Branding & Advertising

What Branding & Advertising does

B&A (Branding & Advertising) is a Hanoi-based professional branding and advertising agency founded in 2015 that serves both SMEs and large corporations across Vietnam and the broader region. The firm operates three integrated practice areas: Branding Services (market research, brand strategy, brand architecture, naming and verbal identity, brand story, brand identity systems, atmospherics, and brand guidelines), Creative Services (creative concepts, illustration, marketing literature, signage, exhibitions, POSM, packaging, photo/film/video, and print management), and Digital Services (UX/UI strategy and design, website and microsite development, landing pages, mobile and tablet apps, and email marketing). Notable enterprise clients include Alpha King (Centennial high-rise), Toong Coworking Space, Monarque Hotel, Lemore Hotel, Hanoi Housing, Rice Deli, and Htiles, with work spanning real estate, hospitality, F&B, coworking, tourism, and industrial products verticals.

The agency's underlying technology is human creative talent rather than software platforms: a core team of 9 members led by Managing Director Hung Nguyen and Partner Cuong Dau, including a Head of Strategy, senior designers, photographer, and marketing manager. The firm applies behavioral science and design psychology to specialty areas such as menu design and atmospherics. No proprietary software, AI/ML tooling, or platform architecture is disclosed. B&A's revenue model is project-based professional services, with engagements scoped and quoted individually through direct client engagement via the company website, email, and phone. Marketing is conducted through a content blog (Thoughts), case-study portfolio, and social channels (Facebook, Instagram, Behance). The agency has no disclosed external funding, no parent company, and operates as an independent founder-led entity from its 8th floor office at Hapulico Center Building, 85 Vu Trong Phung Street, Hanoi.

Name

Branding & Advertising

Legal name

B&A

Website

https://bna.com.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

B&A (Branding & Advertising) is a Hanoi-based branding and creative agency founded in 2015 serving SMEs and large corporations in Vietnam and the region, with integrated branding, creative, and digital services across real estate, hospitality, F&B, coworking, and tourism verticals.

Ownership category

akta.pro rank

Product category

Branding and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Brand strategy services
• Creative advertising design
• Hospitality branding
• Real estate branding
• Digital design services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding Services: B&A generates revenue through comprehensive branding engagements including market research, brand strategy, brand architecture, naming and verbal identity, brand story, brand identity systems, and brand guidelines.
2. Creative Services: Revenue from creative concept development, illustration, marketing literature, advertising, signage, exhibitions and events, POSM, packaging design, photo/film/video, and print management.
3. Digital Services: Revenue from UX/UI strategy and design, website development, microsites, landing pages, mobile and tablet apps, and email marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

B&A (Branding & Advertising) is a Hanoi-based branding and advertising agency that provides strategic branding, creative design, and digital services to SMEs and large corporations primarily in Vietnam's real estate, hospitality, F&B, and coworking sectors. Their work spans market research, brand strategy, brand identity systems, naming, verbal identity, creative concept development, packaging, signage, photography/video production, UX/UI design, website development, and email marketing.

Product overview

B&A is a unified branding and advertising agency offering integrated services across three core practice areas: Branding Services (market research, brand strategy, architecture, naming, verbal identity, brand story, tone of voice, brand identity, atmospherics, and brand guidelines), Creative Services (creative concept, illustration, marketing literature, advertising, signage, exhibitions/events, POSM, packaging design, photo/film/video, print management), and Digital Services (UX/UI strategy and design, website, microsite, landing page, mobile/tablet apps, email marketing). The agency specializes in hospitality branding (hotels, restaurants, tourism) and real estate branding. Notable portfolio projects include Monarque Hotel, Lemore Hotel, Centennial High-Rise, Hanoi Housing, Rice Deli, and Toong Coworking Space.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive branding solutions covering market research, brand strategy, brand architecture, naming, verbal identity, brand story development, tone of voice, brand identity design, brand atmospherics, and brand guidelines. Targeted at SMEs and corporations seeking to build or refresh brand foundations.
• Creative Services Full-service creative offerings including creative concept development, illustration, marketing literature, advertising design, signage, exhibitions and events, POSM, packaging design, photo/film/video production, and print management. Targeted at brands needing creative execution across physical and digital touchpoints.
• Digital Services Digital design and development services covering UX/UI strategy and design, website development, microsites, landing pages, mobile and tablet applications, and email marketing. Targeted at businesses needing digital brand presence and user-facing products.
• Menu Design Service Scientific menu design service that applies behavioral science, eye-tracking research, and design psychology to optimize customer ordering behavior and enhance the dining experience. Targeted at restaurants, hotel F&B outlets, and F&B chains such as Rice Deli.

Quantifiable outcome

• Alpha King's Centennial project won 'Best Residential High-Rise Development' at Asia Pacific Property Awards 2018
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interbrand: World-leading brand consultancy with established presence in Asia. Comparable on strategic brand architecture, naming, and identity services targeting enterprise clients that B&A also serves.
• Landor & Fitch: Global brand strategy and design network with deep real estate and hospitality practice. Represents the international incumbent tier B&A competes against when pitching to large Vietnamese developers and hotel groups.
• Pentagram: Independent global design studio renowned for identity and creative work. Comparable on the design quality and identity systems B&A delivers for flagship real estate and hospitality projects.
• Saffron Brand Consultants: Global brand consultancy with strong real estate and hospitality expertise. Comparable as a higher-tier strategic brand advisor competing for the same enterprise clients in the region.
• FutureBrand (Interpublic): Global brand strategy and design consultancy part of IPG. Comparable on enterprise brand strategy and identity work for hospitality, real estate, and corporate clients.
• Ogilvy Vietnam: Global advertising and brand network with a major Hanoi/HCMC presence. Comparable as a full-service creative and brand-communications incumbent that overlaps with B&A's creative, advertising, and digital service lines.

Direct peers

• Bold (Hanoi branding studio): A creative/branding studio operating in Vietnam with overlapping clientele in hospitality and corporate segments. Direct domestic peer competing for Vietnamese enterprise branding work.
• Mibrand Vietnam: A Vietnam-based brand strategy and design agency serving local and regional clients. Directly comparable as a domestic Vietnamese branding firm competing for the same enterprise branding mandates across hospitality, real estate, and consumer.
• Rice Creative (Vietnam): Hanoi-based branding and creative agency with a portfolio that intersects hospitality, real estate, and F&B. Direct peer offering similar strategy-plus-execution branding services in the same Vietnamese market.
• Beau Agency: The agency credited as the designer of B&A's own website and a Vietnamese creative firm in adjacent branding space. Comparable as a creative/design peer with overlapping capability profile in the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/beeXant
• Instagraminstagram.com/bna.studio
• LinkedInlinkedin.com/company/bna-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branding & Advertising