Tricolore Marketing

Name

Tricolore Marketing

Legal name

Tricolore Marketing

Website

https://tricolore-marketing.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Advertising Agencies (54181), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

International / Market Entry & Expansion Marketing Strategy (MPAAAFAL), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Management consulting
• AI strategy consulting
• Brand positioning
• Executive coaching
• Interim management

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Consulting engagements for strategy and positioning, process optimization, change management, and leadership coaching. Revenue generated through project-based professional services fees.
2. AI Consulting and Training: AI strategy development, AI training programs, workshops, and implementation support. Delivered as seminars, workshops, and training sessions to corporate teams.
3. Seminars and Workshops: Educational programs covering AI, innovation, management, change, strategy, sales, storytelling, and content. Offered as 1-2 day training sessions or workshops for teams.
4. Publications and Authorship: Revenue from published books and white papers including 'Künstliche Intelligenz heute', 'Besser bauen mit KI', and other industry publications through book sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tricolore Marketing is a Hamburg-based consulting firm providing strategic positioning, AI strategy development, executive coaching, and board services for enterprise clients. The firm delivers a portfolio of 1-2 day workshops on AI, innovation, change management, sales, and storytelling, supplemented by keynote speeches, market and competitive research, and published books and white papers on AI applications.

Product overview

Tricolore Marketing / TRICOLORE Strategy is a consulting firm offering a portfolio of strategy, AI consulting, and professional development services. The core offering includes Strategy and Positioning consulting, AI Consulting (KI-Beratung) with the proprietary 3x3 AI Strategy Model, Management Support with coaching and interim management, and Board Services. The seminar and workshop portfolio spans KI-Strategie Camp using the 3x3 model, KI und Content workshop for generative AI applications, Innovation and Product Development, Management and Change, Sales and Pitches, and Storytelling and Content. Supporting offerings include market research and competitive intelligence studies, keynote speeches, and publications including books (Künstliche Intelligenz heute, Besser bauen mit KI), white papers (Leadership und New Work mit KI), and the CLIFFHANGER Storytelling Podcast. The AI CENTER platform, operated in partnership with AI.HAMBURG and Hamburg Messe, showcases AI industry solutions at trade events.

Differentiator

Problem solved

Functional benefit

Products and services

• KI-Strategie Camp (3x3 Model Workshop)
• KI und Content Workshop
• Market Research and Studies (Studien und Research)
• Keynote Speeches and Events
• Künstliche Intelligenz heute (Book)
• Besser bauen mit KI (Book)
• Leadership und New Work mit KI (White Paper)
• CLIFFHANGER Storytelling Podcast
• Strategy and Positioning Consulting (Strategie und Positionierung)
• AI Consulting (KI-Beratung)
• Management Support and Board Services

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Narrative ImpactcoreStrategic or Co-development PartnerStorytelling agency partnership with co-founder York Pijahn. Narrative Impact produces the CLIFFHANGER podcast and develops effective narratives and storytelling for companies, organizations, brands, products, and change initiatives. Joint offerings include the Narrative Impact Akademie providing lectures, training, and workshops.
• AI.HAMBURGcoreStrategic or Co-development PartnerAI.HAMBURG is a Hamburg-based AI initiative that conducts AI CENTER events at trade shows. Gunnar Brune serves as author of AI CENTER white papers on industry trends for building technology, wind energy, maritime, hospitality, and photography sectors.
• Enable2growminorStrategic or Co-development PartnerStrategic partner network member providing growth and consulting services. Listed as part of the TRICOLORE Strategy network.
• Hamburg Messe und Congress GmbHcoreStrategic or Co-development PartnerPartnership with Hamburg Messe for AI CENTER special exhibition areas featuring AI startups and young AI companies at trade shows including INTERNORGA, PHOTOPIA, and SMM maritime exhibition.
• Hamburg Media SchoolminorOthersGunnar Brune serves as a lecturer for AI and storytelling at the Hamburg Media School.
• Akademie für PublizistikminorOthersGunnar Brune serves as a lecturer for AI and storytelling at the Akademie für Publizistik.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roland Berger: German-headquartered strategy consulting firm with deep DACH presence across operations, consumer goods, and AI/digital transformation. Most directly comparable to Tricolore on geography, enterprise client base, and strategy consulting positioning.
• Simon-Kucher & Partners: Bonn-based consultancy specializing in marketing, sales, and pricing strategy for global brands. Comparable on German roots, brand/consumer-goods focus, and consultancy-style engagements for enterprise clients.

Broad incumbents

• McKinsey & Company: Global top-tier strategy consultancy with strong AI/QuantumBlack practice serving enterprise clients on AI strategy and transformation. Overlaps with Tricolore on AI strategy and corporate/brand strategy mandates, though at vastly greater scale.
• Boston Consulting Group: Global strategy consultancy with BCG X dedicated to AI and digital transformation. Comparable on AI strategy consulting, C-suite advisory, and serving large FMCG and industrial clients.
• Bain & Company: Global strategy consulting firm with consumer products and AI/digital practices. Comparable to Tricolore on brand strategy, FMCG consulting, and executive-level advisory.
• Kearney: Global management consultancy with consumer/retail and operations practices. Overlaps with Tricolore on strategic positioning, transformation, and consumer industry client work.
• Accenture: Global professional services firm with large AI strategy and transformation practice. Comparable on AI consulting, change management, and enterprise client delivery, though at much larger scale.
• Deloitte: Big Four professional services firm with consulting, AI, and strategy practices serving global enterprises. Comparable on AI strategy advisory, C-suite consulting, and transformation programs.
• IBM Consulting: Global consulting arm of IBM focused on AI, data, and hybrid cloud transformation. Comparable on enterprise AI strategy and AI implementation consulting, with strong overlap in AI training/workshops and change management.

Others

• AI.HAMBURG: Hamburg-based AI ecosystem initiative that co-operates AI CENTER events with Tricolore at major trade shows. Not a direct competitor but the closest ecosystem/adjacent player, sharing Hamburg base, AI event production, and white paper publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tricolore Marketing