Do More Good
Do More Good is a West Michigan nonprofit founded in 2019 that educates nonprofit leaders on branding, marketing, and fundraising through published books, speaking engagements, a blog, and planned certification courses.
- Company typePrivate
- Founded2019
- HeadquartersSpring Lake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Do More Good does
Do More Good is a US-based nonprofit educational entity founded in 2019 and headquartered in Spring Lake, West Michigan, that provides branding, marketing, and fundraising guidance to nonprofit organizations. Its founder, Bill McKendry, brings 35+ years of industry experience and 1,500+ personal awards, and serves as the principal educator and spokesperson for the organization. Do More Good targets nonprofit leaders and fundraisers seeking accessible, practitioner-level guidance on positioning, storytelling, and donor engagement.
The company's core product surface consists of three pillars: "DMG The Book," a published title available in hardcover, paperback, and Kindle editions across Amazon and Barnes & Noble that won the 2023 Nonprofit Book of the Year; "Good Talks," a program of in-person speaking engagements delivered by the founder; and the "Good to Growth" blog, which supports ongoing content marketing. Planned extensions include "Good Certified" micro-certification courses delivered through an accredited college partner and a follow-up book titled "Fundraising to Do More Good." The "DO MORE GOOD" mark is registered with the USPTO, protecting the brand across product and content lines.
Do More Good monetizes through a mix of book sales at consumer price points (e.g., $25 hardcover, $13.99 Kindle), speaker fees from Good Talks engagements, product sales and referral fees, and private donor support. The organization operates with 1–10 employees and is supported in kind by partners such as BrandHaven, with The Do More Good Movement formalizing a broader ecosystem that includes for-profit collaborators. The business model is content- and education-led rather than contract-based, distributing value through published IP, live speaking, and planned certified training rather than enterprise services.
Do More Good firmographics
Firmographics- Name
- Do More Good
- Legal name
- DO MORE GOOD
- Website
- https://domoregood.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do More Good is a West Michigan nonprofit founded in 2019 that educates nonprofit leaders on branding, marketing, and fundraising through published books, speaking engagements, a blog, and planned certification courses.
- Ownership category
- akta.pro rank
Do More Good industry classification
Industry- Product category
- Nonprofit Marketing Education
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Educational Support Services (61171)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Interdisciplinary/General Education & Study Skills (EDAGABAN)
Keywords
Where Do More Good is headquartered
LocationHeadquarters
- HQ city
- Spring Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do More Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: Revenue from sales of the 'Do More Good' book, available in hardcover ($25), Kindle ($13.99), and Audible formats.
- Speaking Engagements (Good Talks): Bill McKendry speaks at organizations, events, groups, and clubs. Revenue generated from ticket sales and speaking fees for Good Talks engagements.
- Private Donor Support: DMG is funded through private donor support in addition to earned revenue streams.
- Product Sales and Referral Fees: Income earned through product sales (including curriculum) and referral fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardcover Edition |
| One time/ perpetual license | Pay-as-you-go | Digital Editions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Do More Good product offering
Product offeringCore offering
Do More Good is a nonprofit educational organization that sells a published book on nonprofit branding and marketing, delivers motivational speaking engagements (Good Talks) led by founder Bill McKendry, and publishes free educational content via the Good to Growth Blog. It is funded by private donor support and earned income from book sales, ticket sales, curriculum/product sales, and referral fees.
Product overview
Do More Good is an educational organization that provides a portfolio of thought leadership resources for nonprofit leaders. The core offerings consist of DMG The Book (a hardcover/ebook/audible publication on nonprofit branding and marketing), Good Talks (Bill McKendry's speaking services), and the Good to Growth Blog (educational content on marketing and communications). Planned products include Good Certified micro-certification courses and a Fundraising to Do More Good book. These offerings work together to educate nonprofits on the power of branding and marketing to help them capture, grow, and keep support for their missions.
Differentiator
Problem solved
Functional benefit
Brands
- DMG THE BOOK: The book from Bill McKendry containing both a blueprint and roadmap to magnifying organization's messaging and impact. Named 'Nonprofit Book of the Year'.
- Good Talks
- Good To Growth Blog
Products and services
- DMG The Book A published book by Bill McKendry providing a blueprint and roadmap for nonprofit organizations to expand their brand's growth and impact through branding, marketing, and messaging strategies. Available in hardcover ($25), Kindle ($13.99), and Audible formats.
- Good Talks Motivational speaking service featuring Bill McKendry, offering 35+ years of expertise in nonprofit branding and marketing. Available for organizations, events, groups, or clubs seeking to move from good to growth; quote-based pricing.
Quantifiable outcome
- Bill McKendry helped the American Cancer Society generate over $300 million annually through targeted marketing strategies
Companies that use Do More Good
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Do More Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Do More Good partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BrandHavencoreDMG is housed at BrandHaven, an advertising and marketing agency owned in part by Bill McKendry (founder of DMG). BrandHaven is a separate legal entity that provides in-kind donations of services and material goods to DMG. There is no reciprocal relationship where DMG provides services back to BrandHaven.
- The Do More Good MovementminorThe Do More Good Movement is a social impact movement aimed at reclaiming capitalism for good. This movement licenses the name 'Do More Good' from Bill McKendry for their work with for-profit entities. They are a collaborating partner of DO MORE GOOD and are based out of Lincoln, NE.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Do More Good competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Do More Good social profiles
Digital presenceDo More Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do More Good leadership team
Management profileNumber of profiles
Profiles1 record
Do More Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do More Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do More Good
What does Do More Good do?
Do More Good is a nonprofit educational organization that sells a published book on nonprofit branding and marketing, delivers motivational speaking engagements (Good Talks) led by founder Bill McKendry, and publishes free educational content via the Good to Growth Blog. It is funded by private donor support and earned income from book sales, ticket sales, curriculum/product sales, and referral fees.
Is Do More Good a public or private company?
Do More Good is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Do More Good founded?
Do More Good was founded in 2019. It employs 1 to 10 people.
Where is Do More Good based?
Do More Good is headquartered in Spring Lake, United States, in the North America region.
How does Do More Good make money?
Four revenue lines are on record. Book Sales are the primary driver. The others are speaking Engagements (Good Talks), private Donor Support and product Sales and Referral Fees.
Does Do More Good have an API?
No public API is recorded for Do More Good.
What industry is Do More Good in?
Do More Good's product category is Nonprofit Marketing Education. Its primary akta.pro industry code is EDAGABAN, Interdisciplinary/General Education & Study Skills. Its NAICS code is 5131 and its SIC code is 2731.