Dent Solutions

What Dent Solutions does

Dent Solutions is a privately held, owner-operated paintless dent repair (PDR) service business founded in 1999 and headquartered at 13421 NE 20th St, Suite A, Bellevue, Washington. The company specializes in removing dents, dings, creases, and hail damage from vehicle body panels without repainting, using PDR techniques that preserve the original factory finish and avoid the harsh chemicals used in conventional body shop repairs. It operates exclusively as a single-shop, in-person service provider serving the Seattle metropolitan area and the Eastside corridor (Bellevue, Redmond, and surrounding communities), with operating hours Monday through Friday, 7:15am to 5:00pm. Service capabilities are organized around three core lines — general PDR for passenger vehicles, specialized auto hail damage repair, and motorcycle tank and fender dent removal — supplemented by an online Fast Estimate form, a before-and-after gallery, and a customer review platform displaying 249 Google reviews at a 4.9-star average.

The company's underlying technology is a craft-based technique rather than a software or hardware platform: trained technicians use PDR tools to massage dents out of metal panels from behind, which the company extends to technically demanding variants such as repairing dents through Paint Protection Film (PPF) and handling hail-storm damage on luxury and EV vehicles (Porsche, Tesla, BMW, Hummer EV, Mercedes Sprinter). The business model is direct-to-consumer and transactional, with revenue generated from one-time service fees quoted per job based on vehicle type, damage extent, and panel location, and from insurance-claim processing in which the shop bills insurers directly for covered hail and collision events. GTM is local and digital: the company acquires customers through Google Business/local SEO, Yelp, its website's Fast Estimate form, phone outreach, social media (Facebook, Instagram, YouTube), and word-of-mouth referrals from dealerships and other body shops.

Dent Solutions is bootstrapped and independently owned, with Doug Hillius and Mike identified as owners; there is no evidence of external venture or private-equity capital, no parent company, no subsidiaries, and no API, mobile app, or software product. Leadership, technology, and brand are concentrated in a small team operating from a single location over a 26-year continuous operating history, with the company's principal commercial assets being the owner's domain expertise, a high-rated local review profile, and a referral pipeline from area dealerships.

Name

Dent Solutions

Legal name

Dent Solutions

Website

https://dentsolutionsnw.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dent Solutions is a Bellevue, Washington paintless dent repair shop founded in 1999, serving individual vehicle owners and insurance-claim customers across the Seattle and Eastside corridor with general PDR, hail damage repair, and motorcycle dent removal services.

Ownership category

akta.pro rank

Product category

Paintless Dent Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Paintless Dent Repair (PDR) (TLAKAEAD)

Keywords

• Paintless dent repair
• Auto hail removal
• Door ding removal
• Motorcycle dent removal
• Collision repair services

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Paintless Dent Repair Services: One-time service fees for dent removal, hail damage repair, door ding removal, crease repair, and motorcycle tank/fender dent repair. Pricing is quote-based and varies by vehicle type, damage extent, and location of damage. The company accepts insurance claims and works with insurance companies directly.
2. Insurance Claims Processing: The company processes insurance claims for customers, working directly with insurance providers to handle coverage and payment for qualifying repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dent Solutions provides paintless dent repair (PDR) services at its Bellevue, Washington shop, removing dents, door dings, creases, and hail damage from vehicle body panels without repainting. The shop also repairs motorcycle fuel tanks and fenders and processes insurance claims directly with providers on behalf of customers. All services are delivered in-shop to individual vehicle owners in the Seattle metro and Eastside region.

Product overview

Dent Solutions is a service-based paintless dent repair (PDR) company offering a single unified service model rather than a software product platform. Their core offering is Paintless Dent Repair, which removes dents and dings from vehicle body panels without repainting. This core service is supplemented by specialized offerings including Auto Hail Damage Repair and Motorcycle Tank/Fender Dent Removal. The company also provides customer-facing features including a Fast Estimate Form for online quote requests, a Before and After Gallery displaying completed work, and a Customer Reviews section showing their 4.9-star Google rating from 249 reviews. All services are delivered through in-person operations at their Bellevue, WA facility, with no digital product, API, or software platform components.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintless Dent Repair (PDR) - General Vehicles Core paintless dent repair service that removes dents, dings, and door dings from vehicle body panels without repainting, preserving the original factory finish. Targeted at individual vehicle owners in the Seattle metro and Eastside region.
• Auto Hail Damage Repair Specialized paintless dent repair service that removes auto hail damage from vehicle body panels without repainting, using advanced PDR techniques to preserve original factory finish at lower cost and faster turnaround than conventional body repair. Includes direct insurance claim processing.
• Motorcycle Tank and Fender Dent Removal Specialized dent removal service for motorcycle fuel tanks and fenders, including custom motorcycle fuel tank repairs for brands such as Harley-Davidson and CBR1100XX. Targeted at motorcycle enthusiasts in the Seattle/Eastside region.
• Insurance Claims Processing for Dent and Hail Repairs Service in which Dent Solutions processes auto insurance claims on behalf of customers, working directly with insurance providers to handle coverage and payment for qualifying dent and hail damage repairs.

Quantifiable outcome

• 4.9 star average rating with 249 Google reviews
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights1 record

Broad incumbents

• Crash Champions: Crash Champions is a major U.S. collision repair consolidator offering body, paint, and refinishing across hundreds of locations. Comparable to Dent Solutions because both compete for hail and minor dent jobs, but Crash Champions competes via scale and DRP insurance relationships rather than PDR specialization.
• Maaco: Maaco is a national franchise chain focused on auto paint and bodywork at scale. Comparable to Dent Solutions for customers seeking dent and paint restoration, but Maaco's model relies heavily on repainting, whereas Dent Solutions' PDR model preserves factory finish at lower cost.
• Abra Auto Body & Glass: Abra is a U.S. collision repair chain offering body, paint, and glass across multiple states. Comparable to Dent Solutions for customers needing dent and hail damage repair, but competes through scale and insurance partnerships rather than dedicated PDR techniques.
• Service King Collision: Service King is a national collision repair operator with body, paint, and glass services across numerous U.S. markets. Comparable to Dent Solutions because both serve customers needing dent and hail damage repair, but Service King competes with a full-service, insurance-network-driven approach.
• CARSTAR: CARSTAR is a North American franchise network of collision repair centers offering full body and paint services. Comparable to Dent Solutions as an alternative for hail-damaged and dented vehicles, but operates through a broader general-repair franchise model rather than dedicated paintless dent repair.
• Gerber Collision & Glass: Gerber is one of the largest U.S. collision repair networks, providing body, paint, and glass services. Comparable to Dent Solutions for hail and dent repair demand, but operates at much greater scale through insurance DRP relationships rather than PDR specialization.
• Caliber Collision: Caliber is the largest U.S. collision repair chain with broad body, paint, and glass capabilities across thousands of locations. It is comparable to Dent Solutions as a competing destination for hail and collision-related dents, but offers a full-service body shop model rather than a focused PDR specialty.
• Fix Auto USA: Fix Auto is a global collision repair franchise network operating across North America, offering full body and paint services. Comparable to Dent Solutions as a competitor for dent and hail repair jobs, though Fix Auto competes on a broader general-repair franchise basis.

Direct peers

• Dent Wizard: Dent Wizard is the largest paintless dent repair specialist in North America, serving dealerships, rental fleets, auctions, and consumers. It is the most direct comparison to Dent Solutions because both operate as dedicated PDR specialists rather than general body shops, addressing door dings, hail damage, and creases without repainting.

Emerging players

• Mobile Paintless Dent Repair shops (e.g., regional mobile PDR providers): A loose category of independent mobile PDR technicians who travel to customers' homes or workplaces for dent and hail repair. Comparable to Dent Solutions in specialty (PDR-only) and customer base, but they offer a mobile/convenience model that Dent Solutions currently does not, potentially siphoning share in the Eastside market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkzXhl6WR19Zdr2E5MuffjQ
• Facebookfacebook.com/DentSolutionsNW
• Instagraminstagram.com/dentsolutionsnw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dent Solutions