What Mag Drill does

MagDrill.com is a UK-based B2B/B2C e-commerce distributor specializing in magnetic drilling equipment and related metalworking tools, operating as a division of Red Box Manufacturing Ltd since 2001. The company is one of the largest independent stockists of magnetic drills, annular cutters, holesaws, tapping machines, and milling equipment in the United Kingdom, carrying multi-brand inventory from manufacturers including Rotabroach, JEI, HMT, RedCut, Powerbor, Unibor, and Alfra. Its product range spans entry-level accessories (£1.62) through to premium magnetic drills (£3,450) and complete kit bundles, with cutting capacities from 8mm to 140mm diameter.

The business operates a Magento-based e-commerce storefront at magdrill.com serving steel construction contractors, industrial installation professionals, and structural steel fabricators across the UK. Revenue is generated through three streams: one-time product sales (the primary stream), a trade account program offering discounted pricing and bulk ordering for B2B customers, and a usage-based tool hire service featuring TCB shear wrenches for tension control bolt installation on structural steel projects. Distribution is domestic UK only, with free delivery on orders over £100 and next-day dispatch for orders placed by 3:30pm. The company is headquartered in Bellshill, Lanarkshire, with 11-50 employees and no disclosed external funding or institutional investment.

Name

Mag Drill

Legal name

Red Box Manufacturing Ltd.

Website

https://magdrill.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MagDrill.com is a UK e-commerce distributor and one of the largest independent stockists of magnetic drills, annular cutters, and metalworking tools, serving trade contractors in steel construction, fabrication, and structural steel installation since 2001.

Ownership category

akta.pro rank

Product category

Industrial Tools & Equipment Distribution

NAICS

Power-Driven Handtool Manufacturing (333991)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL)

Keywords

• Magnetic drills
• Annular cutters
• Steel fabrication tools
• Tapping machines
• Industrial tool distribution

Headquarters

HQ city

Bellshill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of magnetic drills, cutters, accessories, and related tools. Products are sold at standard retail prices with trade discounts available for account holders. Revenue is generated through individual transactions rather than subscriptions.
2. Tool Hire: Professional tool hire solutions for steel construction, fabrication, and industrial installation projects. They hire out TCB Shear Wrenches and other specialist equipment with competitive weekly hire rates.
3. Trade Account Program: Trade accounts provide discounted pricing and account-only benefits to businesses and contractors. While the base account is free, it drives volume purchases from trade customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MagDrill.com is one of the largest independent UK stockists of magnetic drills, annular cutters, tapping machines, hole punching machines, and related metalworking tools. The company sells products from multiple branded manufacturers (Rotabroach, JEI, HMT, RedCut, Starrett, Unibor) through its e-commerce platform and also offers tool hire services for specialist equipment like TCB shear wrenches.

Product overview

MagDrill.com is the UK's leading distributor of magnetic drilling solutions, operating as a division of Red Box Manufacturing Ltd since 2001. The company offers a comprehensive B2B/B2C e-commerce platform specializing in magnetic drilling machines, annular cutters, and metal fabrication tools. The core product portfolio centers on magnetic drills including Rotabroach (Element, Panther, Commando), JEI (MiniBeast, MagBeast), HMT, and Rix Tools brands, available as standalone units or pre-configured kits bundled with RedCut annular cutters, arbors, and lubricants. Supporting product lines include VersaDrive tooling systems, TCT and HSS broach cutters, holesaws, tapping machines with integrated magnetic drilling capability, and portable milling equipment. The company provides tool hire services featuring TCB shear wrenches for structural steel tension control bolting applications. An extensive accessories range covers spare parts, Morse taper arbors, countersinks, twist drill chucks, cutting fluids, and PPE. A trade account program offers businesses discounted pricing, bulk ordering capabilities, and account management features.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Drills A comprehensive range of magnetic drilling machines including standard, cordless, low-profile, compact, semi-automatic, and Morse taper variants. Brands include Rotabroach (Element, Panther, Commando), JEI (MiniBeast, MagBeast), HMT, and Rix Tools, with cutting capacities ranging from 30mm to 140mm diameter. Sold to steel construction and fabrication contractors.
• Magnetic Drill Kits Pre-configured bundles combining magnetic drills with annular cutters, arbors, and lubricants. Includes kits for Rotabroach Panther, Element 30/40/50, and JEI MiniBeast, ranging from 7-piece to 17-piece cutter packs. Targeted at trade professionals needing complete ready-to-use packages.
• Broach Cutters (Annular Cutters) Extensive range of TCT (Tungsten Carbide Tipped) and HSS (High-Speed Steel) annular cutters available in metric and imperial sizes from 8mm to 120mm diameter, with depths from 25mm to 150mm. Brands include RedCut, Rotabroach, HMT, Starrett, and Unibor. Used by metalworking and fabrication professionals.
• Tapping Machines Magnetic drilling machines with integrated tapping capability, including Rotabroach Element 50/75/100, JEI MagBeast series, and Unibor Unitap. Features automatic tapping cycles and various Morse taper configurations. Designed for metalworking professionals requiring drilling and tapping in one operation.
• Milling Machines Portable magnetic milling machines including JEI MagSlot 20X for precision milling operations and JEI SteelBeast WS-30 portable weld shavers for weld preparation and surface milling. Targeted at fabrication and metalworking professionals.
• Tool Hire Service Professional tool hire service offering TCB shear wrenches for tension control bolt installation. Fleet includes models GM161EZ, GM221EZ, GH241EZ, GMC221EZ, GHC241EZ, and GVC301EZ suitable for M12 to M30 bolts, with weekly rental rates from £67.50 to £155.00 ex VAT. Targeted at steel construction and fabrication contractors needing short-term equipment access.
• Trade Account Program B2B trade account program offering discounted pricing, faster checkout, 24/7 online account management, bulk ordering, click and collect, and access to trade-only promotions for businesses and contractors. Free to enroll with setup in under 3 minutes.
• Mag Drill Accessories Comprehensive range of accessories including spare parts for Rotabroach and JEI drills, countersinks (6.3mm to 31mm), extension arbors (25mm to 200mm), pipe adaptor kits, Morse taper arbors and sleeves, twist drill chucks, cutting fluids, lubricants, and pilot/ejector pins. Supports the use of magnetic drills and cutters.
• Holesaws TCT holesaws with arbors for cutting larger diameter holes in metal, available in sizes from 12mm to 118mm with 25mm depth capacity. Primarily under RedCut brand. Used by metalworking professionals for hole cutting applications.

Quantifiable outcome

• Over 23 years of industry experience and excellence
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Red Box Manufacturing Ltdparent companyOthersMagDrill.com is a division of Red Box Manufacturing Ltd, a company established since 2001. Red Box Manufacturing provides the corporate backing and operational infrastructure for the MagDrill distribution business.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Travis Perkins: Travis Perkins is a leading UK builders' merchant with a wide range of trade tools and consumables. As a broad incumbent, it competes with MagDrill for share of UK trade spend in fabrication and construction maintenance.
• Toolstation: Toolstation is a major UK multi-channel tool and building materials retailer with extensive cutting tool and accessories ranges. It serves the same trade and small contractor base as MagDrill at national scale.
• Screwfix: Screwfix is the UK's largest direct-to-trade retailer of tools, accessories, and consumables with national branch and online reach. Its broad tools and cutting accessories assortment competes for the same UK trade customers that buy from MagDrill.

Direct peers

• Industrial Tooling Supplies (ITS): ITS is a UK-based industrial tool supplier serving trade and engineering customers with cutting tools, drilling equipment, and accessories — overlapping catalogue and customer base with MagDrill's e-commerce and trade account offering.
• HSS Hire: HSS Hire operates a UK-wide tool hire and equipment rental network alongside sales of specialist tools, materially overlapping with MagDrill's tool hire, drills, and cutting tool offering to construction and industrial customers.
• Unibor: Unibor is a magnetic drill and annular cutter specialist whose products are distributed through partners including MagDrill. As a brand specialist with growing direct/specialist distribution, it competes for the same end-customer relationships in UK fabrication.
• Speedy Hire: Speedy Hire is the UK's leading tool and equipment hire company serving construction and infrastructure customers. MagDrill's TCB shear wrench hire service targets the same contractor base with overlapping specialist equipment rental.
• Brammer Buck & Hickman: Brammer is a major UK and European industrial product distributor with deep coverage of cutting tools, spares, and MRO consumables. It competes with MagDrill for B2B trade spend in fabrication and metalworking.
• Cromwell Tools: Cromwell is one of the UK's largest industrial product distributors with a broad cutting-tool and consumables catalogue, selling directly to trade and industrial customers online — directly comparable to MagDrill's distribution model and B2B trade customer base.

Emerging players

• JEI: JEI is a Korean manufacturer of magnetic drills and tapping machines whose MiniBeast and MagBeast lines are distributed by MagDrill. JEI's expanding direct and OEM presence in Europe gives it partial overlap with MagDrill's product and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magdrill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mag Drill