MAAME
MAAME is a Durham, NC-based 501(c)(3) nonprofit that delivers community-based doula care, maternal mental health support, lactation and food access, and workforce training to underserved families across 8-12 North Carolina counties.
- Company typePrivate
- Founded2018
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MAAME does
MAAME (legal name: Mobilizing African American Mothers through Empowerment, Inc.) is a 501(c)(3) nonprofit organization headquartered at 1208 Fayetteville St., Durham, NC, founded in 2018 by Maya Jackson after her own pregnancy experience. The organization provides community-rooted maternal and perinatal support to underserved families across 8-12 counties in North Carolina, with a particular focus on Black, Hispanic, and low-income families facing barriers to quality maternal care.
MAAME delivers services through six interconnected program areas: Maternal Health (community-based birth and postpartum doula care, virtual doula support, and specialized programs including It Takes a Village, ACURE4Moms, and COMPASS), Mental Health & Wellness (peer support, parenting education using the evidence-based "Mothers and Babies" curriculum, wellness sessions, and case management), First Foods (lactation support, weekly produce distributions, and $80/month produce cards via a 6-month cycle in partnership with Reinvestment Partners), Workforce Development (doula training with a volunteer-to-paid employment pipeline), Environmental Justice (education on environmental impacts on pregnancy), and Community-Based Research (participatory research co-designed with university partners). The underlying platform consists of a WordPress-based web presence with online intake via IntakeQ (in English and Spanish), telehealth-enabled virtual doula support, and direct in-person community-based delivery by trained doulas.
The business model is a hybrid nonprofit revenue structure combining individual donations (monthly sustaining, stock, DAF), Medicaid reimbursement through the Healthy Blue managed care referral pathway, event-based fundraising (annual Run, Walk & Stroll), institutional grants (Durham County Public Health, United Way Greater Triangle, Family Connects Durham), and a fiscal sponsorship relationship with Upstream Works Collab. Services to families are offered on a sliding scale. The organization is founder-led (Maya Jackson, Founder and Executive Director) with a board of directors and a small operational team (11-50 employees) including Strategic Program Manager, Operations Manager, Maternal Health Outreach Coordinator, Hispanic Maternal Health Coordinator, and COMPASS leads. Customer acquisition is community-led via referrals, online/mail/fax applications, Medicaid Care Manager referrals, and the Givebutter donation platform.
MAAME firmographics
Firmographics- Name
- MAAME
- Legal name
- Mobilizing African American Mothers through Empowerment, Inc.
- Website
- https://maameinc.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAAME is a Durham, NC-based 501(c)(3) nonprofit that delivers community-based doula care, maternal mental health support, lactation and food access, and workforce training to underserved families across 8-12 North Carolina counties.
- Ownership category
- akta.pro rank
MAAME industry classification
Industry- Product category
- Community Maternal Health Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Maternal, Child & Family Health Organizations (BPAGACAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)
Keywords
Where MAAME is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAAME business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Charitable Contributions: MAAME is a 501(c)(3) nonprofit organization that relies on individual donations, monthly sustaining gifts, stock gifts, and Donor Advised Fund contributions. EIN: 83-3433970.
- Medicaid and Insurance Reimbursement: MAAME provides community-based doula services that are reimbursable through Medicaid (e.g., Healthy Blue managed care), with advocacy ongoing for broader insurance reimbursement to sustain the doula workforce.
- Event-Based Fundraising: Annual Run, Walk, and Stroll event generates sponsorship, vendor fees, and participant fundraising proceeds that directly support community-based doula workforce and maternal mental health programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Sliding scale perinatal services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MAAME product offering
Product offeringCore offering
MAAME is a community-based nonprofit that delivers community-rooted doula care and a portfolio of perinatal support programs across North Carolina. Services include birth and postpartum doula support, lactation and nutrition assistance (First Foods program), mental health and wellness peer support, workforce training for birth workers, environmental justice education, and participatory community-based research. Programs are offered via in-person home and birth-setting visits, virtual/telehealth sessions, and through referrals from Medicaid managed care partners.
Product overview
MAAME (Mobilizing African American Mothers through Empowerment) is a community-based maternal health nonprofit organization offering a portfolio of service programs rather than a software product. The organization provides six interconnected core service programs: Maternal Health (community-based doula care), Mental Health & Wellness, First Foods (lactation and nutrition support), Workforce Development (doula training), Environmental Justice, and Community-Based Research. Services are accessible through an online application intake system. The organization operates across eight counties in North Carolina and serves as both a care provider and advocacy movement.
Differentiator
Problem solved
Functional benefit
Products and services
- Maternal Health Program
Quantifiable outcome
- Services span 8-12 counties across North Carolina
- +2 more outcomes
Companies that use MAAME
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MAAME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAAME partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Reinvestment PartnerscoreReinvestment Partners partners with MAAME on the First Foods program, providing $80/month produce cards to enrolled families for 6-month cycles. This partnership addresses postpartum food insecurity by combining financial access with weekly produce distributions and culturally rooted nutrition education.
- Healthy Blue (Medicaid Managed Care)coreHealthy Blue, a Medicaid managed care organization in North Carolina, enables its members to access MAAME community-based doula services through a Care Manager referral process. Members request MAAME as their preferred doula agency, creating a Medicaid-reimbursable care pathway.
- Sankofa Birth & Women's Care PLLCminorListed as a birthing place resource on MAAME's Resource page, referring families to culturally aligned birth care options in North Carolina.
- Women's Birth & Wellness CenterminorListed as a birthing place resource offering community-centered birth options in North Carolina.
- Family Connects DurhamminorFamily Connects Durham is listed as a postpartum support resource and was a 2023-2024 funding partner. The partnership aligns maternal health services and referrals across Durham County.
- Postpartum Support International (PSI / PSI-NC)minorListed as a postpartum mental health resource on MAAME's Resource page, providing referral pathways for families seeking perinatal mood and anxiety disorder support.
- Black Mamas Matter AllianceminorListed as a national birth justice organization resource, signaling alignment with a broader movement for Black maternal health equity.
- Black Women Birthing JusticeminorListed as a national birth justice organization resource, reflecting shared advocacy for dismantling racial barriers in maternal health.
- Academic Research Partners (Universities)coreMAAME partners with universities to co-design maternal health studies using participatory research methods. These academic partnerships enable community-informed data collection and evaluation, and support the ACURE4Moms statewide research initiative.
Scale indicators2 records
Recent moves7 records
Expansion highlights8 records
MAAME competitors and assessment
Company assessmentBroad incumbents
- HealthConnect One: HealthConnect One is a national nonprofit advancing community-based doula and peer support models through training, replication, and policy — directly comparable to MAAME's workforce development pipeline and community doula approach at a broader national scale.
- Every Mother Counts: Every Mother Counts is a national maternal health nonprofit focused on improving maternal health outcomes through grants, advocacy, and storytelling — broader in scope but mission-aligned with MAAME's birth justice work and donor-supported funding model.
Direct peers
- Jamaa Birth Village: Jamaa Birth Village is a Black-led community doula and perinatal support nonprofit in St. Louis offering birth support, lactation, and family wellness — closely mirroring MAAME's community-rooted, culturally affirming doula model for underserved families.
- Commonsense Childbirth / Jennie Joseph CPM LLC: Commonsense Childbirth is a Florida-based maternal health nonprofit operating The Birth Place midwifery model and The JJ Way® perinatal care system — directly comparable as a community-rooted maternal health provider serving underserved families through midwifery/doula care and workforce training.
- Ancient Song Doula Services: Ancient Song is a NJ/NY-based community doula organization serving Black and Brown families with full-spectrum doula care, reproductive justice advocacy, and doula training — directly comparable in service model, target population, and training pipeline focus.
- Mamatoto Village: Mamatoto Village is a community-based perinatal support nonprofit serving Black families in the DC area through doula care, lactation support, mental health, and workforce development — directly comparable to MAAME's integrated perinatal service model and mission.
- Reaching Our Sisters Everywhere (ROSE): ROSE is a national nonprofit addressing breastfeeding disparities in the Black community through community-based lactation support, training, and policy advocacy — closely aligned with MAAME's First Foods program and perinatal health equity mission.
- Village Birth International: Village Birth International is a community-based perinatal organization providing doula training, birth support, and lactation services to underserved families — directly comparable to MAAME's workforce development, doula care, and equity-focused service model.
Emerging players
- National Birth Equity Collaborative (NBEC): NBEC is a national nonprofit focused on birth equity research, advocacy, and community-based initiatives to eliminate Black maternal mortality — operating in a similar space to MAAME's Community-Based Research program and broader equity mission.
- Black Mamas Matter Alliance: BMMA is a national Black maternal health advocacy coalition advancing research, policy, and care solutions — directly aligned with MAAME's birth-justice advocacy and named as a partner resource on MAAME's site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAAME social profiles
Digital presenceMAAME financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAAME leadership team
Management profileNumber of profiles
Profiles14 records
MAAME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAAME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAAME
What does MAAME do?
MAAME is a community-based nonprofit that delivers community-rooted doula care and a portfolio of perinatal support programs across North Carolina. Services include birth and postpartum doula support, lactation and nutrition assistance (First Foods program), mental health and wellness peer support, workforce training for birth workers, environmental justice education, and participatory community-based research. Programs are offered via in-person home and birth-setting visits, virtual/telehealth sessions, and through referrals from Medicaid managed care partners.
Is MAAME a public or private company?
MAAME is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MAAME founded?
MAAME was founded in 2018. It employs 11 to 50 people.
Where is MAAME based?
MAAME is headquartered in Durham, United States, in the North America region.
How does MAAME make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are medicaid and Insurance Reimbursement and event-Based Fundraising.
Who are MAAME's main competitors?
Broad incumbents on record are HealthConnect One and Every Mother Counts. Direct peers are Jamaa Birth Village, Commonsense Childbirth / Jennie Joseph CPM LLC, Ancient Song Doula Services, Mamatoto Village, Reaching Our Sisters Everywhere (ROSE) and Village Birth International. Emerging players are National Birth Equity Collaborative (NBEC) and Black Mamas Matter Alliance.
Does MAAME have an API?
No public API is recorded for MAAME.
What industry is MAAME in?
MAAME's product category is Community Maternal Health Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of BPAGACAF, Maternal, Child & Family Health Organizations. Its NAICS code is 6241 and its SIC code is 8300.