C. Maciel.
- ARICEL S.A.SstandardColombian distributor. Contact: Mr. Jhoston Zamora.
- T5DC S.A. DE C.V.standardMexican distributor. Contact: Mr. Fernando Tapia Equihua.
- H.J. Unkel (M) Sdn. Bhd.standardMalaysian distributor. Contact: Mr. Chee Kian Loo.
- Cougar Resources CorporationstandardPhilippines distributor (H.J. Unkel group). Contact: Mr. Denver Dy and Mr. Dennis Atienza.
- H.J.Unkel (Thai) Ltd.standardThai distributor. Contact: Mr. Manod Jirapornchaichan.
- NGUYEN QUYNH ANH Equipment & Chemicals CO., LTD.standardVietnamese distributor. Contact: Mr. Kiet Anh Nguyen.
- NYLI Metrology ABstandardSwedish and Norwegian distributor. Contact: Mr. Andreas Thorn.
- ANALITIKA LABORATUVAR VE PROSES KONTROL CIH. SAN. TIC. LTD. STI.standardTurkish distributor. Contact: Mrs. Nil Tambasco.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SITA Messtechnik competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SITA Messtechnik social profiles
Digital presenceSITA Messtechnik financial estimates
Financial estimateRevenue estimate
Valuation estimate
SITA Messtechnik leadership team
Management profileNumber of profiles
Profiles8 records
SITA Messtechnik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SITA Messtechnik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SITA Messtechnik
What does SITA Messtechnik do?
SITA Messtechnik develops, manufactures, and sells measurement devices for dynamic surface tension, fluorescence-based cleanliness control of parts surfaces, foam testing, and contact angle measurement. The product range includes handheld, laboratory, and inline process instruments used in industrial parts cleaning, surfactant analytics, and quality assurance across manufacturing industries. Sales are conducted directly in Germany and through a global distributor network in over 64 countries.
Is SITA Messtechnik a public or private company?
SITA Messtechnik is a private company. It is classified as family owned and is currently operating.
When was SITA Messtechnik founded?
SITA Messtechnik was founded in 1996. It employs 11 to 50 people.
Where is SITA Messtechnik based?
SITA Messtechnik is headquartered in Dresden, Germany, in the Europe region.
How does SITA Messtechnik make money?
Four revenue lines are on record. Measuring Devices are the primary driver. The others are software Licenses, after-Sales Services and application Services.
Does SITA Messtechnik have an API?
No public API is recorded for SITA Messtechnik.