Reid Peevey Commercial Real Estate Company

What Reid Peevey Commercial Real Estate Company does

Reid Peevey Commercial Real Estate Company is a privately held commercial real estate brokerage founded in 2016 in Waco, Texas, by Randy Reid and Jim Peevey through the merger of their respective firms (The Reid Company and Central Texas Commercial). The firm provides full-service brokerage across industrial, retail, office, and investment property segments, offering property sales, leasing, buyer and tenant representation, property management, and investment advisory services. Its client base spans local small and mid-sized businesses, public sector entities (McLennan County, City of Waco, Waco and Midway ISDs), and national commercial real estate accounts (HEB Grocery, Westdale Properties, Family Dollar, L-3 Communications, Dr. Pepper Bottling), with deal flow often sourced through relationships with top national CRE brokerages including JLL.

The firm's competitive position is built on the experience of its founding partners and brokers — Jim Peevey holds SIOR and CCIM designations with more than $150M in career transactions, while Randy Reid has completed over 2,000 transactions since 1984, and associate broker Pat Farrar has brokered over 1.5 million square feet of retail space. The technology stack is intentionally traditional: the firm relies on market knowledge, deal negotiation expertise, and a proprietary quarterly market report (Reid Peevey Quarterly) rather than a digital platform, with no APIs, proprietary software, or AI capabilities evidenced.

Commercially, Reid Peevey generates revenue through transaction-based commissions on property sales, purchases, and leases, with rates negotiated per engagement and not publicly disclosed. The go-to-market motion is relationship-led, combining direct enterprise engagement, national-brokerage referral partnerships, and community involvement (Greater Waco Chamber of Commerce, Heart of Texas Goodwill, Texas Association of Realtors). The firm operates from a single headquarters in Waco and focuses its service area on Waco and the broader Central Texas market, with no disclosed plans for multi-office geographic expansion.

Name

Reid Peevey Commercial Real Estate Company

Legal name

Reid Peevey Commercial Real Estate Company

Website

https://www.reidpeevey.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Reid Peevey is a privately held Waco, Texas-based commercial real estate brokerage founded in 2016, providing sales, leasing, tenant representation, property management, and investment advisory services across industrial, retail, office, and investment properties for local businesses, government entities, and national accounts in the Central Texas market.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Commercial real estate brokerage
• Property leasing services
• Commercial property sales
• Tenant representation services
• Real estate investment advisory

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Brokerage Commissions: The company earns commissions on commercial real estate transactions including property sales, purchases, leasing, and investment services. Revenue is generated through transaction fees typically calculated as a percentage of the property value or lease value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reid Peevey Commercial Real Estate Company is a full-service commercial real estate brokerage in Waco, Texas, providing property sales, leasing, tenant/buyer representation, property management, and investment advisory services across industrial, retail, office, and investment property types in Central Texas. The firm was formed in 2016 through the merger of the Peevey and Reid brokerage operations and is staffed by licensed brokers, agents, and property managers with credentials including SIOR and CCIM.

Product overview

Reid Peevey Commercial Real Estate Company operates as a Central Texas commercial real estate agency offering all-inclusive brokerage services. The company provides a unified suite of services including property sales, property leasing, buyer and tenant representation, property management, and investment services, specializing in industrial, retail, office, and investment property transactions. The company has over 100 years of combined experience among its brokers and agents. Additionally, the company publishes the Reid Peevey Quarterly market report as a thought leadership product for the Waco commercial real estate market.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property Sales Brokerage Representation of owners and buyers in the sale of commercial properties including industrial, retail, office, and investment assets in the Waco and Central Texas market.
• Commercial Property Leasing Brokerage Leasing representation for landlords and tenants across industrial, retail, office, and investment property types in Central Texas.
• Tenant and Buyer Representation Dedicated representation for tenants and buyers seeking to lease or acquire commercial space in the Central Texas market.
• Commercial Property Management Day-to-day management of commercial properties for owners, including oversight by in-house property managers (Jean Reid, Daniel Reid).
• Investment Advisory and Sales Advisory and brokerage services for investors acquiring or disposing of investment-grade commercial real estate in Central Texas.

Quantifiable outcome

• Over $150,000,000 in transactions for founding partner Jim Peevey
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• JLL (Jones Lang LaSalle)coreStrategic or Co-development PartnerReid Peevey collaborates with JLL on industrial warehouse transactions, notably securing SRS Distribution as a tenant through coordinated efforts. The partnership demonstrates the company's ability to work with major commercial real estate service firms on complex transactions.
• Top National Commercial Real Estate Brokerage FirmscoreChannel Partner/ Reseller/ DistributorReid Peevey has established relationships with top national commercial real estate brokerage firms who engage the company as owner's listing agent or for site selection on national accounts, providing access to national client referrals and expanding market reach.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services firm with capital markets, leasing, and property management. Directly comparable as Reid Peevey's documented partner on the SRS Distribution industrial warehouse transaction, indicating overlap in the same client/mandate universe.
• CBRE Group: Largest global commercial real estate services firm offering brokerage, investment sales, and property management across all asset types. Comparable as a top-tier national CRE firm that engages Reid Peevey as owner's listing agent on national account mandates.
• Cushman & Wakefield: Global commercial real estate services firm offering agency leasing, capital markets, and valuation services. Comparable as another 'top national CRE brokerage firm' in the same referral and co-listing universe that Reid Peevey operates in.
• Newmark Group: Full-service commercial real estate advisory and investment sales firm with growing presence in secondary U.S. markets. Comparable as a national CRE competitor increasingly active in Texas markets.
• Colliers International: Global commercial real estate services firm with offices across the U.S. offering brokerage, project management, and valuation. Comparable as a national CRE firm with overlapping client base and active presence in Texas.
• Transwestern: National commercial real estate firm with strong Texas presence offering agency leasing, tenant representation, and property management. Comparable as a mid-size-to-large CRE competitor serving similar investor and occupier clients.

Direct peers

• Marcus & Millichap: Investment sales brokerage specializing in commercial real estate investment properties for private investors and institutions. Comparable as a similarly transaction-focused CRE firm serving investors, landlords, and tenants on commercial property sales.
• Weitzman: Texas-based commercial real estate firm offering brokerage, investment sales, and property management across retail, office, industrial, and multifamily. Comparable as a regionally focused CRE firm in Texas with similar transaction-led model and asset class mix.

Regional players

• Henry S. Miller: Dallas-based commercial real estate firm with deep Texas roots offering brokerage, property management, and investment services. Comparable as a Texas-headquartered CRE peer with similar investor and landlord client focus.
• NAI Robert Lynn: Dallas-Fort Worth-based commercial real estate services firm affiliated with NAI Global, handling office, industrial, retail, and investment sales. Comparable as a Texas CRE peer competing for similar investor and occupier mandates in nearby markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reidpeeveyco
• Facebookfacebook.com/reidpeevey
• LinkedInlinkedin.com/company/reid-peevey-commercial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid Peevey Commercial Real Estate Company